The 2016 Essential Statistics to Business and Digital Transformation

Curated by Sean Moﬃ0 @seanmoﬃ0 & Eric Weaver @weave

The 115+ Essen+al 2016 Sta+s+cs on:
Business & Digital Transforma+on
Providing the Goods for Deeper & Faster Business Change via Accelera+ng Digital Maturity

Our Insight-‐ﬁlled, Data-‐based Special
Sauce
▶  Variety & Credibility -‐ Dis8lled from 20 diﬀerent reputable
sources
.
▶  Current -‐ All 2014, 2015 and 2016-‐based sta8s8cs.
▶  Holis+c -‐ Deals with business transforma8on from 12 key,
relevant facets.
▶  Digitally-‐Savvy – Acknowledges the power of digital and
technology to transform business in the connected age.
▶  Helpful – Designed to make the case for your digital
transforma8on and any angle of opposi8on to change.

12 Facets of Business Transforma8on
1  Overall Business Transforma+on & Changing Business Models
2  Digital Transforma+on
3  Technology Transforma+on
4  Purpose, Vision & Strategy Transforma+on
5  Leadership & Governance Transforma+on
6  Opera+onal Transforma+on
7  Brand & Content Transforma+on
8  Customer Experience & Engagement Transforma+on
9  Talent Transforma+on
10  Culture Transforma+on
11  Innova+on Transforma+on
12  Futureprooﬁng & Foresight

12 Business Transforma8on
Facets 1  Overall Business Transforma+on & Impera+ves
12  Futureprooﬁng & Foresight Transforma+on

1.

1. Overall Business Transforma+on &
Changing Business Models

Transforma)on Stat #1 -‐ Survival:
88% of the companies in the
Fortune 500 from 1955 are gone.
Source: S&P

Transforma)on Stat #2 – Digital-‐fueled Expansion:
More than 3/4s of businesses
expect to be compe+ng in a new
segment of business over the
next 3 years.
Source: Accenture

Transforma)on Stat #3 Transforma)on Drives Performance:
Digital transforma+on is
expected to boost the boom
line of companies by +50% over
the next 5 years.
Source: McKinsey

Transforma)on Stat #4a Outside Threats:
74% of CEOs are concerned
about new entrants disrup+ng
business models.
Source: KPMG

Transforma)on Stat #4b Outside Threats:
54% of execu+ves believe their
biggest future compe++on will be
from other industries; only 29%
believe from their same industry.
Source: IBM

Transforma)on Stat #5 New Economy Growth :
The digital economy is expected
to grow at +10% per year,
genera+ng $24 Trillion in
commerce currently.
Source: Global Connected Index

Transforma)on Stat #6 Market Expansion:
86% of organiza+ons say that
digital business has prompted
them to enter, or consider
entering, a new market.
Source: Accenture

Transforma)on Stat #7 Conﬁdence Factor:
Only 25% of execu+ves report
feeling conﬁdent on how to drive
digital revenue streams and value
crea+on.
Source: PwC

Transforma)on Stat #8 Connec)on & Scale:
7 out of 10 new business models
will develop via some marriage of
crowd shibs with technology.
Source: Gartner

Transforma)on Stat #9 Front-‐line Conﬁdence:
71% of the front line employees
of digitally immature companies
are not conﬁdent in their
business direc+on.
Source: Deloie

Transforma)on Stat #10 Business Top Challenge:
The #1 challenge of digital
transforma+on is developing new
business models to cope with
increased connec+vity and
engagement.
Source: CIO Report


2. Digital Transforma+on

Transforma)on Stat #11 – Digital = Survival:
67% of execu+ves believe digital
transforma+on is a maer of
survival for their business.
Source: Cap Gemini

Transforma)on Stat #12 – Digital Legacy:
“Digital” is the main reason why
half the companies have
disappeared from the Fortune
500 since 2000.
Source: Accenture

