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Seong Ju Park

Company Presentation for EECS441

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A Lesson on how to NOT sell your Illuminati music streaming app
Rags to Riches: Shawn Carter the Entrepreneur Net Worth: $520 Million by Forbes
The Product
Financial Info & History Lesson ● Lost money every quarter since 2012 ● Lost $5 million in last three months of 2014 ● Acquired Aspiro for $56 Million in March 15, 2015 ● “Artist-friendly alternative to Spotify” ● JAY-Z & Friends TIDAL launch March 30, 2015
What’s Hot? ● High Sound Quality ● Higher royalties to record labels and publishers (75%) ● Exclusive content
It’s the Hard Knock Life... ● High Sound Quality ● Higher royalties to record labels and publishers (75%) ● Exclusive content ● Most people aren’t audiophiles ● Not enough people care ● Trouble with renegotiation of streaming contracts.
Competitors ● Spotify ● Pandora ● Rdio ● 8tracks
Future looks bleak ● Customer inertia is too great ● Exclusive content is a myth ● Competition is fierce ● https://www.youtube.com/watch?v=cYYGdcLbFkw

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Tidal

  • 1.
  • 2. A Lesson on how to NOT sell your Illuminati music streaming app
  • 3. Rags to Riches: Shawn Carter the Entrepreneur Net Worth: $520 Million by Forbes
  • 5. Financial Info & History Lesson ● Lost money every quarter since 2012 ● Lost $5 million in last three months of 2014 ● Acquired Aspiro for $56 Million in March 15, 2015 ● “Artist-friendly alternative to Spotify” ● JAY-Z & Friends TIDAL launch March 30, 2015
  • 6. What’s Hot? ● High Sound Quality ● Higher royalties to record labels and publishers (75%) ● Exclusive content
  • 7. It’s the Hard Knock Life... ● High Sound Quality ● Higher royalties to record labels and publishers (75%) ● Exclusive content ● Most people aren’t audiophiles ● Not enough people care ● Trouble with renegotiation of streaming contracts.
  • 9. Future looks bleak ● Customer inertia is too great ● Exclusive content is a myth ● Competition is fierce ● https://www.youtube.com/watch?v=cYYGdcLbFkw