SlideShare uma empresa Scribd logo
1 de 33
Baixar para ler offline
pieter baert
gerrie smits
INTEGRATING
SOCIALMEDIAIN
YOUR BUSINESS
MODEL
Network Event, 15 December 2015
KBC TowerAntwerp
We help professionals understand the impact
of digital & technology on their business, by
focusing on people and their needs.
We help companies define a digital marketing
strategy, innovate online services and adopt a
customer centric organisation culture.
Pieter Baert Gerrie Smits
Social?
#Digital #Social #People #interactive #Channel
#Platform #Media #Culture #Conversation
1. Marketing
2. Customer service
3. Sales
4. Payments
5. Product
Five ways to integrate social in your business model
Storytelling
& advertising
1
A digital channel to
market & promote your
business via storytelling
& advertising.
“
”
A more traditional use
Rapha tells stories & offers experience
Ellen Kegels builds her entire brand via social
BMW engages luxury blogger Bart as ambassador
Customer service
& satisfaction
2
A mean to serve your
customers, create
satisfaction or delight
and create loyalty.
“
”
Retaining customers via satisfaction
Custom service via twitter @replies
Direct messaging to solve customer problems
Coolblue is the king of customer satisfaction
Coolblue engages customers for reviews
Lead generation
& conversion
3
Atool to drive visits
to your platform and
convert customers
foryour business.
“
”
A sales approach to funnel people
News media: from social sharing to paywall
Dropbox rewards social referral
Leading to more storage for each lead
Currency
& transaction
4
Social as a currency
for people to pay or a
platform to facilitate
payments.
“
”
Creating value and facilitating financial transactions
Social as a currency: reward social sharing
Shopping services integrated in social media
apps
Revolut credit card rewards referral with cash
Social platforms enable payments
Product
& subscription
5
Social as core
product feature for
people to use and
payfor a product.
“
”
Retaining customers via satisfaction
Strava, a freemium social platform for cyclists
Peerby, a free social lending platform
Tinder, a freemium model driven by relations
Waze, a ad based community drive mobility app
pieter baert
gerrie smits
QUESTIONS?
SHOOT!
Pieter Baert
Vision <> Strategy <> Concept
+32 473 667 861
info@pieterbaert.be

Mais conteúdo relacionado

Mais procurados

What the F**K is Social Media: One Year Later
What the F**K is Social Media: One Year LaterWhat the F**K is Social Media: One Year Later
What the F**K is Social Media: One Year LaterThe Espresso Group
 
How To Get Clients & Sell Without Selling (Social Selling)
How To Get Clients & Sell Without Selling (Social Selling)How To Get Clients & Sell Without Selling (Social Selling)
How To Get Clients & Sell Without Selling (Social Selling)Jane Frankland
 
Digital Marketing Trends 2023: How to Come Out on Top?
Digital Marketing Trends 2023: How to Come Out on Top?Digital Marketing Trends 2023: How to Come Out on Top?
Digital Marketing Trends 2023: How to Come Out on Top?Jomer Gregorio
 
Some tips on selling from Ogilvy
Some tips on selling from OgilvySome tips on selling from Ogilvy
Some tips on selling from OgilvyOgilvyOne Worldwide
 
ProdPad Sales Deck - Software for Highly Effective Product Managers
ProdPad Sales Deck - Software for Highly Effective Product Managers ProdPad Sales Deck - Software for Highly Effective Product Managers
ProdPad Sales Deck - Software for Highly Effective Product Managers ProdPad
 
Instagram Analytics (1)
Instagram Analytics (1)Instagram Analytics (1)
Instagram Analytics (1)Dini Prathivi
 
Numbers every marketer should know
Numbers every marketer should knowNumbers every marketer should know
Numbers every marketer should knowluciantrestler
 
How to Determine the ROI of Anything
How to Determine the ROI of AnythingHow to Determine the ROI of Anything
How to Determine the ROI of AnythingGary Vaynerchuk
 
Australian Digital Marketing Landscape 2016
Australian Digital Marketing Landscape 2016Australian Digital Marketing Landscape 2016
Australian Digital Marketing Landscape 2016Marketa
 
