Pew Internet Director Lee Rainie discussed the new media ecosystem with leaders of community foundations from Western states and several other locales. He described how three technology revolutions have made the media world personal, portable, participatory, and pervasive in people’s lives and how those changes have affected communities.

1. PewInternet.org
Personal. Portable. Participatory. Pervasive.
The Digital Landscape in 2013 and its
Impact on Communities
Community Foundations - Denver
July 18, 2013
Lee Rainie (@lrainie) Director, Pew Internet Project
Email: Lrainie@pewinternet.org

2. “Tell the truth, and trust the people”
-- Joseph N. Pew, Jr.
http://bit.ly/dUvWe3
http://bit.ly/100qMub

3. Chelsea Welch Alois Bell

5. r/atheism

7. Next-news
• Spiritual precepts and atheism
• Vigilantism
• Privacy rights, publicity rights, and
collapsed contexts
• Minimum wage policies and
employment practices
• Corporate social media policies

10. 3 tech
revolutions

11. Digital Revolution 1: Broadband at home - 66%
Internet users overall - 85%
34%
3%
3%
66%
0%
10%
20%
30%
40%
50%
60%
70%
80%
June
2000
April
2001
March
2002
March
2003
April
2004
March
2005
March
2006
March
2007
April
2008
April
2009
May
2010
Aug
2011
Dec
2012
May
2013
Dialup
Broadband

12. The Landscape of Social Media Users (among adults)
% of internet
users who….
The service is especially appealing to
Use Any Social
Networking Site
72% Adults ages 18-29, women
Use Facebook 69% Women, adults ages 18-29
Use Twitter 18%
Adults ages 18-29, African-Americans,
urban residents
Use Pinterest 15%
Women, adults under 50, whites,
those with some college education
Use Instagram 13%
Adults ages 18-29, African-Americans,
Latinos, women, urban residents
Use Tumblr 6% Adults ages 18-29
reddit 6% Men ages 18-29

13. 326.4
Total U.S.
population:
319 million
2012
Digital Revolution 2 - Mobile
cell 91% … smartphone 56% … tablet 34%

14. Apps > 50% of adults
22%
29%
38%
43%
50%
0%
10%
20%
30%
40%
50%
60%
Sept 09 May 2010 Aug 2011 April 2012 May 2013

15. Digital Revolution 3
Social networking – 61% of all adults
% of internet users
9%
89%
7%
78%
6%
60%
1%
43%
0%
20%
40%
60%
80%
100%
2005 2006 2007 2008 2009 2010 2011 2012 2013
18-29 30-49 50-64 65+

16. The social media platforms arts orgs use
1%
1%
1%
2%
2%
3%
4%
6%
7%
9%
11%
12%
13%
13%
17%
19%
20%
23%
27%
31%
38%
67%
74%
99%
0% 20% 40% 60% 80% 100%
Digg
Ning
Slideshare
Delicious
Jume
uStream
JustGive
Kickstarter
Instagram
Eventbrite
MySpace
iTunes
Network for Good
Tumblr
Google+
Yelp
Foursquare
Vimeo
Wikipedia
LinkedIn
Flickr
YouTube
Twitter
Facebook
Source: Pew Research Center’s Internet &
American Life Project Arts Organizations Survey.
Conducted between May 30-July 20, 2012. N for
respondents who answered this question=1,202.

17. 102
138
148
153
141
132
95
70
48
36
31
16
9
10
3
2
1
1 platform
2 platforms
3 platforms
4 platforms
5 platforms
6 platforms
7 platforms
8 platforms
9 platforms
10 platforms
11 platforms
12 platforms
13 platforms
14 platforms
15 platforms
16 platforms
17 platforms
Number of platforms
The majority of arts
organizations that use social
media maintain profiles on at
least four different social
media sites.

18. Big Change 1: It has networked people
• Moved the basic social
unit from tight, close-in
groups to far-flung,
loose networks
• New social operating
system of “networked
individualism
• Enlarged and diversified
people’s networks
• Prompted a shift in
trust from institutions
to networks:
– Sentries
– Evaluators
– Audience
• NOT MADE PEOPLE
LONELY OR
ISOLATED!!!!!!!

19. Big Change 2: It has networked information
• Pervasively
generated
• Pervasively
consumed
• Multi-platformed
• Personally filtered
• Participatory / social
• Linked
• Continually edited
• Real-time / just-in-
time
• Timeless / searchable
• Given meaning
through social
networks and
“algorithmic
authority”

20. Big Change 3: It has changed the civic
ecosystem
• More niches
• More topics of discussion
(and different “news”
agendas”)
• More alliances (“peer
progressivism”)
• More DIY work
• More arguments
• More disclosure
• More surveillance /
sousveillance / coveillance
• More people in decision-
making spaces -- “wisdom
of crowds” and the filtering
capacity of algorithms into
people’s decision making
• More evidence of
everything humans do:
– Love
– Hate
– Altruism
– Stupidity

21. @poop_strong (Arijit Guha)
and Aetna CEO Mark Bertolini

22. @Poop_Strong and @mtbert (Aetna CEO)
• @Aetna has now denied
$118k in claims (in just 5
mos) since kicking me to the
curb. Gotta preserve that $2
billion annual profit
somehow.
• From @Aetna:
@Poop_Strong We care
about our members. We
want you to be empowered
to be healthy and make
informed decisions.
• That’s so sweet you want
me to be empowered. Does
@mtbert care to empower
me by paying my $118K and
counting in bills?
• From @mtbert:
We paid hundreds of
thousands of $ already. A
call is all it takes.
• From @Poop_Strong:
Does that mean if I call you,
you’ll graciously offer to pay
my bills?

23. Twitter Conversation, cont’d
• @mtbert Do you think it’s
morally justifiable to offer a
flawed insurance product
that doesn’t cover
catastrophes?
• @poop_strong Why do you
think the premiums were so
low? Don’t you look at your
policy limits when you buy
other insurance (auto)?
• Tweets from others ‘friends
of @Poop_Strong:
• @mtbert I’m concerned
that you don’t understand
how your industry works.
ASU students aren’t given a
choice on insurance plans
• @mtbert As a dad, if your
kid was in school, got
cancer & reached their
lifetime cap, what advice
would you give him?

24. “The system is broken. I’m
trying to fix it.” – Aetna CEO
Aetna agreed to pay @Poop_Strong’s
$118,000 in medical bills
New ASU health plan: No lifetime cap

25. Meaning of Arijit’s encounter
• Transparency and engagement are important
in era of social media – sousveillance and
coveillance are part of life now
• The less powerful can bring their issues to
public spaces
• Powerful entities can lose control of their
message once it’s “out there”
• Conversations can bring calls to action

26. Be not
afraid