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1. Content for Sales
and Marketing
Alignment
A How To Guide

2. The alignment of marketing and sales is known as
'Smarketing'.
With the sales and marketing departments sharing the
same goals and objectives, it will boost the generation of
revenue.

3. CREATE CONTENT FOR SALES AND
MARKETING ALIGNMENT

4. CASE STUDIES
The content that can be created to
align sales and marketing is case
studies.
These case studies can not only help
the teams but can be used to
educate clients and prospects.

5. WEBINARS
Webinars are used for lead
generation by the marketing
department, but they have a greater
role to play in Smarketing
alignment.
Not only, it is inexpensive and easy
to organise, but it can also be
managed easily and data can be
collected with ease.

6. CREATE GUIDES
A guide that gives a run-through of
the company's core values.
Informs the prospects about the
product/ service is one of the
smartest content for sales and
marketing alignment.

7. GATED CONTENT
Gated content is providing valuable
information to customers in exchange for
their contact information such as phone
numbers, email IDs, names, and other
data.
You can give out guides and ebooks to
customers who visit your webpage in
exchange for the email address.