Planetary and Vedic Yagyas Bring Positive Impacts in Life
Image Chesapeake April 10, 2013
1. Professional Image
Andrew L. Urich, J.D.
Puterbaugh Professor of Ethics & Legal Studies
Spears School of Business
Oklahoma State University
405.744.8619
aurich@okstate.edu
www.andrewurich.com
2. Image is Everything
“87% of persons losing their jobs or failing to
be promoted were found to have improper work
habits and attitudes rather than insufficient job
skills or knowledge.”
4. John Gray
Men are from Mars Women are from Venus
Sold over 40 million copies of
his books and translated into
45 languages.
Syndicated column reaches 30
million people a week.
16 Bestsellers
Best selling relationship author
of all time
Has a television show, board
game, and hit the national talk
show circuit.
5. John Gray
Marriage advice from personal
experience – he has been married and
divorced twice.
B.A. and Master’s in “creative
intelligence” from the Maharishi
European Research University.
(MERU)
8. John Gray’s Credentials
Columbia Pacific University
Adult Education, Distance-Learning Programs
Undergraduate and Graduate Programs
CPU students complete independent projects & directed
readings, and an extensive independent study project
(thesis or dissertation), guided in a personalized and
dignified way by a "faculty mentor."
9. John Gray’s Credentials
COLUMBIA PACIFIC UNIVERSITY
ORDERED TO CLOSE PERMANENTLY
FOR IMMEDIATE RELEASE
January 13, 2000
http://www.dca.ca.gov/press_releases/2000113.htm
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11. John M. Gottman, Ph.D.
Why Marriages Succeed or Fail
Over 20 years of
research
with 2,000 married
couples.
Ph.D. from University
of Wisconsin.
Can predict with 94%
accuracy whether a
marriage will fail.
12. Reality Check
Image is a tool of influence
Locking the cockpit doors
The sales call
The mistake
Heuristics
The story of two students
Generational Issues
Who decides who’s right?
Fashionistas
I’m not very good at it
Everything okay in its place
14. Image is Everything
Pharmaceutical sales
Stock market
Coca Cola
Spot remover
Wrinkle Cream
Pineapple Diet
Dentist & Doctors
Your IQ
15. If “Image is Everything,” why are there so many
exceptions to the rule?
Tinker Air Force Base
Microsoft
16.
17. “There are no facts, only
interpretations.” -Nietzsche
You Have to Believe Nietzsche!!!
Characteristics of individuals who deny that image is reality:
Insensitivity to one’s environment
Personal obstinacy
Desire to place personal needs ahead of
the organization
Decreased income
(footnote 4)
18. Major Problem 1
Image Limits Careers
Executive Promotions
92% of executives agree
All promotions
People act like they live in a world of truths
rather than a world of images.
21. Major Problem 2
People Have Prejudices
Do you have any?
I have some?
People are pretty comfortable with their
prejudices
Opinions and subconscious reactions
22. Major Problem 3
No One Will Ever Tell You
Society says that we may not criticize
appearance, behavior, personal image or
professionalism, even if that is what’s holding
you back from success.
No one will tell you – even if you ask.
Socio-economic end….. Let reality be your
guide
23. Major Problem 4
We Don’t Want It To Be True
We pretend it’s not true.
BMW Experiment
Sadly, human beings are prejudicial,
superficial and judgmental.
24. Major Problem 5
Ultimately We Do Ourselves In
Career limiting behavior
Failure to appreciate other’s point of view
Hurt others’ feelings
Neglect the importance of networking
Burn bridges
Let emotions run away
Talk too much
We are a victim of our own personality
25. Major Problem 6
Communication is Visual & Vocal
Optimizing your effectiveness
Where is your WOW?
Chicken sandwich
Don’t just answer the question--IMPRESS
Dr. Mehrabian: Impact of face to face
communication
55% Visual
38% Vocal
7% Verbal
27. Brand Development
Imagine
Customer focus
Promise
A brand is an identifiable entity that makes specific promises of
value.
Service
Aligned with promise
A brand is an experience
Brands touch emotions. We make excuses for– and connect
with our brands.
28. Valuable Brands
Forbes Magazine
Apple People love their products
Google Simple, straightforward information
Coca Cola It’s an experience
IBM Strong & reliable
GE Tough, smart & efficient
Intel Branded a commodity
Positive differentiation in the sea of sameness – the key to career success.
Toyota Best built
Disney Ultimate entertainment
McDonalds Consistency
Amazon A better way to get things done
*
29. Tom Peters New
“Brand You” World
“90% of all white collar jobs will
be reinvented or reconceived in
the next decade, give or take a
year or two.”
--Tom Peters
30. Tom Peters
New “Brand You” World
“Brand You” World “Employee” World
Choose this project It’s what the boss told
because it will add to me to do. (Give me a
my learning/ because break.)
it will s-t-r-e-t-c-h
me/because it allows
me to hang with cool
people.
