SlideShare uma empresa Scribd logo
1 de 5
Baixar para ler offline
Print’s New Frontier
QR Codes: Bridging the gap between print and the web
                     compliments of your name here
You are starting to see them                 top brands are using QR codes. These        Creating QR Codes
                                               everywhere. They look like jigsaw            include GMC, Ford, Google, Pepsi, Ralph     Intrigued? You should be. The best part is that
                                               puzzles, sometimes in color but most         Lauren, The Weather Channel, Best Buy,      creating a QR code is simple and costs little
                                               often in black-and-white. They are on        Chevrolet, Starbucks, Facebook, and         to add to any print marketing program. There
                                               magazine advertisements, posters and         countless more.                             are a variety of QR code generators on the
                                               billboards, business cards, and just about                                               market. Among them:
                                               everything else.                             They’re Trackable                           •  Kaywa QR-Code Generator
                                                  They are quick response (or QR)           Wait! It gets better. Because these         •  ZXing QR-Code Generator
                                               codes, and they act as mobile shortcuts      codes resolve to Internet sites, QR         •  Nokia Mobile Codes Generator
                                               to websites, discount coupons, videos,       codes are an easy way to track the          •  QR Stuff
                                               and other content. Point at them             interest level of many of today’s           To create the most basic codes, you simply go
                                               with your smartphone, snap a picture         mobile consumers.                           to the site, input the URL to which you would
                                               of the code, and you are zipped to a            How many people snapped the code         like the code to point, and hit “generate
                                               video, a coupon, a Web page, contact         from the brochure you distributed at        code.” You’ll get back a .png or .jpg image that
                                               information, or other content. A static      the trade show? Were mobile users           you can save and insert into your print or
                                               medium suddenly turns into a dynamic,        more likely to respond to the trade         online materials.



QR Codes:
                                               interactive one.                             show graphic or the magazine ad? Track
                                                                                            this and more with QR codes!
                                               Immediate Response!
                                               Whether you are a corporate marketer         Where Did QR Codes
 Adding the “Wow” Factor to Print              placing a magazine advertisement or a
                                               small business doing a sales promotion,
                                                                                            Come From?
                                                                                            Although many people are just being
                                               QR codes are particularly appealing          exposed to QR codes, the codes
                                               because they capture viewers’ interest       themselves are not new. In their most
                                                                                                                                       An example of a QR code generated for a link to
                                               at the very moment it is piqued: See.        basic form, QR codes have been             Google on Kaywa QR-Code Generator.
                                               Snap. View.                                  around for years.
                                                  You don’t lose eyeballs by asking            QR codes were first created by Toyota    Yes, it’s that easy. Using more complex
              Looking for a way to connect     people to manually input URLs or             subsidiary Denso Wave in 1994. Since        software, you can also create personalized QR
                                               scribble them down onto a piece of           that time, they have been extensively       codes (say for generating personalized URLs);
              print to the Web? To increase    paper that might get lost.                   used in Europe and Japan. Now their use     codes with embedded logos; or codes that
                                                                                                                                        provide extremely detailed tracking and multi-
                                                  Plus, QR codes cost little or nothing     is exploding in the United States. You
              the relevance of print among     to add to your print campaigns. There
                                               is no reason not to use them.
                                                                                            see them in Times Square, in the pages
                                                                                            of Entertainment Weekly, as well as on
                                                                                                                                        channel integration capabilities. Some QR codes
                                                                                                                                        are even “smart codes” that can customize the
                                                                                                                                        content based on the date, location, and model
              younger consumers? To add a         So make those static printed pieces
                                               interactive. Add “live” product demos
                                                                                            CD cases, point of purchase materials,
                                                                                            business cards, and a wide variety of       of phone that is reading it.
                                               to sell sheets. Send trade show              marketing collateral.                         You may also want to test the codes to
              “wow” factor to your marketing   attendees right to your website. Let                                                     make sure they are created properly, follow
                                               viewers download your company                                                            QR code “best practices” to maximize their
              collateral? Think QR codes.      contact information and “save the                                                        effectiveness (see the end of this paper), and
                                               date” information right to their phones.                                                 are compatible with multiple readers. If you
                                               It is no wonder so many of today’s                                                       would like help with any of these steps, talk
                                                                                                                                        to us and we’ll be happy to help you.


