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Measuring Your
                Social Media
                         SlideShare.net/ParamoreRedd




Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
Hi.


Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
Kate Gallagher


Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
Paramore|Redd
            Online Marketing


Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
We're a full-service interactive agency in
         Nashville with happy and successful clients
                     all across America.




Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
Online Strategy | Planning




Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
Online Strategy | Planning

                             Website Design | Development




Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
Online Strategy | Planning

                             Website Design | Development

                                 Online Media Planning




Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
Online Strategy | Planning

                             Website Design | Development

                                 Online Media Planning

                      Email Marketing Design and Development




Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
Online Strategy | Planning

                             Website Design | Development

                                 Online Media Planning

                      Email Marketing Design and Development

               Display (Banner) Advertising Design and Development




Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
Online Strategy | Planning

                             Website Design | Development

                                 Online Media Planning

                      Email Marketing Design and Development

               Display (Banner) Advertising Design and Development

                        Search Engine Marketing (SEO & PPC)




Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
Online Strategy | Planning

                             Website Design | Development

                                 Online Media Planning

                      Email Marketing Design and Development

               Display (Banner) Advertising Design and Development

                        Search Engine Marketing (SEO & PPC)

                         Application Design and Development




Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
Online Strategy | Planning

                             Website Design | Development

                                 Online Media Planning

                      Email Marketing Design and Development

               Display (Banner) Advertising Design and Development

                        Search Engine Marketing (SEO & PPC)

                         Application Design and Development

                                    Mobile Marketing




Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
Online Strategy | Planning

                             Website Design | Development

                                 Online Media Planning

                      Email Marketing Design and Development

               Display (Banner) Advertising Design and Development

                        Search Engine Marketing (SEO & PPC)

                         Application Design and Development

                                    Mobile Marketing

                                     Social Marketing


Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
Online Strategy | Planning

                             Website Design | Development

                                 Online Media Planning

                      Email Marketing Design and Development

               Display (Banner) Advertising Design and Development

                        Search Engine Marketing (SEO & PPC)

                         Application Design and Development

                                    Mobile Marketing

                                     Social Marketing


Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
I’m trying to gain credibility through logos.




Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
2002



Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
I’m done with logos.




Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
6.5



Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
2005



Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
2nd



Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
Simple. Clear.
      Focused on Results.


Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
Go Mustangs.




Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
Measuring Your
                Social Media
                         SlideShare.net/ParamoreRedd




Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
Have a Facebook
                Fan Page?


Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
Familiar with
                      Hootsuite?


Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
Know Mother’s Day
         is this weekend?


Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
:)


Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
successful strategy


Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
goal(s)



Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
a good goal




Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
a good goal
                                       realistic




Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
a good goal
                                    realistic
                                   measurable




Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
a good goal
                              realistic
                            measurable
                    key performance indicators




Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
goals




Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
goals
                                    awareness




Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
goals
                                    awareness
                                     members




Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
goals
                                    awareness
                                     members
                                      clients




Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
goals
                                  awareness
                                   members
                                    clients
                                 product sales




Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
goals
                                  awareness
                                   members
                                    clients
                                 product sales
                                 service sales




Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
goals
                                  awareness
                                   members
                                    clients
                                 product sales
                                 service sales
                                 subscriptions




Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
goals
                               awareness
                                members
                                 clients
                             product sales
                              service sales
                              subscriptions
                           new customer leads



Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
goals
                               awareness
                                members
                                 clients
                             product sales
                              service sales
                              subscriptions
                           new customer leads
                                donations


Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
goals
                               awareness
                                members
                                  clients
                             product sales
                              service sales
                              subscriptions
                           new customer leads
                                donations
                                 referrals
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
Key Performance
                Indicators




Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
Key Performance
                   Indicators
• Increased number of brand mentions for a specific
  product and/or phrase




Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
Key Performance
                   Indicators
• Increased number of brand mentions for a specific
  product and/or phrase
• Increased sales and or buzz during off-season time




Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
Key Performance
                   Indicators
• Increased number of brand mentions for a specific
  product and/or phrase
• Increased sales and or buzz during off-season time
• Increased share of voice in the market place




Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
Key Performance
                   Indicators
• Increased number of brand mentions for a specific
  product and/or phrase
• Increased sales and or buzz during off-season time
• Increased share of voice in the market place
• Number of Facebook fans




Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
Key Performance
                   Indicators
• Increased number of brand mentions for a specific
  product and/or phrase
• Increased sales and or buzz during off-season time
• Increased share of voice in the market place
• Number of Facebook fans
• Number of Twitter followers




Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
Key Performance
                   Indicators
• Increased number of brand mentions for a specific
  product and/or phrase
• Increased sales and or buzz during off-season time
• Increased share of voice in the market place
• Number of Facebook fans
• Number of Twitter followers
• Increase in check-ins




Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
Key Performance
                   Indicators
• Increased number of brand mentions for a specific
  product and/or phrase
• Increased sales and or buzz during off-season time
• Increased share of voice in the market place
• Number of Facebook fans
• Number of Twitter followers
• Increase in check-ins
• Influence of followers and fans




Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
Key Performance
                   Indicators
• Increased number of brand mentions for a specific
  product and/or phrase
• Increased sales and or buzz during off-season time
• Increased share of voice in the market place
• Number of Facebook fans
• Number of Twitter followers
• Increase in check-ins
• Influence of followers and fans
• Number of YouTube video views




Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
Key Performance
                   Indicators
• Increased number of brand mentions for a specific
  product and/or phrase
• Increased sales and or buzz during off-season time
• Increased share of voice in the market place
• Number of Facebook fans
• Number of Twitter followers
• Increase in check-ins
• Influence of followers and fans
• Number of YouTube video views
• Comments on posts (blog, Facebook updates)




Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
Key Performance
                   Indicators
• Increased number of brand mentions for a specific
  product and/or phrase
• Increased sales and or buzz during off-season time
• Increased share of voice in the market place
• Number of Facebook fans
• Number of Twitter followers
• Increase in check-ins
• Influence of followers and fans
• Number of YouTube video views
• Comments on posts (blog, Facebook updates)
• Retweets




Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
Key Performance
                   Indicators
• Increased number of brand mentions for a specific
  product and/or phrase
• Increased sales and or buzz during off-season time
• Increased share of voice in the market place
• Number of Facebook fans
• Number of Twitter followers
• Increase in check-ins
• Influence of followers and fans
• Number of YouTube video views
• Comments on posts (blog, Facebook updates)
• Retweets
• Change in search engine rankings




Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
Key Performance
                   Indicators
                                                       • Change in sentiment
• Increased number of brand mentions for a specific
  product and/or phrase
• Increased sales and or buzz during off-season time
• Increased share of voice in the market place
• Number of Facebook fans
• Number of Twitter followers
• Increase in check-ins
• Influence of followers and fans
• Number of YouTube video views
• Comments on posts (blog, Facebook updates)
• Retweets
• Change in search engine rankings




Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
Key Performance
                   Indicators
                                                       • Change in sentiment
• Increased number of brand mentions for a specific
                                                       • Time spent with distributed content
  product and/or phrase
• Increased sales and or buzz during off-season time
• Increased share of voice in the market place
• Number of Facebook fans
• Number of Twitter followers
• Increase in check-ins
• Influence of followers and fans
• Number of YouTube video views
• Comments on posts (blog, Facebook updates)
• Retweets
• Change in search engine rankings




Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
Key Performance
                   Indicators
                                                       • Change in sentiment
• Increased number of brand mentions for a specific
                                                       • Time spent with distributed content
  product and/or phrase
                                                       • Increase in website traffic
• Increased sales and or buzz during off-season time
• Increased share of voice in the market place
• Number of Facebook fans
• Number of Twitter followers
• Increase in check-ins
• Influence of followers and fans
• Number of YouTube video views
• Comments on posts (blog, Facebook updates)
• Retweets
• Change in search engine rankings




Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
Key Performance
                   Indicators
                                                       •   Change in sentiment
• Increased number of brand mentions for a specific
                                                       •   Time spent with distributed content
  product and/or phrase
                                                       •   Increase in website traffic
• Increased sales and or buzz during off-season time
                                                       •   Increase in website referral traffic from social sites to
• Increased share of voice in the market place
                                                           your website
• Number of Facebook fans
• Number of Twitter followers
• Increase in check-ins
• Influence of followers and fans
• Number of YouTube video views
• Comments on posts (blog, Facebook updates)
• Retweets
• Change in search engine rankings




Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
Key Performance
                   Indicators
                                                       • Change in sentiment
• Increased number of brand mentions for a specific
                                                       • Time spent with distributed content
  product and/or phrase
                                                       • Increase in website traffic
• Increased sales and or buzz during off-season time
                                                       • Increase in website referral traffic from social sites to
• Increased share of voice in the market place
                                                         your website
• Number of Facebook fans
                                                       • Surveys taken, polls taken
• Number of Twitter followers
• Increase in check-ins
• Influence of followers and fans
• Number of YouTube video views
• Comments on posts (blog, Facebook updates)
• Retweets
• Change in search engine rankings




Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
Key Performance
                   Indicators
                                                       • Change in sentiment
• Increased number of brand mentions for a specific
                                                       • Time spent with distributed content
  product and/or phrase
                                                       • Increase in website traffic
• Increased sales and or buzz during off-season time
                                                       • Increase in website referral traffic from social sites to
• Increased share of voice in the market place
                                                         your website
• Number of Facebook fans
                                                       • Surveys taken, polls taken
• Number of Twitter followers
                                                       • Contest entries
• Increase in check-ins
• Influence of followers and fans
• Number of YouTube video views
• Comments on posts (blog, Facebook updates)
• Retweets
• Change in search engine rankings




Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
Key Performance
                   Indicators
                                                       • Change in sentiment
• Increased number of brand mentions for a specific
                                                       • Time spent with distributed content
  product and/or phrase
                                                       • Increase in website traffic
• Increased sales and or buzz during off-season time
                                                       • Increase in website referral traffic from social sites to
• Increased share of voice in the market place
                                                         your website
• Number of Facebook fans
                                                       • Surveys taken, polls taken
• Number of Twitter followers
                                                       • Contest entries
• Increase in check-ins
                                                       • Increase in customer satisfaction
• Influence of followers and fans
• Number of YouTube video views
• Comments on posts (blog, Facebook updates)
• Retweets
• Change in search engine rankings




Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
Key Performance
                   Indicators
                                                       •   Change in sentiment
• Increased number of brand mentions for a specific
                                                       •   Time spent with distributed content
  product and/or phrase
                                                       •   Increase in website traffic
• Increased sales and or buzz during off-season time
                                                       •   Increase in website referral traffic from social sites to
• Increased share of voice in the market place
                                                           your website
• Number of Facebook fans
                                                       •   Surveys taken, polls taken
• Number of Twitter followers
                                                       •   Contest entries
• Increase in check-ins
                                                       •   Increase in customer satisfaction
• Influence of followers and fans
                                                       •   Research and development time saved
• Number of YouTube video views
• Comments on posts (blog, Facebook updates)
• Retweets
• Change in search engine rankings




Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
Key Performance
                   Indicators
                                                       •   Change in sentiment
• Increased number of brand mentions for a specific
                                                       •   Time spent with distributed content
  product and/or phrase
                                                       •   Increase in website traffic
• Increased sales and or buzz during off-season time
                                                       •   Increase in website referral traffic from social sites to
• Increased share of voice in the market place
                                                           your website
• Number of Facebook fans
                                                       •   Surveys taken, polls taken
• Number of Twitter followers
                                                       •   Contest entries
• Increase in check-ins
                                                       •   Increase in customer satisfaction
• Influence of followers and fans
                                                       •   Research and development time saved
• Number of YouTube video views
                                                       •   Cost savings from traditional advertising
• Comments on posts (blog, Facebook updates)
• Retweets
• Change in search engine rankings




Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
Key Performance
                   Indicators
                                                       •   Change in sentiment
• Increased number of brand mentions for a specific
                                                       •   Time spent with distributed content
  product and/or phrase
                                                       •   Increase in website traffic
• Increased sales and or buzz during off-season time
                                                       •   Increase in website referral traffic from social sites to
• Increased share of voice in the market place
                                                           your website
• Number of Facebook fans
                                                       •   Surveys taken, polls taken
• Number of Twitter followers
                                                       •   Contest entries
• Increase in check-ins
                                                       •   Increase in customer satisfaction
• Influence of followers and fans
                                                       •   Research and development time saved
• Number of YouTube video views
                                                       •   Cost savings from traditional advertising
• Comments on posts (blog, Facebook updates)
                                                       •   Change in conversion rate
• Retweets
• Change in search engine rankings




Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
Key Performance
                   Indicators
                                                       •   Change in sentiment
• Increased number of brand mentions for a specific
                                                       •   Time spent with distributed content
  product and/or phrase
                                                       •   Increase in website traffic
• Increased sales and or buzz during off-season time
                                                       •   Increase in website referral traffic from social sites to
• Increased share of voice in the market place
                                                           your website
• Number of Facebook fans
                                                       •   Surveys taken, polls taken
• Number of Twitter followers
                                                       •   Contest entries
• Increase in check-ins
                                                       •   Increase in customer satisfaction
• Influence of followers and fans
                                                       •   Research and development time saved
• Number of YouTube video views
                                                       •   Cost savings from traditional advertising
• Comments on posts (blog, Facebook updates)
                                                       •   Change in conversion rate
• Retweets
                                                       •   Increased attendance
• Change in search engine rankings




Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
realistic


Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
X many likes


Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
X many likes


Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
goals
                               awareness
                                members
                                  clients
                             product sales
                              service sales
                              subscriptions
                           new customer leads
                                donations
                                 referrals
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
head in beds.


Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
December ’08


Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
baseline


Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
Facebook Referral Traffic to tnvacation.com
                                                                           Vacation E
                                            Pages/        Total   New
                Month          Visits                                       Guide
                                             Visit      Pageviews Visits
                                                                           Request R

                 12/08           24           3.33        79.92    50%       0

                 12/09          452           2.66       1202.32   67%       0


                 12/10          463               2.4    1111.2    72%       36


                 4/11           979           2.29       2241.91   73%       13


Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
Facebook Referral Traffic to tnvacation.com
                                                                           Vacation E
                                            Pages/        Total   New
                Month          Visits                                       Guide
                                             Visit      Pageviews Visits
                                                                           Request R

                 12/08           24           3.33        79.92    50%       0

                 12/09          452           2.66       1202.32   67%       0


                 12/10          463               2.4    1111.2    72%       36


                 4/11           979           2.29       2241.91   73%       13


Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
head in beds.


Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
= 1 conversion


Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
Facebook Referral Traffic to tnvacation.com
                                                             Vacation Electronic
                              Pages/        Total   New
 Month          Visits                                        Guide     Guide
                               Visit      Pageviews Visits
                                                             Request Request

  12/08           24           3.33          79.92    50%       0         0

  12/09           452          2.66         1202.32   67%       0         0


  12/10           463           2.4         1111.2    72%      36         7


   4/11           979          2.29         2241.91   73%      13         2


Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
Facebook Referral Traffic to tnvacation.com
                                                             Vacation Electronic
                              Pages/        Total   New
 Month          Visits                                        Guide     Guide
                               Visit      Pageviews Visits
                                                             Request Request

  12/08           24           3.33          79.92    50%       0         0

  12/09           452          2.66         1202.32   67%       0         0


  12/10           463           2.4         1111.2    72%      36         7


   4/11           979          2.29         2241.91   73%      13         2


Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
2010         Facebook       Twitter     Flickr YouTube MySpace   Blog   Totals

