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In Vitro Diagnostics Market – India
September 2012
Executive Summary

              • In vitro diagnostics market in India was pegged at INR ‘a’ bn in 20‐‐ and is expected to grow at a CAGR of x% till 
                20‐‐e
              • Based on area of application IVD may be broadly segmented into Segment 1, Segment 2, Segment 3, Segment 4,
  Market        Segment 5, Segment 6, Segment 7 and Segment 8
              • Segment 1 and Segment 2 have been the largest contributors to the overall market followed by Segment 3 and 
                segment 4

              Drivers:                                                                Challenges:
                  High patient population growth rate                                   Faulty regulations results in disorientation 
                  Increasing number of hospitals and diagnostic labs                     of IVD products
 Drivers &        Innovation by pharmaceutical companies enhances 
                                                                                         Laboratories without accreditation
                   demand for IVD 
Challenges        Unhealthy lifestyle leading to chronic diseases
                  Demand for cost effective, faster and sensitive results
                  Increased affluence
                  Increased healthcare awareness

              • Automation                                                 • Capillary electrophoreses (CE) based CLIA
              • Remote data acquisition                                    • Electrochemiluminescence immunoassay (ECLIA)
  Trends      • Enzyme‐linked fluorescence assay (ELFA)                    • Direct access testing
              • Chemiluminescence immunoassay (CLIA)                       • Rapid accurate quantification at point of care

                                                                    Key Players
                   Company 1               Company 2                Company 3                 Company 4                Company 5
Competition
                   Company 6               Company 7                Company 8                 Company 9               Company 10




                                      IN VITRO DIAGNOSTICS MARKET IN INDIA 2012.PPT                                                   2
•Introduction
•Market Overview
•Drivers & Challenges
•Laws and Guidelines
•Trends
•Competition
•Strategic Recommendations
•Appendix


  IN VITRO DIAGNOSTICS MARKET IN INDIA 2012.PPT   3
In vitro diagnostics has shown tremendous potential in India 
and…
Market Overview – In Vitro Diagnostics                         Market Size and Growth
• Indian IVD market was valued at INR ‘a’ bn in 20‐‐
                                                              INR bn
  and is expected to reach INR ‘f’ bn by 20‐‐, growing at 
                                                              60                                                                    f
  a CAGR of x%                                                                                           x%              e
                                                                                                               d
• Indian IVD market is the third largest IVD market in        40                                   c
                                                                                        b
                                                                        a
  Asia after Country 1 and Country 2
                                                              20
• Private players contribute u% of the market while the 
  rest v% is contributed by public players                    0
• Various factors such as rising prevalence of diseases,            20‐‐           20‐‐e         20‐‐e        20‐‐e    20‐‐e      20‐‐e

  growing affordability among patients, and increasing 
                                                               Indian IVD Market – Segments
  penetration of health insurance have resulted in 
  growth in the demand for diagnostic services                                      s%
                                                                              q%                                             Segment 1
• Indian market has traditionally been import                            p%        r%
                                                                                                                             Segment 2
  dependent but is now experiencing a transition                                                       l%                    Segment 3
  towards domestic manufacturing                                   o%
                                                                                                                             Segment 4
• In terms of segments, Segment 1 and Segment 2                                                                              Segment 5
  have been the largest contributors followed by                                                                             Segment 6
  Segment 3 and Segment 4                                           n%                                                       Segment 7
    The four segments together contribute more than y% of                                                                   Segment 8
                                                                                            m%
     the overall market
                                                                                                                      Figures are for 2011