                                               Photography © 2010 | dreamstime.com
Here’s how it works. Someone walks by a QR code, or sees one printed on an envelope
            or company brochure. They take out their smartphone and snap a picture of the code. With
            the right software, they are then taken to the desired Web destination. There they access a
            video, a coupon, a survey or sweepstakes entry, plain text message, or a mobile site (mobi-
                                                                                                                                                                                 Window clings.
            site) with games, downloadable apps, or any other content appropriate to the campaign.
                                                                                                                                                                                 Add a QR code to a window
                                                  Let’s look at a few examples.                                                                                                  cling that gives shoppers
                                                                                                                                                                                 the opportunity to access
                                                                                                                            CD jewel cases.
                                                                                                                                                                                 a coupon right in front of
                                                                                                                            Sitting at a friend’s house and like the             your store. What better
                                                                                                                            music he’s playing? Snap the QR code                 way to get them to act
              Movie posters.                                                                                                on the case and be taken to the band’s               on impulse while they are already
              QR codes are being added to movie posters to                                                                  Facebook page, listen to more of the                 staring at your merchandise in the window?
              allow passersby to learn more about the movie                                                                 album, and purchase MP3 versions of the
              than they can see on the poster. By snapping                                                                  songs. Even order concert tickets online.
              the code, they can watch trailers, see a full cast           Business cards and                                 When Green Day released its new album,
              list, or even buy tickets for their local theaters.          marketing collateral.                              “21st Century Breakdown,” the band                                            Magazines are using
                                                                                                                              used QR codes in magazine ads, posters,                                         QR codes as a way to
                  When TriStar Pictures’ “District 9” and Tim              Add QR codes to your
                                                                                                                              stickers, and other locations to direct                                     provide additional value to
                  Burton’s “9” were released, consumers were able          business cards and
                  to scan QR codes on movie posters and magazine
                                                                                                                              users to a mobile site where they could                                      advertisers. Adding codes
                                                                           marketing collateral.                              download exclusive images and videos.
                  advertisements to see exclusive clips from the                                                                                                                                             is a great way to allow
                                                                           It’s intriguing. It starts a
                  movies, commentary from the directors, and link                                                                                                                                         readers to go directly from
                                                                           conversation, and with
                                      to the films’ websites.                                                                                                                                             an ad to making a purchase.
                                                                           one snap, you’ve achieved marketing’s Holy
                                                                                                                                                                                                               Or they can browse
                                                                           Grail of getting your contact information into
                                                                                                                                                                                                          additional colors and styles
                                                                           your target’s cellphone.
                                                                                                                                                                                                               not shown in print.
                                                   Direct mail.
                                                                                                                                     Restaurants are using them on table
                                                   Add a QR code to your direct mail piece — even put it on the envelope
                                                                                                                                     cards to encourage customers to sign up
                                                   — so that people don’t have to be in front of a computer to access the
                                                                                                                                     for loyalty programs. Right at the table,
                                                   information. Just grab your coffee, snap the code while you toss down
                                                                                                                                     diners can snap the code and take a                            Start brainstorming! Although these
                                                   a bagel, and watch the video on the way to work.
                                                                                                                                     survey, provide feedback, and sign up for                      are some common applications, you can use
                                                     When Samaritan’s Purse wanted to promote Operation Christmas Child,             a VIP club or other loyalty program. QR
                                                     which provides Christmas presents to needy children all over the
                                                                                                                                                                                                    QR codes for almost anything. The creative
                                                                                                                                     codes make data-gathering easy.
                                                     world, it added a QR code to its direct mail envelopes. The QR                                                                                 possibilities are endless.
                                                     code resolved to a video clip showing distribution of the
                                                     boxes, beaming faces of the children, and the benefits of
                                                     the program.                                                             Did you know that the U.S. Department of Transportation (DOT) and the U.S. Environmental Protection Agency (EPA) are
                                                                                                                              proposing that QR-coded fuel economy labels be placed on the window of every new vehicle in dealer showrooms by 2012?
                                                                                                                              According to the proposal, the QR codes would resolve to a Web page that allows consumers to personalize and compare
                                                                                                                              the fuel economy of different vehicles by inputting their own driving habits and fuel costs into an online calculator.
Photography © 2010 fotolia.com | dreamstime.com
Types of
   QR Code Readers                     Try Scanning QR Codes Now!                                                    FPO                                             FPO                                                 FPO
  In order for customers or            Download a reader to your smartphone
 prospects to read QR codes,                                                                                     This code will take                            This code will take                                This code will take
  they need a reader. Some
                                       and scan these QR codes.                                                  you to our website                             you to a text message                              you to a business card
                                                                                                                 (or coupon, samples,                           (or coupon, samples,                               (or coupon, samples,
  phones come with readers                                                                                       video, etc.)                                   video, etc.)                                       video, etc.)
   installed. Others require
 viewers to download them.
   Among the most popular              Best Practices for QR Codes
        readers are:
                                              Like any marketing technology or


                                                                                                                              5                                                        C
                                                                                                                                     Make it serve a purpose. Not only                          onclusion. In today’s marketing world,
                                              application, QR codes work best when
                                                                                                                                     should the code be worth decoding, but                     it’s all about spontaneity, mobility, and
                                              certain best practices are followed. Let’s
                                                                                                                                     it should serve a specific marketing goal.                 instantaneous gratification. It’s easy
                                              look at a few of them.
                                                                                                                              What is the intent on the back end? To gather            to envision a world in which all marketing and



                                              1
                                                   Optimize for mobile sites. Because people will be                          information? Conduct a survey? Get the person            corporate identity materials and packaging include
                                                   snapping these codes with mobile cameras, you may want                     to interact with the brand through a game or             QR codes by default just as they include URLs, email
                                                   to make sure the content to which you are driving them                     sweepstakes? Make an online purchase? Who’s the          addresses, and Twitter IDs.
                                              is optimized for mobile viewing. This isn’t always necessary,                   target audience? Is the content well matched to          Imagine a world in which consumers routinely snap
                                              especially as smartphone screens get bigger, browsing gets                      their needs and interests?                               the information on the way out the door to work.
                                              faster, and phones become more optimized for surfing on the


                                                                                                                              6
                                                                                                                                      Include multiple paths to response.              Grab a breakfast bar and snap a code for the road.
                                              go. But it’s a good practice if you can do it.
                                                                                                                                      Although you want people to snap the             It’s happening today. Do you want to be part of it?