  Visits          9258          487         24     17      95      233    10114

 % New            72%           58%        79%    76%     87%      63%    72.5%

Pageviews        19257          2683        87     49     590      888    23554

 Guide
                   575           13          0     1       6        5      600
Requests
Conversion
                 6.21%          2.7%        na    5.9%    6.3%     2.1%    6%
   Rate



Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
2010         Facebook       Twitter     Flickr YouTube MySpace   Blog   Totals

  Visits          9258          487         24     17      95      233    10114

 % New            72%           58%        79%    76%     87%      63%    72.5%

Pageviews        19257          2683        87     49     590      888    23554

 Guide
                   575           13          0     1       6        5      600
Requests
Conversion
                 6.21%          2.7%        na    5.9%    6.3%     2.1%    6%
   Rate



Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
2010         Facebook       Twitter     Flickr YouTube MySpace   Blog   Totals

  Visits          9258          487         24     17      95      233    10114

 % New            72%           58%        79%    76%     87%      63%    72.5%

Pageviews        19257          2683        87     49     590      888    23554

 Guide
                   575           13          0     1       6        5      600
Requests
Conversion
                 6.21%          2.7%        na    5.9%    6.3%     2.1%    6%
   Rate



Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
2010         Facebook       Twitter     Flickr YouTube MySpace   Blog   Totals

  Visits          9258          487         24     17      95      233    10114

 % New            72%           58%        79%    76%     87%      63%    72.5%

Pageviews        19257          2683        87     49     590      888    23554

 Guide
                   575           13          0     1       6        5      600
Requests
Conversion
                 6.21%          2.7%        na    5.9%    6.3%     2.1%    6%
   Rate



Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
2010         Facebook       Twitter     Flickr YouTube MySpace   Blog   Totals

  Visits          9258          487         24     17      95      233    10114

 % New            72%           58%        79%    76%     87%      63%    72.5%

Pageviews        19257          2683        87     49     590      888    23554

 Guide
                   575           13          0     1       6        5      600
Requests
Conversion
                 6.21%          2.7%        na    5.9%    6.3%     2.1%    6%
   Rate



Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
2010         Facebook       Twitter     Flickr YouTube MySpace   Blog   Totals

  Visits          9258          487         24     17      95      233    10114

 % New            72%           58%        79%    76%     87%      63%    72.5%

Pageviews        19257          2683        87     49     590      888    23554

 Guide
                   575           13          0     1       6        5      600
Requests
Conversion
                 6.21%          2.7%        na    5.9%    6.3%     2.1%    6%
   Rate



Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
2010         Facebook       Twitter     Flickr YouTube MySpace   Blog   Totals

  Visits          9258          487         24     17      95      233    10114

 % New            72%           58%        79%    76%     87%      63%    72.5%

Pageviews        19257          2683        87     49     590      888    23554

 Guide
                   575           13          0     1       6        5      600
Requests
Conversion
                 6.21%          2.7%        na    5.9%    6.3%     2.1%    6%
   Rate



Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
$60,000.


Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
2010            Totals                $60,000    Values



   Visits          10114                  $20,000   $1.98


Pageviews          23554                  $20,000   $0.85


  Guide
                     600                  $20,000   $33.33
 Requests



Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
2010            Totals                $60,000    Values



   Visits          10114                  $20,000   $1.98


Pageviews          23554                  $20,000   $0.85


  Guide
                     600                  $20,000   $33.33
 Requests



Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
2010            Totals                $60,000    Values



   Visits          10114                  $20,000   $1.98


Pageviews          23554                  $20,000   $0.85


  Guide
                     600                  $20,000   $33.33
 Requests



Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
math is hard.


Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
Wait. I got more.


Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
tnvacation.com


Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
Kate Gallagher
 Kate Gallagher
Media Director | | Paramore|Redd Online Marketing
 Media Director Paramore|Redd Online Marketing
www.ParamoreRedd.com
 www.ParamoreRedd.com
  @K8Gallagher
   @K8Gallagher
Kate Gallagher
 Kate Gallagher
Media Director | | Paramore|Redd Online Marketing
 Media Director Paramore|Redd Online Marketing
www.ParamoreRedd.com
 www.ParamoreRedd.com
  @K8Gallagher
   @K8Gallagher
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
If you do                                   1   thing.


Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
Twitter Profile Stats        Owly Aggregated Click Stats   Facebook Insights
   Profile Summary                 Summary Stats
   Mentions by Influencers         Clicks by Region              Snapshot
   Compare Keywords               Top Referrers                 Daily Likes
   Follower Growth                Most Popular Links            Gender and Age
   Twitter Sentiment              Compare Summary Stats         Regional Stats
                                                                Daily Post Feedback
    Google Analytics                                            Daily Page Activity
                                                                Compare Daily Likes
    Twitter to Web Conversion
    Regional Site Traffic - Map Overlay
    Traffic Sources
    Top Content
    Sparklines

Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
If you can handle 55
              things...


Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
1      Write down your goals.

              •   Identify those that are trackable.

              •   Identify trackable key performance indicators that the non-
                  trackable goals are being met.

 2      Get setup in HootSuite with all of your accounts and spend the time to get
        a quality report within HootSuite scheduled to be emailed to you weekly.