                                                                                                                                          4
…is expected to consistently grow with greater emphasis on 
reagents
Market Overview – In Vitro Diagnostics                               Market Size and Growth – Instruments
• Reagents contribute a greater share to overall 
                                                                    INR bn
  revenues in the IVD market than instruments                                                                                                  f1
                                                                    15                                       x1%
    Instruments were pegged at INR a1 bn in 20‐‐ and this is                                                                     e1
                                                                                                                    d1
     expected to grow to INR f1 bn by 20‐‐                          10                                 c1
                                                                                          b1
    Reagents were valued at INR a2 bn in 20‐‐ and is expected               a1
     to reach INR f2 bn by 20‐‐                                     5
• Market for IVD instruments is still import dependent 
                                                                    0
  with majority of the analyzers being sourced from                      20‐‐           20‐‐e        20‐‐e         20‐‐e        20‐‐e        20‐‐e
  other countries
    Most of the analyzers are procured from the Country 1,          Market Size and Growth – Reagents
     Country 2, and lately from Country 3 as well
                                                                    INR bn
    Companies from these countries have their sales and 
     service points in most cities in India and hence, procuring    40
                                                                                                                                               f2
     of analyzers is done within a few weeks                                                                 x2%                  e2
                                                                    30                                              d2
• Automation has become a standard norm in the                                                         c2
                                                                                          b2
  industry and new demand in the market are mostly                  20       a2
  for such analyzers
                                                                    10
• Demand for reagents continue to grow especially due 
  to the need to cater to a large installed base of IVD             0
                                                                         20‐‐           20‐‐e        20‐‐e         20‐‐e        20‐‐e        20‐‐e
  instruments
                                                                             Elisa Kits and Rapid tests also constitute a part of the overall IVD market

                                                                                                                                                     5
Drivers & Challenges

  Drivers

  High patient population growth rate 

  Increasing number of hospitals and 
  diagnostic labs
  Innovation by pharmaceutical 
  companies                                                              Challenges
  Unhealthy lifestyle leading to chronic                                 Faulty regulations leading to 
  diseases                                                               disorientation of IVD products
  Demand for cost effective, faster and 
  sensitive results                                                      Laboratories without accreditation

  Increased affluence

  Increased healthcare awareness




                                        IN VITRO DIAGNOSTICS MARKET IN INDIA 2012.PPT                         6
Trends – Summary

             Automation

             Remote data acquisition

             Enzyme‐linked fluorescence assay (ELFA)

             Chemiluminescence immunoassay (CLIA)
  Trends `

             Capillary electrophoreses (CE) based CLIA

             Electrochemiluminescence immunoassay (ECLIA)

             Direct access testing

             Rapid accurate quantification at point of care

                                                              7
Public: Domestic Company – Company 1
(1/3)
Company Information                                                     Offices and Centres – India 


Corporate Address


Tel No.

Website

Ticker Symbol

Stock Exchange                                                                     Mumbai 


Products and Services
                                                                                                             Head Office
Category            Products/Services

Category 1          Product 1, Product 2, Product 3
                                                                        Key People
                                                                        Name                           Designation
                    Product 4, Product 5, Product 6, 
Category 2
                    Product 7                                           Person 1                       Chairman
                                                                        Person 2                       CFO
Category 3          Product 8, Product 9, Product 9
                                                                        Person 3                       COO & Executive Director
                                                                        Person 4                       Company Secretary


