Automotive social media platform market research Street Formation.com

I n v e s t . S t r e e t f o r m a t i o n . c o m
S T R E E T
FORMATION

Highly Confidential information Property of Street Formation © 2016 street Formation .Designed by www.Mainslide.com
Understanding What Consumers Want
Markets of all levels of maturity are seeing growing demand for state-of the-art technology in vehicles.
The relatively low priority assigned to connectivity does not resonate with the growing consumer
expectation of ubiquitous access to mobile online services.
In building more efﬁcient vehicles, automakers will have to focus not just on the powertrain, but also on
the communications infrastructure.
Auto technology is revolutionizing the world of cars. During the present, consumers prefer more
technology-equipped connected cars with digital and smart options. This is also altering the buying
patterns of people around the world, and the technology is divided into four segments; diverse mobility,
autonomous driving, electrification and connectivity (Gao, Kaas, Mohr, Wee, 2015). We are interested in
the connectivity segment of this technology.

Automotive Industry
AUTOMOTIVE
INDUSTRY
Over View

Players & Innovators In Automotive World?
0
5
10
15
20
25
30
35
40
Traditional
automotive
companies
ICT
companies
Insurance
companies
Mobility
services
providers
Mobile
payment
providers
New
financial
services
providers
Start-ups
Start-ups
0
5
10
15
20
25
30
35
40
Traditional
automotive
companies
ICT
companies
Insurance
companies
Mobility
services
providers
Mobile
payment
providers
New
financial
services
providers
Start-ups
Start-ups
0
10
20
30
40
50
60
Traditional
automotive
companies
ICT
companies
Insurance
companies
Mobility
services
providers
Mobile
payment
providers
New
financial
services
providers
Start-ups
Start-ups
0
5
10
15
20
25
30
35
40
45
Traditional
automotive
companies
ICT
companies
Insurance
companies
Mobility
services
providers
Mobile
payment
providers
New
financial
services
providers
Start-ups
Start-ups

Who Is Seen As A Groundbreaking Innovator And Technology Leader?
0%
5%
10%
25%
30%
0% 5% 15% 20%
General MotorsGroup
Mazda Motors
SuzukiGroup
Fiat Chrysler Automobiles
Renault-Nissan Group
Tesla Motors
20%
BMWGroup
Daimler Group
15%
ToyotaGroup
FordGroup
HondaGroup
Hyundai Kia AutomotiveGroup
Geely Group (incl. Volvo)
VolkswagenGroup
Self-drivingtechnologyleader
(%ofself-drivingtechnology)
“BMWisseen as the#1
groundbreakinginnovator and
technologyleader”

Where Will Automotive Companies Invest In The Future?
China and Germany are the most attractive countries
Globally, executives surveyed this year plan to increase their investments –
in terms of production in China (16%) and Germany (11%). India is just
following right away with 9%. Nevertheless, the less stable markets of
Australia, Argentina and Colombia also appear in the top 15 of most
interesting countries for investment. But opinions differ from a regional
perspective. Most executives also see high investment potential in
countries from their own wider region due to their geographical proximity.
Almost a third of the respondents from India & ASEAN, for example, rate
India as #1. Most executives from South America, on the other hand, are
planning to invest in Brazil (21%), and also ranked Argentina in third place.
By taking a closer look at the opinions of the different stakeholder groups
participating in this year’s survey, only ICT companies (#1 Brazil), financial
and mobility services providers (#1 Germany) see countries other than China
on top. However, the Chinese market also seems to be very promising,
especially for mobility services providers (#2). Even if the Chinese
population still prefers owning a car, ideally one from the premium
segment, the need for alternative mobility solutions is obvious, due to
massive traffic problems in their numerous megacities.
Austria China
WesternEurope EasternEurope NorthAmerica SouthAmerica
17%15% 13%
Germany China
9% 16% 12%
USA Germany
21% 11% 9%
Brazil Germany Argentina
20% 14% 10%
Germany China France
MatureAsia China India & ASEAN Allregions
30% 29% 10%
China Germany Australia
27% 9% 7%
China India Japan
16% 11% 9%
China Germany India
29% 14% 8%
India China Australia

Autonomous Driving’s Breakthrough Is Further Away, According To Auto Executives
Note: Percentages may not add up to 100 due to rounding
Source: KPMG’s Global Automotive Executive Survey 2015
11%
20%
25%
43%
8%
4%
60%
28%
28%
20%
17%
33%
29%
21%
52%
5-10 years
WesternEuropean
viewpoint
NorthAmerican
viewpoint
Chinese
viewpoint
MatureAsian
viewpoint
5-10 years
5-10 years 0%
5-10 years
11-20years
11-20years
11-20years
11-20years
21+years
21+years
21+years
21+years
never
never
never
never
Autonomous driving’s breakthrough is further
away, according to autoexecutives

Highly Confidential information Property of Street Formation
Vehicle-to-vehicle data
Vehicle-to-Vehicle technology is being given more importance as the value of communication between drivers is evident in
today’s technology-driven environment. Government analysts believe that V2V technology is how drivers will be
communicating in the future, and the data which is provided by both drivers and pedestrians will lead to less accidents and
decrease traffic congestion (safecar.gov). For Street Formation, vehicle-to-vehicle technology is what we are prepared for, and
we will be relying on drivers and car enthusiasts around the world to communicate on an international and local scale using this
technology.

