Gamification involves applying game elements to non-game contexts to make everyday actions more interesting. It can involve receiving points for tasks like filing paperwork or brushing teeth. Gamification takes characteristics people like from games and adds them to normal activities to increase engagement. The document then discusses game mechanics and objectives using Super Mario Galaxy as an example before providing a reward of a free ebook on using gamification in university classrooms.

1. Ruth S. Contreras Espinosa Ph.D.
Postgrado en Diseño Creatividad y Publicidad

2. GAMIFICATION
Is usually described as “the application of game elements to non-game contexts.”
IN SIMPLER TERMS,
Gamification takes the characteristics we like about games and adds them to
everyday actions in order to make them more interesting.
Think about receiving points for filing paperwork, or brushing your teeth.
Ruth S. Contreras

3. Ruth S. Contreras

4. Ruth S. Contreras
THE FUN THEORY
https://www.youtube.com/watch?v=mTqOn9zng_M

5. Ruth S. Contreras
KFC

7. PLAY!
READY? GO!!
What is a Game?

8. What is a game?
To explore the actual design and structure of a game we can use Jesse Schell’s “tetrad”
With 4 components:

9. Mechanics +++
Describe the goal (objective)
!
What is the
objective?
The miniobjectives?
Super Mario Galaxy (2007).
This is an important point: objectives are clear but procedures sometimes are hidden.

10. Player Interaction Patterns

11. Ruth S. Contreras

12. Ruth S. Contreras

13. Ruth S. Contreras
REWARD
Gamificación en aulas universitarias
Ebook (free)
Observatorio de Comunicación Videojuegos y Entretenimiento
Universidad Autónoma de Barcelona.
http://incom.uab.cat/publicacions/edicion.asp?id=17

14. Ruth S. Contreras Espinosa
@ruthsofhia
www.ruthcontreras.com
GRACIAS!
Postgrado en Diseño Creatividad y Publicidad