                                              2
                                                     Make the codes easy to read. Keep the URLs                                       code, include multiple paths to response.
                                                     simple. This makes the code easier for phones to read.                   Not everyone will use the code, so make sure they
                                                     Using a URL shortener like TinyURL is a great way to do                  can access the information even if they don’t have       Talk to us about where QR codes can
                                              this. Make sure there is enough space around the code so it’s                   a smartphone or mobile data plan. Perhaps include        help to accomplish your marketing
                                              not crowded by text or images. This reduces interference. If                    a short URL to the same landing page or let people       goals and where they make the most
                                              you’re going to be placing QR codes in permanent locations,                     send a text message to retrieve desired information,     sense for you. Let’s see what QR codes
                                              think about things like reflections or shadows that might impact                such as coupon codes.                                    can do for your next print campaign!
                                              the camera’s ability to read the code.                                             After all, it’s not about getting people to respond



                                              3
                                                    Test, test, test. Treat QR codes like Web pages. Test                     to a QR campaign. It’s about getting them to
   Blackberry QR Code Scanner
                                                    them before deploying them, and test them on a variety                    respond to the campaign period.



                                                                                                                              7
                                                    of readers and with a variety of quality phones. Newer,                          Include instructions for using the
                                              more highly featured phones can handle a lot more than less                            code. This isn’t going to be appropriate for
                                              expensive phones sold by discount retailers.                                           all campaigns, of course, but you may want



                                              4
2D Sense Platform (formerly iMatrix)                  Make the QR code worth decoding. Make the                               to include short instructions for using the code and
                                                      code worth decoding. Don’t just send people to your                     downloading a reader if necessary. Part of success
                                                      website. Provide deep content. Sweepstakes. Coupons.                    with QR codes is user education.
                                              Music. If you are selling something, send people to review sites
                                              or fan pages. Make it worth their time.
Printer Name
  Etiam id risus eget
  Nunc euismod Donec                                                                               MAILING INFO
  Vestibulum diam lectus                                                                               HERE



             QR CODE FPO
       Need a QR code? Call Great
        Reach Communications at
              978-332-5555




 About Your Company                       Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras pulvi-
                                          nar euismod nisi sed suscipit. Pellentesque non nulla quam. Etiam
                                          feugiat nisi tortor. In aliquet, urna non fermentum vulputate, purus
                                          turpis convallis sem, id malesuada nisl enim ac massa. Mauris tempor
                                          eros at mauris lacinia vestibulum. Donec egestas rhoncus blandit.
                                          Sed auctor malesuada pulvinar. Fusce dapibus varius faucibus.
                                          Praesent eleifend facilisis justo at cursus. Nulla luctus ipsum vel nisl
                                          ullamcorper posuere. Duis aliquam sollicitudin lacus sed euismod.
                                          Maecenas porttitor bibendum consectetur. Phasellus in tellus et
                                          risus gravida eleifend in ut nisl. Sed mattis, magna vel volutpat fer-
                                          mentum, sem felis commodo augue, non gravida erat odio in nulla.
                                          Integer tempor purus sit amet erat placerat luctus.




© 2010 Great Reach Communications, Inc.

Mais conteúdo relacionado

Mais procurados

Centerline Capabilities - Content and The Buyer's Journey
Centerline Capabilities - Content and The Buyer's JourneyCenterline Capabilities - Content and The Buyer's Journey
Centerline Capabilities - Content and The Buyer's JourneyCenterline Digital
 
Lean startups-mini-xp-days
Lean startups-mini-xp-daysLean startups-mini-xp-days
Lean startups-mini-xp-daysNick Boucart
 
Putting Customers at the Heart, Mark Iremonger
Putting Customers at the Heart, Mark IremongerPutting Customers at the Heart, Mark Iremonger
Putting Customers at the Heart, Mark IremongeriCrossing
 
SXSW "Screw Brand Equity - Connected Brands Rule" Adam Lavelle, iCrossing
SXSW "Screw Brand Equity - Connected Brands Rule" Adam Lavelle, iCrossingSXSW "Screw Brand Equity - Connected Brands Rule" Adam Lavelle, iCrossing
SXSW "Screw Brand Equity - Connected Brands Rule" Adam Lavelle, iCrossingiCrossing
 
Connectedness Gets Personal - Adam Lavelle - iCrossing
Connectedness Gets Personal - Adam Lavelle - iCrossingConnectedness Gets Personal - Adam Lavelle - iCrossing
Connectedness Gets Personal - Adam Lavelle - iCrossingiCrossing
 
Standing Out in a Noisy Environment: Providing Great Content to Remain Head a...
Standing Out in a Noisy Environment: Providing Great Content to Remain Head a...Standing Out in a Noisy Environment: Providing Great Content to Remain Head a...
Standing Out in a Noisy Environment: Providing Great Content to Remain Head a...Marketing Network marcus evans
 
Nick boucart lean startups
Nick boucart   lean startupsNick boucart   lean startups
Nick boucart lean startupsAGILEMinds
 
Cockroaches, the Value of Co-creation, & Reflection in #NewMR by Nacho Racca ...
Cockroaches, the Value of Co-creation, & Reflection in #NewMR by Nacho Racca ...Cockroaches, the Value of Co-creation, & Reflection in #NewMR by Nacho Racca ...
Cockroaches, the Value of Co-creation, & Reflection in #NewMR by Nacho Racca ...InsightInnovation
 
Incentivated product summary retailer-issued, personalised mobile coupons & v...
Incentivated product summary retailer-issued, personalised mobile coupons & v...Incentivated product summary retailer-issued, personalised mobile coupons & v...
Incentivated product summary retailer-issued, personalised mobile coupons & v...Jason Cross
 
The Dubs - credentials 2011
The Dubs - credentials 2011The Dubs - credentials 2011
The Dubs - credentials 2011tobysharpe
 
QR Codes Webinar: How to Think About and Use 2D Codes
QR Codes Webinar: How to Think About and Use 2D CodesQR Codes Webinar: How to Think About and Use 2D Codes
QR Codes Webinar: How to Think About and Use 2D CodesWaterfall Mobile
 