Global Companies Seen As Leading In The Field Of Connectivity And Data Technology

Consumer opinion
12%
5%
6%
7%
8%
4%
Who Is The Owner Of The Valuable Vehicle/Consumer Data?
In order to be able to establish a sustainable service and data driven business model the
key question is who actually is or even will be the owner of the up- and downstream data
generated in and around a vehicle. Todate, automotive and tech companies take for granted
that consumers will be willing to give their data ownership away in return for
comparably low benefits and rewards, but our results give a slight hint into what actually
is reality. Although 39% of executives believe the owner/driver of the vehicle to be the
sole owner of the generated consumer data, the confidence of streetformation is
unexpected high .
Although drivers may want to be the exclusive owner of their data and perceive data
security, especially in the European countries, as a very sensitive issue, consumers
with the target of reducing their total cost of ownership can hardly create value from
their own data alone. In comparison, when applying through streetformation, we
developed our algorithm to bring value for both parties, for driver and for consumers.
Therefore it is advisable for streetformation to deal with the flow of data, meaning to
sense possibilities of how to best gather vehicle and driver’s data. For vehicle data this
entails to technically be able to collect and combine the data generated by location along
with the data generated by the car. In terms of consumer data automakers need to develop
strategies of how to best gain information about the driver, preferable valuable data
Google or Apple do not have access to today.
This means to create a win-win situation for both: the consumers provide their data
to an streetformation and the streetformation in exchange offers attractive incentives,
benefits and rewards for the driver along with an amazing community platform to
meet other car enthusiasts. As the results indicate, we hereby did not forget to
consider individual markets and regional differences in the application of our
business model.
Already 14% of executives believe that by 2025 ICT companies will become the
sole owner of the valuable consumer data.
GovernmentOwner/driver of the car
Vehicle manufacturers
ICTcompanies
Mobility services providers
Retailers/car dealers
Suppliers
Executive opinion
Consumerdata
39%
57%
14%
23%
6% 8%
9%
1%
Vehicledata
30%
12%
12%
29%
7% 8%
2%
48%
18%
9%
7%
6%
7%
4%

Countries Are Setting The Pace For On-demand Mobility Services Such As Car Sharing
What do youbelieve will
be the share of on-
demand services in 15
yearstime?
Below 5%
6-15%
16-25%
more than25%
When do you expect
mobility solutions to
become animportant
source ofproﬁt?
They arealready
In 5years
In 10years
> 10years
Never
TRIADVIEWPOINT
42%
12% 11% 35%
34%
27%
27%
4%
8%
BRICVIEWPOINT
7%
16% 47%
31%
11%
16%
32%
41%

What Makes Mobility Services Attractive?
Consumeropinion
80%
70%
90%
0%
100%
60%
Flexibility
Eco-friendliness
Comfort
TCO
o N
Yes
Image
Lifestyle
10% 20% 30%
Yes
(% of respondents rating a reason for using mobility services with yes)
No
(%ofrespondentsratingareasonforusingmobility
serviceswithno)
50%
40%
30%
60%
Lifestyle
Flexibility
Eco-friendliness
Comfort
Image
Yes
o N
TCO
Executiveopinion
70%
0% 10% 20% 30% 40% 50% 60%
Yes
(% of respondents rating a reason for using mobility services with yes)
No
(%ofrespondentsratingareasonforusingmobility
serviceswithno)

Mobility Services Or Car Ownership?
Consumer Insight
When asking the consumers for their opinion about mobility services, the results of the consumer survey demonstrate that still 32% of all consumers in total prefer
owning a car instead of using mobility services – not astonishingly does this figure increase for consumers with a higher age.
The results also show, that this especially holds true for consumers coming from the mature markets such as from North America, Western and Eastern Europe, as well as for
those coming from SouthAmerica.
In comparison, consumers from the dynamic and emerging markets such as China as well as India & ASEAN show significantly less emotions attached to car ownership. This
observation clearly supports the general impression that the consumers from these markets notably show more openness towards new forms of innovative mobility service
concepts.
Do consumers prefer owning a car instead of using mobility services?
North America
North America
Yes
50%
Western Europe
Yes
40%
Eastern Europe
Yes
38%
Rest of World
Yes
36%
South America
Yes
33%
Mature Asia
Yes
23%
China
Yes
20%
India & ASEAN
Yes
19%

Importance Of Vehicle Ownership Undisputed Across All Age Groups
Consumers from 25 to 35years Consumers from 35 to 50years Consumers 50+
years
Vehicle manufacturer’s
viewpoint
Dealer’s
viewpoint
Financial servicesand
mobility services
provider’s viewpoint
45%
35%
20%
72%100%
23%0%
5%0%
0%
0%
0%
78%
13%
8%
45%
38%
17%
80%
15%
5%
95%
5%
80%
20%
65%
30%
5%
85%
15%
90%
8%
3%
65%
30%
5%
Consumers younger than 25years
Important Neutral Important Neutral Important NeutralNot
important
Not Important Neutral important Not
important
Not
important
Important
Not important
Neutral

Macroeconomic Market Maturity Assessment
(% of driving population owning a car)
70% 100%90%30%20%0% 10%
1.0
80%
0.2
0.4
0.6
Norway
Mexico
Malaysia
Italy
Brazil
UK
Russia
USA
USA
0.8
UK
Russia
Norway
Mexico
India
Japan
Japan Italy
Indonesia Indonesia
Germany
France
Malaysia
Canada
Germany
France
Canada
Brazil
China
India China
0.0
Marketattractiveness&growthpotential
2015
2020
40% 50% 60%

The Luxury and Sports
Car Market
Sports cars are considered to be luxury cars, and this industry is a profitable one. The luxury and sports car market is worth $340
billion dollars, and this accounts for 42.5% of the auto industry (statistics, 2015). This segment is therefore significant in the
international auto industry, and the target audience for street formation includes both owners of these cars and car enthusiasts.

