15. WANT TO BRAND
A COMPANY
• MANY RESTRICTIONS
• OBJECTIVE
• INORGANIC
YOURSELF
• LITTLE TO NO RESTRICTIONS
• VERY SUBJECTIVE
• ORGANIC
16. YOUR ROLES
Employee
• One Client-THE
EMPLOYEER
• managing 2 brands -yours
& the company
• restrictions for self-promos
Freelancer
• several clients
• Usually focus on your own
brand
• self-promo = livelihood
18. Both.
like a marriage, your company is like your spouse.
two separate entities merged together with
similar hopes, goals, dreams, personalities.
Together they are stronger, but both can stand separate and can be
recognized separately .
26. THE CLUELESS VS.
THE THOUGHTFUL
TYPES OF COMPANY & PERSONAL ASPECTS OF A SUCCESSFUL
BRAND
27. TYPES OF COMPANY & PERSONAL
The Clueless
• Blissfully unaware
• afraid of change
• same approach
The Thoughtful
• Constant reflection
• evolves with the times
• varied approach
RELEVANCE
28. TYPES OF COMPANY & PERSONAL
The Clueless
• Doesn’t Match
• presentation is an
Afterthought
• thinks its about logos
The Thoughtful
• strives to match
• cares about presentation
• knows it’s more than logos
BRAND IDENTITY
29. TYPES OF COMPANY & PERSONAL
The Clueless
• speech and copy are
separate
• communicates the way
they think the customer
wants
• sounds forced
The Thoughtful
• Speech and Copy are the
same
• communicates like the
customer
• sounds natural
MESSAGE/COMMUNICATION
30. TYPES OF COMPANY & PERSONAL
The Clueless
• targets to everyone
• Every potential is equal
importance
• does whatever the client
tells them to
The Thoughtful
• Has a niche
• targets the best type of
potential client
• Does what NEEDS To be
done
UNDERSTANDING TARGET
31. TYPES OF COMPANY & PERSONAL
The Clueless
• all over the place
The Thoughtful
• consistency is key
CONSISTENCY
37. •Volunteer for projects at work and outside of work
• Freelance
• Teach a class at a University or at your
company
• Write – column, newsletter
• Participate on a panel or speak at a
conference
GET NOTICED
46. The more you work toward
credibility and visibility in your
profession, the quicker you enter
that inner circle – in your
department, in your company, and
ultimately in your industry.”