Business plan hitechdeco
Business plan hitechdeco Business plan hitechdeco
Business plan hitechdeco sylvain revuz
 
Develop Compelling Content for Each Stage of the Buying Cycle - A Marketing...
Develop Compelling Content for  Each Stage of the Buying Cycle -  A Marketing...Develop Compelling Content for  Each Stage of the Buying Cycle -  A Marketing...
Develop Compelling Content for Each Stage of the Buying Cycle - A Marketing...Paul Gillin
 

Mais procurados (20)

Big Tent Creativity
Big Tent CreativityBig Tent Creativity
Big Tent Creativity
 
Lean startup:a learning organization
Lean startup:a learning organizationLean startup:a learning organization
Lean startup:a learning organization
 
Centerline Capabilities - Content and The Buyer's Journey
Centerline Capabilities - Content and The Buyer's JourneyCenterline Capabilities - Content and The Buyer's Journey
Centerline Capabilities - Content and The Buyer's Journey
 
Lean startups-mini-xp-days
Lean startups-mini-xp-daysLean startups-mini-xp-days
Lean startups-mini-xp-days
 
Kuliza Brochure: We Build Apps
Kuliza Brochure: We Build AppsKuliza Brochure: We Build Apps
Kuliza Brochure: We Build Apps
 
Julu gmic
Julu gmicJulu gmic
Julu gmic
 
Putting Customers at the Heart, Mark Iremonger
Putting Customers at the Heart, Mark IremongerPutting Customers at the Heart, Mark Iremonger
Putting Customers at the Heart, Mark Iremonger
 
SXSW "Screw Brand Equity - Connected Brands Rule" Adam Lavelle, iCrossing
SXSW "Screw Brand Equity - Connected Brands Rule" Adam Lavelle, iCrossingSXSW "Screw Brand Equity - Connected Brands Rule" Adam Lavelle, iCrossing
SXSW "Screw Brand Equity - Connected Brands Rule" Adam Lavelle, iCrossing
 
Enactive
EnactiveEnactive
Enactive
 
Connectedness Gets Personal - Adam Lavelle - iCrossing
Connectedness Gets Personal - Adam Lavelle - iCrossingConnectedness Gets Personal - Adam Lavelle - iCrossing
Connectedness Gets Personal - Adam Lavelle - iCrossing
 
Standing Out in a Noisy Environment: Providing Great Content to Remain Head a...
Standing Out in a Noisy Environment: Providing Great Content to Remain Head a...Standing Out in a Noisy Environment: Providing Great Content to Remain Head a...
Standing Out in a Noisy Environment: Providing Great Content to Remain Head a...
 
Nick boucart lean startups
Nick boucart   lean startupsNick boucart   lean startups
Nick boucart lean startups
 
Cockroaches, the Value of Co-creation, & Reflection in #NewMR by Nacho Racca ...
Cockroaches, the Value of Co-creation, & Reflection in #NewMR by Nacho Racca ...Cockroaches, the Value of Co-creation, & Reflection in #NewMR by Nacho Racca ...
Cockroaches, the Value of Co-creation, & Reflection in #NewMR by Nacho Racca ...
 
Demystifying Digital
Demystifying DigitalDemystifying Digital
Demystifying Digital
 
Incentivated product summary retailer-issued, personalised mobile coupons & v...
Incentivated product summary retailer-issued, personalised mobile coupons & v...Incentivated product summary retailer-issued, personalised mobile coupons & v...
Incentivated product summary retailer-issued, personalised mobile coupons & v...
 
MOSAIC QRBoard™ Media Kit
MOSAIC QRBoard™ Media KitMOSAIC QRBoard™ Media Kit
MOSAIC QRBoard™ Media Kit
 
The Dubs - credentials 2011
The Dubs - credentials 2011The Dubs - credentials 2011
The Dubs - credentials 2011
 
QR Codes Webinar: How to Think About and Use 2D Codes
QR Codes Webinar: How to Think About and Use 2D CodesQR Codes Webinar: How to Think About and Use 2D Codes
QR Codes Webinar: How to Think About and Use 2D Codes
 
Business plan hitechdeco
Business plan hitechdeco Business plan hitechdeco
Business plan hitechdeco
 
Develop Compelling Content for Each Stage of the Buying Cycle - A Marketing...
Develop Compelling Content for  Each Stage of the Buying Cycle -  A Marketing...Develop Compelling Content for  Each Stage of the Buying Cycle -  A Marketing...
Develop Compelling Content for Each Stage of the Buying Cycle - A Marketing...
 

Destaque

Elton john-tiny-dancer
Elton john-tiny-dancerElton john-tiny-dancer
Elton john-tiny-dancerlolopl
 
Parts of body
Parts of bodyParts of body
Parts of bodydianallan
 
Interaktive - Digital Marketing Solutions
Interaktive - Digital Marketing SolutionsInteraktive - Digital Marketing Solutions
Interaktive - Digital Marketing Solutionsinteraktive
 
Introduction to sl4 a
Introduction to sl4 aIntroduction to sl4 a
Introduction to sl4 alouieuser
 
цахим 2в
цахим 2вцахим 2в
цахим 2вZaya80
 
85 sur enhjargal
85 sur enhjargal85 sur enhjargal
85 sur enhjargalbuzuuhai
 
Clube dos desportos radicais 2
Clube dos desportos radicais 2Clube dos desportos radicais 2
Clube dos desportos radicais 2Idalecio
 