Trend Shows How Resilient The
International Automotive
Industry

Number Of Cars Sold Worldwide From 1990 To 2016 (In Million Units)
This statistic represents the number of cars sold worldwide from 1990 through 2015. Additionally, it presents a forecast for 2016. Some 74.39 million automobiles
are expected to be sold by 2016. Global car sales are expected to exceed 100 million units by 2020.
0
10
20
30
40
50
60
70
80
1990 to 1999 2000 to 2012 2013 2014 2015 2016
Series 1

International Car Sales
Along with a recovering automotive industry in the European Union, increased demand for cars from customers in Asia and North
America is forecast to successfully offset declining vehicle sales volumes in Russia, and help automobile manufacturers sell over 74 million
vehicles by the end of 2015, up from less than 65 million units in 2012.
In order to increase worldwide car sales, carmakers are particularly keen on tapping into the growing affluence of Asian markets, where
passenger vehicle sales have doubled over the past seven years. Car sales are on the rise in Malaysia, Indonesia and India; in China,
vehicle sales have quadrupled to a staggering 24.6 million vehicles in 2015. Not only is the country Asia’s main producer of automobiles, but
has emerged as the number one producer .
Leading manufacturers like General Motors or Volkswagen saw rising sales across all Asian markets through 2014, and the Ford Motor
Company expects Asia Pacific to contribute around 40 percent of its vehicle sales in four or five years’ time. It is expected that automakers
will undertake unprecedented investment programs to grow their businesses not only in China and India, but also in other emerging markets.
That said, there will likely be a growth saturation curve in all of these markets.

Sales Of Passenger Cars In Selected Countries Worldwide From 2005 To 2015 (In Million Units)
This statistic shows passenger car sales in selected countries worldwide between 2005 and 2015. In 2010, some 13.76 million passenger cars were sold in China.
According to the source, passenger cars are motor vehicles with at least four wheels, used for the transport of passengers, and comprising no more than eight seats
in addition to the driver's seat
0
5
10
15
20
25
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
China USA Germany Japan

Sales Of Passenger Cars In Selected Countries Worldwide From 2005 To 2015
In 2015, over 72 million units of passenger cars were produced. Worldwide, passenger car sales are expected to continue to increase, with a projection of
over 74 million units in 2016. This trend shows how resilient the international automotive industry is.
Today, the volume of automobiles sold is back to pre-crisis levels thanks to increased demand from Asian, American and European markets. In Europe, about
75 percent of new passenger car registrations occur in the largest markets, which include Germany, France, the United Kingdom, Italy and Spain. China has
seen the largest increases in passenger vehicle sales between 2005 and 2015, growing from 3.97 million units to some 21.15 million units. Leading original
equipment manufacturers (OEMs) like General Motors or Volkswagen are enjoying rising sales trends not just in China, but across all Asian markets. It will
be interesting to watch what 2016 has in store for China's automobile industry.
China, Japan, Germany, South Korea and the United States are ranked among the world’s largest five car producers. These countries are home to the major
manufacturers of light vehicles. The world’s largest automakers include General Motors and Ford, the Volkswagen Group, as well as the Toyota Motor
Corporation, Honda and Nissan.

Revenue* Of The Leading Automotive Manufacturers Worldwide In 2015 (In Billion Euros)
This statistic shows the revenue of the leading car manufacturers worldwide in the fiscal year of 2015. The Ford Motor Company generated some 119 billion euros
in revenue in the fiscal year of 2015
0
50
100
150
200
250
Series 1

Car Manufacturers Based On Revenue
In terms of vehicle sales and revenue, Toyota, Volkswagen and General Motors are the most successful automakers in the world. However, while Toyota has
experienced flat revenue streams over the past three years, Volkswagen has been enjoying healthy growth and was able to increase its revenue to over 202
billion euros in the fiscal year of 2014, up from around 179 billion U.S. dollars (or roughly 127 billion euros) in the year, when General Motors launched an
initial public offering.

Worldwide Automobile Production From 2000 To 2015 (In Million Vehicles)
This graph displays worldwide automobile production from 2000 to 2015. In 2005, some 47 million cars were produced worldwide. In 2000, about 41 million such
vehicles were produced globally
0
10
20
30
40
50
60
70
80
90
100
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
Cars Commercial Vihichles

Worldwide Automobile Production
In 2015, 68.56 million passenger cars were in use worldwide, and over 65 million units were produced in the same year. Worldwide, passenger car sales are
expected to continue to increase to about 100 million units in 2017. Car sales started falling dramatically during the 2008-2009 economic crisis. Today, the
volume of automobiles sold is back to pre-crisis levels thanks to increased demand, especially from Asian markets. China is ranked as the largest passenger
car manufacturer in the world, having produced more than 18 million cars in 2013, and making up for more than 22 percent of the world’s passenger
vehicle production.

Passenger Car Production In Selected Countries In 2015, By Country (In Million Units)
This statistic shows the leading countries for the production of passenger cars in 2015. In that year, the United Kingdom produced around 1.6 million such vehicles.
According to the source, passenger cars are motor vehicles with at least four wheels, used for the transport of passengers, and comprising no more than eight seats
in addition to the driver's seat
0 5 10 15 20 25
China
japan
Germany
U.S.
South Kourea
India
Spain
Brazil
Mexico
Uk
France
Czech Republic
Russia
Slovakia
Iran
Canada
Indonisia
Thailand
Malasia

Vehicle Production By Country
Globally, 2015 saw an increase in passenger car production of 21.2 percent. While South Korea is at risk of losing market share, Germany reported satisfying
figures for 2015. India is on the verge of becoming a major producer of passenger vehicles: The quantity of vehicles produced in India increased from
3,158,215 units in 2014 to about 3,378,063 million units in 2015. As a side note, it is worthwhile mentioning that Pakistan’s automobile manufacturing
industry grew by a staggering almost 50 percent from 2014 to 2014. This Asian country produced over 125,000 cars in 2014, and almost 183,000 cars in
2015.

