Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
BUILDING A DIGITAL LENDING BUSINESS
RITESH THADANI
1
BUILDING A DIGITAL LENDING BUSINESS
Building a Digital Lending Business
ABOUT POLLEN VC
• Global App Marketplace is a $25B...
BUILDING A DIGITAL LENDING BUSINESS
PROBLEM: PLATFORMS ONLY
PAY OUT REVENUE UP TO
60+ DAYS AFTER YOU’VE
EARNED IT.
LAUNCH
...
BUILDING A DIGITAL LENDING BUSINESS
Reinvest directly
into advertising
Acquire more users
more quickly
Draw down earnings
...
BUILDING A DIGITAL LENDING BUSINESS
TYPICAL LAUNCH SCENARIO
LAUNCH
Fail to get
credit with
ad networks
Can’t
reinvest to
a...
BUILDING A DIGITAL LENDING BUSINESS
6
BUILDING A DIGITAL LENDING BUSINESS
FUNDING FOR FINTECH
Building a Digital Lending Business
Amount $
Capital Markets
Banks...
BUILDING A DIGITAL LENDING BUSINESS
DIGITAL
Creation and shipping of physical
goods
Invoices created at end of month
and p...
BUILDING A DIGITAL LENDING BUSINESS
STRUCTURE
9
BUILDING A DIGITAL LENDING BUSINESS
GROWTH IN THE LONG TAIL
Building a Digital Lending Business
•c. 70,000 developers maki...
THANK YOU
ritesh@pollen.vc
@thadani
Follow us at @PollenVC
You’ve finished this document.
Download and read it offline.
Upcoming SlideShare
Data-Driven Marketing
Next
Upcoming SlideShare
Data-Driven Marketing
Next
Download to read offline and view in fullscreen.

Share

Pollen VC Building A Digital Lending Business

Download to read offline

How Pollen VC built a data-driven financial solution for digital businesses.

Related Books

Free with a 30 day trial from Scribd

See all

Related Audiobooks

Free with a 30 day trial from Scribd

See all

Pollen VC Building A Digital Lending Business

  1. BUILDING A DIGITAL LENDING BUSINESS RITESH THADANI 1
  2. BUILDING A DIGITAL LENDING BUSINESS Building a Digital Lending Business ABOUT POLLEN VC • Global App Marketplace is a $25Bn market growing to $142Bn within three years* • We help app developers unlock their app store earnings early to fuel growth and deploy venture capital more efficiently • New data-driven approach to lending - our tech platform connects directly to central billing system for digital products to price risk in real time *Source:Vision Mobile Developer Economics Survey Feb 2014 2
  3. BUILDING A DIGITAL LENDING BUSINESS PROBLEM: PLATFORMS ONLY PAY OUT REVENUE UP TO 60+ DAYS AFTER YOU’VE EARNED IT. LAUNCH You’re earning money from day 1 This is your money trapped in the payment system Platforms release your cash… 3
  4. BUILDING A DIGITAL LENDING BUSINESS Reinvest directly into advertising Acquire more users more quickly Draw down earnings on a daily basis A NEW WAY… 4
  5. BUILDING A DIGITAL LENDING BUSINESS TYPICAL LAUNCH SCENARIO LAUNCH Fail to get credit with ad networks Can’t reinvest to acquire more users Get paid by platforms DOWNLOADS REVENUE Revenue/Downloads Jan 2015 Feb 2015 Mar 2015 Apr 2015 May 2015 Jun 2015 Jul 2015 5
  6. BUILDING A DIGITAL LENDING BUSINESS 6
  7. BUILDING A DIGITAL LENDING BUSINESS FUNDING FOR FINTECH Building a Digital Lending Business Amount $ Capital Markets Banks Family Offices Equity Capital Data/Model Validation 7
  8. BUILDING A DIGITAL LENDING BUSINESS DIGITAL Creation and shipping of physical goods Invoices created at end of month and posted/emailed. Paid 30,45,60 day terms Advertising booked weeks in advance - eg TV campaigns, direct mailings Factoring/Discounting solutions available to shorten cycles at a cost App Store Marketplace - Real time economics Consumers purchase digital product real-time - billed to credit cards instantly Advertising purchased in real time through RTB exchanges Lack of financial products eg invoice financing 30 days is a long time. 60 days is an eternity! VS OLD WORLD COMPARISON PHYSICAL 8
  9. BUILDING A DIGITAL LENDING BUSINESS STRUCTURE 9
  10. BUILDING A DIGITAL LENDING BUSINESS GROWTH IN THE LONG TAIL Building a Digital Lending Business •c. 70,000 developers making more than $10k/year across iOS and Google Play •L-Shaped revenue curve is flattening out •More opportunities for developers in the long tail •User acquisition becoming better understood 10
  11. THANK YOU ritesh@pollen.vc @thadani Follow us at @PollenVC
  • HavalHassan1

    Oct. 15, 2021
  • BrainerGonzalez1

    Oct. 15, 2021
  • RazanFalah1

    Oct. 12, 2021
  • AntonioSalgueiro4

    Oct. 2, 2021
  • jb23trinidad

    Sep. 26, 2021
  • MichaelCipriano10

    Sep. 23, 2021
  • GopikaMurali6

    Sep. 23, 2021
  • FadyIsaac1

    Sep. 23, 2021
  • NaickFonseca

    Sep. 21, 2021
  • LayanEssa

    Sep. 18, 2021
  • VanjaVuletic

    Sep. 18, 2021
  • DhruvSethi23

    Sep. 16, 2021
  • ShashikaMadushan3

    Sep. 12, 2021
  • AvinashPashavula

    Sep. 11, 2021
  • babaashshadiq1

    Sep. 10, 2021
  • JoelmaSikorski

    Sep. 8, 2021
  • Orisa123

    Sep. 2, 2021
  • ThPhan38

    Sep. 1, 2021
  • ssuser82b65b

    Aug. 29, 2021
  • pothireddysaimohithr

    Aug. 22, 2021

How Pollen VC built a data-driven financial solution for digital businesses.

Views

Total views

97,305

On Slideshare

0

From embeds

0

Number of embeds

402

Actions

Downloads

1,224

Shares

0

Comments

0

Likes

2,922

×