Transforma)on Stat #13 – Pervasiveness:
The +me people spend in digital
each day has risen from 2.7 hours
in 2008 to 6.0 hours in 2016 .
Source: Precog Digital

Transforma)on Stat #14 – Growth in Implementa)on:
The percentage of advanced
digital transforma+on ini+a+ves
will double by 2020, from 22% of
companies to 50%.
Source: Forbes

Transforma)on Stat #15 – Digital is a Revenue Engine:
CEOs expect digital revenues to
increase by 80% by 2020.
Source: Gartner

Transforma)on Stat #16 – Early Days Yet:
47% of companies haven’t
started to embark on a digital
transforma+on process yet.
Source: Progress

Transforma)on Stat #17– Lip Service:
62% of organiza+ons are in denial
about the pace of their digital
transforma+on.
Source: Loudhouse

Transforma)on Stat #18– Lacking Digital Help:
Only 34% of businesses report
being very sa+sﬁed with their
digital vendors.
Source: Accenture

Transforma)on Stat #19– Urgency:
Over half of execu+ves and 10
out of 13 industries an+cipate
massive digital disrup+on in their
industry over the next 12 months.
Source: HBR

Transforma)on Stat #20– Pace & Redistribu)on of Wealth:
It has taken 20 years for the
average Fortune 500 to reach
billion dollar valua+ons,
it now takes digitally-‐enabled
startups 4 years.
Source: World Economic Forum


3. Technology Transforma+on

Transforma)on Stat #21– External Factor Importance:
CEOs now rank technology
factors as the biggest inﬂuence on
their business, it was ranked 6th as
recently as 2004.
Source: IBM

Transforma)on Stat #22– Investment:
Eight out of twelve future
business investment areas are
focused on implemen+ng new
technologies.
Source: CMO Innova+on Trends

Transforma)on Stat #23– Personal Connec)on Explosion:
Connected Devices Per Person:
2003 – 0.08/person
2015 – 3.1/person
2020 – 6.6/person

Transforma)on Stat #24– Things Connec)on Explosion:
The level of connec+vity related
to products, assets and processes
will increase by 50% across all
industry value chains this year.
Source: IDC

Transforma)on Stat #25– Paradox:
Despite expecta+ons that digital
will inﬂuence close to half of sales
by 2020, most execu+ves don’t
factor “technology” as a major
inﬂuence in business strategy.
Source: Forrester

Transforma)on Stat #26– Technology Enablement:
57% of organiza+ons say
implemen+ng key digital
technologies is a cri+cal enabler to
business.
Source: Accenture

Transforma)on Stat #27– Reputa)on Management:
90% of CEOs are changing the
way they use technology to
deliver on new stakeholder
expecta+ons and demands.
Source: PwC

Transforma)on Stat #28– Expected Outcomes:
The top three beneﬁts expected
from technology transforma+on:
Produc+vity (83%)
Innova+on (82%)
Cost Eﬃciencies (82%).
Source: Accenture

Transforma)on Stat #29– Near Term Technologies:
The top 10 disrup+ve
technologies believed to create
the most poten+al impact:
①  Mobile Internet
②  Automa+on of Knowledge Work
③  Internet of Things
④  Cloud/As a Service Technology
⑤  Robo+cs
⑥  Autonomous Vehicles
⑦  Next Genera+on Genomics
⑧  Energy Storage
⑨  3D Prin+ng
⑩  Advanced Materials.
Source: McKinsey

Transforma)on Stat #30–Technology Now Accessible:
The cost of technology has
plummeted to allow for expanded
uses and applica+ons;
Cost of DNA Sequencing:
$2.7B in 2000, now $1k in 2016
Solar Power:
$30 kwH in 1984 now $0.05 kwH in 2016
Drones:
$100k cost per unit in 2007, now $100 in 2016.
Source: World Economic Forum/Precog Digital


4. Purpose, Vision & Strategy
Transforma+on

Transforma)on Stat #31– Clear Strategy:
Only 27% of today’s businesses
have a coherent digital strategy.
Source: Forrester

