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The Future of
DIY Fashion

Rebecca Low
HYPOTHESIS
Giving direct access to creative design and
production process will empower individuals
through collective collaborations while
establishing a sense of belonging in a community

Rebecca Low
TRANSPARENCY
& OPENNESS

Rebecca Low
FASHION
ECONOMY
Since the economic recession:
- people become more aware of how they spend their money
- skepticism in behavior
- people are not interested in luxury fashion
- change of attitude creates a growing demand for:

transparency,
uniqueness,
quality and
craftsmanship from brands.
Rebecca Low
BRIT & CO.
The DIY Bloggers
- things can be done at home with old materials
- easily sharing information while acknowledging others
non-authorship

T-shirt Restyle: (via Fine and Feathered)

- free information
- low cost
- establishing connections between individuals and groups
11. Men’s Shirt into a Sundress: (via Brit + Co)

COMMUNITY

SHARING

SELF-EXPRESSION

CONNECTED

ACKNOWLEDGEMENT

ACCESSIBLE

Rebecca Low

12. Pocket T-Shirt:. (via Oh the Lovely things)
DEMOCRATIZATION

Rebecca Low
FASHION
FOR ALL
At the roots of open sourcing in 1968, Doug Engelbart has a vision for the future of The Internet:

“... an instrument of personal liberation and
freedom of expression, with the potential to
flatten hierarchies, decentralize organizations
and unleash collective creativity.”

Rebecca Low
LUMI &
KICKSTARTER
The Pro-Am
- Kickstarter as platform involves everyone in process of creation
- raw tools for creation
- breaking the boundaries between professionals and amateurs
- shift from consumer to prosumer where individuals in
production process
- concern for environment

Lumi’s tools for printing makes it easy to
design or customize your own apparel

CO-COLLABORATION

Rebecca Low

USER-FOCUSED

TOOLS

SELF-EXPRESSION
ACCESSIBLE
3D Printing

Rebecca Low
FASHION
TECHNOLOGY
3D printing is being used most heavily in the Maker culture and adds flexibility,
versatility and ease to the process of creation:
- versatile use of materials (brass, stainless steel, gold, alumide, plastic, ceramic,
polyamide, wood)
- each printed piece can be easily customizable
- production on-demand can help reduce waste by avoiding over production
- cost depends on material and amount of material being used
- Maker culture enthusiasts build their own 3D printers at home as hobby

Rebecca Low
MICROSOFT
3D BUILDER SOFTWARE
The Maker Culture
- Microsoft 3D Builder is a touchscreen app

PRODUCER
Rebecca Low

MODIFIABLE

ACCESSIBLE

TOOLS
KINEMATICS
& NERVOUS SYSTEM
- 3D Printing technology and customization
- design service providing high quality materials being tailored to
your preference
- Kinematics is a jewelry collection designed by Nervous System
specifically for people who already have 3D printers at home

NON-STANDARDIZATION

OPEN

TOOLS

SELF-EXPRESSION

MODIFIABLE

ACCESSIBLE

Rebecca Low
Sustainability

Rebecca Low
FASHION
CONSUMPTION
Fast Fashion (“NOTNESS” of DIY) is a reaction
to the market based on trends with rapid
turnover time. It has recently gained
negative connotations due to environmental
concerns.
- over-production of garments creates
massive amounts of waste
- slow culture, craftsmanship are at forefront
of consumers buying decisions and behavior

Rebecca Low

[

1 . 2 MILLION TONS

[

of clothing went to landfill in
2005 in the UK alone.

13 MILLION TONS

of textiles generated anually in US.

Just 15%

is recovered
for reuse or recycling.