                                            IN VITRO DIAGNOSTICS MARKET IN INDIA 2012.PPT                                     8
Public: Domestic Company – Company 1
 (2/3)
 Financial Snapshot                                                               Key Ratios
                 Total Income       Net Profit / Loss                                                             y‐o‐y change 
 INR bn                                                           INR bn                    Particulars                         2011   2010   2009   2008
                                                                                                                    (2011‐10)
200                                                       z2           150        Profitability Ratios
150                                                                    100         Operating Margin
                                                                                   Net Margin
100                                                       z1           50          Profit Before Tax Margin
           u2              v2              w2
 50                                                                    0           Return on Equity
           u1              v1              w1                                      Return on Capital Employed
  0                                                                    ‐50         Return on Working Capital
          20‐‐            20‐‐            20‐‐            20‐‐                     Return on Assets
 Financial Summary                                                                 Return on Fixed Assets
                                                                                  Cost Ratios
 • The company earned a net profit of INR xx bn in FY 20xx, as                     Operating costs (% of Sales)
   compared to net profit of INR xx bn in FY 20xx                                  Administration costs (% of 
 • The company reported total Income of  INR xx bn in FY 20xx,                       Sales)
   registering an increase of xx per cent over FY 20xx                             Interest costs (% of Sales)
                                                                                  Liquidity Ratios
 • The company earned an operating margin of xx per cent in FY 20xx, 
                                                                                   Current Ratio
   a decrease of xx percentage points over FY 20xx
                                                                                   Cash Ratio
 • The company reported debt to equity ratio of xx in FY 20xx, a                  Leverage Ratios
   decrease of xx per cent over FY 20xx                                            Debt to Equity Ratio
                                                                                   Debt to Capital Ratio
 Key Financial Performance Indicators
                                                                                   Interest Coverage Ratio
          Indicators                     Value (30/05/2012)                       Efficiency Ratios
 Market Capitalization (INR)                                                       Fixed Asset Turnover
                                                                                   Asset Turnover
 Total Enterprise Value (INR)
                                                                                   Current Asset Turnover
 EPS (INR)                                                                         Working Capital Turnover
 P/E Ratio (absolute)                                                              Capital Employed Turnover
                                                                                                                                   Improved    Decline

                                                        IN VITRO DIAGNOSTICS MARKET IN INDIA 2012.PPT                                                    9
Public: Domestic Company – Company 1
(3/3)
Key Business Segments                                                     Key Geographic Segments
               Segment 1    Segment 2                                                    Geography 1         Geography 2


                                                                                p1%             q1%                               s1%
                                                                                                                 r1%
     a1%             b1%          c1%              d1%

                                                                                p2%             q2%                               s2%
                                                                                                                 r2%
     a2%             b2%          c2%              d2%

     20‐‐            20‐‐         20‐‐             20‐‐                         20‐‐            20‐‐             20‐‐             20‐‐


Business Highlights

       Description                                                                News
                              • Company 1 is part of the ‘Y’ Group and with it’s diverse product portfolio is currently ranked ‘n’th in the 
                                Indian market
Overview
                              • Has an USFDA approved manufacturing facility in City 1 and five more plants across India in City 2, City 3, 
                                City 3, City 4, City 5 and City 6
                              • POC products like HbA1c meters, urine analysis products, and rapid tests
IVD Products
                              • Other products include biotechnology equipment, blood chemistry analyzers, blood glucose meters, 
                               clinical chemistry test kits, diabetes medical care support services, and osmometers to independent 
                               laboratories, hospitals, doctors, and patients




                                             IN VITRO DIAGNOSTICS MARKET IN INDIA 2012.PPT                                                10
Thank you for the attention
The In Vitro Diagnostics Market – India report is part of Research on India’s Healthcare Series.
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                                                  IN VITRO DIAGNOSTICS MARKET IN INDIA 2012.PPT                                              11

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Market Research Report : Vitro Diagnostics market in India 2012