April salsa night
April salsa nightApril salsa night
April salsa nightdebhig
 
Sampul buku ajar ekotek
Sampul buku ajar ekotekSampul buku ajar ekotek
Sampul buku ajar ekotekAgus Shidiq
 
Ramon Sanchez metal sculptures
Ramon Sanchez metal sculpturesRamon Sanchez metal sculptures
Ramon Sanchez metal sculpturesPeter Janes
 
Emerson Migration Services
Emerson Migration ServicesEmerson Migration Services
Emerson Migration ServicesSumeet Goel
 
цахим үзүүлэн
цахим үзүүлэнцахим үзүүлэн
цахим үзүүлэнZaya80
 
цахим хэрэглэгдэхүүн
цахим хэрэглэгдэхүүнцахим хэрэглэгдэхүүн
цахим хэрэглэгдэхүүнZaya80
 
G3 Social Media Security
G3 Social Media SecurityG3 Social Media Security
G3 Social Media SecurityJerry Gamblin
 
How to Reduce Your Spam Complaints
How to Reduce Your Spam ComplaintsHow to Reduce Your Spam Complaints
How to Reduce Your Spam ComplaintsEmail Delivered
 

Destaque (20)

Elton john-tiny-dancer
Elton john-tiny-dancerElton john-tiny-dancer
Elton john-tiny-dancer
 
9.7
9.79.7
9.7
 
Chapter 7
Chapter 7Chapter 7
Chapter 7
 
Parts of body
Parts of bodyParts of body
Parts of body
 
Interaktive - Digital Marketing Solutions
Interaktive - Digital Marketing SolutionsInteraktive - Digital Marketing Solutions
Interaktive - Digital Marketing Solutions
 
Introduction to sl4 a
Introduction to sl4 aIntroduction to sl4 a
Introduction to sl4 a
 
цахим 2в
цахим 2вцахим 2в
цахим 2в
 
85 sur enhjargal
85 sur enhjargal85 sur enhjargal
85 sur enhjargal
 
Clube dos desportos radicais 2
Clube dos desportos radicais 2Clube dos desportos radicais 2
Clube dos desportos radicais 2
 
Tearsofawoman
TearsofawomanTearsofawoman
Tearsofawoman
 
April salsa night
April salsa nightApril salsa night
April salsa night
 
Sampul buku ajar ekotek
Sampul buku ajar ekotekSampul buku ajar ekotek
Sampul buku ajar ekotek
 
Ramon Sanchez metal sculptures
Ramon Sanchez metal sculpturesRamon Sanchez metal sculptures
Ramon Sanchez metal sculptures
 
Power1980
Power1980Power1980
Power1980
 
Emerson Migration Services
Emerson Migration ServicesEmerson Migration Services
Emerson Migration Services
 
цахим үзүүлэн
цахим үзүүлэнцахим үзүүлэн
цахим үзүүлэн
 
ProfCat 2011:one - Bonnalack & Bishop
ProfCat 2011:one - Bonnalack & BishopProfCat 2011:one - Bonnalack & Bishop
ProfCat 2011:one - Bonnalack & Bishop
 
цахим хэрэглэгдэхүүн
цахим хэрэглэгдэхүүнцахим хэрэглэгдэхүүн
цахим хэрэглэгдэхүүн
 
G3 Social Media Security
G3 Social Media SecurityG3 Social Media Security
G3 Social Media Security
 
How to Reduce Your Spam Complaints
How to Reduce Your Spam ComplaintsHow to Reduce Your Spam Complaints
How to Reduce Your Spam Complaints
 

Semelhante a U brand qr code primer™

QR Codes - The Basics, plus recommendations for how to use them
QR Codes - The Basics, plus recommendations for how to use themQR Codes - The Basics, plus recommendations for how to use them
QR Codes - The Basics, plus recommendations for how to use themBusinessOnline
 
Qr code usage in daily life
Qr code usage in daily lifeQr code usage in daily life
Qr code usage in daily life12200697
 
QR Code Marketing 2012
QR Code Marketing 2012QR Code Marketing 2012
QR Code Marketing 2012Vinod Nagar
 
Mobile Scan Codes
Mobile Scan CodesMobile Scan Codes
Mobile Scan CodesJim Gay
 
Qr presentation
Qr presentation Qr presentation
Qr presentation kfischer08
 
Hospitality News Magazine Q R code
Hospitality News Magazine Q R codeHospitality News Magazine Q R code
Hospitality News Magazine Q R codesourouge
 
MNMI Digital Ad Sales Seminar
MNMI Digital Ad Sales SeminarMNMI Digital Ad Sales Seminar
MNMI Digital Ad Sales Seminarsarah_mn
 
QR Code Guide for CPGs
QR Code Guide for CPGsQR Code Guide for CPGs
QR Code Guide for CPGsGauge Mobile
 
Using QR Codes – The Complete Guide!
Using QR Codes – The Complete Guide!Using QR Codes – The Complete Guide!
Using QR Codes – The Complete Guide!eSalesData
 
Advertising with qr codes
Advertising with qr codesAdvertising with qr codes
Advertising with qr codesJoe Hendrix
 
QR Codes & WordPress plugins #wcatl-slides
QR Codes & WordPress plugins #wcatl-slidesQR Codes & WordPress plugins #wcatl-slides
QR Codes & WordPress plugins #wcatl-slidesStephanie True Moss
 
Successful QR Code Marketing
Successful QR Code MarketingSuccessful QR Code Marketing
Successful QR Code MarketingPam Lehr
 
QR Codes for B2B Marketing
QR Codes for B2B MarketingQR Codes for B2B Marketing
QR Codes for B2B MarketingScott Chapin
 