Size Of The Automotive Supplier Market Worldwide From 1985 To 2015 (In Billion Euros)
The timeline shows the size of the automotive supplier market worldwide from 1985 to 2015. In 2005, the automotive supplier market was sized at around 470
billion euros.
1985 1990 1995 2000 2005 2010 2015
Market size in Billion Euros 290 345 380 420 470 515 620
0
100
200
300
400
500
600
700
MARKET SIZE IN BILLION EUROS

Size Of The Automotive Supplier Market Worldwide
As many automotive manufacturing companies have taken to outsourcing an increasing number of component groups or automotive parts. Typically, these
products are provided by external suppliers. Products supplied by the world’s top automotive suppliers range from fuel systems to steering systems, as well as
outer vehicle components such as chassis systems and tires.
In 2013, German companies Continental and Bosch topped the ranking of the world’s largest automotive suppliers, while Japan’s Denso finished third. The
company was founded in 1949 in Kariya, Japan and is part of the Toyota Group. In the fiscal year ending March 31, 2014, Denso reported global net sales of
more than 39 billion U.S. dollars. Denso invests a significant amount of its consolidated sales in research and development activities: In the fiscal year of
2014, Denso's R&D expenses amounted to around 3.5 billion U.S. dollars. Automotive components manufactured by Denso include hybrid vehicle
components, climate control systems and pre-crash radar systems.
The automotive supplier market is driven by a shift to lighter materials, as well as the trend towards electric vehiclesand alternative fuel powertrains. It is
expected that the automotive supplier market will reach 620 billion euros by 2015.

Total Number Of Licensed Drivers In The U.S. In 2014, By State
0
5000000
10000000
15000000
20000000
25000000
30000000
California
Texas
Florida
NewYrok
Pennsylvania
Illinois
ohio
Michigan
NothCalifornia
Georgia
NewJerssey
Virginia
Washington
Arizona
Massachusetts
Tennessee
Indiana
Missouri
Wisconsin
Maryland
Colorado
Alabama
southCarolina
Mennesota
Lousiana
Kentucky
Oregon
Connecticut
Oklahoma
Lowa
Arjansas
Kansas
Mississippi
Nevada
NewMexico
Utah
Nebraska
WestVirginia
Idaho
NewHampshire
Maine
Hawaii
Monatana
RhodeIslan
Delware
SouthDakota
Vermont
Alaska
NorthDakota
Wyoming
DistofCol
Series 1

Motor Vehicle Production Of The United States And Worldwide From 1999 To 2015
The timeline shows the motor vehicle production in the U.S. and worldwide from 1999 to 2015. In 2013, some 11 million motor vehicles were produced in the
United States, and 87.5 million motor vehicles were produced worldwide.
0
10000000
20000000
30000000
40000000
50000000
60000000
70000000
80000000
90000000
100000000
1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
Number of vehichles produced
World Wide USA

United States Light Vehicle Sales In May 2016, By Segment
0 200000 400000 600000 800000 1000000 1200000 1400000 1600000 1800000
Total
Light Cars
Passenger Cars

Car Sales In The United States In December 2014 And 2015, By Manufacturer (In Units)
0
20000
40000
60000
80000
100000
120000
140000
Vehicles sales in units
Dec-14 Dec-15

Forecasting and Analysis
Auto technology is revolutionizing the world of cars. During the present, consumers prefer more technology-equipped cars with
digital and smart options. This is also altering the buying patterns of people around the world, and the technology is divided into
four segments; diverse mobility, autonomous driving, electrification and connectivity (Gao, Kaas, Mohr, Wee, 2015). We are
interested in the connectivity segment of this technology.

Number Of Automotive Franchise Establishments In The United States From 2007 To 2016
This statistic shows the number of automotive franchise establishments in the United States from 2007 to 2016. It was estimated that there were 30,648 automotive
franchise establishments in 2013.
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Number of Establishments 31307 31653 30012 29687 29984 30344 30648 30952 30845 31368
28500
29000
29500
30000
30500
31000
31500
32000
Number of Establishments

U.S. Luxury Car Market Share In 2015, By Brand
This graph illustrates the market share of luxury car brands in the United States in 2015. That year, Audi reached a market share of around 9.6 percent. In 1966,
Audi became part of the Volkswagen Group.
0 2 4 6 8 10 12 14 16 18 20
Mercedes - Benz
Lexus (Toyota)
Audi (WV)
Acura (Honda)
Cadilac (GM)
Infiniti (Nissan)
BMW (BMW)
Lincoin ( Ford)
Jaguar (Land Rover)
Volvo (Volvo)
Porsche (VW)
Other
Mercedes -
Benz
Lexus
(Toyota)
Audi (WV)
Acura
(Honda)
Cadilac (GM)
Infiniti
(Nissan)
BMW
(BMW)
Lincoin (
Ford)
Jaguar (Land
Rover)
Volvo
(Volvo)
Porsche
(VW)
Other
Series 1 17.7 16.5 9.6 8.4 8.3 6.3 5.4 4.8 4 3.3 2.5 2.2
Market Share

U.S. Luxury Car Market Share In 2015, By Marque
There is something majestic about luxury vehicles. From the glass panel roofs and the LED headlights to the leather-trimmed seats and powerful engines,
these automobiles are built with the finest of materials, giving each driver the feeling of uniqueness. Regarding the overall luxury car market, the leading
premium car brands include Mercedes-Benz, BMW and Audi, Toyota’s Lexus brand, GM’s Cadillac brand, Honda’s Acura brand, Nissan’s Infiniti brand and
Ford’s Lincoln brand. In 2014, the global market for luxury cars was sized at around 350 billion euros.