        Get setup in Google Analytics and spend the time to get a report that
 3      provides you with information on the conversions occurring on your
        website and the referral traffic eliciting those conversions.

 4      Monthly or at least quartlery do a deep dive into what content elicited the
        most feedback and adjust your content accordingly.

        Track the time and resources being used to keep your social campaign
 5      going. Compare that cost to the cost it would've taken to garner that type
        of authentic engagement through other types of media.


Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
1      Write down your goals.

              •   Identify those that are trackable.

              •   Identify trackable key performance indicators that the non-
                  trackable goals are being met.

 2      Get setup in HootSuite with all of your accounts and spend the time to get
        a quality report within HootSuite scheduled to be emailed to you weekly.

        Get setup in Google Analytics and spend the time to get a report that
 3      provides you with information on the conversions occurring on your
        website and the referral traffic eliciting those conversions.

 4      Monthly or at least quartlery do a deep dive into what content elicited the
        most feedback and adjust your content accordingly.

        Track the time and resources being used to keep your social campaign
 5      going. Compare that cost to the cost it would've taken to garner that type
        of authentic engagement through other types of media.


Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
1      Write down your goals.

              •   Identify those that are trackable.

              •   Identify trackable key performance indicators that the non-
                  trackable goals are being met.

 2      Get setup in HootSuite with all of your accounts and spend the time to get
        a quality report within HootSuite scheduled to be emailed to you weekly.

        Get setup in Google Analytics and spend the time to get a report that
 3      provides you with information on the conversions occurring on your
        website, and the referral traffic eliciting those conversions.

 4      Monthly or at least quartlery do a deep dive into what content elicited the
        most feedback and adjust your content accordingly.

        Track the time and resources being used to keep your social campaign
 5      going. Compare that cost to the cost it would've taken to garner that type
        of authentic engagement through other types of media.


Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
1      Write down your goals.

              •   Identify those that are trackable.

              •   Identify trackable key performance indicators that the non-
                  trackable goals are being met.

 2      Get setup in HootSuite with all of your accounts and spend the time to get
        a quality report within HootSuite scheduled to be emailed to you weekly.

        Get setup in Google Analytics and spend the time to get a report that
 3      provides you with information on the conversions occurring on your
        website and the referral traffic eliciting those conversions.

 4      Monthly (or at least quartlery) do a deep dive into what content elicited the
        most feedback, and adjust your content accordingly.

        Track the time and resources being used to keep your social campaign
 5      going. Compare that cost to the cost it would've taken to garner that type
        of authentic engagement through other types of media.


Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
1      Write down your goals.

              •   Identify those that are trackable.

              •   Identify trackable key performance indicators that the non-
                  trackable goals are being met.

 2      Get setup in HootSuite with all of your accounts and spend the time to get
        a quality report within HootSuite scheduled to be emailed to you weekly.

        Get setup in Google Analytics and spend the time to get a report that
 3      provides you with information on the conversions occurring on your
        website and the referral traffic eliciting those conversions.

 4      Monthly or at least quartlery do a deep dive into what content elicited the
        most feedback and adjust your content accordingly.

        Track the time and resources being used to keep your social campaign
 5      going. Compare that cost to the cost it would've taken to garner that type
        of authentic engagement through other types of media.


Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher
Thank YOU!
                         SlideShare.net/ParamoreRedd




Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
  @K8Gallagher

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Session 3: Kate Gallagher, Paramore Redd Online Marketing: Measuring Your Social Media Success Read more: Crash Course on Social Media - Memphis Business Journal

