More than 12 billion visits are made to drive-thrus annually, representing about 70 percent of the QSR business. While drive-thru speed is key, studies suggest accurate order taking and friendly staff matter just as much. View this infographic to understand how high brightness outdoor menu boards can rev up the customer experience for QSRs.

1. 1 2
3 4
5 6
7 8
DRIVE-THRU
SCREENS:
PRESELL
features
and combos
List menus
by item and
DAYPART
CONFIRM
orders
WHY QSRs
OUTDOOR
DISPLAYSPART OF THEIR
ORDERS
MORE THAN
12 BILLION
DRIVE-THRU VISITS
ARE MADE ANNUALLY1
CUSTOMER SERVICE IS KING
Drive- thru performance studies suggest accurate orders and friendly staff
matter just as much as speed
TECHNOLOGY IS KEY TO
DRIVING DRIVE-THRU SUCCESS
DIGITAL MENU BOARDS
REV UP ORDERS
WORKING
OUTSIDE
IS TOUGH
Experience is important to drive-thru customers,
and new technologies can help speed up service
and adapt to the smartphone generation
Outdoor LCDs are engineered to
look great and last in demanding
conditions
QSRs are already
testing systems that
let people order off
smartphone apps, with
beacons, notifying staff
when the customer is in
the lane for pickup
Interactive displays
power more detailed,
diverse menus, support
suggestive selling and
ensure accurate,
confirmed orders
REMOTE
ORDERING
Once rare, mobile
payments at QSR are
becoming common.
Many brands are also
exploring tie-ins with
loyalty programs
MOBILE
PAYMENTS
TOUCH
SCREENS
The forecasted fast food
spend in the US for 2015 2
of QSR business takes
place through the
drive-thru 3
Drive-thru lanes are
slowing down because
customers have more
choices, and options to
customize orders 4
WIDE TEMPERATURE
SWINGS
-40 to 110 Degrees (F)
HEAVY RAIN AND
HIGH HUMIDITY
$200
BILLION
70
PERCENT
222
SECONDS
MAKE
GLARE FROM
DIRECT DAYLIGHT
TAMPERING AND
VANDALISM
SAMSUNG AND
OUTDOOR SIGNAGE
Samsung’s OM and OH Series outdoor
signage solutions help QSRs
communicate clearly.
TO LEARN MORE ABOUT HOW
THEY CAN HELP YOUR BUSINESS...
VISIT: SAMSUNG.COM/OUTDOORDISPLAYS
SOURCES:
1
NPD Group
2
Statista
3
QSR Magazine
4
QSR Magazine, 2015
$
BREAKFAST LUNCH DINNER
LATE
NIGHT
AFTERNOON
SNACK
Digital displays enable different
menus and features by dayparts
DIFFERENT TIME,
DIFFERENT MENU
3.99
3.99
4.99
4.50
5.50
6.50
5.99
5.99
1 2
3 4
5 6
They also need to be
polarized so motorists
can read with their
shades on!