Snapchat Advertising Sales Deck
Snapchat Advertising Sales DeckSnapchat Advertising Sales Deck
Snapchat Advertising Sales DeckRyan Gum
 
Top 10 Planning Departments in Advertising Shortlist
Top 10 Planning Departments in Advertising ShortlistTop 10 Planning Departments in Advertising Shortlist
Top 10 Planning Departments in Advertising ShortlistJulian Cole
 
10 Things your Audience Hates About your Presentation
10 Things your Audience Hates About your Presentation10 Things your Audience Hates About your Presentation
10 Things your Audience Hates About your PresentationStinson
 
Livestream Sales Deck
Livestream Sales DeckLivestream Sales Deck
Livestream Sales DeckRyanHug
 
How to Craft Your Company's Storytelling Voice by Ann Handley of MarketingProfs
How to Craft Your Company's Storytelling Voice by Ann Handley of MarketingProfsHow to Craft Your Company's Storytelling Voice by Ann Handley of MarketingProfs
How to Craft Your Company's Storytelling Voice by Ann Handley of MarketingProfsMarketingProfs
 
LeadCrunch.ai Sales Deck
LeadCrunch.ai Sales DeckLeadCrunch.ai Sales Deck
LeadCrunch.ai Sales DeckLeadCrunch
 
What's Next: Authenticity - The Struggle is Real
What's Next: Authenticity - The Struggle is RealWhat's Next: Authenticity - The Struggle is Real
What's Next: Authenticity - The Struggle is RealOgilvy Consulting
 
11 big strategy ideas
11 big strategy ideas11 big strategy ideas
11 big strategy ideasCPA Australia
 
Planning Hype - Engineering hype before a product launch
Planning Hype - Engineering hype before a product launchPlanning Hype - Engineering hype before a product launch
Planning Hype - Engineering hype before a product launchJulian Cole
 
HootsuiteSocialMediaTrends2023_Report_en.pdf
HootsuiteSocialMediaTrends2023_Report_en.pdfHootsuiteSocialMediaTrends2023_Report_en.pdf
HootsuiteSocialMediaTrends2023_Report_en.pdfIdzwan Yacob
 

Mais procurados (20)

What the F**K is Social Media: One Year Later
What the F**K is Social Media: One Year LaterWhat the F**K is Social Media: One Year Later
What the F**K is Social Media: One Year Later
 
How To Get Clients & Sell Without Selling (Social Selling)
How To Get Clients & Sell Without Selling (Social Selling)How To Get Clients & Sell Without Selling (Social Selling)
How To Get Clients & Sell Without Selling (Social Selling)
 
Digital Marketing Trends 2023: How to Come Out on Top?
Digital Marketing Trends 2023: How to Come Out on Top?Digital Marketing Trends 2023: How to Come Out on Top?
Digital Marketing Trends 2023: How to Come Out on Top?
 
Some tips on selling from Ogilvy
Some tips on selling from OgilvySome tips on selling from Ogilvy
Some tips on selling from Ogilvy
 
ProdPad Sales Deck - Software for Highly Effective Product Managers
ProdPad Sales Deck - Software for Highly Effective Product Managers ProdPad Sales Deck - Software for Highly Effective Product Managers
ProdPad Sales Deck - Software for Highly Effective Product Managers
 
Instagram Analytics (1)
Instagram Analytics (1)Instagram Analytics (1)
Instagram Analytics (1)
 
Numbers every marketer should know
Numbers every marketer should knowNumbers every marketer should know
Numbers every marketer should know
 
How to Determine the ROI of Anything
How to Determine the ROI of AnythingHow to Determine the ROI of Anything
How to Determine the ROI of Anything
 
Australian Digital Marketing Landscape 2016
Australian Digital Marketing Landscape 2016Australian Digital Marketing Landscape 2016
Australian Digital Marketing Landscape 2016
 
Snapchat Advertising Sales Deck
Snapchat Advertising Sales DeckSnapchat Advertising Sales Deck
Snapchat Advertising Sales Deck
 
