Search Engine Optimization (SEO) is no different from test cricket. And to be a champion at it, takes time, effort and quality. Technique: Somedays the pitch will spin viciously, other days the ball will boom past you or tease you deceivingly. Be prepared with a strategy for every kind of condition on any day. Discipline: Focus on the task, play every ball on its merit, take it one-session, one day, one match and one series at a time Consistency: Do not throw away what you have painstakingly built over months of effort. Stay the course, believe. Calibration: What does the situation demand? Stick around, stem the runs, chase wickets? Adjust your game accordingly