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1. Lead
Management
Practises to Drive
Conversion

2. What is Lead Management?
Lead management is the process that comprises
capturing leads, tracking their behaviours and activities,
qualifying them as leads, and giving them attention to
make them sales-ready.
Once they have passed this process, they are handed
over to the sales team.

3. The main stages in the process of lead management are lead generation, capturing
inquiry, filtering and qualifying leads as potential customers, lead distribution and
nurturing, as well as opportunity management.
Lead Management Practises to
Drive Conversion

4. Defining your buyer's persona is
extremely vital.
Your products and/ or services are
the best solution for someone out
there. Recognising your buyers will
help you find them.
Once you know how your ideal
buyers are, you can focus your
efforts to find them and convert
these leads.
Definitive buyer's persona

5. Planning the nurturing
programs methodically is
important as not all of the
leads will convert instantly.
Even if you have the ideal
buyer's person drafted, you
will need these programs as
some customers tend to be
hesitant.
Nurturing Programs

6. Asking for referrals from converted
leads can drive the business.
A lead is not only a potential customer
who will be paying you for your
product but also someone who can
increase further with
recommendations.
Recommendation

7. For lead management, you will need
good software.
This software will handle the core
processes of the practises and bring
more leads into the business
Lead Management Software

8. Converting leads is not a part of
the sales department.
All the teams should collaborate
on converting leads to customers
as that makes the process far
more efficient.
Sales teams require all the
information to know the potential
customers better.
Collaboration