realised by Lug GIROUD - WILD AT HEART - for an extraordinary BTNetwork meeeting

1. How to boost your business with
social medias?
June 13th 2016

2. Our Company

3. Growth
Hacking
Social
Media
Crowdfunding
Consulting
Public
Relations
Digital
Advertising
Website
Monetization
E-reputation
Search
Engine
Visibility
Conversion
Rates

4. Cases

5. HEXO+ is an intelligent drone
that follows and films you
autonomously - aerial filming
for everyone.
Missions
Growth
Hacking
Kickstarter
Consulting

6. Results
1.3 million
US Dollars Raised
on Kickstarter

7. Results
Featured on
AND MANY MORE

8. An artist who launched a
Kickstarter campaign for his
Secret Life of Heroes series.
Products include art book,
posters, prints… etc.
Missions
Press Relations
Kickstarter
Consulting

9. Results
Kickstarter Campaign
Successfully Funded in
2 DAYS

10. Results
Featured on
AND MANY MORE

11. A viral news website
reaching mobile millennials
through social friendly
content
Growth
Hacking
Social
Media
Strategy
Missions

12. From 0 to
1 MILLION SESSIONS
in less than 100 DAYS
Results

13. 95%
of Social Media Traffic
Results

14. Introduction

15. Internet Usage (USA)

16. Internet Usage (USA)

17. Internet Usage (USA)

18. Internet Usage

19. Top 20 Biggest Websites In The World

20. SOCIAL MEDIA MANAGMENT

21. SME Facebook Page

22. Media Facebook Page

23. Product/Service Facebook Page

24. Facebook Posts: offers

25. Facebook: Content

26. Facebook: Picture

27. Facebook: Video

28. Facebook Posts: event

29. Facebook Posts: blogging

30. Facebook Posts: direct sales
Facebook Posts: direct sales

31. FACEBOOK LIVE

32. Organic Reach

33. Organic Reach
What type of posts achieve the best performances?
1.Posts with many likes
2.Post with many comments
3.Post that get engagement fast
4.Videos directly uploaded to FB
5.Post tagging another page (internal linking)
6.Post with engagement from friends or friends of friends
7.Links uploaded for the first time
8.Images and videos that have never been posted before

34. Twitter Page

35. Twitter use
• Create a community
• Communicate (special offer, release, …)
• Create a discussion, a debate (buzz, survey,…)
• Competitive intelligence
• Generate traffic with links
• Ask following about the quality of your product

36. Interact With Your Audience on Twitter

37. Instagram

38. Instagram

39. Pinterest

40. Google Plus

41. Youtube

42. WeChat
• L'échange de contenu photo
• Messages vocaux messages vocaux courts
• Plateforme mobile ou bien une webcam sur un ordinateur
• Services de géolocalisation
• Lecture des codes QR permettent de retrouver les amis et les
marques
• Services évolués de Chat, avec fonction appel et vidéo conférence.
• Moments, service de microblog permettant de poster dans un
message quelques images et des textes courts.
• Micropaiement

43. Weibo

44. Social Media Audience Targeting

45. Social Media Management (Facebook)

46. FACEBOOK BUSINESS PAGE

47. PLANNING INCREASES EFFICIENCY (editorial calendar)

48. SM SCHEDULING TOOLS

49. YOUR VOICE ON FB
Product showcase Advice Branding

50. YOUR VOICE ON FB
Offers Inspirational Brand Communication

51. YOUR VOICE ON FB: GAME, CONTEST

52. FACEBOOK BUSINESS PAGE - OPTIMIZATION
CALL TO ACTION

53. FACEBOOK BUSINESS PAGE -
OPTIMIZATION
USING APPS AND TABS
TO INCREASE INTERACTIVITY & ENGAGEMENT

54. USING FB’S NATIVE CONTENT TOOLS TO
INCREASE REACH & ENGAGEMENT

55. IMAGES & PICTURES

56. VIDEOS, LINKS & BLOGS

57. FOCUS: BLOGS

58. NATIVE SHOP

59. USING YOUR BUSINESS PAGE’S INSIGHTS TO
INCREASE REACH & ENGAGEMENT

60. WHEN TO POST
To maximize reach and engagement

61. WHAT TO POST
To maximize reach and engagement

62. WHAT TO POST
To maximize reach and engagement

63. KNOW YOUR AUDIENCE

64. BOOSTING RELEVANT PUBLICATIONS

65. BOOSTING RELEVANT PUBLICATIONS

66. USING FB ADS TO DRIVE TRAFFIC, SALES,
ENGAGEMENT & MUCH MORE

67. INTENTION (search) INTEREST (following)

68. TARGET
TRACK
TEST (OPTIMIZE)

69. TRACK AND OPTIMIZE ROI LIKE NEVER BEFORE

70. STEPS TO SUCCESSFUL FB ADS SET-UP
• Install tracking code onto your website
• Create custom conversions
• Create your retargeting audiences
• Create your LAs

71. THE FB PIXEL

72. INSTALL FB PIXEL WITH GOOGLE TAG MANAGER

73. SET-UP CUSTOM CONVERSIONS

74. WHO ARE YOUR BEST TARGETING AUDIENCES?
• Your existing customers
• Your email subscribers
• Your FB fans
• Your website visitors

75. WHO ARE YOUR BEST TARGETING AUDIENCES?

76. FINDING NEW POTENTIAL CUSTOMERS WITH
FB

77. LOOK A LIKE AUDIENCES
Facebook’s powerful algorithm lets you create
targetable audiences of people with the same
interests than those of your existing
fans/customers/subscribers/visitors

78. FB’S AUDIENCE INSIGHTS TOOL
Find relevant information about your own audience
- or your competitor’s – to create new segment of
potential customers to target.

79. FB’S AUDIENCE INSIGHTS TOOL

80. FB’S AUDIENCE INSIGHTS TOOL

81. FB’S AUDIENCE INSIGHTS TOOL

82. TRACK & OPTIMIZE

83. KPIs & OPTIMIZATION PARAMETERS
CTR
Conversions
Video views
Page likes
Engagement
Targeting
(audience)
Ad type
Ad copy
Ad image
Landing page
KPIs Optimization points

84. Facebook Power Editor

85. Thank You
contact@wild-at-heart.net

86. Sources
http://www.go-gulf.com/
http://www.agence-talisman.com/
http://www.eskimoz.fr/
https://www.facebook.com/thenextweb
http://www.bitrebels.com/
http://www.conversion-rate-experts.com/
http://uxmag.com/
https://rmsbunkerblog.files.wordpress.com/
http://www.blogdumoderateur.com
http://fr.slideshare.net
http://www.go-gulf.com/
http://fr.slideshare.net/kleinerperkins/internet-trends-v1
http://www.l-agenceweb.com/
http://www.arobasenet.com/