Transforma)on Stat #32– Biggest Impasse:
The majority of mainstream
companies ﬁnd the biggest
obstacles to digital transforma+on
are “too many priori+es” and “lack
of strategy”.
Source: Deloie

Transforma)on Stat #33– Change Failure:
60% of digital transforma+ons will
not be able to scale because of
lack of strategic architecture.
Source: IDC

Transforma)on Stat #34 – Wrong Target:
The key indicator of digital
immature companies is they look
to digital to increase eﬃciencies,
not to drive customer experience,
topline growth or business
transforma+on.
Source: Deloie

Transforma)on Stat #35 – Digital Leadership:
Only 11% of companies believe
their digital strategy is excellent.
Source: Forrester

Transforma)on Stat #36 – Digital Prominence in Strategy:
67% of the Global 2000 will have
digital transforma+on at the
centre of their corporate strategy
by 2018
Source: IDC

Transforma)on Stat #37 – Digital Alignment:
Only 1 in 3 business leaders agree
that their digital priori+es are fully
aligned with the organiza+onal
priori+es.
Source: Fujitsu

Transforma)on Stat #38 – Digital Strategy Implementa)on:
The second biggest challenge of
digital transforma+on eﬀorts is
implemen+ng digital strategy
organiza+on-‐wide.
Source: The CIO Report

Transforma)on Stat #39 – Guiding Purpose:
Companies with a strong sense of
purpose cause people to believe
they can stay ahead of industry
disrup+ons
(83% agreement vs. 42% companies without strong purpose).
Source: Deloie


5. Leadership & Governance
Transforma+on

Transforma)on Stat #40 – Board Area of Concern:
45% of companies say that digital
disrup+on is not seen as worthy
of board-‐level aen+on.
Source: Digital Vortex

Transforma)on Stat #41 – Leadership-‐driven Growth:
78% of CEOs don’t believe their
leaders are excellent at driving
growth.
Source: Strategy&

Transforma)on Stat #42 C-‐Suite Cogni)ve Dissonance:
2/3rds of leaders believe they
understand digital strategy, yet
only 1/3 of their senior managers
agree.
Source: Forrester

Transforma)on Stat #43 Governance:
52% of business leaders plan to
increase new digital governance in
the next 12 months.
Source: Accenture

Transforma)on Stat #44 Leaders as Role Models:
86% of CEOs believe it is crucial
to champion digital technologies.
Source: PwC

Transforma)on Stat #45 Board Level Digital Radar:
Only 30% of boards are good at
an+cipa+ng evolving technology
and market trends.
Source: PwC

Transforma)on Stat #46 Senior Level Digital Radar:
Leadership understands
technology and trends:
In digitally mature companies –
96% agree,
In digitally lagging companies –
7% agree.
Source: Deloie

Transforma)on Stat #47 Connected Networks:
The average CEO Linkedin
connec+ons = 910,
The average LinkedIn member
connec+ons = 394.
Source: Linkedin

Transforma)on Stat #48 Leadership Capabili)es:
Leadership has requisite skills to
guide strategy:
86% agree,
4% agree.
Source: Deloie


6. Opera+onal Transforma+on

Transforma)on Stat #49 Implementa)on Success:
Of companies making progress on
digital transforma+on, only a third
say they are on schedule.
Source: Tech Validate

Transforma)on Stat #50 Digital Readiness:
Only 26% of companies are
completely ready to execute
digital strategies.
Source: Accenture

Transforma)on Stat #51 Digital Integra)on:
70% of execu+ves have started
digital transforma+on of their
supply chains.
Source: Cap Gemini

Transforma)on Stat #52 Digital Outsourcing:
88% of ﬁrms are using third party
providers for at least one
component of their digital
transforma+on work.
Source: Accenture

Transforma)on Stat #53 Digital Business Processes:
Only 14% of organiza+ons have
completely digi+zed business
processes
Source: IDC