  • 1. Insert Cover Image using Slide Master View Do not distort In Vitro Diagnostics Market – India September 2012
  • 2. Executive Summary • In vitro diagnostics market in India was pegged at INR ‘a’ bn in 20‐‐ and is expected to grow at a CAGR of x% till  20‐‐e • Based on area of application IVD may be broadly segmented into Segment 1, Segment 2, Segment 3, Segment 4, Market Segment 5, Segment 6, Segment 7 and Segment 8 • Segment 1 and Segment 2 have been the largest contributors to the overall market followed by Segment 3 and  segment 4 Drivers: Challenges:  High patient population growth rate  Faulty regulations results in disorientation   Increasing number of hospitals and diagnostic labs of IVD products Drivers &   Innovation by pharmaceutical companies enhances   Laboratories without accreditation demand for IVD  Challenges  Unhealthy lifestyle leading to chronic diseases  Demand for cost effective, faster and sensitive results  Increased affluence  Increased healthcare awareness • Automation • Capillary electrophoreses (CE) based CLIA • Remote data acquisition • Electrochemiluminescence immunoassay (ECLIA) Trends • Enzyme‐linked fluorescence assay (ELFA) • Direct access testing • Chemiluminescence immunoassay (CLIA) • Rapid accurate quantification at point of care Key Players Company 1 Company 2 Company 3 Company 4 Company 5 Competition Company 6 Company 7 Company 8 Company 9 Company 10 IN VITRO DIAGNOSTICS MARKET IN INDIA 2012.PPT 2
  • 4. In vitro diagnostics has shown tremendous potential in India  and… Market Overview – In Vitro Diagnostics Market Size and Growth • Indian IVD market was valued at INR ‘a’ bn in 20‐‐ INR bn and is expected to reach INR ‘f’ bn by 20‐‐, growing at  60 f a CAGR of x% x% e d • Indian IVD market is the third largest IVD market in  40 c b a Asia after Country 1 and Country 2 20 • Private players contribute u% of the market while the  rest v% is contributed by public players 0 • Various factors such as rising prevalence of diseases,  20‐‐ 20‐‐e 20‐‐e 20‐‐e 20‐‐e 20‐‐e growing affordability among patients, and increasing  Indian IVD Market – Segments penetration of health insurance have resulted in  growth in the demand for diagnostic services  s% q% Segment 1 • Indian market has traditionally been import  p% r% Segment 2 dependent but is now experiencing a transition  l% Segment 3 towards domestic manufacturing o% Segment 4 • In terms of segments, Segment 1 and Segment 2  Segment 5 have been the largest contributors followed by  Segment 6 Segment 3 and Segment 4 n% Segment 7  The four segments together contribute more than y% of  Segment 8 m% the overall market Figures are for 2011 4
  • 5. …is expected to consistently grow with greater emphasis on  reagents Market Overview – In Vitro Diagnostics Market Size and Growth – Instruments • Reagents contribute a greater share to overall  INR bn revenues in the IVD market than instruments f1 15 x1%  Instruments were pegged at INR a1 bn in 20‐‐ and this is  e1 d1 expected to grow to INR f1 bn by 20‐‐ 10 c1 b1  Reagents were valued at INR a2 bn in 20‐‐ and is expected  a1 to reach INR f2 bn by 20‐‐ 5 • Market for IVD instruments is still import dependent  0 with majority of the analyzers being sourced from  20‐‐ 20‐‐e 20‐‐e 20‐‐e 20‐‐e 20‐‐e other countries  Most of the analyzers are procured from the Country 1,  Market Size and Growth – Reagents Country 2, and lately from Country 3 as well INR bn  Companies from these countries have their sales and  service points in most cities in India and hence, procuring  40 f2 of analyzers is done within a few weeks x2% e2 30 d2 • Automation has become a standard norm in the  c2 b2 industry and new demand in the market are mostly  20 a2 for such analyzers 10 • Demand for reagents continue to grow especially due  to the need to cater to a large installed base of IVD  0 20‐‐ 20‐‐e 20‐‐e 20‐‐e 20‐‐e 20‐‐e instruments Elisa Kits and Rapid tests also constitute a part of the overall IVD market 5
  • 6. Drivers & Challenges Drivers High patient population growth rate  Increasing number of hospitals and  diagnostic labs Innovation by pharmaceutical  companies Challenges Unhealthy lifestyle leading to chronic  Faulty regulations leading to  diseases disorientation of IVD products Demand for cost effective, faster and  sensitive results Laboratories without accreditation Increased affluence Increased healthcare awareness IN VITRO DIAGNOSTICS MARKET IN INDIA 2012.PPT 6