]

]
REET AUS
Reet Aus proposes changing the fashion cycle to enable sustainable
mass production through UPCYCLING, exemplified through her own
designed collection:
1. create waste mapping database to give designers overview of
where, what type and quantity of textile waste being produced
2. provide manual or sharing platform of techniques for upcycling
textile waste
3. an interactive platform/framework integrating elements to make
direct communication possible between waste generators, designers
and clients

SUSTAINABILITY

TOOLS

TRANSPARENCY

UPCYCLING

COLLECTIVE

DIRECT COMMUNICATION

Rebecca Low

Reet Aus’ line introduces upcycling in mass-production at Beximco
in Bangladesh. Each garment in the collection carries a label with a
unique calculation of the environmental impact
INSIGHTS

OPENNESS

ACCESSIBLITY

the act of creating and selfexpression is for everyone

COLLABORATION

people are co-creators, coproducers, “genius” designer does
not exist

EMPOWERMENT
Rebecca Low

ideas are shared, information is
downloadable, modifiable, results
are undefinable and unpredictable

people are culture creators, cultivate
a slow culture, promote elimination of
waste, sense of community & belonging
DIY
& SUSTAINABILITY
REWEAR
clothing that can be worn
again is marketed worldwide
as second-hand goods
REUSE
textiles that are no longer
suitable to wear are
converted into other products

H&M collaborates with DIY blogger Erica from
“HonestlyWTFto feature a modified leather bag.

RECYCLE
textiles that can’t be reused
get a new chance as
textile fibres, or are use to
manufacture products such as
insulating materials for auto
industry
ENERGY
when rewear, reuse and
recycle are not options,
textiles are used to produce
energy

Rebecca Low
{

OPENNESS

{

ACTIONS

Empower individuals by nurturing consumer-consumer
conversations while embracing their collective creative
ownership over the H&M design and production process.

elaborate on sharing and exposing
truths about brand, increasing
transparency in production chain

ACCESSIBLITY

COLLABORATION

give prosumers a place to give direct
input together towards the brand
by leveraging consumer-consumer
conversations

EMPOWERMENT
Rebecca Low

provide information and tools on
digital platform such as app and
reveal creative process to prosumers

produce and manufacture user-made
designs to validate their contributions
as co-creators
{
Rebecca Low

Direct communication between brand and
consumer is key to strengthening consumer’s brand
loyalty. The empowerment users receive from
collectively creating and self-expressing should be
embraced by inviting individuals into the world of
the H&M designer.
H&M can continue to be relevant and ahead of
trends (ie. predicting color palettes or silhouettes)
the same way it is now while sharing these forecasts
in real time, which also means being open to
sharing the same resources and tools to which only
H&M’s designers currently have access.

{

The future of
DIY + H&M

If individuals will have the ability to produce their own
garments in the future, what value will H&M add to the
life of the future consumer? How will H&M sincerely
remain relevant, especially amongst the DIY culture?

