BFR report on IT startup Company

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UNIVERSITY OF MYSORE
III SEMESTER BUSINESS FAMILIARIZATION
REPORT OF INTERNSHIP
BATCH OF 2015-2017

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III SEMESTER BUSINESS FAMILIARIZATION
REPORT OF INTERNSHIP

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BUSINESS FAMILIARIZATION REPORT
ON INTERNSHIP
AT
[WEBHEAY TECHNOLIGIES INDIA PVT LTD]
NAMES REGNO.
ROSALIN BINDU 15MB3280
SAGNIK DASGUPTA 15MB3281
SAKHAMURI MURALI KRISHNA 15MB3282
SANDEEP KUMAR 15MB3283
SANIKOMMU SIVAIAH 15MB3284
III SEMESTER MBA
Guide
PROF.SUCHITRA
……………………………………….
Business Familiarization Report of Internship submitted
To the University of Mysore in partial fulfillment of the
Requirements of III Semester MBA degree
Examinations – 2016
International Institute of Business Studies
Bangalore – 560 032
International Institute of Business Studies
Bangalore – 560 032

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DECLARATION
We hereby declare that this Business Familiarization Report of Internship at Webheay
Technologies India Pvt Ltd submitted in partial fulfillment of the requirement for III Semester
MBA Degree Examinations 2016 of University of Mysore through International Institute of
Business Studies, Bangalore is our original work and not submitted to any other university.
This work has been done under the supervision of Prof.SUCHITRA
Place: Bangalore
Date:
Name of the TeamMembers Reg.No Signature
ROSALIN BINDHU 15MB3280
SAGNIK DASGUPTA 15MB3281
SAKHAMURIMURALIKRISHNA 15MB3282
SANDEEPKUMAR 15MB3283
SANIKOMMU SIVAIAH 15MB3284

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ACKNOWLEDGEMENT
We aregiving immense pleasure to express my indebtedness and deep sense of gratitude to
my supervisor and guide Prof. SUCHITRAfor her valuable and scholarly guidance. Her
sympathetic and helpful attitude and motivation helped me to work on this dissertation.
We are extremely grateful to Dr. K. Ramada’s, Director, and IIBS Bangalore for
having extended his guidance during the course of this BUSINESS FAMILIARIZATION
REPORT
ROSALIN BINDHU
SAGNIK DASGUPTA
SAKHAMURIMURALI KRISHNA
SANDEEP KUMAR
SANIKOMMU SIVAIAH
(MBA-III Sem)

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CONTENT
SI NO TITLE PAGE NO
1 Industry Profile
2 Company Profile
3 Organizational Hierarchy
4 Organizational Hierarchy
5 Product Profile
6 Study Of functional Department
7 SWOT Analysis
8 Conclusion
9 Summary of Findings
10 Bibliography

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CHAPTER 1
Industry Profile
IT Industry in India, Indian Information Technology, ITeS Sector, Services. The IT-
business process management (BPM) sector in India is estimated to expand at a CAGR of
9.5 per cent to US$ 300 billion by 2020.
The Information Technology Industry of India dates back to 1967 when the Tata Group in
collaboration with Burroughs set up the first software zone, SEEPZ in Mumbai. In 1973
SEEPZ became the first software export zone which saw 80% of the software export in the
1980s. Since then, the IT sector of India has grown by leaps and bounds and has acquired
India a brand name in the IT and ITES (Information Technology Enabled Services) sector in
the global scenario. The major hubs for the IT export sector are Bangalore, Chennai,
Hyderabad, Delhi, Mumbai and Kolkata. Bangalore has earned the sobriquet, ‘The Silicon
Valley of India’ owing to the maximum IT export (generating 77% of the net IT export
revenue of India). The IT- ITES sector can be broadly classified into two categories (i)
Business Process Outsourcing (BPO) and (ii) Domestic and IT export. The growth in the
BPO sector under the supervision of the IT-ITES sector has been phenomenal. According to
NASSCOM, “The IT-BPO sector in India aggregated revenue of US$ 100 billion in FY 2012,
0%
10%
20%
30%
40%
50%
60%
70%
80%
2007-2010 2010-2013 2013-2015 2015-2016
Growth Rate

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where export and domestic revenue stood at US$ 69.1 billion and US $31.7 billion
respectively”.
The industry is also an employment intensive sector. The estimated employment generation
in the FY 2012 was an expected 230,000 thus providing direct employment to 2.8 million and
indirect employment 88.9 million people all over the country. According to a report prepared
by Gartner, the top five outsourcing companies of India are TCS, Cognizant, Infosys, Wipro
and HCL Technologies.
1.1 WHAT WE DO:-
Digital marketing tools use in IT industry;
0
1
2
3
4
5
6
7
2010-2013 2013-2015 2015-2016

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CHAPTER 2
COMPANY PROFILE
WebheayTechnologyis a Software development and digital marketing company based in
Bengaluru, India. The company was founded by SYED HUSSIAN in 2015 and also operating
in India and omen. The company is one of the top 100 digital marketing companies in India.
History:-
The company offers services like Search, Social Media Marketing, Video creation and
marketing, Email marketing, Website development, Social CRM, Brand campaigns, Mobile
application development, Cross device distribution of content, Affiliate marketing, Digital
Media distribution and solutions.
Webheay Technologies India Private Limited is a Private incorporated on 30 October 2015. It
is classified as Non-govt Company and is registered at Registrar of Companies, Bangalore.
Its authorized share capital is Rs. 1,000,000 and its paid up capital is Rs. 100,000.It is
involved in Software publishing, consultancy and supply [Software publishing includes
production, supply and documentation of ready-made (non-customized) software, operating
systems software, business & other applications software, computer games software for all
platforms. Consultancy includes providing the best solution in the form of custom software
after analyzing the users’ needs and problems. Custom software also includes made-to-order