Facts On The U.S. Automotive Industry
International car sales 72.37m
Worldwide production of cars 68.56m
Passenger car production in China 21.08m
Volkswagen is leading passenger car producer 9.77m units
Toyota is the leading automobile manufacturer (sales) 10.08m
Sales of passenger cars in the U.S. 7.57m
Manufacturers & Automotive Suppliers Values
Revenue of Volkswagen €202bn
Number of passenger cars produced by Toyota worldwide 8.79m
Size of automotive supplier market worldwide €620bn
Revenue of Continental (Germany) €39.2 b

Forecast By Segment Market Share 2011 - 2020
111m
107m
104m
100m
95m
90m
87m
7%
10%
17%
2%
7%
9%
17%
3%
2%
2%
3%
3%
7%
8%
10%
32%
17%
17% 2%
3%
7%
8%
10%
32%
17%
17%
2%
3%2%
3%2%
3%
3%
7%
8%
9%
32%
18%
17%
8%
6%
9%
32%
19%
17%
8%
6%
9%
32%
19%
17%
8%
6%
9%
32%
17%
18%
8%
6%
9%
32%
17%
18%
Unclassiﬁed
MPV &Van
CAGR +1.9%
Pick-up & SUV
CAGR +4.3%
Sports CAGR + 4.5%
Large (-Plus) CAGR +3.3%
Midsize CAGR +3.0%
Compact-size
CAGR +6.2%
Sub-compact-size
CAGR +3.8%
Small &basic
CAGR +2.6%
6% 6% 6% 6% 6% 6% 5% 6% 6% 6%
2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

Social Media
SOCIAL
MEDIA
Over View

Numbers Of Users On Social Media
890 Million
2.2 billion
100 Million
310 Million
1 Billion

What Percentage Of People Use Social Media?
 The percentage of online adults who use social networking sites has steadily risen. As of January 2014, 74% of all online adults use social networking
sites. For adults ages 18-29, 89% of them use social networking sites. For adults ages 30-49, 82% of them do.
Percentage of U.S. population with a social network profile from 2008 to 2016 Number of social network users worldwide from 2010 to 2019 (in billions)
2008 2009 2010 2011 2012 2013 2014 2015 2016
Series 1 24 34 48 52 56 62 67 73 78
0
10
20
30
40
50
60
70
80
90
2010 2011 2012 2013 2014 2015 2016* 2017* 2018* 2019*
Series 1 0.97 1.22 1.4 1.59 1.87 2.01 2.22 2.39 2.55 2.72
0
0.5
1
1.5
2
2.5
3

The Influence Of Super Car Manufacturers On Social Media
Facebook
Twitter
Snap Chat
YouTube
Google Plus
55% 45%
There are many variations passages of lorem
ipsum available majority suffered alteration
are many variations passages
Description
There are several social media pages that cater specifically to supercar and sports
car enthusiasts. These fan groups are limited to the platform that is used; many are
not professional and their real worth cannot be gauged as it is relatively simple to
purchase followers. Therefore, these accounts have been sourced based on what they
post. A conversation is more likely to occur on Facebook and Twitter than through
Instagram and Snap Chat. Auto companies are also using these platforms in order to
showcase their products. These pages have millions of followers, but the problem is
that many of these followers are not necessarily car enthusiasts but like the brand.
There are however, a wealth of comments by true car enthusiasts and there are
several inquiries online to find users to follow who are Super Car enthusiasts.

Top Social Influencers
@BadF1Stats
@harrismonkey
@jeremyclarkson
@TheBeautifulCar
Twitter

BLACK_LIST
CAPTURINGTHEMACHINE
CARLIFESTYLE
CRANKANDPISTON
GFWILLIAMS
ITSWHITENOISE
JAMEYPRICEPHOTO
LARRY_CHEN_FOTO
PETROLICIOUSCO
SUPERSANGRON
Instagram:

GUMBAL
ALEXMOLIK
MARCHETTINO
GEMASKERDE MUCHACHO PHOTOGRAPHY
SHMEE150
Facebook

SEDGYFERGO
DEEE_K
CARTHROTTLE
KNISHKUSTOMZ
Snap Chat

TOP GEAR
MOTOR TREND
MIGHTY CAR MODS
JAY LENO’S GARAGE
THE DRIVE CHANNEL
COLIN FURZE
1320VIDEO
SHMEE150
CAR THROTTLE
ROYALJORDANIAN

