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Webank e la costruzione
di relazioni di fiducia X.0
     Social Business Forum - 8 giugno 2011
Webank e il web 2.0: timeline




2002      2006        2007          2008        2009


 Monitoraggio                                                        ascolto


            Dialogo con clienti e prospect

                        Presenza nelle piattaforme 2.0             interazione


                                               Customer care 2.0




da
PRESENZA E INTERAZIONE
                                      67.000 views


                                                     Più di 6000 download mensili


                                                             1500 visite mensili




                                                                             1.200 fan




                     935 follower e
                     più di 1000
                     tweet
Webank e il web 2.0: timeline




2002      2006        2007          2008        2009       2010


 Monitoraggio                                                                       ascolto


            Dialogo con clienti e prospect

                        Presenza nelle piattaforme 2.0                            interazione


                                               Customer care 2.0

                                                           La banca che vorrei   partecipazione




da
La banca che vorrei
Il modello della banca: da lineare a circolare
LA BANCA CHE VORREI


Link to pages:
- Progetti da realizzare
- Progetti realizzati




                           Suggerimenti
                           postati dagli utenti
 Sistema di voting
LA BANCA CHE VORREI


                                                                                                  PER STATUS

                                                                                                               65
                                                                                                         Da realizzare


                                                                                                               255
                                                                                                            rifiutate
       ANDAMENTO SUGGERIMENTI (cumulativo)
                                                                                        836                    65
1600                                                                      1517       pubblicate          In valutazione
1500                                                                  Suggerimenti
1400                                                                    ricevuti        682                    301
                                                            1339
1300                                                                                  scartate             realizzate
                                                    1240
1200
                                          1152
1100                                                                                                           56
1000                              1008                                                                         n/a
 900                   919
             879
 800
 700
 600
        ott-14     nov-14    dic-14   gen-15   feb-15   mar-15   apr-15
Webank e il web 2.0: timeline




2002      2006        2007          2008        2009       2010        2011


 Monitoraggio                                                                      ascolto


            Dialogo con clienti e prospect

                        Presenza nelle piattaforme 2.0                           interazione


                                               Customer care 2.0

                                                         La banca che vorrei    partecipazione


                                                                      WePad     collaborazione
                                                                      Project
da                                                                         in
Il web reality
WEBANK MOBILE




       Apps




       M-
       site
IL PUNTO DI PARTENZA
HOME PAGE




            5 settimane

            30 ore di diretta

            600 utenti registrati

            2.000 post

            7.000 views su FB

            60.000 visite al sito
Webank e il web 2.0: timeline




2002      2006        2007          2008        2009       2010        2011


 Monitoraggio                                                                      ascolto


            Dialogo con clienti e prospect

                        Presenza nelle piattaforme 2.0                           interazione


                                               Customer care 2.0

                                                         La banca che vorrei    partecipazione


                                                                      WePad     collaborazione
                                                                      Project
da                                                                         in
LA VISION WEBANK
LA MISSION WEBANK
Webank e il web 2.0: timeline




2002      2006        2007          2008        2009       2010        2011        2012


 Monitoraggio                                                                      ascolto


            Dialogo con clienti e prospect

                        Presenza nelle piattaforme 2.0                           interazione


                                               Customer care 2.0

                                                         La banca che vorrei    partecipazione


                                                                      WePad     collaborazione
                                                                      Project
da                                                                         in
Enterprise 2.0
Enterprise 2.0
Grazie.

carlo.panella@webank.it

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Webank e la costruzione di relazioni di fiducia X.0 - Carlo Panella

  • 1. Webank e la costruzione di relazioni di fiducia X.0 Social Business Forum - 8 giugno 2011
  • 2. Webank e il web 2.0: timeline 2002 2006 2007 2008 2009 Monitoraggio ascolto Dialogo con clienti e prospect Presenza nelle piattaforme 2.0 interazione Customer care 2.0 da
  • 3. PRESENZA E INTERAZIONE 67.000 views Più di 6000 download mensili 1500 visite mensili 1.200 fan 935 follower e più di 1000 tweet
  • 4. Webank e il web 2.0: timeline 2002 2006 2007 2008 2009 2010 Monitoraggio ascolto Dialogo con clienti e prospect Presenza nelle piattaforme 2.0 interazione Customer care 2.0 La banca che vorrei partecipazione da
  • 5. La banca che vorrei
  • 6. Il modello della banca: da lineare a circolare
  • 7. LA BANCA CHE VORREI Link to pages: - Progetti da realizzare - Progetti realizzati Suggerimenti postati dagli utenti Sistema di voting
  • 8. LA BANCA CHE VORREI PER STATUS 65 Da realizzare 255 rifiutate ANDAMENTO SUGGERIMENTI (cumulativo) 836 65 1600 1517 pubblicate In valutazione 1500 Suggerimenti 1400 ricevuti 682 301 1339 1300 scartate realizzate 1240 1200 1152 1100 56 1000 1008 n/a 900 919 879 800 700 600 ott-14 nov-14 dic-14 gen-15 feb-15 mar-15 apr-15
  • 9. Webank e il web 2.0: timeline 2002 2006 2007 2008 2009 2010 2011 Monitoraggio ascolto Dialogo con clienti e prospect Presenza nelle piattaforme 2.0 interazione Customer care 2.0 La banca che vorrei partecipazione WePad collaborazione Project da in
  • 11. WEBANK MOBILE Apps M- site
  • 12. IL PUNTO DI PARTENZA
  • 13.
  • 14. HOME PAGE 5 settimane 30 ore di diretta 600 utenti registrati 2.000 post 7.000 views su FB 60.000 visite al sito
  • 15. Webank e il web 2.0: timeline 2002 2006 2007 2008 2009 2010 2011 Monitoraggio ascolto Dialogo con clienti e prospect Presenza nelle piattaforme 2.0 interazione Customer care 2.0 La banca che vorrei partecipazione WePad collaborazione Project da in
  • 18. Webank e il web 2.0: timeline 2002 2006 2007 2008 2009 2010 2011 2012 Monitoraggio ascolto Dialogo con clienti e prospect Presenza nelle piattaforme 2.0 interazione Customer care 2.0 La banca che vorrei partecipazione WePad collaborazione Project da in