Defining brand
•Transferir como PPTX, PDF•
112 gostaram•46,255 visualizações
What is brand? What ISN'T it? How do you tell people who you are.
Recomendados
Recomendados
Mais conteúdo relacionado
Destaque
Destaque (15)
Último
Último (20)
Notas do Editor
- The biggest misconception is that a logo is a brand Logo acts as a vessel to spark the intangible emotions of a brand Think of the logo as more of a flint to spark all those intangible thoughts, experiences and memories
- Valuable for visual Consistency
- While the product is in the spotlight it is not the brand Products can be measured based on: Sales Distribution Quality Brand is much less tangible
- Clean - Cluttered Dark - Bright Is there music etc.
- How do we speak Hold music What words do we use What words do we avoid Website copy
- How do we engage clients when they arrive Are we: serious comedic laid back
- For us: how do our RFP’s look business cards website perhaps
- Pretty straight forward What do we wear Casual Business No dress code?
- What does it smell like? McDonalds - Fries Health & Beauty - light - feminine
- Mini Brand interviews
- Increased ad methods: Twitter Facebook Internet robots
- If we don’t know who we are - how can we effectively and accurately explain who we are to others