Top 100 Channels on YouTube
( 1 – 25 )
Producer
Report Rank Subscribers Sub Rank 24 hour sub +/- 7 days sub + / - Videos views
Motor Trend Channel
1 4,095,218 304 2,506 17,299 1.5K 1.1 B
colinfurze 2 3,023,458 461 4,714 46,644 149 295.3 M
smotraTV 3 2,328,665 725 808 3,615 370 406.1 M
/DRIVE 4 1,660,856 1137 637 3,732 1.1K 329.3 M
Jay Leno's Garage 5 1,619,322 1198 963 5,780 486 227.2 M
1320video 6 1,223,291 1742 1,115 6,202 999 468.4 M
Car Throttle 7 1,110,738 1975 1,718 15,355 308 105.3 M
DragtimesInfo 8 1,044,744 2126 455 2,834 734 420.3 M
Saabkyle04 9 920,595 2467 350 2,466 1.8K 414.4 M
EricTheCarGuy 10 794,556 2913 500 3,581 725 138.7 M
Shmee150 11 779,473 2984 988 4,169 2.8K 287.6 M
Engineering Explained
12 770,990 3039 938 6,616 468 80.9 M
CanalD2M 13 627,847 3858 571 3,329 562 74.8 M
Car and Driver Magazine
14 621,116 3906 86 474 1K 130.5 M
querly 15 610,801 3983 770 5,677 236 66.5 M
TheSmokingTire 16 577,137 4234 553 3,430 494 121 M
snowcatxx87 17 575,179 4249 1,001 5,099 369 79.8 M
That Racing Channel
18 570,811 4299 311 1,922 590 226.4 M
BMW 19 565,396 4352 219 1,426 767 143.9 M
Autocar 20 540,515 4593 141 964 928 235.2 M
EVO 21 522,767 4751 178 1,003 715 109.1 M
Scotty Kilmer 22 520,390 4769 1,225 3,968 553 123.3 M
ArabGT.com 23 511,136 4871 701 4,289 1.7K 136.1 M
Fifth Gear 24 494,576 5056 407 2,747 920 133.7 M
Supercars of London 25 488,209 5119 351 3,452 1.2K 151.4 M

( 26 – 50 )
Producer Report Rank Subscribers Sub Rank 24 hour sub +/- 7 days sub + / - Videos views
The Fast Lane Car 26 474,534 5279 265 2,302 2.3K 212.8 M
Audi Deutschland
27 472,752 5299 16 219 835 71.4 M
mcmtv2 28 456,144 5497 150 993 172 35.4 M
superspeedersRob 29 448,486 5607 312 2,379 286 111.1 M
YouCar 30 434,675 5792 344 2,430 6.6K 335 M
RoyalJordanian 31 422,751 5947 517 3,239 699 90.7 M
Gumbal 32 421,206 5968 388 2,799 1.9K 311.4 M
meade916 33 408,272 6174 149 997 1.1K 199.4 M
chaseontwowheels 34 392,772 6400 820 5,053 553 48.2 M
Chevrolet 35 390,591 6442 17 32 1K 54.9 M
DOUTOR CARRO 36 390,453 6446 320 1,925 1.3K 94.9 M
Carbuyer 37 384,059 6571 157 871 583 180.6 M
XCARFilms 38 382,024 6614 149 1,285 492 59.9 M
RaceGrooves 39 378,238 6689 308 1,848 1.4K 473.7 M
Canal High Torque
40 358,107 7068 324 1,805 1.9K 85.8 M
MicBergsma 41 356,129 7106 203 1,371 2K 77.6 M
High Tech Corvette 42 350,240 7220 79 467 918 337.4 M
Marchettino 43 343,073 7368 147 1,001 1.7K 237.7 M
1A Auto Parts 44 341,923 7387 204 1,536 3.6K 173.9 M
Auto Express 45 340,809 7415 139 858 1.2K 132.8 M
GTChannel 46 321,685 7865 148 1,215 1.1K 139.7 M
DMA 47 320,967 7879 93 859 85 34.6 M
buycartv 48 315,578 8003 153 1,141 1.3K 114.1 M
Fast, Furious 49 314,444 8031 118 796 206 35.2 M
FastLaneDaily 50 309,769 8153 103 480 2.6K 218.9 M

( 51 – 75 )
Hot Wheels 51 309,365 8169 410 3,048 1.1K 352.1 M
Porsche 52 308,980 8179 172 847 1.3K 113.5 M
querlyNoMusic 53 308,453 8192 228 3,231 136 46.2 M
spamsafe 54 302,046 8376 188 1,989 597 280.1 M
Ford Today 55 277,911 9039 13 184 171 61.3 M
Winding Road Magazine
56 277,757 9043 267 1,712 958 92 M
ferrariworld 57 276,475 9077 158 899 614 42.7 M
Mercedes-Benz 58 275,760 9099 252 1,483 1.3K 59.1 M
RNickeyMouse 59 275,665 9101 99 636 226 272.2 M
Kelley Blue Book 60 267,832 9354 131 926 1.2K 92.6 M
Moto Journal 61 257,391 9719 156 1,225 233 132.1 M
Autocar India 62 247,350 355 2,103 1.1K 84.8 M
Анатолий Зарубин 63 243,906 509 3,509 83 29.6 M
Superretards 64 238,333 94 658 220 28.5 M
NM2255 Car HD Videos
65 237,718 162 1,155 1.1K 194.5 M
FullpowerTV 66 231,236 328 2,268 454 37.1 M
MadRam11 67 230,241 152 957 3.6K 218.2 M
subaruwrxfan 68 227,615 263 1,843 1.2K 77.7 M
edcunhaph 69 219,983 264 1,811 245 89.1 M
rekjavicxxx 70 217,925 251 2,130 1.6K 176.1 M
VossenWheels 71 217,554 159 1,025 453 61.9 M
GTBOARD.com 72 216,419 71 558 3.7K 291.8 M
AutoGuide.com 73 214,294 137 671 1.3K 94.9 M
ostacruiser 74 210,164 224 1,512 685 89.6 M
TheWikihow 75 210,090 -1 14 33 19.1 M

