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amerikanischenBundesstaaten
offizielleingeführtund…
45wurdederMuttergedenktagin
1909
DIEGESCHICHTE
DESMUTTERTAGS
dannvomamerikanischen
KongresszumoffiziellenFeiertag
erklärt.
1914
inAmerikaerfunden
AnnJavis
DerMuttertagwurdevon
derAmerikanerin
wurdederMuttertag
inDeutschlandeingeführt
1923WeimarerRepublik1918–1933
WeimarerRepublik1918–1933
WIRTSCHAFTLICHERASPEKT
DESMUTTERTAGS
2010lebtenin
Deutschlandrund…
....mit
mindestenseinem
minderjährigen
Kindineinem
Haushaltzusammen
...davonlebten...
mitdemEhe-/Lebenspartner
zusammen
82%
18%warenalleinerziehend
dieausschließlichmitbereitsvolljährigen
KindernimHaushaltzusammenlebten
Mio.Mütter3,4
2010gabesnochweitere
60%allerMütterwaren2010
aktiverwerbstätig:
vonihnengingeneiner
Teilzeitbeschäftigung
nach
70% 30%
warenvollzeit-
beschäftigt
BELIEBTESTEGESCHENKE
ZUM MUTTERTAG
25%schenken
nichts
eineEinladung
zumEssen
und
Blumen
Pralinen
Kosmetik
10%der
Erwachsenen
werdensollte
Muttertag
abgeschafft
warvorwenigen
JahrenderAnsicht,
dassder
beierwachsenenKindern
sehrbeliebtsind:
Familie-Freunde
Hundsurlaub-CarlaBenara
Krimi
Wiesngeister-MaraEvers
Frauen
GrießbreiundkandierteChilischoten
--BrigitteTeufl-Heimlicher
Roman
StillesEndeschnellesErbe-ArianeWischnik
Historisch
DieschottischeHeilerin-JadeJardian
Abenteuer
Safari-HeatherO'Lance
MMystery
DieNachttrugdeinenNamen
-HeatherO.Lance
Cameo-Klassiker
SchloßGripsholm
-KurtTucholsky
24,7%
20,4%
16,9%
16,9%
9,5%
7,3%
33,5%
0,8%
DieseBücherwaren2013bei derRenner
Bücher
170Mio.
Blumengeschäfte
Muttertagswoche
gehörtdie
Für
zudenumsatzstärkstendesJahres:
IndieserZeitverdientdieBranche
mitZierpflanzenbiszu
Euro
25Euro
Muttertag
wichtiger
JederDeutsche
gibtdurchschnittlich
Valentinstag
alsder
fürGeschenkeaus.
Waswünschensich
MütterzumMuttertag?
50%
23%
17%
10%
derMamas
nennennenneneinen
gemeinsamen
Tagmitder
Familiealsihren
größtenWunsch
zumMuttertag
EinenTag
mitmeiner
Familie
derBefragten
einfachnureine
Auszeit
EinenTag
fürmich
alleine
derMamas
wünschensich
einFrühstück
ansBett
Ein
Früh-
stück
am
Bett
derbefragten
Mütter
wünschensich
Rosenund
Selbst-
gemaltes
Bilder,
Blumen
und
Konfekt
fürzeitgemäß?
Haltenden
68%sagenJa
1% habenkeineAngabegemacht.
31%sagenNein
[1][2]GeschichtedesMuttertags:http://muttertag-homepage.de
[3] StatistischeZahlenzum Muttertag:http://www.landesfrauenrat-berlin.de/node/488
[4] WashaltendieDeutschenvom Muttertag?http://www.t-online.de
[5] WirtschaftlicheAspektedesMuttertags:
http://www.focus.de/familie/erziehung/familie/acht-fakten-zum-muttertag-moderne-muetter-
spielen-eine-schwierige-rolle_id_2107401.html
[[6] MuttertagistwichtigeralsValentinstag:
http://www.sueddeutsche.de/wirtschaft/angst-um-einnahmen-einzelhandel-will-
muttertag-vorziehen-1.905714
[7] WaswünschensichMütterzum Muttertag?
http://www.wiwo.de/unternehmen/dienstleister/umfrage-was-muetter-sich-zum-
muttertag-wuenschen/6610518.html#image
[8] HaltenSiedenMuttertagfürzeitgemäß?
Deutschland,Polis/Usuma,1.002Befragte
Quelle:Focus,Statisa2014
Quellenangaben:

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