Check out real estate marketing insights from a dozen of the industry's top minds — including Sherry Chris, Nobu Hata, Leigh Brown, and many others — each of which can help real estate agents grow their online presence, earn them more home buyer and seller leads, and enhance their overall branding heading into 2016.

1. Getmarketingadvicefromseveralofthereal
estateindustry’stopexpertsinattendancefor
theRealtorsConference&ExpoinSanDiego
NAR ANNUAL 2015:
REAL ESTATE MARKETING TIPS
FROM 12 TOP INDUSTRY MINDS
Get marketing advice from several of the real
estate industry’s top experts in attendance for
the Realtors Conference & Expo in San Diego
NAR ANNUAL 2015:
REAL ESTATE MARKETING TIPS
FROM 12 TOP INDUSTRY MINDS

2. We’ve taught the consumer not
to trust us by using deceptive
marketing … If we want the
general public to believe us, we
need to use smart marketing
words that are vivid but also
accurate.
– Leigh Brown
Founder and CEO,
Leigh Brown and Associates
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3. There’s nothing more important
than personal reputation.
Be honest. Be trustworthy.
Be a person that other people
feel that they can trust and be
with, and help people in each
and every thing that they do.
– Sherry Chris
CEO,
Better Homes & Gardens Real Estate
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4. There is no lead more powerful
than one referred from someone
you know — someone who
knows you, trusts you, and puts
their name to you.
– Brian Buffini
Chairman and Founder,
Buffini and Company
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5. You have to understand your
goals and your strategy before
you start buying tools, which are
always tied to tactics. Goals first,
then strategy, then tactics.
– Jeff Turner
President,
RealSatisfied
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6. There is no reason to be
discouraged if you don’t have
thousands of unique visitors to
your new blog or hundreds of
shares with your new listing.
Be patient, and think about it like
you are building a house:
Lay the foundation first!
– Matt Phipps
Communications Director and Realtor,
Phipps Realty
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7. Trust is the currency of
exceptional marketing.
It's what lasting brands
are built upon. Either we
make that a priority or risk
getting lost in the noise.
– Seth Price
VP of Industry Relations,
Placester
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8. If you take this stuff seriously
and surround yourself with the
right vendor, the right technology,
and the right people, your
business should begin to thrive.
– Chris Smith
Co-founder,
Curaytor
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9. Make sure your website is a
source of solid information for
them. Don’t rush a meeting or hit
them with a sales or marketing
pitch. Simply provide relevant
information about the process
and develop trust.
– Amy Chorew
VP of Platform Development,
Better Homes & Gardens Real Estate
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10. Add context to real estate
search. Whether it be about the
transaction or communities in
which the site adds color or flat-
out real estate education, it all
leads to affinity and lead capture.
– Nobu Hata
Director of Member Engagement,
National Association of Realtors
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11. The consumer wants more
visual [marketing]. They want
to see beautiful presentations,
delivery of videos, and concepts.
We need to take our digital
world to a more visual world.
– Jeff Lobb
Founder and CEO,
SparkTank Media
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12. Realtors must operate and
market their business with the
precision of a doctor, CPA, or
high-net-worth individual wealth
manager. They need to bring that
same quality and prestige to the
residential real estate business in
2016.
– Audie Chamberlain
Founder and CEO,
Lion & Orb
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13. A thoughtful content curator is
more than just a broadcaster of
information. It’s someone who
understands their brand and their
audience well enough to identify
the relevancy of the content, as
well as the best context for
sharing.
– Nicole Nicolay
Realtor,
The Engel Group
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14. LearnallaboutNARAnnualandothernotablerealestate
conferencesinournewguideforagentsandbrokers:
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