Top 10 Planning Departments in Advertising Shortlist
Top 10 Planning Departments in Advertising ShortlistTop 10 Planning Departments in Advertising Shortlist
Top 10 Planning Departments in Advertising Shortlist
 
10 Things your Audience Hates About your Presentation
10 Things your Audience Hates About your Presentation10 Things your Audience Hates About your Presentation
10 Things your Audience Hates About your Presentation
 
The Hierarchy of Engagement
The Hierarchy of EngagementThe Hierarchy of Engagement
The Hierarchy of Engagement
 
Livestream Sales Deck
Livestream Sales DeckLivestream Sales Deck
Livestream Sales Deck
 
How to Craft Your Company's Storytelling Voice by Ann Handley of MarketingProfs
How to Craft Your Company's Storytelling Voice by Ann Handley of MarketingProfsHow to Craft Your Company's Storytelling Voice by Ann Handley of MarketingProfs
How to Craft Your Company's Storytelling Voice by Ann Handley of MarketingProfs
 
LeadCrunch.ai Sales Deck
LeadCrunch.ai Sales DeckLeadCrunch.ai Sales Deck
LeadCrunch.ai Sales Deck
 
What's Next: Authenticity - The Struggle is Real
What's Next: Authenticity - The Struggle is RealWhat's Next: Authenticity - The Struggle is Real
What's Next: Authenticity - The Struggle is Real
 
11 big strategy ideas
11 big strategy ideas11 big strategy ideas
11 big strategy ideas
 
Planning Hype - Engineering hype before a product launch
Planning Hype - Engineering hype before a product launchPlanning Hype - Engineering hype before a product launch
Planning Hype - Engineering hype before a product launch
 
HootsuiteSocialMediaTrends2023_Report_en.pdf
HootsuiteSocialMediaTrends2023_Report_en.pdfHootsuiteSocialMediaTrends2023_Report_en.pdf
HootsuiteSocialMediaTrends2023_Report_en.pdf
 

Destaque

Development and Engagement in the Age of Social Media
Development and Engagement in the Age of Social Media Development and Engagement in the Age of Social Media
Development and Engagement in the Age of Social Media Paul Brown
 
Key Account Management Plan
Key Account Management PlanKey Account Management Plan
Key Account Management Plandlares83
 
Supply Chain Process Improvement Methodology V1
Supply Chain Process Improvement Methodology V1Supply Chain Process Improvement Methodology V1
Supply Chain Process Improvement Methodology V1John Paulson
 
What is Key Account Management
What is Key Account ManagementWhat is Key Account Management
What is Key Account ManagementSteve Williams
 
Key Account Management
Key Account ManagementKey Account Management
Key Account Managementguest177ff19
 
Grow your Business with Social Media
Grow your Business with Social MediaGrow your Business with Social Media
Grow your Business with Social MediaPaul Whittingham
 
Social Media for Business
Social Media for BusinessSocial Media for Business
Social Media for BusinessBrio Group
 
Udemy: Next Wave Sharing Economy
Udemy: Next Wave Sharing EconomyUdemy: Next Wave Sharing Economy
Udemy: Next Wave Sharing EconomyUdemyCourses
 
Allied American University Online Course Catalogue
Allied American University Online Course CatalogueAllied American University Online Course Catalogue
Allied American University Online Course CatalogueAllied American University
 
Social Media for Business: An Introduction
Social Media for Business: An IntroductionSocial Media for Business: An Introduction
Social Media for Business: An IntroductionZuno Design Studios
 
Study in australia consultants in hyderabad
Study in australia consultants in hyderabadStudy in australia consultants in hyderabad
Study in australia consultants in hyderabadnewedgecs
 
I've Got Georgia ONmyLINE: USG's Distance Education Search Engine
I've Got Georgia ONmyLINE: USG's Distance Education Search EngineI've Got Georgia ONmyLINE: USG's Distance Education Search Engine
I've Got Georgia ONmyLINE: USG's Distance Education Search EngineGeorgia ONmyLINE
 