The Future of QR Code Marketing.pdf
The Future of QR Code Marketing.pdfThe Future of QR Code Marketing.pdf
The Future of QR Code Marketing.pdfTEWMAGAZINE
 
DEX - QR Codes
DEX - QR CodesDEX - QR Codes
DEX - QR Codeschiricuzio
 
Cracking the Code: How To Think About QR
Cracking the Code: How To Think About QRCracking the Code: How To Think About QR
Cracking the Code: How To Think About QRLeo Burnett
 
Cracking the Code: How to Think about QR Codes
Cracking the Code: How to Think about QR CodesCracking the Code: How to Think about QR Codes
Cracking the Code: How to Think about QR CodesMolly Garris
 
QR Code Best Practice
QR Code Best PracticeQR Code Best Practice
QR Code Best PracticeLuna Web
 

Semelhante a U brand qr code primer™ (20)

QR Codes - The Basics, plus recommendations for how to use them
QR Codes - The Basics, plus recommendations for how to use themQR Codes - The Basics, plus recommendations for how to use them
QR Codes - The Basics, plus recommendations for how to use them
 
Qr code usage in daily life
Qr code usage in daily lifeQr code usage in daily life
Qr code usage in daily life
 
QR Code Marketing 2012
QR Code Marketing 2012QR Code Marketing 2012
QR Code Marketing 2012
 
Mobile Scan Codes
Mobile Scan CodesMobile Scan Codes
Mobile Scan Codes
 
Qr presentation
Qr presentation Qr presentation
Qr presentation
 
Hospitality News Magazine Q R code
Hospitality News Magazine Q R codeHospitality News Magazine Q R code
Hospitality News Magazine Q R code
 
MNMI Digital Ad Sales Seminar
MNMI Digital Ad Sales SeminarMNMI Digital Ad Sales Seminar
MNMI Digital Ad Sales Seminar
 
QR Codes (Good Bad Ugly)
QR  Codes  (Good Bad Ugly)QR  Codes  (Good Bad Ugly)
QR Codes (Good Bad Ugly)
 
QR Code Guide for CPGs
QR Code Guide for CPGsQR Code Guide for CPGs
QR Code Guide for CPGs
 
Using QR Codes – The Complete Guide!
Using QR Codes – The Complete Guide!Using QR Codes – The Complete Guide!
Using QR Codes – The Complete Guide!
 
Advertising with qr codes
Advertising with qr codesAdvertising with qr codes
Advertising with qr codes
 
QR Codes & WordPress plugins #wcatl-slides
QR Codes & WordPress plugins #wcatl-slidesQR Codes & WordPress plugins #wcatl-slides
QR Codes & WordPress plugins #wcatl-slides
 
Successful QR Code Marketing
Successful QR Code MarketingSuccessful QR Code Marketing
Successful QR Code Marketing
 
QR Codes for B2B Marketing
QR Codes for B2B MarketingQR Codes for B2B Marketing
QR Codes for B2B Marketing
 
The Future of QR Code Marketing.pdf
The Future of QR Code Marketing.pdfThe Future of QR Code Marketing.pdf
The Future of QR Code Marketing.pdf
 
DEX - QR Codes
DEX - QR CodesDEX - QR Codes
DEX - QR Codes
 
Cracking the Code: How To Think About QR
Cracking the Code: How To Think About QRCracking the Code: How To Think About QR
Cracking the Code: How To Think About QR
 
Cracking the Code: How to Think about QR Codes
Cracking the Code: How to Think about QR CodesCracking the Code: How to Think about QR Codes
Cracking the Code: How to Think about QR Codes
 
QR Code Best Practice
QR Code Best PracticeQR Code Best Practice
QR Code Best Practice
 
Qr codes and libraries
Qr codes and librariesQr codes and libraries
Qr codes and libraries
 

Mais de Great Reach Communications

Mais de Great Reach Communications (16)

1to1 Messenger Newsletter
1to1 Messenger Newsletter1to1 Messenger Newsletter
1to1 Messenger Newsletter
 
OnetoOne Bulletin.JUN16.REFERENCEONLY
OnetoOne Bulletin.JUN16.REFERENCEONLYOnetoOne Bulletin.JUN16.REFERENCEONLY
OnetoOne Bulletin.JUN16.REFERENCEONLY
 
Marketing newsletter for printers
Marketing newsletter for printersMarketing newsletter for printers
Marketing newsletter for printers
 
Brandable newsletter for printers and mailers
Brandable newsletter for printers and mailersBrandable newsletter for printers and mailers
Brandable newsletter for printers and mailers
 
Customizable newsletter for printers
Customizable newsletter for printersCustomizable newsletter for printers
Customizable newsletter for printers
 
Customizable newsletter for printers sample
Customizable newsletter for printers sampleCustomizable newsletter for printers sample
Customizable newsletter for printers sample
 
Customizable marketing newsletters for printers and mailers
Customizable marketing newsletters for printers and mailersCustomizable marketing newsletters for printers and mailers
Customizable marketing newsletters for printers and mailers
 
One of our customizable newsletters for printers and MSPs
One of our customizable newsletters for printers and MSPsOne of our customizable newsletters for printers and MSPs
One of our customizable newsletters for printers and MSPs
 
One to One Bulletin Newsletter sample
One to One Bulletin Newsletter sampleOne to One Bulletin Newsletter sample
One to One Bulletin Newsletter sample
 
Recent newsletter sample
Recent newsletter sampleRecent newsletter sample
Recent newsletter sample
 
1to1 messenger 26
1to1 messenger 261to1 messenger 26
1to1 messenger 26
 
One to One Bulletin.dec12
One to One Bulletin.dec12One to One Bulletin.dec12
One to One Bulletin.dec12
 
