Sports nutrition continues to be a vast and varied sector within the dietary supplement industry. Appealing to athletes and casual fitness enthusiasts alike, it's crucial for marketers, distributors, and manufacturers to determine which ingredients are trending in the market. One such ingredient is whey protein isolate, a dairy protein that contains the highest amount of amino acids for better muscle support and recovery by quickening muscle protein synthesis. Recent studies conducted on whey protein have highlighted its popularity in a number of sports nutrition products, from traditional shakes to other delivery forms such as nutrition bars and sports drinks.