2011 school of jewellery short course brochure
2011 school of jewellery short course brochure2011 school of jewellery short course brochure
2011 school of jewellery short course brochureI&L Futures
 

Destaque (18)

Development and Engagement in the Age of Social Media
Development and Engagement in the Age of Social Media Development and Engagement in the Age of Social Media
Development and Engagement in the Age of Social Media
 
9 Questions Every Business Needs to Ask
9 Questions Every Business Needs to Ask9 Questions Every Business Needs to Ask
9 Questions Every Business Needs to Ask
 
5 Steps to Effective Key Accounts Management
5 Steps to Effective Key Accounts Management5 Steps to Effective Key Accounts Management
5 Steps to Effective Key Accounts Management
 
Key Account Management Plan
Key Account Management PlanKey Account Management Plan
Key Account Management Plan
 
Supply Chain Process Improvement Methodology V1
Supply Chain Process Improvement Methodology V1Supply Chain Process Improvement Methodology V1
Supply Chain Process Improvement Methodology V1
 
Key Account Management
Key Account ManagementKey Account Management
Key Account Management
 
What is Key Account Management
What is Key Account ManagementWhat is Key Account Management
What is Key Account Management
 
Key Account Management
Key Account ManagementKey Account Management
Key Account Management
 
Grow your Business with Social Media
Grow your Business with Social MediaGrow your Business with Social Media
Grow your Business with Social Media
 
BIz Model for Coursera
BIz Model for CourseraBIz Model for Coursera
BIz Model for Coursera
 
Social Media for Business
Social Media for BusinessSocial Media for Business
Social Media for Business
 
Udemy: Next Wave Sharing Economy
Udemy: Next Wave Sharing EconomyUdemy: Next Wave Sharing Economy
Udemy: Next Wave Sharing Economy
 
Allied American University Online Course Catalogue
Allied American University Online Course CatalogueAllied American University Online Course Catalogue
Allied American University Online Course Catalogue
 
Social Media for Business: An Introduction
Social Media for Business: An IntroductionSocial Media for Business: An Introduction
Social Media for Business: An Introduction
 
Study in australia consultants in hyderabad
Study in australia consultants in hyderabadStudy in australia consultants in hyderabad
Study in australia consultants in hyderabad
 
Hire Train Deploy Case Study
Hire Train Deploy Case StudyHire Train Deploy Case Study
Hire Train Deploy Case Study
 
I've Got Georgia ONmyLINE: USG's Distance Education Search Engine
I've Got Georgia ONmyLINE: USG's Distance Education Search EngineI've Got Georgia ONmyLINE: USG's Distance Education Search Engine
I've Got Georgia ONmyLINE: USG's Distance Education Search Engine
 
2011 school of jewellery short course brochure
2011 school of jewellery short course brochure2011 school of jewellery short course brochure
2011 school of jewellery short course brochure
 

Semelhante a Integrating Social Media in your business model

Digital transformation Online guide to expert analyses and digital strategy d...
Digital transformation Online guide to expert analyses and digital strategy d...Digital transformation Online guide to expert analyses and digital strategy d...
Digital transformation Online guide to expert analyses and digital strategy d...Miodrag Kostic, CMC
 
Planning Your Digital Strategy Around The Customer Journey
Planning Your Digital Strategy Around The Customer JourneyPlanning Your Digital Strategy Around The Customer Journey
Planning Your Digital Strategy Around The Customer JourneyNeil Henry
 
Customer engagement in an omni-channel connected world
Customer engagement in an omni-channel connected worldCustomer engagement in an omni-channel connected world
Customer engagement in an omni-channel connected worldDaphne Habets @Meddex
 
Globalize Your Business With Riveria Global Advertising Company In Dubai || C...
Globalize Your Business With Riveria Global Advertising Company In Dubai || C...Globalize Your Business With Riveria Global Advertising Company In Dubai || C...
Globalize Your Business With Riveria Global Advertising Company In Dubai || C...Riveria Global
 
Prime's Digital Transformation Journey Value Proposition
Prime's Digital Transformation Journey Value PropositionPrime's Digital Transformation Journey Value Proposition
Prime's Digital Transformation Journey Value PropositionPrime Financial Group Ltd
 