Transforma)on Stat #54 Digital Big Picture:
Execu+ves believe they are, at
best, 25% toward realizing the
end state of their vision for digital
programs.
Source: eMarketer

Transforma)on Stat #55 Resource Deployment:
Company is deploying the right
digital resources and skills:
77% agree,
8% agree.
Source: Deloie

Transforma)on Stat #56 Digital Failure:
Nearly 60% of projects aimed at
business transforma+on do not
meet their objec+ves.
Source: IBM

Transforma)on Stat #57 Digital Runway:
The average amount of +me it
takes for an incumbent
organiza+on to be disrupted is 3.1
years;
62% of execu+ves believe they
are falling behind.
Source: Digital Vortex/Fujitsu


7. Brand & Content Transforma+on

Transforma)on Stat #58 Diﬀeren)a)on:
Only 5% of organiza+ons believe
they have mastered digital to the
point of diﬀeren+a+on from
compe+tors.
Source: Digital Vortex/Fujitsu

Transforma)on Stat #59 Marke)ng Inﬂuence:
Two-‐thirds of CMOs recognize
the need to infuse a digital focus
across the organiza+on, only 7%
believe they are succeeding.
Source: Accenture

Transforma)on Stat #60 Brand Valua)on:
In our current connected age,
84% of a company is made up of
intangible assets (essen+ally the
brand), it was only 17% in 1975.
Source: S&P 500

Transforma)on Stat #61 Digital Brand Resistance:
38% of people have used digital
ad blocking sobware.
Source: Adobe

Transforma)on Stat #62 Digital Brand Aden)on:
Aen+on span in digital is 8
seconds, down from 12 seconds
in early ‘00s and now less than a
goldﬁsh .
Source: Microsob

Transforma)on Stat #63 Digital Brand Trust:
The three most trusted sources in
the digital age are: other trusted
people, online op+on and
editorial.
Source: Nielsen

Transforma)on Stat #64 Digital Brand Storytelling:
73% of today’s digital customer
believe brands should tell stories
not sell stuﬀ.
Source: Edelman Berland

Transforma)on Stat #65 Digital Cluder:
Digital content output per brand
is up 35%, however average
engagement is down 16%.
Source: Track Maven

Transforma)on Stat #66 Digital Media Budgets:
Digital ad spending will eclipse TV
ad spending in 2018.
Source: PwC

Transforma)on Stat #67 Digital Marke)ng Focus:
Digital marke+ng ini+a+ves
currently believed to have the
biggest impact:
①  Marke+ng Automa+on
②  Content Marke+ng
③  Big Data
④  Mobile Marke+ng
⑤  Conversion Rate Genera+on

Source: CMO Council

Transforma)on Stat #68 Marke)ng Time Alloca)on:
60% of marketer’s +me is
currently allocated to digital
marke+ng ac+vi+es:

Source: Smart Insights

Transforma)on Stat #69 Pace of Brand Change:
Two-‐thirds of CMOs ﬁnd it
diﬃcult to keep up with the pace
of technology and marketplace
change.

Source: Forrester

Transforma)on Stat #70 Brand Digital Content Engagement:
Marketers
who
priori0ze
blogging

are
13x
more
likely
to
achieve
a

posi0ve
ROI
on
their
eﬀorts.
Source: Hubspot


8. Customer Experience & Content
Transforma+on

Transforma)on Stat #71 Customer Inﬂuences:
Number
of
online
content
pieces/
inﬂuences
before
consumers
make
a

purchase
–
18.

Source: Google

Transforma)on Stat #72 Customer Planning:
79%
of
companies
have
not
mapped

out
the
customer
journey
and
digital

touchpoints.

Source: Al+meter

Transforma)on Stat #73 Media Mismatch:
Percentage
of
consumer’s
media

0me
that
is
digital
–
48%,

percentage
of
media
spend
that
is

digital
–
32%.

Source: precog Digital

Transforma)on Stat #74 Customer Experience Planning:
63%
of
organiza0ons
plan
to

improve
their
online
customer

experience
this
year.