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The Future of DIY Fashion

  • 1. The Future of DIY Fashion Rebecca Low
  • 2. HYPOTHESIS Giving direct access to creative design and production process will empower individuals through collective collaborations while establishing a sense of belonging in a community Rebecca Low
  • 4. FASHION ECONOMY Since the economic recession: - people become more aware of how they spend their money - skepticism in behavior - people are not interested in luxury fashion - change of attitude creates a growing demand for: transparency, uniqueness, quality and craftsmanship from brands. Rebecca Low
  • 5. BRIT & CO. The DIY Bloggers - things can be done at home with old materials - easily sharing information while acknowledging others non-authorship T-shirt Restyle: (via Fine and Feathered) - free information - low cost - establishing connections between individuals and groups 11. Men’s Shirt into a Sundress: (via Brit + Co) COMMUNITY SHARING SELF-EXPRESSION CONNECTED ACKNOWLEDGEMENT ACCESSIBLE Rebecca Low 12. Pocket T-Shirt:. (via Oh the Lovely things)
  • 7. FASHION FOR ALL At the roots of open sourcing in 1968, Doug Engelbart has a vision for the future of The Internet: “... an instrument of personal liberation and freedom of expression, with the potential to flatten hierarchies, decentralize organizations and unleash collective creativity.” Rebecca Low
  • 8. LUMI & KICKSTARTER The Pro-Am - Kickstarter as platform involves everyone in process of creation - raw tools for creation - breaking the boundaries between professionals and amateurs - shift from consumer to prosumer where individuals in production process - concern for environment Lumi’s tools for printing makes it easy to design or customize your own apparel CO-COLLABORATION Rebecca Low USER-FOCUSED TOOLS SELF-EXPRESSION ACCESSIBLE
  • 10. FASHION TECHNOLOGY 3D printing is being used most heavily in the Maker culture and adds flexibility, versatility and ease to the process of creation: - versatile use of materials (brass, stainless steel, gold, alumide, plastic, ceramic, polyamide, wood) - each printed piece can be easily customizable - production on-demand can help reduce waste by avoiding over production - cost depends on material and amount of material being used - Maker culture enthusiasts build their own 3D printers at home as hobby Rebecca Low
  • 11. MICROSOFT 3D BUILDER SOFTWARE The Maker Culture - Microsoft 3D Builder is a touchscreen app PRODUCER Rebecca Low MODIFIABLE ACCESSIBLE TOOLS
  • 12. KINEMATICS & NERVOUS SYSTEM - 3D Printing technology and customization - design service providing high quality materials being tailored to your preference - Kinematics is a jewelry collection designed by Nervous System specifically for people who already have 3D printers at home NON-STANDARDIZATION OPEN TOOLS SELF-EXPRESSION MODIFIABLE ACCESSIBLE Rebecca Low
  • 14. FASHION CONSUMPTION Fast Fashion (“NOTNESS” of DIY) is a reaction to the market based on trends with rapid turnover time. It has recently gained negative connotations due to environmental concerns. - over-production of garments creates massive amounts of waste - slow culture, craftsmanship are at forefront of consumers buying decisions and behavior Rebecca Low [ 1 . 2 MILLION TONS [ of clothing went to landfill in 2005 in the UK alone. 13 MILLION TONS of textiles generated anually in US. Just 15% is recovered for reuse or recycling. ] ]
  • 15. REET AUS Reet Aus proposes changing the fashion cycle to enable sustainable mass production through UPCYCLING, exemplified through her own designed collection: 1. create waste mapping database to give designers overview of where, what type and quantity of textile waste being produced 2. provide manual or sharing platform of techniques for upcycling textile waste 3. an interactive platform/framework integrating elements to make direct communication possible between waste generators, designers and clients SUSTAINABILITY TOOLS TRANSPARENCY UPCYCLING COLLECTIVE DIRECT COMMUNICATION Rebecca Low Reet Aus’ line introduces upcycling in mass-production at Beximco in Bangladesh. Each garment in the collection carries a label with a unique calculation of the environmental impact
  • 16. INSIGHTS OPENNESS ACCESSIBLITY the act of creating and selfexpression is for everyone COLLABORATION people are co-creators, coproducers, “genius” designer does not exist EMPOWERMENT Rebecca Low ideas are shared, information is downloadable, modifiable, results are undefinable and unpredictable people are culture creators, cultivate a slow culture, promote elimination of waste, sense of community & belonging
  • 17. DIY & SUSTAINABILITY REWEAR clothing that can be worn again is marketed worldwide as second-hand goods REUSE textiles that are no longer suitable to wear are converted into other products H&M collaborates with DIY blogger Erica from “HonestlyWTFto feature a modified leather bag. RECYCLE textiles that can’t be reused get a new chance as textile fibres, or are use to manufacture products such as insulating materials for auto industry ENERGY when rewear, reuse and recycle are not options, textiles are used to produce energy Rebecca Low
  • 18. { OPENNESS { ACTIONS Empower individuals by nurturing consumer-consumer conversations while embracing their collective creative ownership over the H&M design and production process. elaborate on sharing and exposing truths about brand, increasing transparency in production chain ACCESSIBLITY COLLABORATION give prosumers a place to give direct input together towards the brand by leveraging consumer-consumer conversations EMPOWERMENT Rebecca Low provide information and tools on digital platform such as app and reveal creative process to prosumers produce and manufacture user-made designs to validate their contributions as co-creators
  • 19. { Rebecca Low Direct communication between brand and consumer is key to strengthening consumer’s brand loyalty. The empowerment users receive from collectively creating and self-expressing should be embraced by inviting individuals into the world of the H&M designer. H&M can continue to be relevant and ahead of trends (ie. predicting color palettes or silhouettes) the same way it is now while sharing these forecasts in real time, which also means being open to sharing the same resources and tools to which only H&M’s designers currently have access. { The future of DIY + H&M If individuals will have the ability to produce their own garments in the future, what value will H&M add to the life of the future consumer? How will H&M sincerely remain relevant, especially amongst the DIY culture?