#contentmarketing does not require you to keep creating new content every time. Treat content like #plasticwaste ! #Reuse, #recycle and #recreate! Remember not all of your target audience would have seen your content in the first place, some may have found it difficult to access and others may not have got it completely. By reusing your content, you're simply increasing the opportunity for them to read it, access it and understand it, the way you want! Be smart and recycle!