As a high-profile individual, your status means that others are interested in you. A positive reputation can establish credibility and trust with shareholders, the media and customers.
1. As a high-profile individual, your status means that others
are interested in you. A positive reputation can establish
credibility and trust with shareholders, the media and
customers.
A high-profile individual’s good name needs protection
just like any other asset. Yet in today’s instant information
digital world, it’s more vulnerable than ever and poses a
problem many aren’t equipped to deal with. It’s not only
their business that can be faced with reputational damage,
but their all-important name too. Reputation has always
been a cornerstone for high profile individuals. In the
past this was largely reliant on word-of-mouth and one’s
network. However, in today’s digital age these factors have
been replaced by mainstream media, blogs, social media,
REPUTATION:
YOUR MOST PRECIOUS ASSET
SUMMARY:
Online Reputation Management and the Impact on High-Profile Individuals
of internet users see online
search as the most trusted
source of information about
individuals and companies.
65%
regulatory announcements, and many other uncontrollable
content vehicles that are available online.
A reputation attack now has an instant global audience
and can decimate a previously respected name and
reputation overnight. While we have all been taught not to
believe everything that we read, it would be foolhardy to
underestimate the role of the internet on public perception.
Many high-profile individuals have devoted time and
resources to developing their brands online, investing
millions into advertisements, sponsorships and promoting
their profile globally. However, all too often such individuals
neglect to apply the same resources to safeguarding their
online reputation and privacy, which leaves them vulnerable
and ill-prepared to deal with a crisis.