ERP and CRM are used by companies as both separate entities as well as individual softwares depending on their individual needs. . Optimiser is a comprehensive CRM solution company for businesses. AI-enabled automation with the power of one platform efficiently navigates through a large amount of data at an affordable cost. Learn more about Optimiser: https://www.optimiser.com/

1. How do ERP
and CRM
Differ?

2. ERP works to streamline business processes and allows you to track
orders, revenue generated, and transactions made.
Organising and managing your business from supply chain
management to financial data tracking, Enterprise Resource
Planning aids you in running your business like clockwork.
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3. The main reason why ERP is sought by
many is its efficiency in cost reduction,
smoothening the business transactions
and even significantly improving the
performance metrics.

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Customer Relationship Management is primarily used for
relationship forging and retention with customers. But it can be so
much more.
A well-rounded CRM can allow you to capture leads, qualify leads,
engage with them, follow up, track the data visually, maintain
prospect customers and update databases, and automate the sales
and marketing activities.

5. At its full potential, this can save you
time and money.
CRM software like Optimiser provides
excellent sales, marketing and shop
suites allow to seamlessly maintain
excellent relationships with customers
and acquire new ones.
Other benefits are increased productivity
and more engagement with your
employees.

6. 1: It saves all the financial data in one
place
2: Determines financial health of the
company
3: Used for production processes such as
supply chain
1: All the information is available in one
place
2: Improves productivity by cutting
down manual tasks
3: Allows accurate segmentation,
personalised communication &
customer retention
ERP CRM