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software based on orders from specific users. Also, included are writing of software of any
kind following directives of the users; software maintenance, web-page design.
Webheay Technologies India Private Limited's Annual General Meeting (AGM) was last
held on N/A and as per records from Ministry of Corporate Affairs (MCA), its balance sheet
was last filed on N/A.
Directors of Webheay Technologies India Private Limited are Mrinal Kanti Ghosh and Syed
Shabaaz Hussain.
Webheay Technologies India Private Limited's Corporate Identification Number is (CIN)
U72200KA2015PTC083794 and its registration number is 83794.Its Email address is
shabaz_hussain2006@yahoo.com and its registered address is 404 B, 4 to Floor, Richmond
Plaza Building, 10 & 10/1,Raja Ram Mohan Roy Road, Richmond Circle, Bangalore
Bangalore KA 560025 IN , - , .
Current status of Webheay Technologies India Private Limited is - Active.
Company Details
CIN U72200KA2015PTC083794
Company Name WEBHEAY TECHNOLOGIES INDIA
PRIVATE LIMITED
Company Status Active
RoC RoC-Bangalore
Registration
Number
83794
Company
Category
Company limited by Shares
Company Sub
Category
Non-govt company

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CIN U72200KA2015PTC083794
Class of Company Private
Date of
Incorporation
30 October 2015
Age of Company 1 years, 0 month, 26 days
Activity Information Technology and Services
Omni Channel Solution

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Digital Marketing:-
Digital marketing is an umbrella term for the marketing of products or services using digital
technologies, mainly on the Internet, but also including mobile phones, display advertising,
and any other digital medium.
The way in which digital marketing has developed since the 1990s and 2000s has changed
the way brands and businesses utilize technology and digital marketing for their
marketing. Digital marketing campaigns are becoming more prevalent as well as efficient, as
digital platforms are increasingly incorporated into marketing plans and everyday life, and as
people use digital devices instead of going to physical shops.
Digital marketing such as search engine optimization (SEO), search engine marketing (SEM),
content marketing, influencer marketing, content automation, campaign marketing, and e-
commerce marketing, social media marketing, social media optimization, e-mail direct
marketing, display advertising, e–books, optical disks and games, are becoming more and
more common in our advancing technology. In fact, this extends to non-Internet channels that
provide digital media, such as mobile phones (SMSand MMS), callback and on-hold mobile
ring tones.

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Trusted consulting for end-to-end improvement:-

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CHAPTER 3
3.1Organizational Hierarchy:-
Organizational Chart:-
3.2 Product Profile:-
Produc
t
Names
:
Products
specificatio
n:
Average
Selling
products/day
Products/co
st
Target
Market
Total
income:
Remarks:
Month
1.
SEO OFF
Page
For
company
clients
70
bookmarking/d
ay
10 photo
submission & 5
blogs writing
For each
clients per
day
Cost 2500
rs
ecommer
ce
AVG
50000/mont
h
We do off
page seo
work for
clients
Month
2.
Business
Developmen
t,
Cold calling
------- -------
Who are
The
leading
company
today
-----------
WE read
every day
newspape
r and find
out the
prospecti
ve clients
Syed Hussain(CEO)
Shruti Shirol(Android
Developer)
Jay Ganesh(sales &
Marketing Freelancer)
Deepak Kashyap
Robert john(Senior
Manager)

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3.3MAJOR CLIENTS OF THE COMPANY
COGNIZANT
AMC ELECTRICAL ORACLE
LOUIS PHILIPPE HIDAYAT TV
SHANMUKHA RESTAURANT WIPRO
HCL
NIKE

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3.4Services:-
WEB DEVLOPEMENT
Webheay Technologies India Pvt Ltd Company has eminent PHP smart web developers. Our
years of experience in PHP programming using latest techniques as MySQL, Cake PHP,
Zend and many other technologies permit us to create a completely elegant and uniquely
customized website with the construction of applications that have best influence on the PHP
background to most of your necessity. Webheay Technologies is also a Web redesign
Development Company that has pioneered the domain and has successfully executed top and
professional websites that incorporate the latest technology and most interactive options to
attract business. At Webheay Technologies, as the best web redesign company, we have an
experienced team who understands the technicalities involved in the process of Website
redesign and give customized product to fit client specific requirements.PHP program
websites can be merged with any application and design features. Webheay Technologies is
expert on PHP web development.

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Logo Design/Graphic Design:-
Logo speaks first and the most more than your business do. It’s indeed a great
challenge to design business logo. It needs a lot of understanding of your business
services, domain, industry and in which way you can be differentiating from your
competitor in a better way. Efficient logo design will complete more than half of the
business. Webheay is a multi-disciplinary creative design firm offering its services
worldwide. We concentrate on Graphics, Web, Animation, Information technology,
Events etc. As an integrated design and technology group, we have expertise on
Branding, identity design, logo making, illustrations, graphic design, web
development, mobile and web application development, internet marketing, Search
Engine Optimization, Internet Marketing and many more. Out longevity and growth
resulting from combining stylistic and technological expertise to give our high quality
print designs and identity systems and websites. Through our well planned strategic
brand positioning, unique brand identity design and online marketing, we help our
clients to boost their brand value and profile and grab the maximum market share
profits.
Software uses:-
 Corel Draw
 Photoshop
 Illustrator
 InDesign

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SOCIAL MEDIA MARKETING:-
Social Media allows you to be a part of your customer’s online experience and building
engaged relationships with them, who will then become your promoters.
Why Social Media Marketing:
Social Media Marketing involves things like engaging your target audience on your Social
Media channels like Facebook, Twitter, and LinkedIn, Instagram etc. to increase customer
engagement and turn it into real sales over a period of time. Customer engagement through
Social Media may look like a daunting task initially as there are so many different Social
Media platforms like Facebook, Twitter etc that serve various purposes. Our services help
you to decode these platforms for your business and create a strategy to utilize the right one
to engage your target audience.
Social Media Strategy:
Our Social media strategy enables your brand to interact with your target audience, engage
them and help promote your brand. Our strategies are built on top of your business strategies
to attain greatest advantage possible. We have the expertise to increase engagement on these
platforms and create very effective Social Media campaigns for your brand. We reach your
potential audience through organic as well as paid campaigns as channels like Facebook,
Twitter, Instagram allow you to reach even niche target audience easily.