( 76 – 100 )
Mercedes-Benz
Deutschland
76 209,585 0 49 668 6.9 M
Rob Dahm 77 209,243 382 2,256 244 25.4 M
markfreeman408 78 207,821 85 515 958 162.4 M
Redline Reviews 79 202,694 161 1,093 458 51.1 M
BaronVonGrumble 80 197,566 166 1,149 166 24 M
Honda 81 196,827 85 491 675 66.9 M
M13 82 195,461 20 181 1.7K 122 M
zenkevichru2 83 192,402 95 1,020 845 113.1 M
THELIFEOFPRICE 84 191,602 839 5,631 1.5K 68.5 M
Car Crash Compilation
85 189,130 7 45 76 80.3 M
Tesla Motors 86 188,913 175 1,154 118 17 M
alishanmao 87 179,836 124 768 3K 113.1 M
RobertHimler 88 178,889 8 41 135 99.8 M
ChuckE2009 89 176,247 154 774 875 38.5 M
GoProMoto 90 174,475 58 365 1.2K 35.2 M
Mike9mmm 91 174,445 280 1,205 998 14 M
Motorcycle.com 92 170,796 144 706 509 67 M
UltimateRCnetwork 93 167,452 0 241 983 48.6 M
HotRodMagazine 94 167,378 84 417 459 26.3 M
ORJEUNESSE 95 166,699 504 2,756 1.2K 82.5 M
StaceyDavidsGearZ 96 164,170 95 627 671 37 M
ICON Motosports
97 162,296 27 262 66 56.9 M
Volvo Trucks 98 161,189 46 392 473 170 M
watchinsidecars 99 160,794 0 -29 84 846 K
AmericanMuscle.com
100 160,064 53 351 1.3K 28.9 M

The Future Of The Auto Industry In Relation To Data And UI
 Future profitability as predicted by industry analysis includes:
1. Alterations in complexity and cost pressure: The increase in platform sharing and systems sharing will coincide with regulations by the government to
adapt to this new technology.
2. Diverging Markets: Supply and demand is changing around the world; today, China is at the forefront of demand, and the future will see other countries
become new leaders in the auto industry such as India and Brazil.
 The Rise of Smart Cars
Smart cars are rising not only in demand by consumers, but also due to encouragement by the government. In the United States in particular, the federal
government has challenged the auto industry to create more vehicles that are equipped with smart technology (Pickler, 2016). The United States government
has also set a plan stipulating that in 10 years, 25% of commercial vehicles sold in the country will be “smart” vehicles (Pickler, 2016).
 Brands And Companies Investing In Smart Cars & Sports Cars:
Google, Ford, General Motors, Bosch, Audi, Apple, Honda, Hyundai, Jaguar, Mercedes-Benz, Microsoft, Nissan, Renault, Tesla, Toyota, Volkswagen, Volvo

STREET FORMATION
Solution
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SOCIAL
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THE VISION
The global automotive industry is one of the most profitable sectors of the international economy, and Street Formation’s
concept and vision is unmatched online today. Recent statistics estimate that the global automotive industry is worth $800
Billion dollars annually, while the Social Media industry is worth 35.89 Billion Dollars, and we would like to take advantage of
these markets by introducing the Street Formation website (Biller, 2014). There are three factors tied into the website; cars,
social media, and technology. Combing these three factors together, Street Formation aims to penetrate the world of car
enthusiasts and allow them to connect regardless of their position on the map.

Our Platform
Features
User can register for personal account and adjust
all profile setting based to their preference.
Throughout the development process street
formation team made sure to incorporate the latest
technologies to support a user friendly platform
which is developed to connect car enthusiast.
Incorporating the latest technologies in the market
With street formation platform. Not only we are
innovating the market, but we are building on the
technologies that proved to efficient in social media
networking platforms.
Customized News Feed Map
User News feed, fully customizable and adjustable
based to user preference, user can navigate the
feed based on sophisticated filter system , set
rules and behaviors to customize personal
newsfeed page.
Street formation’s best feature on the platform, a
worldwide map that support easy navigation for
users to search for events, roads and cars based
to specific geo-location in relation with clients IP or
adjusted preference
Radius Community and level up structure
One of the most innovative features on street
formation platform. A radius page which will
familiarize users with their surroundings and get
users to know what was for years, was meant to
stay vague.
Community, users living in the same place or having a
particular characteristic in common, or share the same
enthusiasm, can connect together. A highly
complicated algorithm leveling system to show who is
the best in the game.
Live StreamingPersonal Profile Page

Data Harvesting Model
Comprehensiveview of:
Live Car Location
Car Information
…
Comprehensiveview of: Customer
behavior …
“Information“
Vehicle data Driver data
22
High-tech
Back-end
?
?
How to technically
collect & combine all
vehicle data?
“Information“
STREET FORMATION

Backend System
Social Networking&
Communication
Analytics
PredictiveConsumer
Analytics
Market Data
Analytics
PredictiveProduct
Analytics
Proximitytocurrentbusinessmodels
Revenue potential fornewbusinessmodels
High
(vehicle
dependent)
Moderate Veryhigh
Low
(vehicle
independent)

Synchronization

Are companies betting on
the right technologies?
Advertisers worldwide will spend $23.68 billion on paid media to reach consumers on social networks this year,
according to new figures from e-Marketer, a 33.5% increase from 2014. By 2017, social network ad spending will
reach $35.98 billion, representing 16.0% of all digital ad spending globally.

The Market Share Of The Auto Industry
United States: 3.5%
Canada: 2%
(Thorpe, 2016)
Europe (singular):
6.9% (ACEA, 2015)
Asia-Pacific: 5%
(Synergistics, 2012)
Europe, Middle East,
and Africa: 15.7%
(Reeves, 2012)
Australia: 1.1%
South America:
Varies; in Argentina,
it is 5%. In Colombia,
it is 10%. In Chile, it
is 2%.

