Social CRM
•
0 likes•74 views
This presentation will help you understand the need for Social CRM over and above CRM so that the marketer can follow social conversations and monetise the same, wherever possible.
Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Similar to Social CRM
Similar to Social CRM (20)
More from Sanjay Singh
More from Sanjay Singh (20)
Recently uploaded
Social CRM
- 2. What is CRM? More Customer Per Customer (MCPC) Up Selling Cross Selling Referral Selling Customer Satisfaction Index Customer Loyalty Quotient www.consult4sales.com
- 3. Always ON. These customers opine, complaint, recommend, refer, share, forward, celebrate, flaunt, boo down, praise about brands (specific) or usage (generic) on Social Media. www.consult4sales.com
- 4. How much social conversation is happening every 60 sec? How do you do Social Listening? How are you capturing intelligence out of this social conversation? www.consult4sales.com
- 6. EVERY 60 SECONDS Can you afford to miss out on this? The social media traffic snapshot www.consult4sales.com
- 9. Does it effect SME's? Surely , it does. All of us are social consumers. Your customers are also social consumers. Your social listening will catch their social conversations. www.consult4sales.com
- 10. MARKETING SPENDS How do you connect accorns to jackpots in a social conversation and make money out of the same? Millward Brown Brand Z & The Oglivyone Loyalty Index www.consult4sales.com
- 11. The FIFTH Space 2 Web 1 Brick and Mortal Retail 3 E-Commerce 4 Social Networks 5 Social CRM The Closed Graph Data, Open Graph Data & 5th Space www.consult4sales.com
- 12. Social CRM integrates into CRM The data of social conversations is fed into CRM for Leads, Branding, e-commerce, research and customer service. www.consult4sales.com
- 13. Insights Social CRM gives market insights Branding Insights that can help Brand Managers create winning marketing campaigns Product development Insights that will help you add features to your product under development. Your R&D cannot do this on real time basis. Sales Leads Social CRM can track keywords and hashtags to generate Sales Leads and feed them to CRM www.consult4sales.com
- 14. WHY YOU CANNOT MISS OUT? Real Time Insights Nothing is more fresh than Social CRM Insights and inputs Segmentation Social CRM helps you segment social consumers as per buying behaviour which is real time. OglivyOne Loyalty Index The accorns can be networked with jackpots to get more sales value 360 degree view Marketers get a 360 degree view of their brand and users. Invisible Prospects Your ability to deal with invisible prospects increases. Advocates Maximise your spends on your customer Advocates who are identified on basis of social behaviour on real time basis. www.consult4sales.com
- 15. Social CRM can help you in selling without selling! Do not feel Jealous about someone who uses Social CRM? www.consult4sales.com
- 16. What should you do? Take baby steps towards Social CRM. Start CRM Start Social Listening Start understanding how we can monetise social conversations Invest in Social CRM 1. 2. 3. 4. www.consult4sales.com
- 17. Where do you do Social Listening? Online portals focussed on social listening www.consult4sales.com
- 18. Happy Social Conversations! You can communicate to us on sanjay@consult4sales.com www.consult4sales.com