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Our Social Media Services Include
 Planning the Social Media marketing strategy, Managing, execution and reporting
 Content creation for Social Media on pages like Facebook, Twitter, Google+,
LinkedIn and other channels
 Creating customized posts and graphics for these platforms
 Create and manage Ad campaigns on Social Media
Facebook is the most popular social network in the world that every social media user
would be actively aware of. With over 1.65 billion monthly active users and over more than
50% users logging in every day, with 4.5 billion likes generated every day it’s obvious that
Facebook’s reign is surely here to stay. As a business owner, you need to take full advantage
of the opportunity to capitalize on such a large, engaged audience. Users flock to Facebook to
get a sneak peek at what their favorite brands are up to, as well as share their experiences
with a particular brand or company. Having a strong Facebook presence will allow you to
connect with your loyal following, engage new prospects, and gain valuable feedback for
future projects.
YouTube With nearly 8 billion hours of videos watched every month, YouTube has
cemented its position as the top video sharing website in the world. It has been pulling in
more searches than yahoo, AOL, Ask combined! Upgrade your search ability on the world’s
2nd largest search engine with YouTube marketing. Since YouTube is owned by Google,
they’re often displayed among its search results and you will only maximize your visibility
by investing in the optimization techniques and marketing your videos on YouTube channel.
At Webheay, we work with you to help and ensure your productions appear more vigorously
in YouTube search results.

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Twitter Withan overflowing population of nearly 310 million active users and around 500
million tweets per day, it’s obvious to say that there is a lot of marketing potential on this
buzzing social network. Interested in growing network via Twitter? But waiting for a way to
show you out? We can guide you in the right direction with our Twitter marketing services,
helping you to raise your brand awareness by connecting with potential customers. Twitter
users are looking to engage with the brands before making a purchase decision and your
business account is the perfect way to build such personal connection and establish trusted
relationship. The stats say it all.
Google search rankings are the most concerned ones to the businesses and to the marketers
all over the world. So, why not help your cause by building a presence on the search engine’s
very own social media platform? According to search metrics, the “+1”’s of Google Plus are
treated as second highest ranking social factor. Isn’t it enough? We’ll set up your page,
develop customized, high quality cover images and consult with you on-on-one. With
Webheay, you can watch your Google+ presence grow and your digital brand getting
stronger. Get in touch with us today to know more about Social media channel marketing and
partnership with us for all your Business needs.

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ANDROID DEVELOPMENT
With nearly 80% of the World population on Android, it is crucial that
your app is optimized for the hundreds of varying devices and screen sizes. We love the
Android platform and are fanatical about utilizing all its functionalities to create the highest
quality custom-made apps.We make sure to keep abreast of all the latest Android
technologies and offer our services across all phones, watches and tablets.
Android is the widely chosen platform for mobile Applications development, which is used in
most of the smartphones and tablets. The Android platform is a versatile open source
application development platform that provides a catalyst for businesses to launch useful and
innovative mobile applications. Our Mobile Applications team of Android application
developers is very knowledgeable about the work they do and experts in striking the right
balance with the needs of the clients.

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IOS DEVELOPMENT
Webheay Technologies are experts in building custom-made iPhone
and iPad apps. Our dedicated team have successfully submitted many apps into the Apple
App store, we are fully proficient when it comes to understanding iOS, screen sizes and
technical features. We will ensure your app meets Apple's stringent review process and is
submitted into the store the first time.
We don’t just create award winning mobile apps, we work with you to increase your
business, build brand loyalty, increase sales, engage with your customers and create market
leading digital strategies.
Ecommerce Development
For a lavishly possible and workable online commercial, e-commerce setup is required with
powerful quality. E-commerce acts as the dynamic force for the success earned online and
makes it achievable for the financier to retrieve some gain out of it.
Webheay Technologies India Pvt Ltd Web Design Company provides e-commerce solutions
located at Bangalore, India. It is the leading name in the sphere of e-commerce solutions and
formed a position for itself by rewarding hundreds of customers over the past few months. A
dedicated team of e- commerce who are industry experts in their specific areas produce
ultramodern e-commerce solutions in Bangalore and known worldwide. Our E-commerce
Website Development Company from Bangalore provides quality services at the effective
rates. We display a large number of patrons for whom we provided numerous e-commerce
assignments and projects. Our e-commerce web design company is a label to consider, as our
company stays with the clients throughout the e-commerce endeavors. We do not just provide
e-commerce solutions; our customer support setups and support system are personalize to
report every e-commerce issue under the sun. To ensure easy and stress-free operations of the

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system, daily monitoring sessions are done. Our web Design and Development Company
provide e-commerce solutions in Bangalore, which are simple to handle web-based
applications to go with everyone’s preferences and needs. We serve with every single facility
clients will ever require for any online business.
WEBSITE MAINTENANCE:-
Webheay Technologies India Pvt Ltd Website Maintenance Services are currently specialized in
designed website and are up to date at keeping the website services which is why we provide our
clients with fast acting, experienced and approachable website maintenance services. We are
considerate about maintaining the website which is created by the user and update the website as per
the requirement.
We build the relationship with our clients by giving them access to our expert team which are
hired for the convenience of the client that can solve all the issues immediately, We build the
relationship with our clients by giving them access to our expert team which are hired for the
convenience of the client that can solve all the issues immediately, Our team are always
accessible via email or phone for all the queries by the customers. We can assure that our
team can do the task in less than two hours without any failure and our team are dedicated to
give guarantee for the task completed in the exact day.
Our company have highly experienced team that is provocative in technical maintenance for
the website users and takes the initiative for observing the clients sites to make the site up to
date within the time period and we always has a reserve.
We have sites, which are old and these are fresh sites that gets more traffic but and helps the
users to interact with the other clients and potential clients. We build Website Maintenance
plan that are maintained and sold by our company that we do not create the websites.
Domain Registration:-
Domain name registration is a key part for setting up your own
website or blog. We provide the reasonable priced domain registration services all over. It is
extremely important to have a unique domain name to be registered exclusively for your own
business or organization. It tells the face of your business and how far can it go in terms of its
expandability by its ease. It gives you the edge over your competitors and also gives you

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strong online presence. We are more than glad to help you in that by giving you the best deals
for domain registration.
Domain registration in short means choosing and registering one unique keyword for your
business website officially. A website has different major things like domain name web
content, images, pages etc. Once all these are ready, the next step would be to go for website
domain name registration.
Responsive Design:-
Responsive designs prepare websites for making them
beautiful across multiple devices. It’s a single website that adapts to the device of every
unique visitor whether desktop, tablet or smartphone. A responsive website dynamically re-
sizes its content and imagery for a variety of different screen sizes in order to ensure that the
website is effective and easy to use on any device. Our team plans, designs and develops
amazing and stunning responsive websites that will increase conversion rates and overall
traffic. We make sure that responsive websites are beautiful across all the devices and your
business is prepared for the future mobile web.
GOOGLE STREET VIEW
Uno In is our Japanese partner who started business in India very recently. They are into
Hotels, Restaurants, Sports Bar, Travel Desks, Cafe and Lounge. We’ve provided Google
Street View and 360 degree view services for all their line of businesses. It’s first ever for a
newly started business in Bangalore to opt for such sophisticated technology and we feel
privileged to live up to their expectations. It’s fun working with such understanding partner
and we’re happy to give them such successful feature for their business website.

