Whether it's Facebook updates, tweets, blog posts, research reports, newsletters, video, white papers or more, we all produce content these days. How do you reach your audiences on each platform without completely exhausting yourself? We show you ways to recraft your existing content to attract an audience on SlideShare. Read the SlideShare blog post: http://wp.me/p24NNG-2fO Presentation designed by Empowered Presentations: http://empoweredpresentations.com/

1. SlideShare
by:@Empoweredpres
Repurposing
your content on

2. content, day in, and day out.
You just have to work on getting
the content you already have...
in the hands of more people.”
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Derek Halpern, Social Triggers
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...
“You don’t have to create

3. There is an abundance of information and
content that gets published everyday.

4. Today, there are 700 million* websites,
*May 2013, estimated
2010 2011 2012 2013
200M
400M
600M
800M

5. 260 million* blogs and...
*April 2013, estimated active blogs
500,000
1M
50M
100M
Blogster Weebly Livejournal Wordpress Tumblr

6. an infinite number of ebooks
to soon surpass printed books.
BusinessInsider.com
20081996 2013
printed books
ebooks

7. Not to mention
various other types
of content such as...

8. Newspapers Magazines Resumes Business Pl
ans Brochures Statistic Reports Live
tions Print Collateral Books White Pages Socia
lCase Study Video Events Travel Tips Holiday
omotions Speeches Newspapers Magazines R
Ebook Business Plans Brochures Statistics R
ve Presentations Print Collateral Books White
Pages Whitepapers Songs Video Events Travel
Tips Holiday Promotions Speeches Newspape
Magazines Resumes Business Plans Brochure
atistic Op-Ed Live Presentations Print Collater
White Pages Social Media Songs Video Events
Surveys Holiday Promotions Speeches News
papers Magazines Resumes Business Plans Br
Statistic Blog Posts Live Presentations Print Co
Presentat
Social Media
Speeches
Business Plans
Surveys
Statistics
Holiday Promotions
Print Collateral
Events
Video
Business Plans
Books
Magazines
Newspapers
Brochures
Resumes
Case Study
Blog Posts
Ebook
Whitepapers
Reports
Op-Ed

9. How can you repurpose your existing content
to drive more traffic to your website,

10. increase influence,

11. and make more
sales?l

12. People tend to upload already-existing articles,
whitepapers or text-heavy PDFs,
but that is not using SlideShare to its best ability.

13. Uploading amazing visually engaging content
will garner you mass amounts of attention like these:
3,155,417 views
1,714,483 views
1,784,718 views
859,821 views 701,715 views
2,655,768 views

14. Although you might have the
content and ideas in place,

15. you need to take the time to re-craft
it for SlideShare consumption.

16. By putting a little effort into custom publishing for
SlideShare, your results will be much greater.
33,412 views 80,204 views
48,061 views 56,243 views
52,543 views
58,796 views

17. repurpose
content using
Here are 6 steps on how to...
SlideShare

18. Search
#1 Develop a theme

19. Are you sticking to
the original theme?

20. or creating your own?

21. E-mail repurposed to presentation to
educate people about the tax debate.
example:

22. #2 Breakdown the content
Search

23. Whether it be a video, blog etc...

24. quotes,
or statistics
take out any
keypoints,

25. Commencement speech repurposed to
presentation increased viewership by 6000%!
example:

26. Search
#3 Find the perfect visuals

27. You will
increase
retention and
impact with
powerful
visualization.
Email Like Save Embed‹›

28. Featured
SMOKE-The Convenient Truth
650K views 4,321 views 7,066 views
Smoking Habit. Physiopathology... The Impact of Advertising on Cig...
4,321 views
Smoking Habit. Physiopathology... Help for Smokers and Tobacco Us...
938 views
Hazards Of Smoking
5,521 views
It is a much better SlideShare experience
and you will see the results.

29. Email Like Save Embed‹›

30. Search
#4 Determine the structure

31. Will you be
linking it
back to more
in-depth
content?
Email Like Save Embed‹›

32. Or breaking the
content into series
on SlideShare?
How to Survive the
Shark Tank - Part 1
23,214 views
How to Survive the
Shark Tank - Part 2
4,336 views
2 MILLION VIEWS
LATER...
19,545 views

33. Book repurposed to presentation to sell more
books and promote speaking engagements.
`
example:

34. Search
#5 Don’t Forget a CTA!

35. A Call To Action,
Email Like Save Embed‹›

36. Skip
-Empowered Presentations, Presentation Design Firm - Honolulu, HI
First Name* Last Name*
Phone*Work Email*
Organization/Company*
Message
Get Empowered with Us!
the lead gen form
(ability to generate leads),
Email Like Save Embed‹›

37. and links within your presentation
to your previous uploads.
Email Like Save Embed‹›

38. UPLOADSearch
#6 Upload to SlideShare

39. Once you upload,
SlideShare allows
you to share on
all these platforms.
360M
497M 48.7M
297M
1.1B
slideshare
2.3B

40. slidesharePresent Yourself
Search...
SEO
Technology
Media
Keywords
Business
Because SlideShares technology
is built for high Google ranking,
Marketing
Sales
Tips

41. repurposing...
repurposing content means additional SEO assets
will attract search traffic to your presentation.

42. At EP, we repurpose content
into presentations and
UPLOAD to SlideShare +

43. slideshare
We share and spread our content to
reach the larger market SlideShare provides.

44. EP analytics on SlideShare
(all time)
2,326,588 4,095 67,772 2,799 7,418
Total Views Favorites Downloads Tweets Facebook Likes
slideshare
As of July 2013

45. Do you have content that
LET US HELP YOU!
deserves to be repurposed?

46. empoweredpres.com

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