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9 steps
to quickly improve your Linkedin
profile and use it for B2B sales!
9 steps to use LinkedIn to build credibility,
network and track leads
#FESTAMARKETING
Fill out your profile - COMPLETELY
Have a
professional
picture (smile!)
Optimize your headline Have a complete summary
List your skills
State achievements
Get recommendations from colleagues
and customers!
Share news!
#FESTAMARKETING
FILL OUT your profile summary (sample)
#FESTAMARKETING
Be found on search engines
5#FESTAMARKETING
6
Identify new prospects:
View “Who’s Viewed Your Profile?”
Doesn’t my friend
work in a
software
company?
#FESTAMARKETING
I wonder if he can
help me justify the
business needs with
my executives…
7
Proactively develop your network
#FESTAMARKETING
CONNECT
NETWORK
COMMUNICATE
Leverage your network
8
YOU
Contact
Contact
Contact
Contact
2nd
2nd
2nd
2nd
2nd
3rd
3rd
Decision-
makerDecision-
maker
Decision-
maker
#FESTAMARKETING
Get the news you care about
#FESTAMARKETING
Gather Intelligence – researching contacts
#FESTAMARKETING
Contribute to and share news!
Share ideas through status updates, and participate in groups
#FESTAMARKETING
Generate thought leadership
Create and join Groups: Engage around common interests
5
Join many
Participate in a few
Manage one
#FESTAMARKETING
BONUS! Upgrade your membership!
Conclusion: Becoming a LinkedIn Pro
Have you own brand: Build a strong online
reputation that showcases your
experience and increases your credibility
Get the scoop: Use social media to find
information for sales conversations
Grow your network: Build relationships
with people who can share information
and provide referrals
Share news: Share news that is interesting
to your followers and contacts
Use tools to help: Taking advantage of
innovative solutions like Hootsuite
Build Your PROFILE
Gather INSIGHTS
Develop Your
NETWORK
Share NEWS
Use SOLUTIONS
#FESTAMARKETING

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