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DHONDALE INTERIOR CREATIONS
Interior design companies’ business would be in such a way that we can’t trust the
quality without looking into it. But in this digital era, visiting a company before
making purchase decision is difficult. Especially for global customers. So here we
brought Google Street View services for Dhondale, which gave a 360 degree view of
their store. This brought them many loyal customers and brand recognition not only
for their product designs but also for their trends, colors, beautiful workspace and set
up. We’re extremely glad that we’ve got such amazing client who trust in us for
delivering them our services on time.
NIKHAAR JEWELS
When it comes to Jewels, there comes lot of tangibility issues. To cross that border, we’ve
given Street view services for Nikhaar jewels who is one of the market leader and is having
many international customers. We thank Nikhaar jewels management for trusting us and
choosing us for this project. We feel proud, privileged and auspicious to get this esteem.
Giving this service is not everyone’s cup of tea. It’s a challenge and we do it with ease.
Customizable Softwares
We understand very well that one size doesn’t fit all. Especially for small businesses. No two
small businesses are identical. They’re different in their own way. Then why using the same
solution as others? Be unique in your business by opting for customized softwares. Configure
your system to match your business requirements and processes. We also got that most of the
time you spend in wearing many hats and running your company, which did not leave much
time for anything else. Our team of Excellent Business Solutions specialists has in-depth
knowledge on how to build and customize apps and screens specifically for your workflows.
They can customize the solutions for all the requirements so it’s just right for you, made for
you. Alone. From Custom Screens, Buttons, Actions, Reports, Charts and Graphs the
possibilities are endless.

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Seo-Development
Gone are the days where people walk down to the stores and get their stuff for the
business and search for their own clients over the target market. They’re going Digital now!
They find their customers online and get their business through internet now. Internet is the
source these days through which you get your customers or your customers find you and this
starts with a web search. And hence it’s very important that your website is optimized for
easy access to search engines. At the same time, do ensure that an SEO plan is drawn
considering all the key parameters that search engine looks for to rank your website based on
its authority. We, here at Webheay, create SEO (Search Engine Optimization) strategy and
plan to help you better to crawl top ranks on the web results. We make sure that your website
is consistent in terms of its ranking, branding and its content strategy.
Google Ad Services;-
Imagine you’ve spent millions of bucks on your business. You’ve made
your office amazing in terms of its infrastructure, facilities, space decors everything. Your
employees are one of the best group from the industry which you’ve ever got. Everything is
going perfectly fine. BUT, you’re going to earn revenue only if you get business. You’ve
spent millions on business setup and employees but your neighbor doesn’t know it. So is your
reach very low. Extend your reach by sitting relaxed in your cabin by Google Ad Services.
Make sure your ad goes viral over the digital world and get your business at your doorstep.
We ensure to get business to you. Your lead generation will be now our task with Google Ad
services. This includes content, Keywords, Designs, Running the ads on timely basis. We get
you impressions for your business and increase your brand value. Make us your partner for

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Ads and grow your business. Relax and focus on your business while we take care of your
branding.
Bulk SMS Service:-
Today’s digital and competitive world demands us to communicate instantaneously with your
present and prospective customers in such a manner that it is cheaper, flexible and reliable.
Bulk SMS service meets this requirement by enabling the users to reach thousands of mobiles
within few seconds on the shot. We provide very reliable and flexible bulk SMS gateways for
integration into online portals, softwares and other applications. We have been serving
thousands of small and medium businesses in India. We enable entrepreneurs, businesses and
influencers to communicate efficiently and effectively with their existing and potential
clients. Our services are specially designed to take care of your unique business requirements.
We have specific SMS routes for informational messages and promotional campaign
activities. Come and rely on us for fast, trusted, scalable and measurable SMS solutions.
Bulk Email Service
Bulk email Service is a service which gives you a sure shot success for sending it out to the
right people at right time. Your design, content, call to action gives the impression to your
target lead in such a way that you can convert the lead to customer of yours. Bulk email
services include email campaigns, bulk emails, newsletters, mass emails, and announcements.
We do it for you. Now you can concentrate on your business without worrying about
installing email marketing and automation software or configuring mail servers. Our
enterprise class intelligent email delivery engine gives you better email delivery. Our
business plan ensures to provide reliable bulk emailing services and thus have helped us to
become the leader in bulk email service provider among our competitors. We maintain
standard mail format for each type of email we send out into your lead lists and ensure that
they are returning your customers.

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Content Market:
Webheay Technologies Indian Pvt Ltd uses Content marketing as creating rich contents
targeting potential audience and sharing via content marketing platforms to inform, educate
them without selling. Thus, content marketing is expanding by answering customary issues
with the right kind of content in front of the right kind of audience.
Content marketing communication strategies
Marketing communication strategies are very important nowadays than before. An optimized
informative content can connect with customers and enabling them to interact with.
Therefore, effective and efficient content marketing strategies will influence customer’s
positive interaction with a product and service even it will increase investment of returns.

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CHAPTER 4
Study Of functional Department
4.1 Finance Department:-
In startup IT sector like our company don’t have that much strength in Finance management.
We have three people to look up the financial work.
Most important we are digital marketing service provider. So, we have one SEM team to look
after financial works. They deal on the clients Keywords Beating for ppc.They do audit for
them in each and every months.
Basically the Keywords are always changeable so, they active every time for this work.
Now for software developmentthe finance team depends on the IT team and recent market
and their competitors.
That is how finance department works.

