Salmat has partnered with the acclaimed Australian Consumer, Retail, and Services (ACRS) Research Unit to investigate how Aussie consumers shop the End of Financial Year Sales. Positioned within the Monash Business School's Department of Marketing, ACRS has a 35-year history as a globally respected source of retail, services, consumer and marketing knowledge. Their ACRS Omnibus tracker is a quarterly tracking study of consumers’ multichannel preferences and behaviour, based on an online survey of 500 Australian shoppers. We’ve created a slideshare with all the key findings from the research with tips on how to take advantage of the insights. To talk to us about how Salmat can help you prepare, call 1300 725 628 or visit our website https://www.salmat.com.au Visit our blog to read about the latest marketing best practice and trends: https://www.salmat.com.au/blog Or explore our library of downloadable marketing guides here: https://www.salmat.com.au/marketing-guides About Salmat Salmat is a leading Australian marketing services business. We partner with our clients to help them with the constant pressure of acquiring and servicing their customers, week-in, week-out. With media, digital and contact capabilities, we have the right solutions for our clients, enabling them to Reach, Convert and Serve more customers. Founded in 1979, Salmat has evolved from a small letterbox distribution business to an ASX-listed company. With a talented team across four countries we work with some of Australia’s most recognised and trusted brands to manage billions of customer interactions every year.

1. THE MARKETER’S
WHO, WHAT,
WHERE AND WHEN
OF EOFY SALES

2. We teamed up with the Australian Consumer, Retail,
and Services (ACRS) Research Unit in Monash University
to find out how Australians shop EOFY sales.
HERE’S WHAT SHOPPERS TOLD US

3. LAST YEAR
28% OF OUR
SHOPPERS
BOUGHT
SOMETHING
IN THE EOFY
SALES
%

4. WHAT
ARE SHOPPERS’
INTENTIONS
THIS YEAR?

5. WHO
WILL BE
SHOPPING IN
THE EOFY SALES?

6. WHAT
WILL THEY BE
SHOPPING FOR?

7. WHERE
WILL THEY BE
SHOPPING?
AND

8. READ ON TO GET YOUR 5 MINUTE OVERVIEW OF
WHAT BRANDS SHOULD CONSIDER
THIS EOFY SALE PERIOD
WHO WHAT WHERE WHEN

9. WHO
WE’LL START
WITH THE

10. 20% OF SHOPPERS SAID
THEY PLAN TO
PURCHASE
SOMETHING IN
THE EOFY SALES
THIS YEAR
20%

11. JUST UNDER HALF
(46%) OF SHOPPERS
INDICATED THEY
MAY PURCHASE
SOMETHING
46%

12. AND A FURTHER 13%
DIDN’T
KNOW YET13%
?

13. THIS IS
SIZEABLE AUDIENCE
OF SHOPPERS

14. DRILLING DOWN A BIT FURTHER,
WHO ARE THESE
BARGAIN SHOPPERS?

15. ACROSS THE BOARD,
SHOPPERS OF ALL
INCOME LEVELS SAID
IT WAS
IMPORTANT TO
THEM TO GET
A DEAL WHEN
SHOPPING

16. HOWEVER, SHOPPERS
IN THE $100K
TO $149K
BRACKET
WERE SLIGHTLY
MORE INCLINED
TOWARD A DEAL

17. WHILE SHOPPERS WITH
LESS THAN
$39,999 OF
INCOME WERE
THE LEAST
INTERESTED
IN DEALS

18. WHATARE THESE BARGAIN
HUNTERS BUYING?

19. THE FOCUS IS
SQUARELY ON THE HOME

20. 37%
35%
HOME APPLIANCES (37%) AND FURNITURE/HOMEWARES (35%)
BEING THE TWO MOST POPULAR PRODUCT CATEGORIES
SHOPPERS WERE PLANNING TO
PURCHASE FROM IN THE UPCOMING
2018 EOFY SALES

21. 9%
11%
BIG TICKET ITEMS
LIKE AUTOMOTIVE (9%) AND
HOLIDAYS (11%) WERE
THE LEAST POPULAR

22. WHEREARE SHOPPERS
LOOKING FOR EOFY
SALE INFORMATION?

23. 35%
AN EQUAL NUMBER OF EOFY SHOPPERS (35%)
PREFER TO BROWSE AND BUY
IN-STORE, OR BROWSE ONLINE
AND BUY IN-STORE

24. 7%
HOWEVER,
FEW EOFY SHOPPERS (7%)
PREFER TO BROWSE IN-STORE
AND BUY ONLINE

25. FO THOSE SHOPPERS THAT
ARE BROWSING ONLINE,
THE MAJORITY
(61%) WERE MOST
LIKELY TO USE
A COMPUTER OR
LAPTOP

26. FOLLOWED BY
26% WHO
USE A MOBILE
PHONE

27. AND...
13% THAT
PREFER USING
A TABLET

28. THE MOST POPULAR CHANNELS TO RESEARCH
AND PLAN EOFY SHOPPING WERE
INTERNET SEARCH (42%), ONLINE
STORE (41%) AND IN-STORE (36%)
42%
41%
36%

29. 31%
30%
FOLLOWED CLOSELY BY
ONLINE CATALOGUES (31%) AND
LETTERBOX CATALOGUES (30%)

30. WHENSHOULD YOU
START PROMOTING
YOUR EOFY SALE?

31. 60% OF SHOPPERS
INDICATED THAT
THEY PLAN
THEIR EOFY
SHOPPING IN
ADVANCE
60%

32. ONE THIRD OF
WHICH DO
THEIR PLANNING
IN THE WEEK
LEADING UP TO
THE SALE3
1

33. IN FACT, JUST UNDER A THIRD
OF SHOPPERS (29%) SAY
THEY MAKE
MORE IMPULSIVE
PURCHASES
DURING EOFY
SALES
29%

34. THAT’S
A BIG OPPORTUNITY
FOR MARKETERS

35. SO,
KEY TAKEAWAYS

36. EVERYONE LOVES DEALS,
BUT ESPECIALLY THE HIGHER
SALARY BRACKET
1. WHO

37. 2. WHAT
IF YOU’RE IN HOMEWARES,
YOU SHOULD PRIORITISE
EOFY SALES

38. 3. WHERE
HAVE AN ONLINE PRESENCE
THAT SHOPPERS CAN BROWSE
ON MOBILE

39. 4. WHEN
START PROMOTING EARLY,
AND RAMP UP IN THE WEEK
LEADING UP TO THE SALE

40. TALK TO SALMAT
TO FIND OUT
HOW WE CAN HELP

41. CONTACT US
www.salmat.com.au
1300 725 628