10. Specific to SEO, the reality is still that
content that drives SEO success
needs a tie-in to links.
Backlink
correlation at
0.31.
http://searchmetrics.com/wp-content/uploads/seo-ranking-factors-2014.png
11. On the other hand, if your
ONLY focus is links, you’ll
probably fail, too.
@ROSSHUDGENS
13. The most powerful
application of content
marketing in Ecommerce is
top of the funnel, search
driven content.
http://www.rei.com/learn/expert-advice.html
18. Verify Linkability of the Topic Using OSE.
If 2-3 URLs ranking in the
top 3 have 20+ links, you
have a linkable subject.
@ROSSHUDGENS
19. Insert URL Ranking #1 Into SEMRush to
Determine True Search Potential.
23,400 total searches &
$28.3k value for a
“camping list” topic.
http://bit.ly/rei-camping
20. Use Skyscraper Technique to
improve on the current content
ranking #1 for your topic.
http://backlinko.com/skyscraper-technique
21. Unfortunately, not every industry has a ton of
top-of-the-funnel SEO driven opportunity.
We can teach them how to
personalize products.. so
they don’t buy from us.
Maybe not the best idea.
@ROSSHUDGENS
22. If you focus on the flywheel, there’s still lots of
SEO benefit to be had from content marketing.
http://bit.ly/rand-flywheel
23. Every piece of content you put
out should have secondary
KPIs besides links.
http://thinkgeek.com/blog/
24. In ecommerce, the most
valuable one for you is almost
always email signups.
http://thinkgeek.com/blog/
25. You should also have easily
accessible links to all your
social accounts on your blog.
27. (Good) Infographics are a
great way to engage
audience/earn links.
e
They do especially well in
ecommerce because tall images
perform better on Pinterest.
38. @ROSSHUDGENS
On our blog, we define
per post success as 100+
Twitter shares, which
greatly informs macro
goals of more leads,
links, and organic traffic.
39. What distribution
options do you have to
get the results you w
If not existing social profiles, what are your
distribution options as an ecommerce company?
@ROSSHUDGENS
40. Facebook
Dark Posts
It’s possible to get
CPC to .01 if you
connect with a “node”
(person connected to
many like minded).
http://bit.ly/fb-dark-posts
41. StumbleUpon Ads
Low engagement, high
pageviews. Best for visual
content. CPV can be .03-.08.http://bit.ly/su-ads
StumbleUpon Advertising
42. Pinterest
Promoted Pins
In early stages, must
apply for access.
Average CPC varies
between .15-25 in
limited sample.
Best for tall images
that lead to full post.
https://ads.pinterest.com
44. StumbleUpon Ads
Delicate platform for
distribution, but big potential.
Must be 100% sure you are
good fit or risk ban.
http://bit.ly/reddit-su
Reddit Submissions
45. StumbleUpon Ads
High CPC ranging from $.25
to $.35, but can generate a
lot of traffic.http://bit.ly/tab-out
Content Recommendation Services
46. WARNING:
Paid distribution can be worth it if
you hit multiple KPIs (signups,
follows, etc). If you only have one –
links – you’re unlikely to see ROI.