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4.2Marketing Department
Marketing is the study and management of exchange relationships. The American Marketing
Association has defined marketing as "the activity, set of institutions, and processes for
creating, communicating, delivering, and exchanging offerings that have value for customers,
clients, partners, and society at large."
The marketing team works very hard in startup IT sectors. Because in startup IT sectors don’t
have that much resources and glory in the market. So, like big brands they don’t easily trust
in startups.
So, the marketing team take that incentive to convince the clients by their outstanding works.
The SEO team always do the promotion works for the clients. Theydesign the websites,
logos, blogs keywords, etc. They always watch how the analytical works done in the websites
for the clients.
If some clients ranking not changing through the month, they modify the keywords.
That is how marketing team do their works. That is why a startup always have the best
marketing team.
There is one more important work is lead generation. One startup company always need to
start with prospective clints.So,we, we followed each and everyday newspaper and target
those companies who lead the market on that time. Wesearched their manager contacts
details, called for a meeting and gave them a presentation of our works. This is one of the
most important work for marketing team.

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4. 3Human Resource Department:-
A human-resources department (HR department) of an organization performs human resource
management, overseeing various aspects of employment, such as compliance with labor
law and employment standards, administration of employee benefits, and some aspects
of recruitment and dismissal.
Now for a IT startup HR department is not so strong. Some companies CEO take the
responsibility to be HR. But for this company we have a three member of HR team. One of
them is HR manager who take the responsibility to choose the right man for the right job.
Some they failed, sometimes they get success.
For this company HR department is excellent but they don’t have that much of experience.
So, for them it’s a hard job to choose right person. But they try their level best and the most
important thing if the problem is complicated the CEO helped them to solve the problem.

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4.4 IT Department
In the startup IT companies they recruit IT specialist with some manner. If they recruit one
fresher, they also hired an experience person on that particular field. Because that experience
person can teach fresher’s to develop their skills. They also know the market so, we can
gather much information from them.
Web development work is a team job to satisfy the clients. WebDevelopment is the important
work for the company. Because now in the days every company need to be an cloud based
company. So it can easily applicable through all the gadgets through the internet. Hats why
web develops make a webpage for the clients with their opinion.
Web developer
Also known as: Web designer, web producer, multimedia architect, internet engineer.
This job in brief: Web development is a broad term and covers everything to do with
building websites and all the infrastructure that sits behind them. The job is still viewed as the
trendy side of IT years after it first emerged. These days web development is pretty technical
and involves some hardcore programming as well as the more creative side of designing the
user interfaces of new websites. The role can be found in organizations large and small.
Key skills required: Basic understanding of web technologies (client side, server side
and databases), analytical thinking, problem solving and creativity.

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DIGITAL MARKETING CHANNELS USED BY THE
COMPANY
SEO (Search Engine Optimization)
Search engine optimization (SEO) is the process of affecting the visibility of a website or a
web page in a search engine's "natural" or un-paid ("organic") search results. SEO may target
different kinds of search, including image search, local search, video search, academic
search, news search and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work, what people
search for, the actual search terms or keywords typed into search engines and which search
engines are preferred by their targeted audience. Optimizing a website may involve editing.
Its content, HTML and associated coding to both increase its relevance to specific keywords
and to remove barriers to the indexing activities of search engines. Promoting a site to
increase the number of back links, or inbound links, social book marking, directory
submission is the another SEO tactic.

36
SEM (Search Engine Marketing)
Search engine marketing (SEM) is a form of Internet marketing that involves the promotion
of websites by increasing their visibility in search engine results pages (SERPs) through
optimization and advertising.SEM may use search engine optimization (SEO), which adjusts
or rewriteswebsite content to achieve a higher ranking in search engine results pages, or use
pay per click listings.

37
SMM (Social Media Marketing)
Social media marketing is the process of gaining website traffic or attention through social
media sites.
Social media marketing programs usually center on efforts to create content that attracts
attention and encourages readers to share it across their social networks. The resulting
electronic word of mouth (eWoM) refers to any statement consumers share via the Internet
(e.g., web sites, social networks, instant messages, news feeds) about an event, product,
service, brand or company. When the underlying message spreads from user to user and
presumably resonates because it appears to come from a trusted, third-party source, as
opposed to the brand or company itself, this form of marketing results in earned media rather
than paid media.
Engagement
In the context of the social web, engagement means that customers and stakeholders are
participants rather than viewers. Social media in business allows anyone and everyone to
express and share an opinion or an idea somewhere along the business’s path to market. Each
participating customer becomes part of the marketing department, as other customers read
their comments or reviews. The engagement process is then fundamental to successful social
media marketing.

38
Facebook Marketing
Facebook is the world's most popular social network for both businesses and individuals.
With over one billion users, your friends and fans are likely already using the platform -- and
you should be too!
In fact, people are 51% more likely to make a purchase after "liking" a brand on
Facebook. Face book marketing requires a good intellects and unique thinking to make the
campaign effective.
So what we have today!!!!
In face book marketing in fact in visual /web marketing your content speaks a loud that is
why make sure your content should be relevant to your audience and business.
Thumb rules:
 Emphasize on visualization. Rich visuals make the best content and the best timelines.
‘Highlight’ posts to give them the full width of the Face book container. To make it
more attractive
 ‘PIN’ posts, these posts stay at the top of the feed promoting posts.
 Ensure FB apps have relevant info, your audience is looking for
 Analyze what works, and what doesn’t work: Face book Insight. Edge Rank. Social
bakers

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Twitter marketing (A game of 140 characters)
Twitter’s flexible, real-time platform allows you to get creative and drive results at the same
time. Whether you’re looking to drive sales, increase brand awareness or launch a product.
Twitter marketing is not much popular than face book but still it has an impact on audience .
So what we have today!!!
The very first thing in twitter marketing you need to understand and learn the twitter
terminologies well.
HASHTAG
A hash tag is any word beginning with the # sign. People use hash tags to organize
conversations around a specific topic. Clicking on a hash tag takes you to search results for
that term.
MENTION
Sometimes you want to bring a Tweet to someone’s attention, but you still want all of your
followers to see the message. So instead of a reply, use a mention. Include the @username of
whomever you want to mention in your Tweet, and it will appear in the Mentions section (in
the Connect tab). All @username mentions are clickable and link back to the mentioned
individual’s profile.
REPLY