Don’t waste a single Lunch is my business!
lunch… networking is
my mantra.
I AM A ROLODEX I hate suck-ups.
MANIAC.
31. Tom Peters
New “Brand You” World
“Brand You” World “Employee” World
Embrace life. There’s enough BS
that comes your way
without asking for
more.
Am (frequently)
C’est la vie.
angry at our
slowness to change.
Understand that I despise all corporate
“power” only comes “politicians.”
to those who grasp it.
(“Pushy” = Good)
32. Brand Advantage
You have a reputation?
How much effort do you put into managing that
reputation?
Meetings: Opportunity to impress
Friendly questions & polite questions
Body language
Saving the choker
PDAs
34. Attract Attention
Express my wild side
Just be myself
Demonstrate my uniqueness
Be funky
Be funny
Talk a lot
Be cool
Talk about things that interest me
Expose yourself on social media End
35. Attract Attention
Arrive early
Be positive
Double check for mistakes
Be very committed
Do extra work
Anticipate needs
Solve problems
Be meticulous and thorough
Be consistent End
36. Nouveau
Riche
Barge in to society
Faults of commission worse than fault of omission
Would someone like to sit next to you?
Put people at ease
Behave politely, speak distinctly, hear discretely,
dress demurely, be indispensable, appear committed
37.
38. Attract Attention
Easy = Bad idea
Difficult = Good idea
Make deposits in the goodwill bank
account
39. How You See Yourself
Are you a success or
a failure?
What we think of
ourselves influences
what others see.
40. Low Self-Esteem
(Do you get along with everyone?)
Rapport problems
Defensiveness and Resentment
Decreased performance
Exhibiting a façade of confidence by being boisterous,
aggressive and boastful
Loss of confidence and enthusiasm leads to procrastination
Seesawing back and forth between extremes
Mental filter – dwell on single negative detail
Jumping to conclusions – negative conclusions
Emotional reasoning – assume negative emotions reflect
the way things are
41. External Work Factors
Contributing to Low Self-Esteem
Autocratic leadership
Demands of conformity
Lack of performance feedback
Rarely asked for opinions
No praise
Failure to include people in meetings
Denigrating of accomplishments
42. Characteristics of
High Self Esteem
Bounce back from stress and misfortune
Courage to take risks
Challenge the status quo
Excel in the workplace
Self-motivation
Self-awareness
Ability to manage emotions and impulses
Empathy – ability to sense how others are feeling
Social skills – ability to handle emotions of others
Take time to understand and appreciate people who
are different from them
43. Strategies for
Increasing Self-Esteem
Don’t beat yourself up
Listen to the critical voice – identify the source
Neutralize negative messages
Don’t compare yourself to others
Use affirmations
Make yourself marketable and indispensable
Live passionately – enthusiasm generates
energy
Take care of your mind and body
Be your own publicist
44. How the World Sees You
“The first duty in life is to assume a
pose. What the second is, no one
has yet discovered.”
Oscar Wilde
“90% of people do not practice self-
management.”
Tom Peters
46. Exercise Summary
People believe what they see, not what they
hear.
What if our picture was up there?
What others think of us determines our
success.
Details? Peacock’s nightmare.
47. Well-Dressed People
are Perceived As:
More productive
Responsible
Personally acceptable
Intelligent
Hardworking
Taking their job seriously
Being raised properly
48. What should You Wear?
Pick your spot on the dress
continuum.
Moderate your personality with your
attire.
Cover your faults.
49. Dress should not cause attention.
Dress Faux Pas (Men & Women)
Not Professional (M & W)
High fashion (M & W)
Trust store clerks (M & W)
Confuse attractive with beautiful (W)
Dress for other women (W)
Dress too casually (W) (Jacket)
Too successful to follow the rules (W & M*)
Worrying about weight (M & W)
Posture, body language and smiling (M & W)
50. Attitude and Behavior
“If A is a success in life, then:
A = x + y + z.”
x= Work hard
y= Have fun
z =Keep your mouth shut
Albert Einstein
51. The 5 Most Important Things
to Remember
1) Image is reality!
2) No one will ever tell you if there’s a problem with your
image.
3) Like it or not– it’s a “Brand You” world
4) Your image starts with how you see yourself.
5) People judge you– but you can influence that
judgment.
53. Footnotes
1 Myers, D. G. (1999). Social Psychology, (6ed). Toronto: McGraw-Hill.
2 Dunning, David Journal of Personality and Social Psychology December 1999.
3 Beach, D.P. A Training Program to Improve Work Habits, Attitudes and Values, Journal of Epsilon Pi
Tau, 8/2/1982, 69.
4 Bowman, James S. et al., Dress Standards in Government, Review of Public Personnel
Administration, Jan – April 1992 pgs 35 – 50.
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New York, 1986.
Johnson, Spencer, Yes or No: The Guide to Better Decisions, Harper Collins, New York, 1992.
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