Learn about some easy-to-use tools to enhance your videos and photos for your #GivingTuesday fundraising page. Watch the full presentation at: https://www.youtube.com/watch?v=XH66urLqvfM

1. Get Creative with
Your Campaign

2. @Razoo Razoo Giving
Tweet about today’s webinar #RazooGT14

3. Sam Lundquist
Creative Director
sam@razoo.com

4. Today, let’s get creative.

5. Photos Videos

7. + = 2x
more likely
to reach
goal

14. All you need…

15. …your phone!
(or borrow a friend’s)

16. Photos

17. Photos
Select Your Subject
People
Faces connect others
to your story.
Action
Great action shots
give photos energy.
Emotion
Capture emotions to
help others relate.
Work
Show people what
you do.

18. Photos
Frame Your Subject
Don’t center
your images.
Your photos
will lack energy.
Use the Rule of Thirds
Line up your subject
with the gridlines,
not the boxes.

19. Photos
Frame Your Subject
Move toward
your subject.
Physically get closer
toward your image.
Try not to use
your phone’s zoom.
Your image will get
blurry and grainy.

20. Photos
Frame Your Subject
Go landscape!
Especially when
shooting people.
You’ll have more
flexibility later.

21. Photos
Add Text and Graphics
Inspirational
Quotes
Event
Promotion
Holiday
Wishes
Mission
Statements
Cool
Statistics
Blog
Images

22. Photos
Add Graphics
$1.99
for iPhone, iPad,
and Android

23. Photos
Add Filters and Editing
Filters can make
your photos shine.
Pop your colors.
Add some age.
Change the mood.
Quiet the photo.
Don’t overdo it!
Too much editing
makes photos look fake.
Ask yourself why.
Only add filters
for a reason.

24. Photos
Add Filters and Editing
FREE
for iPhone, iPad,
and Android
Share to
Twitter, Facebook,
Pinterest, Albums,
Emails, and Printing
Formats
Only square
“Polaroid” format

25. Photos
Add Filters and Editing
FREE
for iPhone, iPad,
and Android
Editing
Filters, image tuning,
color controls
Share to
Twitter, Facebook,
Pinterest, Albums,
Emails, and Printing
Formats
Any format

26. Videos

28. Videos
Find Your Light
Lots of light!
Outdoor, bright light
is the best.
Supplement your light
if needed.
Get overhead light.

29. Videos
Frame Your Subject
Go landscape!
Especially when
shooting people.
You’ll have more
flexibility later.

30. Videos
Get Good Sound
Get quiet.
Find a quiet space
to shoot if you need
to hear words.
Use microphones
only if necessary.

31. Videos
Editing
FREE
for iPhone,
iPad, and Mac
Editing
Add voiceover, music,
sound, transitions,
effects, and more.
Share to
YouTube, Vimeo,
or a file.
iMovie

32. Videos
Editing
iMovie
FREE
for iPhone
and iPad

33. Videos
Editing
FREE for NPs
online and
iPhone and Android
Editing
Turn photos and
videos into
AWESOME
slideshows.
Share to
YouTube, Vimeo,
or a file.
Animoto

34. Videos
Editing
Animoto
FREE for NPs
online and
iPhone and Android

36. + = 2x
more likely
to reach
goal

37. A 24-Hour Giving Day
on December 2, 2014
from 12:00am - 12:00pm EST

38. Join us at givingtuesday.razoo.com
Got questions? support@razoo.com