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Transmedia Storytelling
                       und ARGs



Patrick Möller
Berlin, 29.03.2012
Transmedia Storytelling und ARGs
Transmedia Storytelling und ARGs
Transmedia Storytelling und ARGs
Vom
Geschichtenerzählen
„The universe is made of stories, not of atoms“
                                      Muriel Rukeyser
                                  Fotonachweis:CC-BY2.0 - NASA | Link
Fotonachweis:CC-BY-SA2.0 – Patrick Gruban | Link
Fotonachweis:CC-BY2.0 - Cliff | Link
Fotonachweis:PD - Powerhouse Museum | Link
Und wann wird es
Transmedia Storytelling?
Fotonachweis: Henry Jenkins| Link
Bildnachweis: Jenna Garfunkel | Link
Bildnachweis: Brooke Thompson | Link
Beispiel I:
Push 11 – Das Kind
   (vm-people)
Fotonachweis: CC-BY-SA - Richard | Link
Click here to open the video in your
        browser and watch it




                                       Film: Push 11/berlinkriminell 08/11/HORATIO
                                           Produziert durch: vm-people GmbH | Link
Fotonachweis: Die Fotos wurden von Teilnehmern des
      Alternate Reality Games zur Verfügung gestellt
Click here to open the video in your
        browser and watch it




                                                             Film: Wer war ich?
                                       Produziert durch: vm-people GmbH | Link
Buchcover: © by Droemer Knauer Verlag
Screenshot: ARG-Reporter | Link
Screenshot: ARG-Reporter Forum | Link
Screenshot: ARG-Reporter Wiki | Link
Beispiel II:
Unberührbar – Cagot
   (vm-people)
Screenshot: Spitzohrs Blog| Link
Screenshot: In-Game Webseite von Hermann von Balthasar| Link
Screenshot: In-Game Webseite vom Archäologischen Institut Brandenburg | Link
Screenshot: In-Game Webseite von Bea Sarstedt | Link
Screenshot: In-Game Webseite Reiseagentur Thatch and Sons | Link
2




1               3                                                     4



                                         1: Screenshot Cagot Enhanced E-Book App | Link
    2: Foto des russischen Mahnmals im Treptower Park von Das weiße Kaninchen | Link
                  3: Seite aus einem alten, baskischen Tagebuch aus der Cagot App | Link
                           4: Foto des Fackelumzugs beim Finalevent von Tom Knox | Link
Click here to open the video in your
        browser and watch it




                                                                  Trailer: Cagot
                                       Produziert durch: vm-people GmbH | Link
Beispiel III:
 Sherlock
  (BBC)
Click here to open the video in your
        browser and watch it




                                                       Trailer: Sherlock
                                       Produziert durch: BBC One | Link
Screenshot: Website von Sherlock| Link
Screenshot: Sherlock (BBC One)
Screenshot: Sherlock (BBC One)
Screenshot: Dr. Watsons Blog | Link
Screenshot: Dr. Watsons Blog | Link
Screenshot: Facebook Post| Link
Screenshot: Screenshot in Blogpost by Siobhan O‘Flynn | Link
Weitere Beispiele
Fotonachweis: Adele im Logenverlag „Das Wilde Dutzend“ | Link
Bildnachweis: Die Guten, die Bösen und die Toten, erschienen im Logenverlag „Das Wilde Dutzend“ | Link
Fotonachweis: Verschiedene Fotos von Empfängern des Rabbit-Hole-Diktaphones | Link
Screenshot: In-Game Webseite der Medizinischen Privatuniversität Berlin | Link
Click here to open the video in your
        browser and watch it




                                                   Trailer: Die Zeit Wird Knapp
                                       Produziert von: vm-people GmbH | Link
Click here to open the video in your
        browser and watch it




                 Filmnachweis: Zusammenfassung des ARGs „Der Regler“ durch den Daily Investigator
                                                          Produziert von: vm-people GmbH | Link
Noch ein bisschen
Theorie zum Schluss
www.tmsb.de
Vielen Dank für Ihre Aufmerksamkeit!



               @patmo
     p.moeller@imaginary-friends.de

    http://www.imaginary-friends.de/


                     Hintergrundgrafiken und Layout dieser Präsentation: Elegantthemes.com | Link

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Transmedia Storytelling und ARGs