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Strategic management guide raafat
- 1. Strategic management guide By Dr. Raafat Youssef Shehata
- 3. Environmental scanning models Models for internal analysis • SW(SWOT) • Porter value chain model • Mackinsey 7S model • PLC • BCG Models for External analysis • OT (SWOT) • PESTEL • Porter 5 force model
- 10. Mission- the purpose or reason for the organization’s existence Vision- describes what the organization would like to become Objectives- the end results of planned activity Basic Elements of Strategic Management
- 12. Generating alternative strategies by using TOWS matrix
- 13. SO Strategies Use a firm’s internal strengths to take advantage of external opportunities SO Strategies Strengths Weaknesses Opportunities Threats SWOT
- 14. WO Strategies Improving internal weaknesses by taking advantage of external opportunities WO Strategies Strengths Weaknesses Opportunities Threats SWOT
- 15. ST Strategies Use a firm’s strengths to avoid or reduce the impact of external threats ST Strategies Strengths Weaknesses Opportunities Threats SWOT
- 16. WT Strategies Defensive tactics aimed at reducing internal weaknesses & avoiding environmental threats WT Strategies Strengths Weaknesses Opportunities Threats SWOT
- 18. Ch 5 -18 Types of Strategies Operational Level Functional Level Division Level Corp Level
- 19. Ch 5 -19 Types of Strategies Vertical Integration Strategies Forward Integration Backward Integration Horizontal Integration
- 20. Ch 5 -20 Types of Strategies Intensive Strategies Market Penetration Market Development Product Development
- 21. Ch 5 -21 Types of Strategies Diversification Strategies Related Diversification Unrelated Diversification
- 22. Ch 5 -22 Types of Strategies Defensive Strategies Retrenchment Divestiture Liquidation
- 23. Michael Porter’s Generic Strategies Cost Leadership Strategies (Low-Cost & Best-Value) Differentiation Strategies Focus Strategies (Low-Cost Focus & Best-Value Focus)
- 24. First Mover advantage strategy Benefits a firm may achieve by entering a new market or developing a new product or service prior to rival firms
- 25. Blue ocean strategy(BOS)= Value innovation • Value innovation= value creation + innovation • A strategy that makes the competition irrelevant • BOS tools include: Strategy canvas 4 actions
- 27. Four Actions: Eliminate/Reduce/Raise/Create • Which of the factors that the industry takes for granted should be eliminated? • Which should be reduced? • Which should be raised well above standard? • Which factors should be created that have not existed before?
- 29. 11-29 • Return on Investment (ROI) • Earnings per share (EPS) • Return on equity (ROE) • Operating cash flow Primary Measures of Corporate Performance
- 30. Measuring performance Balanced score card– combines financial measures that tell results of actions already taken with operational measures on customer satisfaction, internal processes and the corporation’s innovation and improvement activities • Financial • Customer • Internal business perspective • Innovation and learning