40
You can respond to a Tweet by hitting the reply button. When you reply, your response is
public, and will show up in your home timeline and the timeline of the person to whom you
are responding. The reply will also be visible in the home timelines of people who follow
both you and the person to whom you sent
the reply. Meaning, someone not in the conversation has to follow both of the people replying
to be able to read both sides of the conversation.
RETWEET
You can pass along someone’s Tweet by retweeting it. Just hit the retweet button to send the
original message to all of your followers.
LINKS
Twitter’s link- shortening feature allows you to paste a link of any length into the Tweet box
and it will automatically be shortened to 19 characters. This makes it easier to fit long URLs
into the 140 character limit.
FAVOURITE
You can favourite the tweet for future reference. This is just like an archiving something
that’s really interesting to you.
DM (direct message)
You can send private messages to someone, just like an email. For DM, sender and reciver
should be following each other.
Thumb rules:
 Remember, you just have 140 characters to play around. Compose your message
within 120 characters or less and leave atleast20 characters so that others can re-tweet
(RT).
 Utilization of # hash tags Tweets with hash tags get twice the engagement of those
Create a list of #Hash tags relevant to your brand Build a campaign around those
#Hash tags and invite followers to re-tweet.
 Posts with images have double the engagement of those without even though users
can’t see them until they click on them. It creates an interest among the audience.

41
 Linked in Marketing
 LinkedIn is the world's largest social network for professionals. With over 161 million
registered users in more than 200 countries, more than two million companies have
created LinkedIn Company Pages to vie for their attention. If you are in B2B business
this platform is very useful for you to connect with companies’ directors and
marketing person.
 Pinterest
 It is a visual discovery social network. It is a way of sharing images of anything, from
fashion to pets to pot plants. You can Crete your own online pin boards to suits any
theme and share of with likeminded people.
 Pinterest completely revolves around the premise of being creative and visual. 70%
users are female and aged between 25 and 44. So if you are targeting women pinterest
is the right platform. Pinterest is now one of the top 10 social networking sites tracked
by Hitwise.

42
How brands can use pinterest
Pinterest does not encourage product pushing, this means brands must look at crating boards
that are culture and lifestyle related. You can create boards on trends, behind the scences,
preliminary sketches for products etc.
Instagram
Instgram, the new revolutionary photo-sharing program, making it easier that ever to share
your best pictures with the world. The social media program allow you to upload, add digital
filters, and then post your pictures on your Instagram-feed, as well as other social networking
sites. You can connect your Instgram account with Facebook, Twitter, Tumblr, Flickr,
Foursquare and your email account. This makes it easy to share your pictures on multiple
platforms all at once.

43
Google +
Google has described Google+ as a "social layer" that enhances many of its online properties,
and that it is not simply a social networking website, but also an authorship tool that
associates web-content directly with its owner/author. It is the second-largest social
networking site in the world after Facebook. 540 million monthly active users are part of the
Identity service site, by interacting socially with Google+'s enhanced properties, like Gmail,
+1 button, and YouTube comments..
In October 2013, Google counted 540 million active.
users who used at least one Google+ service, of which 300 million users are active in "the
stream".

44
You tube
YouTube is a video Social Networking site, and the 2nd most popular search site on the
Internet after Google, who owns YouTube. YouTube video watching is a significant activity
on the Internet, with over 1 billion visits to YourTube daily and over 100 million videos
watched daily. And it's easy for anyone who sees your video to rate it and share it with his
Social Network.
ODA (Online Display Ads)
Display advertising appears on web pages in many forms, including web banners. Banner ad
standards continue to evolve.
ORM (Online Reputation Management)
Online reputation management coined by the public relation. Basically ORM is a process
include-
 Undertake the comprehensive research and analysis the online content.
 Track your users’ actions and opinions about brand.
 Reduce your risk of featuring amongst the negative user sentiments.
 Enhance your web presence and create positive perceptions.
MMT (Mobile Marketing)
Mobile marketing is marketing on or with a mobile device, such as a smart phone Mobile
marketing can provide customers with time and location sensitive, personalized information
that promotes goods, services and ideas.
EMT (Email Marketing)
It usually involves using email to send ads, request business, or solicit sales or donations, and
is meant to build loyalty, trust, or brand awareness. Email marketing can be done to either
sold lists or current customer database.

45
BUSINESS DEVELOPMENT PROCESS FLOWCHART
It is a standard Business Development process followed by the company and ask me to
follow, it is basic process followed by every startup company in order to approach a clients
initially. Sometimes they may send teaser E-mailer of a similar domain to the clients before
approaching them.
1. Market
Analysis and
Market Research
2. Database
Creation of
clients
3. Cold Calling
4. Fixing meeting
5. Proposal
Making for
Clients
6. Project
Closure

46
PROCESS 1 – MARKET ANALYSIS AMD MARKET RESEARCH
Market research is any organized effort to gather information about target markets or
customers. It is a very important component of business strategy.
The first step of business development process is to know your target audience well before
approaching them. The main objective behind the market analysis and research of target
audience is to know their online presence and how active they are on web. Market research
also helps to estimate the online marketing opportunities of different sectors over the periods.
The intense research is required while studying the online habits of different sectors keeping
competitors in mind.
The proper market research make your task easier while talking to clients as you know about
them well in advance, which help you to answer their question. And can better explain the
clients how they can use web as a medium of approaching the customers in a short span of
time.
Market Research includes research about the different sectors. Currently we are targeting on
Travel, Real Estate Sector, Education sectors, Fitness, jeweler in Pune. It includes study of
digital habits of the target sector, their online presence, their online need, etc.
After market research comes the database creation.

47
PROCESS 2 – DATABASE CREATION OF CLIENTS
The second step is database creation; once the market is analyzed the database of sector is
created for a company treasure for future.
Database creation includes recording the details of the clients like company details, their
online presence, concerned person from marketing department and their contact details.
During my internship I have created almost six different sectors database as company wants
to target different sectors for exploring themselves.
PROCESS 3 – COLD CALLING
Cold calling is the sales process of approaching prospective customers or clients—typically
via telephone, by email or through making a connection on a social network—who were not
expecting such an interaction. The word "cold" is used because the person receiving the call
is not expecting a call or has not specifically asked to be contacted by a sales person. A cold
call is usually the start of a sales process generally known as telemarketing.
The next step is cold calling. It includes contacting the concerned person, explaining him/her
in brief about the organization, conveying that person how digital marketing is helpful for
their organization to achieve online presence, traffic, leads and branding.
My company guide shared a call script with me and also explained me how to talk, what to
talk, the way we should talk to concern person. He also explains how to get a concern person
number (director or marketing person) from the office people.
The main objective of cold calling is to fix the maximum meetings with a concern person so
that further points can be discussed in detail with them.
Cold calling is a first interaction with a concern person and everyone knows first impression
is a last impression. He taught me the way how first impression is made.
During my internship total numbers of calls made by me was 82, calls to real estate sector
and fitness sector.