Source: Accenture

Transforma)on Stat #75 Customer In)macy:
88%
of
business
leaders
know
they

need
to
get
closer
to
the
customer.

Source: McKinsey

Transforma)on Stat #76 Customer Engagement Value:
Highly
engaged
customer’s
loyalty,

value,
advocacy
and
upsellability
–

2X,
3X,
4X
&
6X
vs.
regular

customers.

Source: Rosea

Transforma)on Stat #76 Customer Experience Success Factors:
“Internal
Talent”
and
“Customer

Experience
Strategy”
are
the
most

important
success
factors
for

customer
experience
mastery.

Source: HBR

Transforma)on Stat #77 Customer Experience Importance:
The
most
exci0ng
element
of
digital

transforma0on
is
op0mizing
the

customer
experience.

Source: econsultancy

Transforma)on Stat #78 Digital Customer Service:
66%
of
people/customers
will
avoid

live
confronta0on
where
possible,

50%
believe
they
can
be]er
express

themselves
online.

Source: Trust Pilot

Transforma)on Stat #79 Customer Experience Priority:
89%
of
companies
expect
to

compete
mostly
on
the
basis
of

customer
experience,
versus
36%

four
years
ago.

Source: Gartner


9. Talent Transforma+on

Transforma)on Stat #80 Digital Talent Pool:
27%
of
digital
leaders
rate

technology
skills
to
be
their
biggest

pain
point.

Source: Forrester

Transforma)on Stat #81 Digital Talent Pool:
44%
of
execu0ves
say
knowing
how

digital
technologies
can
impact

current
business
processes/models
is

the
biggest
missing
organiza0onal

skill.

Source: MIT Sloan

Transforma)on Stat #82 Fluid Workforce:
Percentage
of
workforce
that

considers
themselves
“freelance/
independent”:

2005
–
24%

2020
–
40%.


Transforma)on Stat #83 Human Resource Gaps:
Only
20%
of
business
leaders
believe

their
HR
func0on
is
enabling
them
to

digitally
transform.

Source: Russell Reynolds

Transforma)on Stat #83 Talent/Tech Aspira)ons:
88%
of
technology
professionals

expect
increased
employee

produc0vity
from
digital
technology.

Source: Tech Validate

Transforma)on Stat #84 Work Automa)on:
By
2018,
20%
of
all
workers
will
use

automated
assisted
technology
to

make
decisions
and
get
work
done.

Source: IDC

Transforma)on Stat #85 Employee Experience:
87%
of
businesses
expect
digital

transforma0on
to
have
a
posi0ve

impact
on
the
employee
experience.

Source: Apigee

Transforma)on Stat #86 Digital Accountability:
28%
of
digital
teams
now
operate
as

standalone
groups
inside
companies

with
their
own
headcount,
budget

and
strategic
voice.

Source: Forrester

Transforma)on Stat #86 Digital Transforma)on Skills:
Only
17%
of
companies
say
they
hire

employees
with
the
right
digital

transforma0on
skills.

Source: SAP

Transforma)on Stat #87 Digital Top Talent Sets:
Digital
leaders
rate
usability,

customer
experience
and
crea0ve

skills
as
the
hardest
skills
to
recruit

for.

Source: Forrester

Transforma)on Stat #88 Talent Impact on Digital Transforma)on:
The
third
most
important
challenge

of
implemen0ng
digital
technology
is

recrui0ng
talent
with
the
right
digital

skills.

Source: Fujitsu

Transforma)on Stat #89 Talent Impact on Digital Transforma)on:
78%
say
be]er
alignment
of
IT
and

marke0ng
is
required
to
deliver

digital
transforma0on.

Source: Progress


10. Culture Transforma+on

Transforma)on Stat #90 Employee Engagement:
33%
of
employees
are
engaged
in

their
work,
but
17%
are
ac0vely

disengaged.