  • 7. Trends – Summary Automation Remote data acquisition Enzyme‐linked fluorescence assay (ELFA) Chemiluminescence immunoassay (CLIA) Trends ` Capillary electrophoreses (CE) based CLIA Electrochemiluminescence immunoassay (ECLIA) Direct access testing Rapid accurate quantification at point of care 7
  • 8. Public: Domestic Company – Company 1 (1/3) Company Information Offices and Centres – India  Corporate Address Tel No. Website Ticker Symbol Stock Exchange Mumbai  Products and Services Head Office Category Products/Services Category 1 Product 1, Product 2, Product 3 Key People Name Designation Product 4, Product 5, Product 6,  Category 2 Product 7 Person 1 Chairman Person 2 CFO Category 3 Product 8, Product 9, Product 9 Person 3 COO & Executive Director Person 4 Company Secretary IN VITRO DIAGNOSTICS MARKET IN INDIA 2012.PPT 8
  • 9. Public: Domestic Company – Company 1 (2/3) Financial Snapshot Key Ratios Total Income Net Profit / Loss y‐o‐y change  INR bn INR bn  Particulars  2011 2010 2009 2008 (2011‐10) 200 z2 150 Profitability Ratios 150 100 Operating Margin Net Margin 100 z1 50 Profit Before Tax Margin u2 v2 w2 50 0 Return on Equity u1 v1 w1 Return on Capital Employed 0 ‐50 Return on Working Capital 20‐‐ 20‐‐ 20‐‐ 20‐‐ Return on Assets Financial Summary  Return on Fixed Assets Cost Ratios • The company earned a net profit of INR xx bn in FY 20xx, as  Operating costs (% of Sales) compared to net profit of INR xx bn in FY 20xx Administration costs (% of  • The company reported total Income of  INR xx bn in FY 20xx,  Sales) registering an increase of xx per cent over FY 20xx Interest costs (% of Sales) Liquidity Ratios • The company earned an operating margin of xx per cent in FY 20xx,  Current Ratio a decrease of xx percentage points over FY 20xx Cash Ratio • The company reported debt to equity ratio of xx in FY 20xx, a  Leverage Ratios decrease of xx per cent over FY 20xx Debt to Equity Ratio Debt to Capital Ratio Key Financial Performance Indicators Interest Coverage Ratio Indicators Value (30/05/2012) Efficiency Ratios Market Capitalization (INR) Fixed Asset Turnover Asset Turnover Total Enterprise Value (INR) Current Asset Turnover EPS (INR) Working Capital Turnover P/E Ratio (absolute) Capital Employed Turnover Improved Decline IN VITRO DIAGNOSTICS MARKET IN INDIA 2012.PPT 9
  • 10. Public: Domestic Company – Company 1 (3/3) Key Business Segments Key Geographic Segments Segment 1 Segment 2 Geography 1 Geography 2 p1% q1% s1% r1% a1% b1% c1% d1% p2% q2% s2% r2% a2% b2% c2% d2% 20‐‐ 20‐‐ 20‐‐ 20‐‐ 20‐‐ 20‐‐ 20‐‐ 20‐‐ Business Highlights Description  News • Company 1 is part of the ‘Y’ Group and with it’s diverse product portfolio is currently ranked ‘n’th in the  Indian market Overview • Has an USFDA approved manufacturing facility in City 1 and five more plants across India in City 2, City 3,  City 3, City 4, City 5 and City 6 • POC products like HbA1c meters, urine analysis products, and rapid tests IVD Products • Other products include biotechnology equipment, blood chemistry analyzers, blood glucose meters,  clinical chemistry test kits, diabetes medical care support services, and osmometers to independent  laboratories, hospitals, doctors, and patients IN VITRO DIAGNOSTICS MARKET IN INDIA 2012.PPT 10
  • 11. Thank you for the attention The In Vitro Diagnostics Market – India report is part of Research on India’s Healthcare Series. For more detailed information or customized research requirements please contact: Phone: +91 33 4064 6214 E‐Mail: sales@netscribes.com Follow us on: About Netscribes Netscribes is a knowledge‐consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment &  business research, business & corporate intelligence, content‐management services, and knowledge‐software services. At its core lies a true  value proposition that draws upon a vast knowledge base. Netscribes is a one‐stop shop designed to fulfil clients’ profitability and growth  objectives. Disclaimer: This report is published for general information only. Although high standards have been used in the preparation, “Netscribes” is  not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes and prior  permission is required for guidelines on reproduction. IN VITRO DIAGNOSTICS MARKET IN INDIA 2012.PPT 11