Your choice of a website vendor is an important decision that will effect the success of your marketing efforts in a big way. While your vendor's design sense is extremely important, how your site works for you has a greater effect on your financial success. The main goal of your site is a combination of lead generation, lead conversion and branding. Everything else is superfluous. Use this checklist as a starting point during your research to ensure that you get a real estate website that contributes to your bottom line.
2. Choosing a Website Vendor: Checklist
Choose your designer/vendor Choose your software
Research designers/vendors Research your options
Request resumes Make sure your solution is open source
View samples of previous work Make sure your solution handles data integration
Check for real estate experience Choose one or two software applications
Check references Research web hosting services
Interview designers/vendors Choose a host for your website
Negotiate a contract
Determine compensation
Establish a set time frame
Determine the tools your vendor/designer will need Review your finished website
Be sure you’ll own the results
Test your website on different browsers
Build your website Test your website on different machines
Share demo site with internal team for review
Complete discovery & sign off on specifications Go through every step as a user
Provide clear and concise feedback Be clear about what you do and who you are
Check in with your designer/vendor regularly Be clear about where you’re located
Resolve any issues that arise Be clear about how leads can contact you
Adjust your timeline as needed Request adjustments as needed
Sign off on completion with vendor
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