Source: Gallup

Transforma)on Stat #91 Cultural Enabler:
54%
of
business
leaders
say
fostering

a
culture
of
innova0on
is
a
cri0cal

enabler
of
digital
business.

Source: Forrester

Transforma)on Stat #92 Cross Silo Digital :
70%
of
siloed
digital
transforma0on

eﬀorts
will
fail
based
on
lack
of:

collabora0on,
integra0on,
sourcing

and
project
management
.

Source: IDC

Transforma)on Stat #93 Employee Network Poten)al:
Employees
have
10X
more
followers

collec0vely
than
their
corporate

social
media
accounts.

Source: LinkedIn

Transforma)on Stat #94 CDOs on the Rise:
Number
of
Chief
Digital
Oﬃcers
in

Companies:

2007
–
5

2015
–
2,000

2,020
–
15,000


Transforma)on Stat #95 Digital Recruitment Impact:
“It
is
important
for
me
to
work
in
a

digitally-‐enabled
organiza0on
and

leader”
–
81%
agree.

Source: Deloie

Transforma)on Stat #96 Digital Cultural Impact:
91%
believe
that
digital
technology

can
radically
transform
how
people

work;

only
43%
of
employees
are
currently

sa0sﬁed
with
their
company’s
digital

setup.

Source: Deloie

Transforma)on Stat #97 Digital End Game:
82%
of
business
leaders
expect
to
be

a
digital
business
3
years
from
now.

Source: Accenture

Transforma)on Stat #97 Employee Sa)sfac)on:
Employees
at
companies
that

promote
digital
engagement
(vs

other
companies):

27%
happier

20%
more
likely
to
stay

40%
more
likely
to
believe
in
their
company.

Source: Chief Marketer

Transforma)on Stat #98 Many Stakeholders:
More
than
2/3rds
of
technology

spending
is
now
coming
from

budgets
outside
IT.

Source: PwC

Transforma)on Stat #99 Triumphing Company Culture:
The
greatest
antagonist
to
company

change
via
digital
is
cultural
–

97%
believe
addressing
this
aspect
is

important.

Source: Al+meter


11. Innova+on Transforma+on

Transforma)on Stat #100 Digital Innova)on Leadership Void :
Just
7%
of
execu0ves
say
their
IT

department
is
playing
a
leadership

role
in
iden0fying
opportuni0es
for

digital
innova0on,
but
35%
believe
it

should.

Source: SAP

Transforma)on Stat #101 Innova)on Bandwidth:
43%
of
execu0ves
believe
the
#1

innova0on
hurdle
is
too
much
0me

spent
ﬁreﬁgh0ng.

Source: CMO Innova+on Trends

Transforma)on Stat #102 – Innova)on Direc)on
66% of companies don’t have
well-‐iden+ﬁed innova+on
strategies.

Source: Accenture

Transforma)on Stat #103 – Experimenta)on Culture:
“Fail Fast/Fail Quickly” Company
Risk Appe+te:

56%
in
digitally
mature
companies

10%
in
digitally
lagging
companies

Source: Deloie

Transforma)on Stat #104 – Innova)on Bodom Line:
Five year growth rate of
companies:

84%
for
innova0ve
companies

28%
for
mainstream
companies

Source: Bain

Transforma)on Stat #105 – Digital Driver of Innova)on:
Digital eﬀorts access valuable info
and insights for innova+on:
85% in digitally mature companies
35% in digitally lagging companies.

Source: Deloie

Transforma)on Stat #106 – Innova)on Resourcing:
86% of execu+ves recognize the
need to change their innova+on
capacity.

Source: PwC

Transforma)on Stat #107 – Innova)on Partnerships:
89% of businesses are planning to
improve partnerships with
external startups and accelerators
in order to drive innova+on.

Source: Forrester

Transforma)on Stat #108 – Innova)on Accelera)on:
67% believe partnering or buying
a digitally-‐advanced organiza+on
is a viable strategy for aﬀec+ng
digital innova+on.

