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THE REASON WHY
                      the structure
        OF AGENCIES MUST BE REINVENTED
                                 SUEAMSTERDAM
maandag 26 maart 12
Our agency is structured around our vision on
       creativity. We believe that creativity should deliver
                upon marketing objectives.



                                         SUEAMSTERDAM
maandag 26 maart 12
Everybody knows that analog ideas like TV spots,
                      print and radio have their use. But that
                       campaigning is meaningless without
                                  behaviour.


                                                SUEAMSTERDAM
maandag 26 maart 12
And influencing behaviour has become
    completely different in the digital age. Advertising is
       just one of the factors that drives behaviour.



                                       SUEAMSTERDAM
maandag 26 maart 12
Consumer driven marketing has
                      become crucial in influencing conversions.




                                                  SUEAMSTERDAM
maandag 26 maart 12
That’s why our ideas are build on the concept of
              shareability. And bringing brands into the
                             conversation.


                                             SUEAMSTERDAM
maandag 26 maart 12
In a connected world, you need connected ideas.
              The core of the agency of the digital age should
                        be build on connection.


                                             SUEAMSTERDAM
maandag 26 maart 12
That’s why we build our agency, unlike the
                agencies of the past, not on creative teams.
           But we build it on a flat, horizontal structure. In
             which we work with a mix of disciplines
                        that work together as 1 team.

                                               SUEAMSTERDAM
maandag 26 maart 12
This model is gives us flexibility. Allowing
                      us to shape the teams to the challenge at
               hand. Allowing us to work on different brands
                             and marketing challenges. 

                                                  SUEAMSTERDAM
maandag 26 maart 12
And allowing us to come up with ideas
                      that surpass communication.
                       Our output however is vertical: from
                              strategy to production.


                                              SUEAMSTERDAM
maandag 26 maart 12
Every client team has a solid core,
                      which is headed by a director. Their role
                        is to be a marketing partner
                                     to clients.

                                                   SUEAMSTERDAM
maandag 26 maart 12
Making sure the ideas stand in function of
                      creating business advantage. And
              directing the brand into future opportunities.


                                               SUEAMSTERDAM
maandag 26 maart 12
A director works at the client office for
       a set period per week. To get total brand immersion
            and act as a true sparring partner.


                                        SUEAMSTERDAM
maandag 26 maart 12
SUE AMSTERDAM
                           @SUEAMSTERDAM
                      HELLO@SUEAMSTERDAM.COM
                       WWW.SUEAMSTERDAM.COM




                                          SUEAMSTERDAM
maandag 26 maart 12

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The structure of digital agencies

  • 1. THE REASON WHY the structure OF AGENCIES MUST BE REINVENTED SUEAMSTERDAM maandag 26 maart 12
  • 2. Our agency is structured around our vision on creativity. We believe that creativity should deliver upon marketing objectives. SUEAMSTERDAM maandag 26 maart 12
  • 3. Everybody knows that analog ideas like TV spots, print and radio have their use. But that campaigning is meaningless without behaviour. SUEAMSTERDAM maandag 26 maart 12
  • 4. And influencing behaviour has become completely different in the digital age. Advertising is just one of the factors that drives behaviour. SUEAMSTERDAM maandag 26 maart 12
  • 5. Consumer driven marketing has become crucial in influencing conversions. SUEAMSTERDAM maandag 26 maart 12
  • 6. That’s why our ideas are build on the concept of shareability. And bringing brands into the conversation. SUEAMSTERDAM maandag 26 maart 12
  • 7. In a connected world, you need connected ideas. The core of the agency of the digital age should be build on connection. SUEAMSTERDAM maandag 26 maart 12
  • 8. That’s why we build our agency, unlike the agencies of the past, not on creative teams. But we build it on a flat, horizontal structure. In which we work with a mix of disciplines that work together as 1 team. SUEAMSTERDAM maandag 26 maart 12
  • 9. This model is gives us flexibility. Allowing us to shape the teams to the challenge at hand. Allowing us to work on different brands and marketing challenges.  SUEAMSTERDAM maandag 26 maart 12
  • 10. And allowing us to come up with ideas that surpass communication. Our output however is vertical: from strategy to production. SUEAMSTERDAM maandag 26 maart 12
  • 11. Every client team has a solid core, which is headed by a director. Their role is to be a marketing partner to clients. SUEAMSTERDAM maandag 26 maart 12
  • 12. Making sure the ideas stand in function of creating business advantage. And directing the brand into future opportunities. SUEAMSTERDAM maandag 26 maart 12
  • 13. A director works at the client office for a set period per week. To get total brand immersion and act as a true sparring partner. SUEAMSTERDAM maandag 26 maart 12
  • 14. SUE AMSTERDAM @SUEAMSTERDAM HELLO@SUEAMSTERDAM.COM WWW.SUEAMSTERDAM.COM SUEAMSTERDAM maandag 26 maart 12