Many shoppers today begin their purchase journey online and then either choose to buy on a website or decide to do further reconnaissance in a brick-and-mortar store. Other buyers’ omni-channel shopping excursion takes a reverse path, with the consumer first visiting a retailer’s physical location to gather product information and insights and then going online to gather more information and compare prices. This infographic from Frost and Sullivan looks at two ways retailers are fighting to keep those sales in-store with mobile technology: tablet-based POS solutions and mobile payments.

1. 108%
STATIONARY POS TABLETS
FOR CUSTOMERS
UNTETHERED POS
TABLETS FOR SALES TEAM
Closing
Retail Sales
In-Store
Fight Back with Mobile
Two Mobile Solutions for Today’s Retailer
Frost & Sullivan research; “The Ultimate Mobile (POS) Playbook,” Retail TouchPoints, 2016.
SOLUTION #1 TABLETS AT THE POINT-OF-SALE
SOLUTION #2 MOBILE PAYMENT
RECOMMENDATIONS
BLOG
insights.samsung.com
TWITTER
@SamsungBizUSA
WEBSITE
www.samsung.com/business
SOURCE
Learn about Samsung’s Retail solutions
Access the Samsung Pay merchant kit
CLICK HERE TO DOWNLOAD THE WHITE PAPER:
“KEEP SALES IN-STORE: TWO WAYS TO
FIGHT BACKWITH MOBILE”
Brick-and-mortar stores are in a fight for their lives—competing against
new digital channels, trying to satisfy demanding consumers, and
dealing with worrisome profit margins. Innovative retailers use mobile
and wireless technology to enhance the in-store experience and entice
the customer to stay and buy.
IN 2015
U.S. MPOS
SHIPMENTS
GREW BY
TABLETS ARE
IDEAL MPOS
VEHICLE.
Anchored to display or kiosk
One-way merchandising display
provides pre-programmed content
Two-way experience allows shopper
to research product or request expert
assistance without leaving the store
Carried by sales associate or manager
An operational assistant for immediate
inventory look-up, out-of-stock orders,
product demos, etc.
Addresses shopper needs onsite and
encourages in-store purchase decision
Leverages customer’s smartphone; Tap to pay convenience;
Accelerates check-out
Consumers are Embracing Innovation
Growth is Being Slowed by NFC Adoption
Samsung Pay Works on Both NFC and
Traditional Terminals
The number of people using mobile
wallet applications in U.S. will surpass
Most mobile
payment solutions
require
technology in
payment terminals
Retailer adoption
of NFC is
proceeding much
more slowly
than expected
On non-NFC
terminals, Samsung’s
Magnetic Secure
Transmission (MST) technology emulates
magnetic signals of a swiped credit card
Step back. Evaluate your current selling
process and flow. Consider piloting a
tablet POS solution with customers and
sales associates
No matter where you are on the NFC
adoption curve, enhance your tech-savvy
credentials and encourage on-site
purchases by advertising the availability
of Samsung Pay at your establishment
Start building a flexible and responsive
retail environment where tablet-wielding
sales reps can accept payments from
mobile payment-enabled consumers
Samsung Pay is immediately
usable at almost
of U.S. retailers
Pilot the
Tablet
Promote
Samsung Pay
Think Mobile-
to-Mobile
33 million
90%
by 2020
near-field-communications
(NFC)
CRISP DISPLAYS
AFFORDABLE
EASY TO USE