Source: Forrester

Transforma)on Stat #109 – Innova)on Accelera)on:
80 percent of digitally
transforming organiza+ons will
incorporate collec+ve genius and
crowdsourcing into their projects
as a regular prac+ce.

Source: IDC


12. Futureprooﬁng & Foresight

Transforma)on Stat #110 – Digital Disrup)on:
Digital disrup+on will replace 4
out of 10 incumbent companies
over the next 5 years.

Source: Cisco Digital Vortex

Average lifespan of companies
will be 9 in 2020, used to be 61
back in 1960.


Half of people do not expect to be
using cash ﬁve years from now.

Source: Starcom

Transforma)on Stat #113 – Internet Explosion:
Global Internet Users:
1.6B users in 2008,
3.5B users in 2016.


Transforma)on Stat #114 – Mobile Explosion:
Mobile Subscrip+ons:
2008: 4.0B mobile subscrip+ons,
2016: 8.0B mobile subscrip+ons.


Transforma)on Stat #115 – Social Media Explosion:
Facebook Users:
2008: 0.1B members,
2016: 1.8B members.


Transforma)on Stat #116 –eCommerce Explosion:
B2C eCommerce:
2008: $0.4T
2016: $1.9T.


Transforma)on Stat #117 –Life at Internet Speeds:
Global Fixed Broadband/Mobile
Internet Speeds:
2010: 7.0/1.5 MB/s
2020: 50.0/12.5 MB/s.


Transforma)on Stat #119 –Predic)ve Forecas)ng:
What func+ons and processes will
be impacted most by advanced
analy+cs – 91% agree Forecas+ng
and Planning.

Source: Consumer Goods Technology Report

We are a business transforma+on
company focused on advancing our
clients’ digital maturity.

We provide clarity in digital strategy and
op+ons, ﬁll digital skills’ talent &
customer experience gaps, and guide
the organiza+onal change required to
iden+fy and survive disrup+on.

50 years’ combined experience
transforming global brands, plus our
global advisors and partner network.

Oﬃces in Toronto and Seale.
ABOUT US
Precog
Digital

WHAT WE DO
Transform your Digital Now. Accelerate your Digital Future.
140

DIGITAL
TROUBLESHOOTING
COMPETITIVE
ADVANTAGE
CUSTOMER
EXPERIENCE
TALENT &
TRANSFORMATION
FUTUREPROOFING
SCRATCH
ITCHES

Vendor management;
process improvement;
digital strategies;
measurement & KPIs
TAKE BACK LOST
GROUND

Compe++ve audits;
Internal & external
strategies; storytelling;
automa+on
STRENGTHEN
THE BOND

Engagement strategies;
CX strategies; agile
content crea+on;
customer data
architecture
GROW
CAPABILITIES

Agency transforma+on;
retained talent search;
interim Chief Digital
Oﬃcer
ANTICIPATE
RISKS

Crowd & On-‐
Demand economy;
emerging tech;
enterprise
futureprooﬁng

Some of the brands we’ve
transformed

SEAN MOFFITT
Partner (Toronto)
+1 416 458 2818
sean@precog.digital
Wikibrands Managing Director
Former CMO, Diageo/VP Marke+ng
-‐ Molson Coors
Former Procter & Gamble , Laba,
Universal McCann
Author of “Wikibrands” (McGraw-‐
Hill)
Execu+ve Counsel – MaRSDD,
CSW2, Beer Ventures
Global digital thought leader across
12 new economy interest areas
Precog
Digital
Principals

We’ve
Been
There
-‐
Our
Experience.

142

ERIC WEAVER
Partner (Sea-le)
+1 206 234 9328
eric@precog.digital
Former Chief Social Oﬃcer,
IPG Mediabrands EMEA
Former AKQA, Possible, Edelman
Digital, Y&R, DDB
80 major brands over 26 years
Over 140 business and digital client experiences.

www.precog.digital
We accelerate your digital maturity.
@seanmoﬃZ @weave

The 2016 Essential Statistics to Business and Digital Transformation

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