What Are The World’s Largest Car Markets?
China
the United States
Japan
India
Brazil
Canada
Korea
Mexico
Australia
Turkey
Kingdom of Saudi Arabia
(focus2move.com and Coyle, 2013)
The world’s largest car markets

Cities Ranked Best For Car Enthusiasts In The World:
 Tokyo, Japan
 Miami, Florida
 Pebble Beach / Monterey California
 Frankfurt, Germany
 Geneva, Switzerland
 Chicago, Illinois
 L.A. California
The world’s largest car markets

Empower All Drivers
Empower All Drivers
Street Formation
Street Formation is undoubtedly , the most game changing platform being introduced
into the automotive industry. This platform will be released globally, fully laced with
various innovative features and concepts to make our adrenaline filled passion a much
more interesting one to be apart of. Street Formation is using modern day
technologies to their full potential, allowing us to experience things that are currently
nonexistent. We have built this platform with unmatched creativity. The automotive
niche is one with many colors, personalities, and characters, many of these being
displayed throughout vehicle. The goal is to unite the industry on a global scale.
While also connecting users near each other. We are bringing the emotion back that
once roamed the car scene, and creating new ones in ways you can not even imagine.

Investment Packages
Invest With us ( click to be redirected to our website )
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Contact Us
CEO&Founder Research&ProofReading PresentationDesign Presentation Development
Contact
The information contained herein is of a general nature and is not intended to address the circumstances of any particular individual or entity. Although we endeavor to provide accurate and timely information, there can be no guarantee that such information is accurate as of the date it is received or that it will continue to be accurate in the future. No one
should act on such information without appropriate professional advice after a thorough examination of the particular situation.
Luis Alexander Rodriguez
GlobalHeadof
Streetformation
streetformatio@streetformation.com
Azure Perspective
ActiveBlogForWomen
Brooklyn New York
Hibabourati@Hotmail.com
Mainslide
Designed withyouinmind
Brooklyn New York
Info@mainslide.com
Slidesigma
Bringing Ideas To Life
Brooklyn New York
Info@slidesigma.com
Global Headof
Streetformation
streetformatio@streetformation.com
Hamzashatela
CEO&Founder
Mainslide.com
Slidesigma.com
Brooklyn New York
Hamzashatela@outlook.com
Hamzashatela@slidesigma.com
Azure Perspective
ActiveBlogForWomen
Brooklyn New York
Hibabourati@Hotmail.com
Slidesigma
Bringing Ideas To Life
Brooklyn New York
Info@slidesigma.com
Mainslide
Designed withyouinmind
Brooklyn New York
Info@mainslide.com
Slidesigma.com
VishadAmman
UI Designer
VishadAmman@slidesigma.com
Streetformation.com
Info@streetformation.com
Website WebDesignConversion
Please visit Invest.streetformation to complete your
investment process. For any additional question or
details, please do not hesitate to contact any of the
contacts withinthis page.

References
 Biller, C. (2014). Can the automotive industry help boost the global economy? Retrieved from http://www.automotiveworld.com/analysis/can-the-automotive-industry-help-boost-the-global-economy/
 CB Insights. (2016, April 18). 30 Corporations Working On Autonomous Vehicles. Retrieved from https://www.cbinsights.com/blog/autonomous-driverless-vehicles-corporations-list/
 Coyle, E. (2013, July 22). 8 Countries That Buy the Most Cars. Retrieved from http://www.cheatsheet.com/stocks/8-countries-that-buy-the-most-cars.html/?a=viewall
 Etienne, F. (2015, February 17). The Importance of Facebook for Businesses -Digital Marketing Magazine. Retrieved from http://digitalmarketingmagazine.co.uk/social-media-marketing/the-importance-of-facebook-
for-businesses/1543
 Focus2move.com. (2016, May 1). World Car Market in 2015 hit 89.7 Million Sales. Retrieved from focus2move.com/world-car-market/
 Gao, P., Kaas, H., Mohr, D., & Wee, D. (2015). Disruptive trends that will transform the auto industry - McKinsey & Company. Retrieved from http://www.mckinsey.com/industries/high-tech/our-insights/disruptive-
trends-that-will-transform-the-auto-industry
 McKinsey & Company. (2013). The road to 2020 and beyond: What’s driving the global automotive industry?
 Pickler, N. (2016, July 19). 'Smart Car' Tech Encouraged in U.S. - ABC News. Retrieved from http://abcnews.go.com/Technology/story?id=119657&page=1
 Reeves, B. (2012, August 25). Global Car Companies Hunt Big Game In Africa's Growing Automotive Market. Retrieved from http://www.ibtimes.com/global-car-companies-hunt-big-game-africas-growing-
automotive-market-758807
 Safecar.gov. (2015). NHTSA V2V Communications. Retrieved from http://www.safercar.gov/v2v/index.html
 Statistica. (2015). Premium Vehicles - Luxury Car Market Size 2015. Retrieved from http://www.statista.com/statistics/281574/size-of-the-luxury-car-market/
 Statistica. (2016). Twitter MAU worldwide 2016. Retrieved from http://www.statista.com/statistics/282087/number-of-monthly-active-twitter-users/
 Synergistics. (2012). China's Automotive Industry in 2012. Retrieved from http://www.slideshare.net/wrusso1011/chinas-automotive-industry-in-2012
 Thorpe, J. (2016). Auto sector failure would deal a blow to Canada's GDP. Retrieved from http://www.financialpost.com/analysis/story.html?id=95ea2339-fbc7-49c3-b602-262d99d01604

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