1. CURRICULUM VITAE
Rajeev Cherukunnath
P.O. Box: 3262
Dubai – U.A.E
Mobile: 050- 6772348
E-Mail: rajeevch69@gmail.com
Objective
Seekingaresponsible andchallengingcareerwith a reputed organization, this demands the best of
my professional abilityinthe field of sales, marketing and thereby enhancing my current skills and
acquired knowledge.
Employment History
1. Eastern Condiments Middle East and North Africa, Dubai, UAE (May 2013 till Date)
Position: Brand Manager – Eastern -UAE
KEY RESPONSIBLE AREAS
Prepare Revenue Budgetplan(Primary&Secondary) forUAE
BudgetPlan and effectivecontrol onMarketing/SalesPromotionspends
Followupwithdistributor toensure Volume Budgetachievementof each
categoryunderthe brand.
MonthlyevaluationandplanwithSalesTeamfornextmonth
Analyse performancegrowthVsPromotionspends
Primary& Secondaryreview VsBudget- category wise
Periodicreviewwithmarketshare reports.
Ensure all requiredreportstoPrincipalsaspertimeline.
Negotiate withadvertisingagenciesforBTLactivities
Inventorycontrol – ageinganalysis&control onstock holdingdayswithout
out of stock situation
Brand Gross profit – Productcosting.
Purchase OrderplanningwithMISteam
Planning&Implementinginnovativebrandcampaignswithcontinuous
followupwithconcernedteam
Market feasibilitystudyfornew skuaddition
Initiate periodicmeetingsandconfirmPrincipal’sactive involvementin
business.
Brand presentations at Key Accounts.
2. Crescent General Trading LLC (FMCG Div.), Dubai, UAE (May 2005 to April 2013)
Position: Area Sales Manager
Handling the renowned products like BRU Coffee, Kissan Jam and Sauces, Camel nuts, Bajaj
hair care products, etc.
Work History
Responsible for achieving forecasted Sales and Market share goals within the area given through
Van Sales and Key Accounts operation. Responsibility includes the development and
implementation of business plans that include distribution, pricing, promotion and shelf
management. Develops and implements strategies to increase sales productivity, while holding
2. customersaccountable fortheircommitments. Managestrade fundsina responsible manner at the
customer level and analyzes spending to improve return on investment (ROI)
Managing a team of 14 sales staff which includes 4 Sales Executives, 3 Van Sales and 7
Merchandisers.
Develop the existing distribution base of trade accounts, listing of products, negotiations,
promotions.
Assigningsalesterritories, setting targets and mentoring the team of sales, merchandisers
and promoters.
Propose the yearlycontractual agreementswithexistingresellers including the yearly sales
and payment terms.
Identifies and qualify the distribution for key players in the targeted market segment.
Understand the resellers’ requirements, operational constraints and decision making
centers.
Understand competitors’ strengths and weaknesses.
Controls the product management and the timely execution of agreed trade marketing
action plans.
Propose the winning sales strategy to ensure successful new products introduction.
Implement the merchandising action plan.
Manage cross functional sales promotion.
Ensures a systematic client prospect tracking and its update.
Reports weekly on the performed sales actions.
3. Crescent General Trading LLC, Dubai (May 2001 to April 2005)
Position: Key Account Executive
Work History
Directly responsible for developing Key Accounts in UAE, including Lulu Group, Al Manama
Group, Al Safeer Group, Al Wafa Group, Al Madina Group, etc.
Strategic planning for sales activities and monitoring on a daily basis.
Key accounts promotion planning and its successful implementation.
Prepare feasibility reports, promotional budgeting and sales forecast.
Supervision of sales executives/ representatives/ merchandises/promoters in the territory.
Active participation of successful launching of new products.
4. M/s. Al Oufouk Company, (Adeem International) Sharjah (Nov 1997 to Apr 2001)
Position: Sales Representative
Work History
Handling some of leading brands like Planters (chips and nuts from USA), Nabil Biscuits, Zaki
Sunflower Oil, Kuwait Macaroni, Paseo Paper Products (Tissues and Napkins) etc.)
Responsible for distribution of all products in b and c class outlets.
Proper merchandising, shelving and pricing of the products.
Stock rotation of slow moving items to minimize the expiry.
Achieving the monthly volume & value set target.
Follow up on receivables and ensuring orders and collection go hand in hand.
Follow route plan as assigned and submit reports on outlet cover on daily basis and provide
qualitative feedback whenever applicable.
3. Vanhousekeepingbyensuringthe cartonsare store in the van as perthe norms provided by the
company.
Management of customer relationship including handling objections.
5. M/s. Union Beverages Company, Sharjah (Oct. 1993 to Aug. 1997)
Position: Sales Representative
Work History
Handling the products like Maaza Mango and other fruit juice drinks
Responsible for achieving sales and receivable targets from assigned outlets.
Ensuring a complete sales call relating to execution of planned activities and desired results.
Conduct sales call to existing outlets as per the journey cycle.
Maintenance of the customer record card.
Responsible for a 100% distribution and availability of the products.
Educational Qualification Bachelor of Commerce
Driving License UAE Driving License
Personal Information
Date of Birth : May 3, 1969
Nationality : Indian
Sex : Male
Marital status : Married
Visa status : Employment visa (Transferable)
Language known : English, Hindi & Malayalam
Self Appraisal
Deal effectively, openly and positively
Self motivated with a desire for continues learning
Ability to persist with a task until objective is achieved.
Good communications skills (both written and verbal)
Excellent organizational skills and ability to show initiative.
Well groomed and presentable.
Positive attitude and ability to work well with others.
Competent to analyze the market situation and trends, identify customer needs.
Ability to deal effectively with pressure and stress.
Declaration
The above statements are true to the best of my knowledge and belief.
Looking forward to have a personal interview at your convenience where I can explain more.
Rajeev C
0506772348