EBook: Moments Matter: Deliver Superb Customer Journeys with Smarter Commerce
EBook:  Moments Matter: Deliver Superb Customer Journeys with Smarter CommerceEBook:  Moments Matter: Deliver Superb Customer Journeys with Smarter Commerce
EBook: Moments Matter: Deliver Superb Customer Journeys with Smarter CommerceIBM Watson Commerce
 
Costello Palmer Communications BIM presentation
Costello Palmer Communications BIM presentationCostello Palmer Communications BIM presentation
Costello Palmer Communications BIM presentationCostelloPalmer
 
Digital Customer Experience Strategy, DocuSign [FutureStack16]
Digital Customer Experience Strategy, DocuSign [FutureStack16]Digital Customer Experience Strategy, DocuSign [FutureStack16]
Digital Customer Experience Strategy, DocuSign [FutureStack16]New Relic
 
Change! Digital Transformation
Change! Digital Transformation Change! Digital Transformation
Change! Digital Transformation Vincent lee
 
Sum Technologies’ Presentation
Sum Technologies’ PresentationSum Technologies’ Presentation
Sum Technologies’ PresentationSum Technologies
 
Credentials Presentation | by e-act
Credentials Presentation | by e-actCredentials Presentation | by e-act
Credentials Presentation | by e-actAlexandra Gugleva
 
eTailGermany2017brochure
eTailGermany2017brochureeTailGermany2017brochure
eTailGermany2017brochureMarta Beacom
 
Elisa Videra Smart Retail
Elisa Videra Smart RetailElisa Videra Smart Retail
Elisa Videra Smart RetailLee Stephens
 
Construct a winning communications strategy with BIM
Construct a winning communications strategy with BIMConstruct a winning communications strategy with BIM
Construct a winning communications strategy with BIMCostelloPalmer
 

Semelhante a Integrating Social Media in your business model (20)

Brand blitz portfolio
Brand blitz portfolioBrand blitz portfolio
Brand blitz portfolio
 
Digital transformation Online guide to expert analyses and digital strategy d...
Digital transformation Online guide to expert analyses and digital strategy d...Digital transformation Online guide to expert analyses and digital strategy d...
Digital transformation Online guide to expert analyses and digital strategy d...
 
Planning Your Digital Strategy Around The Customer Journey
Planning Your Digital Strategy Around The Customer JourneyPlanning Your Digital Strategy Around The Customer Journey
Planning Your Digital Strategy Around The Customer Journey
 
Customer engagement in an omni-channel connected world
Customer engagement in an omni-channel connected worldCustomer engagement in an omni-channel connected world
Customer engagement in an omni-channel connected world
 
Globalize Your Business With Riveria Global Advertising Company In Dubai || C...
Globalize Your Business With Riveria Global Advertising Company In Dubai || C...Globalize Your Business With Riveria Global Advertising Company In Dubai || C...
Globalize Your Business With Riveria Global Advertising Company In Dubai || C...
 
Presentation1
Presentation1Presentation1
Presentation1
 
BoM_One Page January 012616
BoM_One Page January 012616BoM_One Page January 012616
BoM_One Page January 012616
 
Prime's Digital Transformation Journey Value Proposition
Prime's Digital Transformation Journey Value PropositionPrime's Digital Transformation Journey Value Proposition
Prime's Digital Transformation Journey Value Proposition
 
EBook: Moments Matter: Deliver Superb Customer Journeys with Smarter Commerce
EBook:  Moments Matter: Deliver Superb Customer Journeys with Smarter CommerceEBook:  Moments Matter: Deliver Superb Customer Journeys with Smarter Commerce
EBook: Moments Matter: Deliver Superb Customer Journeys with Smarter Commerce
 
Costello Palmer Communications BIM presentation
Costello Palmer Communications BIM presentationCostello Palmer Communications BIM presentation
Costello Palmer Communications BIM presentation
 
Digital Customer Experience Strategy, DocuSign [FutureStack16]
Digital Customer Experience Strategy, DocuSign [FutureStack16]Digital Customer Experience Strategy, DocuSign [FutureStack16]
Digital Customer Experience Strategy, DocuSign [FutureStack16]
 