Newsletter sample
Newsletter sampleNewsletter sample
Newsletter sample
 
1to1 messenger 25
1to1 messenger 251to1 messenger 25
1to1 messenger 25
 
One to One Bulletin sample
One to One Bulletin sampleOne to One Bulletin sample
One to One Bulletin sample
 
One to One Bulletin sample
One to One Bulletin sampleOne to One Bulletin sample
One to One Bulletin sample
 

U brand qr code primer™

  • 1. Print’s New Frontier QR Codes: Bridging the gap between print and the web compliments of your name here
  • 2. You are starting to see them top brands are using QR codes. These Creating QR Codes everywhere. They look like jigsaw include GMC, Ford, Google, Pepsi, Ralph Intrigued? You should be. The best part is that puzzles, sometimes in color but most Lauren, The Weather Channel, Best Buy, creating a QR code is simple and costs little often in black-and-white. They are on Chevrolet, Starbucks, Facebook, and to add to any print marketing program. There magazine advertisements, posters and countless more. are a variety of QR code generators on the billboards, business cards, and just about market. Among them: everything else. They’re Trackable • Kaywa QR-Code Generator They are quick response (or QR) Wait! It gets better. Because these • ZXing QR-Code Generator codes, and they act as mobile shortcuts codes resolve to Internet sites, QR • Nokia Mobile Codes Generator to websites, discount coupons, videos, codes are an easy way to track the • QR Stuff and other content. Point at them interest level of many of today’s To create the most basic codes, you simply go with your smartphone, snap a picture mobile consumers. to the site, input the URL to which you would of the code, and you are zipped to a How many people snapped the code like the code to point, and hit “generate video, a coupon, a Web page, contact from the brochure you distributed at code.” You’ll get back a .png or .jpg image that information, or other content. A static the trade show? Were mobile users you can save and insert into your print or medium suddenly turns into a dynamic, more likely to respond to the trade online materials. QR Codes: interactive one. show graphic or the magazine ad? Track this and more with QR codes! Immediate Response! Whether you are a corporate marketer Where Did QR Codes Adding the “Wow” Factor to Print placing a magazine advertisement or a small business doing a sales promotion, Come From? Although many people are just being QR codes are particularly appealing exposed to QR codes, the codes because they capture viewers’ interest themselves are not new. In their most An example of a QR code generated for a link to at the very moment it is piqued: See. basic form, QR codes have been Google on Kaywa QR-Code Generator. Snap. View. around for years. You don’t lose eyeballs by asking QR codes were first created by Toyota Yes, it’s that easy. Using more complex Looking for a way to connect people to manually input URLs or subsidiary Denso Wave in 1994. Since software, you can also create personalized QR scribble them down onto a piece of that time, they have been extensively codes (say for generating personalized URLs); print to the Web? To increase paper that might get lost. used in Europe and Japan. Now their use codes with embedded logos; or codes that provide extremely detailed tracking and multi- Plus, QR codes cost little or nothing is exploding in the United States. You the relevance of print among to add to your print campaigns. There is no reason not to use them. see them in Times Square, in the pages of Entertainment Weekly, as well as on channel integration capabilities. Some QR codes are even “smart codes” that can customize the content based on the date, location, and model younger consumers? To add a So make those static printed pieces interactive. Add “live” product demos CD cases, point of purchase materials, business cards, and a wide variety of of phone that is reading it. to sell sheets. Send trade show marketing collateral. You may also want to test the codes to “wow” factor to your marketing attendees right to your website. Let make sure they are created properly, follow viewers download your company QR code “best practices” to maximize their collateral? Think QR codes. contact information and “save the effectiveness (see the end of this paper), and date” information right to their phones. are compatible with multiple readers. If you It is no wonder so many of today’s would like help with any of these steps, talk to us and we’ll be happy to help you. Photography © 2010 | dreamstime.com
  • 3. Here’s how it works. Someone walks by a QR code, or sees one printed on an envelope or company brochure. They take out their smartphone and snap a picture of the code. With the right software, they are then taken to the desired Web destination. There they access a video, a coupon, a survey or sweepstakes entry, plain text message, or a mobile site (mobi- Window clings. site) with games, downloadable apps, or any other content appropriate to the campaign. Add a QR code to a window Let’s look at a few examples. cling that gives shoppers the opportunity to access CD jewel cases. a coupon right in front of Sitting at a friend’s house and like the your store. What better music he’s playing? Snap the QR code way to get them to act Movie posters. on the case and be taken to the band’s on impulse while they are already QR codes are being added to movie posters to Facebook page, listen to more of the staring at your merchandise in the window? allow passersby to learn more about the movie album, and purchase MP3 versions of the than they can see on the poster. By snapping songs. Even order concert tickets online. the code, they can watch trailers, see a full cast Business cards and When Green Day released its new album, list, or even buy tickets for their local theaters. marketing collateral. “21st Century Breakdown,” the band Magazines are using used QR codes in magazine ads, posters, QR codes as a way to When TriStar Pictures’ “District 9” and Tim Add QR codes to your stickers, and other locations to direct provide additional value to Burton’s “9” were released, consumers were able business cards and to scan QR codes on movie posters and magazine users to a mobile site where they could advertisers. Adding codes marketing collateral. download exclusive images and videos. advertisements to see exclusive clips from the is a great way to allow It’s intriguing. It starts a movies, commentary from the directors, and link readers to go directly from conversation, and with to the films’ websites. an ad to making a purchase. one snap, you’ve achieved marketing’s Holy Or they