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PROCESS 4 – FIXING MEETINGS
The next step is fixing meeting, it stage little critical for a startup, convincing the clients and
ask them to meet you is biggest challenge, But that’s a feel of work. Talking to different
people of different traits was a good experience and successfully fixes the 8 meetings out of
which 3 was attended by meand 1 was converted.
Actual meeting gave you the reality check where you are when your clients know everything,
shoots the too many questions and ask you how you are better than other. At that time you
understand the difference between the dorm rooms to the boardroom.
ROCESS 5 – PROPOSAL MAKING
The fifth step is proposal making once meeting is done with a concern person where the
various aspects has been discussed already, and the client requirement can known
accordingly the proposal is made for them enlisting all his requirement related to digital
marketing. Proposal includes following details:
a) Services needed by the client. These services include SEO, SEM, SMM, ODA, ORM,
etc
b) Proper segmentation and targeting according to sector. Eg. If an MBA Education
Institute wants digital marketing services for branding, promotion and lead
generation, then our target market would be, students who have completed their
graduation and professionals with 2-3 years of experience who can opt for Executive
MBA.
c) Detailed explanation of how we will be providing them each service.
d) It also includes the pricing details of the services.

49
PROCESS 6 – PROJECT CLOSURE
The final stage is project closure; if all the stage works that means you are close to crack the
deal. Once the deal is cracked the further decision are taken like, preparing the strategies for
the same as per the clients requirement or the digital marketing channels choose by him/her.
Company make an roadmap or a weekly /monthly plans of the each channel separately and
get the approval from the client to execute the plan and once it approved the plan actually
come into an action.
OTHER TASK DONE WAS………..
CONTENT WRITING
Content writing like any other form of writing requires in depth knowledge and great skill.
The success of any write-ups depends on the quality and authencity of the content of the
website.
Content writing though does not follow a specific format, yet is certainly guided by some
fundamental principles.
How to write an effective content?
 Focus on your customers: remember, your website will gain acceptance among your
viewers only if it has something to offer them.
 Choose a simple, impersonal style: your readers are not interested in judging your
scholarship.
 You have maximum of 15 seconds to grab your visitor’s attention.
We have been told the way we need to frame a content of a different target sectors. The
company actually wanted to have a research about how online marketing helped such sectors
in their success.

50
CHAPTER 5
SWOT Analysis
SWOT analysis (alternatively SWOT matrix)is
an acronym for strengths, weaknesses, opportunities, and threats and is a
structured planning method that evaluates those four elements of a project or business venture. A
SWOT analysis can be carried out for a company, product, place, industry, or person. It involves
specifying the objective of the business venture or project and identifying the internal and external
factors that are favorable and unfavorable to achieve that objective. Some authors credit SWOT
to Albert Humphrey, who led a convention at the Stanford Research Institute (now SRI International)
in the 1960s and 1970s using data from Fortune 500 companies. However, Humphrey himself did
not claim the creation of SWOT, and the origins remain obscure. The degree to which the internal
environment of the firm matches with the external environment is expressed by the concept
of strategic fit.
 Strengths: characteristics of the business or project that give it an advantage over
others
 Weaknesses: characteristics that place the business or project at a disadvantage
relative to others
 Opportunities: elements in the environment that the business or project could
exploit to its advantage
 Threats: elements in the environment that could cause trouble for the business or
project
Identification of SWOTs is important because they can inform later steps in planning to
achieve the objective. First, decision-makers should consider whether the objective is
attainable, given the SWOTs. If the objective is not attainable, they must select a
different objective and repeat the process.
Users of SWOT analysis must ask and answer questions that generate meaningful
information for each category (strengths, weaknesses, opportunities, and threats) to make
the analysis useful and find their competitive advantage.

51
5.1Advantages of SWOT Analysis
SWOT Analysis is instrumental in strategy formulation and selection. It is a strong tool, but it
involves a great subjective element. It is best when used as a guide, and not as a prescription.
Successful businesses build on their strengths, correct their weakness and protect against
internal weaknesses and external threats. They also keep a watch on their overall business
environment and recognize and exploit new opportunities faster than its competitors.
SWOT Analysis helps in strategic planning in following manner-
a. It is a source of information for strategic planning.
b. Builds organization’s strengths.
c. Reverse its weaknesses.
d. Maximize its response to opportunities.
e. Overcome organization’s threats.
f. It helps in identifying core competencies of the firm.
g. It helps in setting of objectives for strategic planning.
h. It helps in knowing past, present and future so that by using past and current data,
future plans can be chalked out.
SWOT Analysis provide information that helps in synchronizing the firm’s resources and
capabilities with the competitive environment in which the firm operates.
SWOT ANALYSIS FRAMEWORK

52
5.2Limitations of SWOT Analysis
SWOT Analysis is not free from its limitations. It may cause organizations to view
circumstances as very simple because of which the organizations might overlook certain key
strategic contact which may occur. Moreover, categorizing aspects as strengths, weaknesses,
opportunities and threats might be very subjective as there is great degree of uncertainty in
market. SWOT Analysis does stress upon the significance of these four aspects, but it does
not tell how an organization can identify these aspects for itself.
There are certain limitations of SWOT Analysis which are not in control of management.
These include-
a. Price increase;
b. Inputs/raw materials;
c. Government legislation;
d. Economic environment;
e. Searching a new market for the product which is not having overseas market due to
import restrictions; etc.
Internal limitations may include-
a. Insufficient research and development facilities;
b. Faulty products due to poor quality control;
c. Poor industrial relations;
d. Lack of skilled and efficient labour; etc

53
5.3Strengths
 Proper uses of the search engines such as Google which are popularly used in the
market. Therefore more visibility is provided by the company
 With usages of mobile and smartphone growing this platform provides more publicity to the
company.
 Revenue from Advertising and Display
Its revenue model wherein it garners humungous profits through partnerships with
third party sites has held the company in good stead as far as its ability to mop up
resources and increase both its top-line as well as bottom-line is concerned. This is
another key strength of the company that has helped it scale greater heights.
 Customized software is provided after analyzing the users’ needs and problems.

