Martin Macmillan introduces the Pollen VC proposition at App Promotion Summit London 2014. Pollen VC gives app developers faster access to revenues they’ve already earned from the app stores. Revenue can be channelled back into user acquisition immediately, meaning that the app or game is funding its own user growth, and developers are less reliant on self-funding or venture capital to grow user numbers.

1. APP PROMOTION SUMMIT 2014

2. App Promotion Summit (London 2014) 2
MARKETING BALANCE
PRODUCT
MARKETING

3. App Promotion Summit (London 2014) 3
MARKETING BALANCE
PRODUCT
MARKETING

4. App Promotion Summit (London 2014) 4
MARKETING BALANCE
PRODUCT MARKETING
Monetisation Right Acquisition Right

5. App Promotion Summit (London 2014) 5
MONETISATION
Test Refine

6. App Promotion Summit (London 2014) 6
MONETISATION
ACQUISITION
Test Refine
Test Refine

7. App Promotion Summit (London 2014) 7
MONETISATION ACQUISITION SUCCESS
SUCCESS FORMULA

8. App Promotion Summit (London 2014) 8
FUNDING UA CAMPAIGNS
INDIE VC BACKED PUBLISHER

9. App Promotion Summit (London 2014) 9
TIMING
Launch 30 Days 60 Days $
Funding Gap
PAYMENT FROM
APPSTORE

10. App Promotion Summit (London 2014) 10
TIMING
Launch 30 Days 60 Days
!
PAYMENT EVERY 7 DAYS$

11. App Promotion Summit (London 2014) 11
CREDIT IS BROKEN
SELF SERVICE CREDIT TERMS

12. App Promotion Summit (London 2014) 12
TIMING
Launch 30 Days 60 Days
!
OR REDIRECT CASH STRAIGHT INTO AD-NETWORKS - DAILY

13. Debt Funding Presentation 13
It’s not just the cash,
it’s what you can
do with it.
Ingest daily sales data
from app store
Reinvest directly
into advertising
Accelerated
Growth Trajectory

14. Debt Funding Presentation 14
VELOCITY CAPITAL
ENABLES RAPID GROWTH
THROUGH REINVESTMENT
OF APP REVENUES

15. App Promotion Summit (London 2014) 15
CASE STUDY: DIGIPILL http://blog.pollen.vc

16. App Promotion Summit (London 2014) 16
TAKEAWAYS
Test & Develop relentlessly before you begin to ramp up
Keep your equity funding in the bank

17. THANK YOU
martin@pollen.vc
@PollenVC