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pieter baert
gerrie smits
INTEGRATING
SOCIALMEDIAIN
YOUR BUSINESS
MODEL
Network Event, 15 December 2015
KBC TowerAntwerp
We help professionals understand the impact
of digital & technology on their business, by
focusing on people and their needs.
We help companies define a digital marketing
strategy, innovate online services and adopt a
customer centric organisation culture.
Pieter Baert Gerrie Smits
Social?
#Digital #Social #People #interactive #Channel
#Platform #Media #Culture #Conversation
1. Marketing
2. Customer service
3. Sales
4. Payments
5. Product
Five ways to integrate social in your business model
Storytelling
& advertising
1
A digital channel to
market & promote your
business via storytelling
& advertising.
“
”
A more traditional use
Rapha tells stories & offers experience
Ellen Kegels builds her entire brand via social
BMW engages luxury blogger Bart as ambassador
Customer service
& satisfaction
2
A mean to serve your
customers, create
satisfaction or delight
and create loyalty.
“
”
Retaining customers via satisfaction
Custom service via twitter @replies
Direct messaging to solve customer problems
Coolblue is the king of customer satisfaction
Coolblue engages customers for reviews
Lead generation
& conversion
3
Atool to drive visits
to your platform and
convert customers
foryour business.
“
”
A sales approach to funnel people
News media: from social sharing to paywall
Dropbox rewards social referral
Leading to more storage for each lead
Currency
& transaction
4
Social as a currency
for people to pay or a
platform to facilitate
payments.
“
”
Creating value and facilitating financial transactions
Social as a currency: reward social sharing
Shopping services integrated in social media
apps
Revolut credit card rewards referral with cash
Social platforms enable payments
Product
& subscription
5
Social as core
product feature for
people to use and
payfor a product.
“
”
Retaining customers via satisfaction
Strava, a freemium social platform for cyclists
Peerby, a free social lending platform
Tinder, a freemium model driven by relations
Waze, a ad based community drive mobility app
pieter baert
gerrie smits
QUESTIONS?
SHOOT!
Pieter Baert
Vision <> Strategy <> Concept
+32 473 667 861
info@pieterbaert.be

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Integrating Social Media in your business model