54
5.4Weaknesses
 Excessive Reliance on Secrecy
Google does not reveal its algorithm for searches or even its basic formula as far as
internet searches are concerned leading to many experts slamming the company for
being opaque and hiding behind the veneer of secrecy. However, in recent years,
Google has taken steps to redress this by providing a bare bones version of its unique
search engine algorithm.
 There is a fall in the rate of usage of Advertisement displayed which reduces the
company’s income.
In recent years and especially in 2013, the company has been faced with declining
revenues from ads and as a result, the profitability of the company has taken a hit.
This is partly due to the ongoing global economic slowdown and partly because of
competitors snapping at its heels in a more aggressive manner. Indeed, Apple has
already taken steps to garner search engine revenues in its devices and hence, Google
must be cognizant of the challenges that lie ahead.
 Overdependence on Advertising
Google’s business model relies heavily on advertising and the numbers reveal that it
gets more than 85% of its revenues from ads alone. This means that any potential dip
in revenues would cost the company dearly (literally as well as metaphorically). The
point here is that Google has to devise a more robust business model that embraces e-
commerce and mobile commerce along with its current business model that is based
on ad revenues alone. This effect the business of Webheay also.
 Lack of Compatibility with next generation devices
Another weakness for Google is that it is not compatible with many next generation
computing platforms including mobile and tablet computers and this remains an area
of concern for the company affecting Webheay’s business heavily.

55
5.5Opportunities
 Android Operating System
Perhaps the biggest opportunity for Google lies in its pioneering effort in providing
the Android OS (Operating System) which has resulted in its becoming a direct
competitor to Apple and Samsung creating a huge opportunity for Webheay.
 Diversification into non-Ad Business Models
As discussed earlier, the company has to diversify into non-ad revenues if it has to
remain profitable and current indications are that it is adapting itself to this as can be
seen from the push towards commercial transactions using its numerous sites like
Google Books, Google Maps etc.
 Google Glasses and Google Play
The introduction of Google Glasses and Google Play promises to be a game changer
for Google and this is a significant opportunity that the company can exploit. Indeed,
this very aspect can make the company take the next evolutionary leap into the
emerging world of Nano-computing.
 Cloud Computing
Cloud Computing remains a key opportunity for Google as it is already experienced
in providing storage and cloud solutions. Indeed, if not anything, it can move into the
enterprise market using the cloud-computing paradigm from which the company can
benefit.

56
5.6Threats
 Competition from Facebook
The advent of Social Media has seriously threatened Google’s dominance in the
internet world and the company has to pull an ace to deal with the increasing features
available on Facebook and Twitter.
 Mobile Computing
Another threat to Google is from the emerging area of mobile computing that
threatens to pass the company by as newer companies seize the opportunity to ramp
up their mobile computing presence.

57
CHAPTER 6
CONCLUSION
The summer internship project helped us to understand how the corporate business works.
The various departments and its functions and how all are interrelated to each
other.WebheayTechnologies is a Digital Marketing firm which shows us the complete
process of how they work at each functional level, especially about the business development
as It is a basic process for which intensive research is to be conducted to find out the target
audience, clients, sponsors, vendors etc. The business development process starts from
research and ends at project closure. This project has made us understand the various key-
points which are is considered to crack a deal, how to deal with different people.
The company helped us to learn a lot which helped us to understand the businessin-depth.
Online media is a way to do, which gives quick glance to raise your customers, goodwill.

58
CHAPTER 7
FINDINGS
1. With the study of digital marketing we came to its emergence and extreme growth in
today’s scenario.
2. What We found in client servicing is convincing clients is bit complex as they too
have complete knowledge about the digital marketing and also explaining how we are
better than others.
3. Most of the sectors initially opt for the digital marketing channels name search engine
optimization, search engine marketing and social media marketing and later they will
think about other channels which mean these three channel high acceptance.
4. It is easier to approach a company if you first send them an E-mailer to related sector
and then call them in fact sometimes the company itself call having seen the E-mailer.

59
SUGGESITION
1. The company should reduce the dependence on Advertisements so that it does not
affect the company adversely in case where they are accessed.
2. The company should not be too much dependent on Google as its incompatibility with
tablets and smartphones effects the business.
3. Social media like Twitter and Facebook is becoming much more popular in recent
times, therefore the company can use these media to its benefit.
4. The threat to Google from mobile computing is a major factor to be considered.
Therefore if the mobiles are shifting to usage of apps then the visibility of the
company is reduced.

60
Bibliography
 Official website of the company:-http://www.webheay.com/
 Facebook:-
https://www.facebook.com/search/top/?q=webheay%20technologies%20india%20pri
vate%20limited
 Linkdin:-https://www.linkedin.com/company/webheay-technologies-india-private-
limited
 Twitter profile:-https://twitter.com/webheay

61
PROJECT WORK DIARY
MBA Batch 2015-17, University of Mysore (UoM)
Week 1 : From ……….. (Date) to ………….. (Date)
Section of the
Guidelines
Brief Particulars of
the work Completed
Problems
encountered
Solutions Remarks, if
any
PART- I
Industry profile:
PART-II
Company
Profile:
PART-III
Organizational
Hierarchy:
Sl.
No.
Name of the Student UoM Registration
No.
Signature of the
Student
1.
2.
3.
4.
5.
Signature of the Faculty Guide : …………………………………
Name of the Faculty Guide : …………………………………

62
PROJECT WORK DIARY
Section of the
Guidelines
the work Completed
Problems
encountered
any
PART-IV
Study of
Functional
Departments:
Sl.
No.
No.
Signature of the
Student
1.
2.
3.
4.
5.

63
PROJECT WORK DIARY
Section of the
Guidelines
the work Completed
Problems
encountered
any
Part V
SWOT Analysis
PART-VI
Findings and
Conclusions
Sl.
No.
No.
Signature of the
Student
1.
2.
3.
4.
5.

64
LIST OF TABLES AND FIGURES
Name Page Number
1. Growth Of IT industry in India
2. Digital marketing tools in IT sector
3. Organizationalchart
4. Product profile table
5. SWOT frame work
6. Growth of internet user vs mobile internet in india
7. Internet use by country

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