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A Guide to
Excerpts from Hubspot’s Step-by-Step
Guide to SlideShare Marketing
21HUBSPOT - The Step-by-Step Guide to SlideShare Marketing
You’ll be taken first to a “Summary” page,
where you can see the total views and
total actions (actions = likes, embeds,
& comments) for all of your SlideShare
presentations over the past month.
Use the black navigation bar in the top
right corner to change the time period. Your
options are 1 week, 1 month, 3 months, 6
months, 1 year, and all time.
Monitoring the performance of your
SlideShare presentations is a crucial --
but often overlooked -- part of SlideShare
marketing as a whole.
Ultimately, if you’re not looking at the data to
see which of your presentations are earning
the most views, driving the most engagement
(e.g., CTA clicks and downloads), or garnering
the most social shares, you won’t have any
insight into what’s working and what isn’t.
When you’re logged into your SlideShare
account, you can review this important data
by hovering over your logo in the top right
hand corner and selecting “Analytics” from
22HUBSPOT - The Step-by-Step Guide to SlideShare Marketing
If you want to get data on a specific
presentation, click the “uploads” button and
choose the presentation from the carousel.
To go back to seeing data for all of your
presentations combined, click on the folder/
Using these filters, you can identify potential
problems with your SlideShare marketing
For example, you might notice that all of your
new SlideShare presentations experience a
sharp decline in views after the first week.
This could lead you to start experimenting
with staggering different promotional
activities to try to stretch the lifespans of
your presentations (e.g., week 1 you could
send an email, week 2 you could do a big
social push, and week 3 you could publish
a blog post).
Alternatively, you might notice that all of
your SlideShare presentations on topic A
get way more views and engagement than
presentations on topics B, C, or D. A natural
next step here would be to dedicate more
resources to creating presentations around
Scroll down on the “Summary” page and
you’ll find a few more pieces of helpful
information, including presentation views
by country, a breakdown of specific
actions taken (including downloads), and
a breakdown of traffic sources (embed,
referral, search, slideshare.net, direct, &
23HUBSPOT - The Step-by-Step Guide to SlideShare Marketing
Assuming you put a lead form in front of the
.pdf version of your presentation, you can
calculate its view-to-contact conversion
rate by simply dividing downloads by views.
However, if you’ve also included lead forms
elsewhere in your presentation, a better
option may be to jump into your Lead
Dashboard, where you can pull the total
number of leads a presentation’s forms
captured. You could then divide that total
lead number by the number of views to
calculate the conversion rate.
For a closer look at the amount of views your
SlideShare presentations are generating,
jump over to the “Views” tab.
Here, you’ll be able to see presentation
views broken out by traffic sources and
geography. You can also generate top 5,
top 10, and top 20 lists of your biggest
traffic sources and the countries that
account for the biggest percentages of
your presentation’s views (see screenshot
on next page).
24HUBSPOT - The Step-by-Step Guide to SlideShare Marketing
Under the “Actions” tab, you’ll find
a dashboard displaying clicks, likes,
comments, downloads, and email shares.
If you’re viewing data for all of your
presentations, you’ll see a chart with those
same metrics broken out for each individual
presentation you’ve published.
Alternatively, if you’re viewing data for one
specific presentation, you’ll see thumbnails
of SlideShare users who have recently
downloaded or liked that presentation, as
well as a Twitter stream showing all the times
people have tweeted your presentation.
25HUBSPOT - The Step-by-Step Guide to SlideShare Marketing
To learn more about who is actually checking
out your presentations, you can navigate
to the “Viewers” tab. There you’ll find a list
of recent viewers, along with the times at
which they viewed your presentation, their
locations, and their referral sources.
Want to export your SlideShare data for
further analysis in Microsoft Excel? Head to
the “Export” tab, pick a time period from the
dropdown or enter a custom date, then hit
The final tab in SlideShare’s analytics is the
“Social Sharing” tab. Want to gauge how
close you are to earning a trending spot
on SlideShare’s homepage? This is the
dashboard for you: it shows you the number
of LinkedIn, Facebook, and Twitter shares a
presentation has received, along with total
In addition to providing you with the cold,
hard numbers you need to justify the
business benefits of creating SlideShare
presentations, monitoring your SlideShare
analytics will arm you with new ideas and
insights that you can take back to your
By continually identifying areas for
improvement, you can help ensure
that your next presentation -- and your
next promotional campaign around that
presentation -- will be better than the last.