Change! Digital Transformation
Change! Digital Transformation Change! Digital Transformation
Change! Digital Transformation
 
SIEGMA SERVICES
SIEGMA SERVICES SIEGMA SERVICES
SIEGMA SERVICES
 
Sum Technologies’ Presentation
Sum Technologies’ PresentationSum Technologies’ Presentation
Sum Technologies’ Presentation
 
Home Page_.pdf
Home Page_.pdfHome Page_.pdf
Home Page_.pdf
 
Credentials Presentation | by e-act
Credentials Presentation | by e-actCredentials Presentation | by e-act
Credentials Presentation | by e-act
 
eTailGermany2017brochure
eTailGermany2017brochureeTailGermany2017brochure
eTailGermany2017brochure
 
Elisa Videra Smart Retail
Elisa Videra Smart RetailElisa Videra Smart Retail
Elisa Videra Smart Retail
 
PURSUIT COMMS BROCHURE
PURSUIT COMMS BROCHUREPURSUIT COMMS BROCHURE
PURSUIT COMMS BROCHURE
 
Construct a winning communications strategy with BIM
Construct a winning communications strategy with BIMConstruct a winning communications strategy with BIM
Construct a winning communications strategy with BIM
 

Mais de Pieter Baert

How to make an impact?
How to make an impact?How to make an impact?
How to make an impact?Pieter Baert
 
Why should you contact me?
Why should you contact me?Why should you contact me?
Why should you contact me?Pieter Baert
 
We're only human after all
We're only human after allWe're only human after all
We're only human after allPieter Baert
 
Mobile Trends in Mobility Apps
Mobile Trends in Mobility AppsMobile Trends in Mobility Apps
Mobile Trends in Mobility AppsPieter Baert
 
Wanderlust: durf jij als leider nieuwe paden ontdekken?
Wanderlust: durf jij als leider nieuwe paden ontdekken?Wanderlust: durf jij als leider nieuwe paden ontdekken?
Wanderlust: durf jij als leider nieuwe paden ontdekken?Pieter Baert
 
Customer Experience in digital identification
Customer Experience in digital identificationCustomer Experience in digital identification
Customer Experience in digital identificationPieter Baert
 
Inspiration session - Digital trends
Inspiration session - Digital trendsInspiration session - Digital trends
Inspiration session - Digital trendsPieter Baert
 
The role of Design Thinking
The role of Design ThinkingThe role of Design Thinking
The role of Design ThinkingPieter Baert
 
Content Marketing: strategie uitwerken
Content Marketing: strategie uitwerkenContent Marketing: strategie uitwerken
Content Marketing: strategie uitwerkenPieter Baert
 

Mais de Pieter Baert (9)

How to make an impact?
How to make an impact?How to make an impact?
How to make an impact?
 
Why should you contact me?
Why should you contact me?Why should you contact me?
Why should you contact me?
 
We're only human after all
We're only human after allWe're only human after all
We're only human after all
 
Mobile Trends in Mobility Apps
Mobile Trends in Mobility AppsMobile Trends in Mobility Apps
Mobile Trends in Mobility Apps
 
Wanderlust: durf jij als leider nieuwe paden ontdekken?
Wanderlust: durf jij als leider nieuwe paden ontdekken?Wanderlust: durf jij als leider nieuwe paden ontdekken?
Wanderlust: durf jij als leider nieuwe paden ontdekken?
 
Customer Experience in digital identification
Customer Experience in digital identificationCustomer Experience in digital identification
Customer Experience in digital identification
 
Inspiration session - Digital trends
Inspiration session - Digital trendsInspiration session - Digital trends
Inspiration session - Digital trends
 
The role of Design Thinking
The role of Design ThinkingThe role of Design Thinking
The role of Design Thinking
 
Content Marketing: strategie uitwerken
Content Marketing: strategie uitwerkenContent Marketing: strategie uitwerken
Content Marketing: strategie uitwerken
 

Integrating Social Media in your business model