can browse Grail of getting your contact information into additional colors and styles your target’s cellphone. not shown in print. Direct mail. Restaurants are using them on table Add a QR code to your direct mail piece — even put it on the envelope cards to encourage customers to sign up — so that people don’t have to be in front of a computer to access the for loyalty programs. Right at the table, information. Just grab your coffee, snap the code while you toss down diners can snap the code and take a Start brainstorming! Although these a bagel, and watch the video on the way to work. survey, provide feedback, and sign up for are some common applications, you can use When Samaritan’s Purse wanted to promote Operation Christmas Child, a VIP club or other loyalty program. QR which provides Christmas presents to needy children all over the QR codes for almost anything. The creative codes make data-gathering easy. world, it added a QR code to its direct mail envelopes. The QR possibilities are endless. code resolved to a video clip showing distribution of the boxes, beaming faces of the children, and the benefits of the program. Did you know that the U.S. Department of Transportation (DOT) and the U.S. Environmental Protection Agency (EPA) are proposing that QR-coded fuel economy labels be placed on the window of every new vehicle in dealer showrooms by 2012? According to the proposal, the QR codes would resolve to a Web page that allows consumers to personalize and compare the fuel economy of different vehicles by inputting their own driving habits and fuel costs into an online calculator. Photography © 2010 fotolia.com | dreamstime.com
  • 4. Types of QR Code Readers Try Scanning QR Codes Now! FPO FPO FPO In order for customers or Download a reader to your smartphone prospects to read QR codes, This code will take This code will take This code will take they need a reader. Some and scan these QR codes. you to our website you to a text message you to a business card (or coupon, samples, (or coupon, samples, (or coupon, samples, phones come with readers video, etc.) video, etc.) video, etc.) installed. Others require viewers to download them. Among the most popular Best Practices for QR Codes readers are: Like any marketing technology or 5 C Make it serve a purpose. Not only onclusion. In today’s marketing world, application, QR codes work best when should the code be worth decoding, but it’s all about spontaneity, mobility, and certain best practices are followed. Let’s it should serve a specific marketing goal. instantaneous gratification. It’s easy look at a few of them. What is the intent on the back end? To gather to envision a world in which all marketing and 1 Optimize for mobile sites. Because people will be information? Conduct a survey? Get the person corporate identity materials and packaging include snapping these codes with mobile cameras, you may want to interact with the brand through a game or QR codes by default just as they include URLs, email to make sure the content to which you are driving them sweepstakes? Make an online purchase? Who’s the addresses, and Twitter IDs. is optimized for mobile viewing. This isn’t always necessary, target audience? Is the content well matched to Imagine a world in which consumers routinely snap especially as smartphone screens get bigger, browsing gets their needs and interests? the information on the way out the door to work. faster, and phones become more optimized for surfing on the 6 Include multiple paths to response. Grab a breakfast bar and snap a code for the road. go. But it’s a good practice if you can do it. Although you want people to snap the It’s happening today. Do you want to be part of it? 2 Make the codes easy to read. Keep the URLs code, include multiple paths to response. simple. This makes the code easier for phones to read. Not everyone will use the code, so make sure they Using a URL shortener like TinyURL is a great way to do can access the information even if they don’t have Talk to us about where QR codes can this. Make sure there is enough space around the code so it’s a smartphone or mobile data plan. Perhaps include help to accomplish your marketing not crowded by text or images. This reduces interference. If a short URL to the same landing page or let people goals and where they make the most you’re going to be placing QR codes in permanent locations, send a text message to retrieve desired information, sense for you. Let’s see what QR codes think about things like reflections or shadows that might impact such as coupon codes. can do for your next print campaign! the camera’s ability to read the code. After all, it’s not about getting people to respond 3 Test, test, test. Treat QR codes like Web pages. Test to a QR campaign. It’s about getting them to Blackberry QR Code Scanner them before deploying them, and test them on a variety respond to the campaign period. 7 of readers and with a variety of quality phones. Newer, Include instructions for using the more highly featured phones can handle a lot more than less code. This isn’t going to be appropriate for expensive phones sold by discount retailers. all campaigns, of course, but you may want 4 2D Sense Platform (formerly iMatrix) Make the QR code worth decoding. Make the to include short instructions for using the code and code worth decoding. Don’t just send people to your downloading a reader if necessary. Part of success website. Provide deep content. Sweepstakes. Coupons. with QR codes is user education. Music. If you are selling something, send people to review sites or fan pages. Make it worth their time.
  • 5. Printer Name Etiam id risus eget Nunc euismod Donec MAILING INFO Vestibulum diam lectus HERE QR CODE FPO Need a QR code? Call Great Reach Communications at 978-332-5555 About Your Company Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras pulvi- nar euismod nisi sed suscipit. Pellentesque non nulla quam. Etiam feugiat nisi tortor. In aliquet, urna non fermentum vulputate, purus turpis convallis sem, id malesuada nisl enim ac massa. Mauris tempor eros at mauris lacinia vestibulum. Donec egestas rhoncus blandit. Sed auctor malesuada pulvinar. Fusce dapibus varius faucibus. Praesent eleifend facilisis justo at cursus. Nulla luctus ipsum vel nisl ullamcorper posuere. Duis aliquam sollicitudin lacus sed euismod. Maecenas porttitor bibendum consectetur. Phasellus in tellus et risus gravida eleifend in ut nisl. Sed mattis, magna vel volutpat fer- mentum, sem felis commodo augue, non gravida erat odio in nulla. Integer tempor purus sit amet erat placerat luctus. © 2010 Great Reach Communications, Inc.