This presentation was covered in the Weekly SEO live stream on 5 February 2021. The purpose of these live sessions is to share relevant, useful information with the SEO community. If you would like to watch this SEO session we covered, here is the YouTube link: https://www.youtube.com/watch?v=myYop3d-RXQ. We covered: • Thin content and why it hurts your website's organic visibility? • How to approach & understand if there is thin content on your website? • How to deal with thin content on e-commerce websites? • Is your content ready for Valentine’s Day? • Google No Longer Supports Data-vocabulary Structured Data • “Duplicate Content is not a Negative Ranking Factor” Really? • Keyword Cannibalization: What should we do? • DeeCcrawl 101 • How to write well? • New: Feature Snippet | More information about a search result • Does Core Web Vitals metrics differentiate metrics based on web site type? • Which of the Core Web Vitals metrics affect our Page Speed score? • How can we optimize the speed of our website on WordPress? Feel free to ask a question, and we will answer them in our live stream of SEO weekly: https://www.boostroas.com/weekly-seo-live-stream/. I hope you will enjoy it!

1. 5 February 2021

3. ● Thin content and why it hurts your website's organic
visibility?
● How to approach & understand if there is thin content
on your website?
● How to deal with thin content on e-commerce websites?
● Is your content ready for Valentine’s Day?
● Google No Longer Supports Data-vocabulary Structured
Data
● “Duplicate Content is not a Negative Ranking Factor”
Really?
● Keyword Cannibalization: What should we do?
● Deepcrawl 101
● How to write well?
● New : Feature Snippet | More information about a
search result
● Does Core Web Vitals metrics differentiate metrics
based on web site type?
● Which of the Core Web Vitals metrics affect our Page
Speed score?
● How can we optimize the speed of our website on
Wordpress?

4. Let’s talk a bit
about thin
content and why
it hurts your
e-commerce
website's organic
visibility.
https://www.boostroas.com/ecommerce-thin-content/
Source:
Semrush
Hurts: Organic Visibility & User Experience (page experience)

5. https://www.boostroas.com/ecommerce-thin-content/
Thin content is also
that are internally
linked pages but
goes to the 404 not
found.
Hurts: User Experience (page experience)

6. https://www.boostroas.com/ecommerce-thin-content/
Thin content also
might be a very long
story but with some
complexities.
Disadvantages: Low Organic Visibility & Bad User Experience
Source: Ahrefs

7. How to approach &
understand if there
is thin content on
your website?
1. Check it from your Index
Coverage reports on Google
Search Console – “Page
indexed without content.”
2. Check it from the Landing
Pages (Behavior) section on
your Google Analytics account.
⤵
https://www.boostroas.com/ecommerce-thin-content/

8. How to deal with
thin content on
e-commerce
websites?
Option 1: Singularization
https://www.boostroas.com/ecommerce-thin-content/
(This website is ranked #2 for the “buy Ethiopia coffee” keyword. Under Amazon!)

9. How to deal with
thin content on
e-commerce
websites?
Option 2: Canonicalization
https://www.boostroas.com/ecommerce-thin-content/
<link rel="canonical" href="https://www.branddomain.com/c/aquafina/"/>
<link rel="canonical"
href="https://www.branddomain.com/p/aquafina-water/"/>

10. Long story short
https://www.boostroas.com/ecommerce-thin-content/

11. Template: Draw.io, Edited: Roman Adamita

12. Valentine’s
Day is Coming!
Have you prepared your
seasonal content?
Check out this article to get
info about how to find seasonal
content ideas. :)
Image / Details
//
Image & Details
https://www.boostroas.com/how-to-find-effective-seasonal-content-i
deas-in-less-than-10-minutes/

13. Google No Longer
Supports
Data-vocabulary
Structured Data
No penalty for using
unsupported structured data, it
just won’t be used in Search for
rich results.
Image / Details
//
Image & Details
https://twitter.com/googlesearchc/status/1356237121187700738

14. “Duplicate
Content is not a
Negative Ranking
Factor” Really?
A sentence won’t be problem.
But when you have hundreds of
products with same name and
content without proper
canonical tags, then you may
have a problem.
Image / Details
//
https://www.searchenginejournal.com/google-duplicate-content-is-no
t-a-negative-ranking-factor/394321/

15. Keyword
Cannibalization:
What should we
do?
When competition is low, you
may not realize it.
When you get competitive
everything changes.
Image / Details
//
Image & Details

16. Deepcrawl
101
When you see this results for a
normal looking website, do not
panic.
Because you won’t need to
check 100.000 URLs.
Image / Details
//
Image & Details

17. How to write
well?
● Find the topic you want to
write about.
● Your first draft may not be so
good. Be brave and rewrite
again if it is necessary.
● Show your draft to other. Ask
them to summarize it in 30
seconds.
Image / Details
//
Image & Details
https://www.julian.com/guide/write/intro

18. More information
about a search result
When you click on the three dots in
the search result snippet and
Google shows you more
information.
https://blog.google/products/search/about-search-results/

19. CWV don't differentiate
by site or page type
The websites generally competing
with sites that are similar to theirs.
John Mueller - Twitter @JohnMu

20. Lighthouse Scoring
Calculator
You get points according to these
metrics, not according to your page
or your industry.
https://googlechrome.github.io/lighthouse/scorecalc/

21. CWV Tips for
Wordpress
● Images
● Preloading Key Requests
● Javascript and CSS

22. Properly size images
Use always Wordpress’ media
library.
https://victorzhou.com/blog/properly-size-images/

23. Encode Images or
Next-gen Format
Compress manually or optimize it
with plugins like “Smush”
Speed Curve - Dashboard

24. Defer Offscreen
Images
It is better to use just a plugin for
all development.
Wordpress Plugins

25. Which metrics
will be affected?
● Large Contentful Paint
● Cumulative Layout Shift
https://web.dev/learn-web-vitals/

26. Preload your
fonts
1. Add manually
2. Use a plugin to type codes into
<head>
3. Use Settings > Autoptimize >
Extra > preload
https://web.dev/uses-rel-preload/
FASTER

27. Which metrics
will be affected?
● Large Contentful Paint
● First Input Delay
https://web.dev/learn-web-vitals/

28. Javascript and
CSS
1. Minify them
2. Eliminate render-blocking
resources
3. Remove unnecessary codes

29. Minify them
1. You can compress them
manually (such as Brotli)
2. You can use plugin to
compress them by plugin such
as Autoptimize

30. Eliminate render-blocking
resources Defer & Async
1. The defer attribute tells the
browser not to wait for the
script.
2. Similar to defer, the scripts
will be loaded in the
background, allowing the rest
of the page to render.
https://web.dev/vitals-field-measurement-best-practices/

31. If you deferred
important JS
Your CLS will be affected in
negative way.
https://web.dev/cls/

32. Remove unnecessary
codes
If you are just using latin alphabet
you don’t need these @font-face
codes.
Lighthouse > Performance