  • 1. Measuring Your Social Media SlideShare.net/ParamoreRedd Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 2. Hi. Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 3. Kate Gallagher Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 4. Paramore|Redd Online Marketing Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 5. We're a full-service interactive agency in Nashville with happy and successful clients all across America. Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 6. Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 7. Online Strategy | Planning Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 8. Online Strategy | Planning Website Design | Development Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 9. Online Strategy | Planning Website Design | Development Online Media Planning Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 10. Online Strategy | Planning Website Design | Development Online Media Planning Email Marketing Design and Development Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 11. Online Strategy | Planning Website Design | Development Online Media Planning Email Marketing Design and Development Display (Banner) Advertising Design and Development Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 12. Online Strategy | Planning Website Design | Development Online Media Planning Email Marketing Design and Development Display (Banner) Advertising Design and Development Search Engine Marketing (SEO & PPC) Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 13. Online Strategy | Planning Website Design | Development Online Media Planning Email Marketing Design and Development Display (Banner) Advertising Design and Development Search Engine Marketing (SEO & PPC) Application Design and Development Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 14. Online Strategy | Planning Website Design | Development Online Media Planning Email Marketing Design and Development Display (Banner) Advertising Design and Development Search Engine Marketing (SEO & PPC) Application Design and Development Mobile Marketing Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 15. Online Strategy | Planning Website Design | Development Online Media Planning Email Marketing Design and Development Display (Banner) Advertising Design and Development Search Engine Marketing (SEO & PPC) Application Design and Development Mobile Marketing Social Marketing Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 16. Online Strategy | Planning Website Design | Development Online Media Planning Email Marketing Design and Development Display (Banner) Advertising Design and Development Search Engine Marketing (SEO & PPC) Application Design and Development Mobile Marketing Social Marketing Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 17. Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 18. Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 19. Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 20. Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 21. Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 22. Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 23. Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 24. Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 25. Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 26. Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 27. Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 28. I’m trying to gain credibility through logos. Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 29. 2002 Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 30. Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 31. I’m done with logos. Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 32. 6.5 Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 33. 2005 Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 34. 2nd Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 35. Simple. Clear. Focused on Results. Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 36. Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 37. Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 38. Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 39. Go Mustangs. Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 40. Measuring Your Social Media SlideShare.net/ParamoreRedd Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 41. Have a Facebook Fan Page? Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 42. Familiar with Hootsuite? Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 43. Know Mother’s Day is this weekend? Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 44. Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 45. :) Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 46. successful strategy Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 47. goal(s) Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 48. a good goal Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 49. a good goal realistic Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 50. a good goal realistic measurable Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 51. a good goal realistic measurable key performance indicators Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 52. goals Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 53. goals awareness Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 54. goals awareness members Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 55. goals awareness members clients Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 56. goals awareness members clients product sales Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 57. goals awareness members clients product sales service sales Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 58. goals awareness members clients product sales service sales subscriptions Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 59. goals awareness members clients product sales service sales subscriptions new customer leads Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 60. goals awareness members clients product sales service sales subscriptions new customer leads donations Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 61. goals awareness members clients product sales service sales subscriptions new customer leads donations referrals Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 62. Key Performance Indicators Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 63. Key Performance Indicators • Increased number of brand mentions for a specific product and/or phrase Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 64. Key Performance Indicators • Increased number of brand mentions for a specific product and/or phrase • Increased sales and or buzz during off-season time Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 65. Key Performance Indicators • Increased number of brand mentions for a specific product and/or phrase • Increased sales and or buzz during off-season time • Increased share of voice in the market place Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 66. Key Performance Indicators • Increased number of brand mentions for a specific product and/or phrase • Increased sales and or buzz during off-season time • Increased share of voice in the market place • Number of Facebook fans Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 67. Key Performance Indicators • Increased number of brand mentions for a specific product and/or phrase • Increased sales and or buzz during off-season time • Increased share of voice in the market place • Number of Facebook fans • Number of Twitter followers Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 68. Key Performance Indicators • Increased number of brand mentions for a specific product and/or phrase • Increased sales and or buzz during off-season time • Increased share of voice in the market place • Number of Facebook fans • Number of Twitter followers • Increase in check-ins Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 69. Key Performance Indicators • Increased number of brand mentions for a specific product and/or phrase • Increased sales and or buzz during off-season time • Increased share of voice in the market place • Number of Facebook fans • Number of Twitter followers • Increase in check-ins • Influence of followers and fans Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 70. Key Performance Indicators • Increased number of brand mentions for a specific product and/or phrase • Increased sales and or buzz during off-season time • Increased share of voice in the market place • Number of Facebook fans • Number of Twitter followers • Increase in check-ins • Influence of followers and fans • Number of YouTube video views Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 71. Key Performance Indicators • Increased number of brand mentions for a specific product and/or phrase • Increased sales and or buzz during off-season time • Increased share of voice in the market place • Number of Facebook fans • Number of Twitter followers • Increase in check-ins • Influence of followers and fans • Number of YouTube video views • Comments on posts (blog, Facebook updates) Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 72. Key Performance Indicators • Increased number of brand mentions for a specific product and/or phrase • Increased sales and or buzz during off-season time • Increased share of voice in the market place • Number of Facebook fans • Number of Twitter followers • Increase in check-ins • Influence of followers and fans • Number of YouTube video views • Comments on posts (blog, Facebook updates) • Retweets Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 73. Key Performance Indicators • Increased number of brand mentions for a specific product and/or phrase • Increased sales and or buzz during off-season time • Increased share of voice in the market place • Number of Facebook fans • Number of Twitter followers • Increase in check-ins • Influence of followers and fans • Number of YouTube video views • Comments on posts (blog, Facebook updates) • Retweets • Change in search engine rankings Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 74. Key Performance Indicators • Change in sentiment • Increased number of brand mentions for a specific product and/or phrase • Increased sales and or buzz during off-season time • Increased share of voice in the market place • Number of Facebook fans • Number of Twitter followers • Increase in check-ins • Influence of followers and fans • Number of YouTube video views • Comments on posts (blog, Facebook updates) • Retweets • Change in search engine rankings Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 75. Key Performance Indicators • Change in sentiment • Increased number of brand mentions for a specific • Time spent with distributed content product and/or phrase • Increased sales and or buzz during off-season time • Increased share of voice in the market place • Number of Facebook fans • Number of Twitter followers • Increase in check-ins • Influence of followers and fans • Number of YouTube video views • Comments on posts (blog, Facebook updates) • Retweets • Change in search engine rankings Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 76. Key Performance Indicators • Change in sentiment • Increased number of brand mentions for a specific • Time spent with distributed content product and/or phrase • Increase in website traffic • Increased sales and or buzz during off-season time • Increased share of voice in the market place • Number of Facebook fans • Number of Twitter followers • Increase in check-ins • Influence of followers and fans • Number of YouTube video views • Comments on posts (blog, Facebook updates) • Retweets • Change in search engine rankings Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 77. Key Performance Indicators • Change in sentiment • Increased number of brand mentions for a specific • Time spent with distributed content product and/or phrase • Increase in website traffic • Increased sales and or buzz during off-season time • Increase in website referral traffic from social sites to • Increased share of voice in the market place your website • Number of Facebook fans • Number of Twitter followers • Increase in check-ins • Influence of followers and fans • Number of YouTube video views • Comments on posts (blog, Facebook updates) • Retweets • Change in search engine rankings Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 78. Key Performance Indicators • Change in sentiment • Increased number of brand mentions for a specific • Time spent with distributed content product and/or phrase • Increase in website traffic • Increased sales and or buzz during off-season time • Increase in website referral traffic from social sites to • Increased share of voice in the market place your website • Number of Facebook fans • Surveys taken, polls taken • Number of Twitter followers • Increase in check-ins • Influence of followers and fans • Number of YouTube video views • Comments on posts (blog, Facebook updates) • Retweets • Change in search engine rankings Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 79. Key Performance Indicators • Change in sentiment • Increased number of brand mentions for a specific • Time spent with distributed content product and/or phrase • Increase in website traffic • Increased sales and or buzz during off-season time • Increase in website referral traffic from social sites to • Increased share of voice in the market place your website • Number of Facebook fans • Surveys taken, polls taken • Number of Twitter followers • Contest entries • Increase in check-ins • Influence of followers and fans • Number of YouTube video views • Comments on posts (blog, Facebook updates) • Retweets • Change in search engine rankings Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 80. Key Performance Indicators • Change in sentiment • Increased number of brand mentions for a specific • Time spent with distributed content product and/or phrase • Increase in website traffic • Increased sales and or buzz during off-season time • Increase in website referral traffic from social sites to • Increased share of voice in the market place your website • Number of Facebook fans • Surveys taken, polls taken • Number of Twitter followers • Contest entries • Increase in check-ins • Increase in customer satisfaction • Influence of followers and fans • Number of YouTube video views • Comments on posts (blog, Facebook updates) • Retweets • Change in search engine rankings Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 81. Key Performance Indicators • Change in sentiment • Increased number of brand mentions for a specific • Time spent with distributed content product and/or phrase • Increase in website traffic • Increased sales and or buzz during off-season time • Increase in website referral traffic from social sites to • Increased share of voice in the market place your website • Number of Facebook fans • Surveys taken, polls taken • Number of Twitter followers • Contest entries • Increase in check-ins • Increase in customer satisfaction • Influence of followers and fans • Research and development time saved • Number of YouTube video views • Comments on posts (blog, Facebook updates) • Retweets • Change in search engine rankings Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 82. Key Performance Indicators • Change in sentiment • Increased number of brand mentions for a specific • Time spent with distributed content product and/or phrase • Increase in website traffic • Increased sales and or buzz during off-season time • Increase in website referral traffic from social sites to • Increased share of voice in the market place your website • Number of Facebook fans • Surveys taken, polls taken • Number of Twitter followers • Contest entries • Increase in check-ins • Increase in customer satisfaction • Influence of followers and fans • Research and development time saved • Number of YouTube video views • Cost savings from traditional advertising • Comments on posts (blog, Facebook updates) • Retweets • Change in search engine rankings Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 83. Key Performance Indicators • Change in sentiment • Increased number of brand mentions for a specific • Time spent with distributed content product and/or phrase • Increase in website traffic • Increased sales and or buzz during off-season time • Increase in website referral traffic from social sites to • Increased share of voice in the market place your website • Number of Facebook fans • Surveys taken, polls taken • Number of Twitter followers • Contest entries • Increase in check-ins • Increase in customer satisfaction • Influence of followers and fans • Research and development time saved • Number of YouTube video views • Cost savings from traditional advertising • Comments on posts (blog, Facebook updates) • Change in conversion rate • Retweets • Change in search engine rankings Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 84. Key Performance Indicators • Change in sentiment • Increased number of brand mentions for a specific • Time spent with distributed content product and/or phrase • Increase in website traffic • Increased sales and or buzz during off-season time • Increase in website referral traffic from social sites to • Increased share of voice in the market place your website • Number of Facebook fans • Surveys taken, polls taken • Number of Twitter followers • Contest entries • Increase in check-ins • Increase in customer satisfaction • Influence of followers and fans • Research and development time saved • Number of YouTube video views • Cost savings from traditional advertising • Comments on posts (blog, Facebook updates) • Change in conversion rate • Retweets • Increased attendance • Change in search engine rankings Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 85. realistic Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 86. X many likes Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 87. X many likes Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 88. goals awareness members clients product sales service sales subscriptions new customer leads donations referrals Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 89. Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 90. head in beds. Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 91. December ’08 Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 92. Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 93. Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 94. Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 95. Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 96. Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 97. Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 98. Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 99. Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 100. baseline Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 101. Facebook Referral Traffic to tnvacation.com Vacation E Pages/ Total New Month Visits Guide Visit Pageviews Visits Request R 12/08 24 3.33 79.92 50% 0 12/09 452 2.66 1202.32 67% 0 12/10 463 2.4 1111.2 72% 36 4/11 979 2.29 2241.91 73% 13 Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 102. Facebook Referral Traffic to tnvacation.com Vacation E Pages/ Total New Month Visits Guide Visit Pageviews Visits Request R 12/08 24 3.33 79.92 50% 0 12/09 452 2.66 1202.32 67% 0 12/10 463 2.4 1111.2 72% 36 4/11 979 2.29 2241.91 73% 13 Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 103. head in beds. Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 104. Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 105. Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 106. Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 107. = 1 conversion Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 108. Facebook Referral Traffic to tnvacation.com Vacation Electronic Pages/ Total New Month Visits Guide Guide Visit Pageviews Visits Request Request 12/08 24 3.33 79.92 50% 0 0 12/09 452 2.66 1202.32 67% 0 0 12/10 463 2.4 1111.2 72% 36 7 4/11 979 2.29 2241.91 73% 13 2 Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 109. Facebook Referral Traffic to tnvacation.com Vacation Electronic Pages/ Total New Month Visits Guide Guide Visit Pageviews Visits Request Request 12/08 24 3.33 79.92 50% 0 0 12/09 452 2.66 1202.32 67% 0 0 12/10 463 2.4 1111.2 72% 36 7 4/11 979 2.29 2241.91 73% 13 2 Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 110. 2010 Facebook Twitter Flickr YouTube MySpace Blog Totals Visits 9258 487 24 17 95 233 10114 % New 72% 58% 79% 76% 87% 63% 72.5% Pageviews 19257 2683 87 49 590 888 23554 Guide 575 13 0 1 6 5 600 Requests Conversion 6.21% 2.7% na 5.9% 6.3% 2.1% 6% Rate Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 111. 2010 Facebook Twitter Flickr YouTube MySpace Blog Totals Visits 9258 487 24 17 95 233 10114 % New 72% 58% 79% 76% 87% 63% 72.5% Pageviews 19257 2683 87 49 590 888 23554 Guide 575 13 0 1 6 5 600 Requests Conversion 6.21% 2.7% na 5.9% 6.3% 2.1% 6% Rate Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 112. 2010 Facebook Twitter Flickr YouTube MySpace Blog Totals Visits 9258 487 24 17 95 233 10114 % New 72% 58% 79% 76% 87% 63% 72.5% Pageviews 19257 2683 87 49 590 888 23554 Guide 575 13 0 1 6 5 600 Requests Conversion 6.21% 2.7% na 5.9% 6.3% 2.1% 6% Rate Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 113. 2010 Facebook Twitter Flickr YouTube MySpace Blog Totals Visits 9258 487 24 17 95 233 10114 % New 72% 58% 79% 76% 87% 63% 72.5% Pageviews 19257 2683 87 49 590 888 23554 Guide 575 13 0 1 6 5 600 Requests Conversion 6.21% 2.7% na 5.9% 6.3% 2.1% 6% Rate Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 114. 2010 Facebook Twitter Flickr YouTube MySpace Blog Totals Visits 9258 487 24 17 95 233 10114 % New 72% 58% 79% 76% 87% 63% 72.5% Pageviews 19257 2683 87 49 590 888 23554 Guide 575 13 0 1 6 5 600 Requests Conversion 6.21% 2.7% na 5.9% 6.3% 2.1% 6% Rate Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 115. 2010 Facebook Twitter Flickr YouTube MySpace Blog Totals Visits 9258 487 24 17 95 233 10114 % New 72% 58% 79% 76% 87% 63% 72.5% Pageviews 19257 2683 87 49 590 888 23554 Guide 575 13 0 1 6 5 600 Requests Conversion 6.21% 2.7% na 5.9% 6.3% 2.1% 6% Rate Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 116. 2010 Facebook Twitter Flickr YouTube MySpace Blog Totals Visits 9258 487 24 17 95 233 10114 % New 72% 58% 79% 76% 87% 63% 72.5% Pageviews 19257 2683 87 49 590 888 23554 Guide 575 13 0 1 6 5 600 Requests Conversion 6.21% 2.7% na 5.9% 6.3% 2.1% 6% Rate Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 117. Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 118. $60,000. Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 119. 2010 Totals $60,000 Values Visits 10114 $20,000 $1.98 Pageviews 23554 $20,000 $0.85 Guide 600 $20,000 $33.33 Requests Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 120. 2010 Totals $60,000 Values Visits 10114 $20,000 $1.98 Pageviews 23554 $20,000 $0.85 Guide 600 $20,000 $33.33 Requests Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 121. 2010 Totals $60,000 Values Visits 10114 $20,000 $1.98 Pageviews 23554 $20,000 $0.85 Guide 600 $20,000 $33.33 Requests Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 122. math is hard. Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 123. Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 124. Wait. I got more. Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 125. tnvacation.com Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 126. Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 127. Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 128. Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 129. Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 130. Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 131. Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 132. Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 133. Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 134. Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 135. Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 136. Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 137. Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 138. Kate Gallagher Kate Gallagher Media Director | | Paramore|Redd Online Marketing Media Director Paramore|Redd Online Marketing www.ParamoreRedd.com www.ParamoreRedd.com @K8Gallagher @K8Gallagher
  • 139. Kate Gallagher Kate Gallagher Media Director | | Paramore|Redd Online Marketing Media Director Paramore|Redd Online Marketing www.ParamoreRedd.com www.ParamoreRedd.com @K8Gallagher @K8Gallagher
  • 140. Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 141. Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 142. Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 143. Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 144. Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 145. Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 146. Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 147. Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 148. Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 149. If you do 1 thing. Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 150. Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 151. Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 152. Twitter Profile Stats Owly Aggregated Click Stats Facebook Insights Profile Summary Summary Stats Mentions by Influencers Clicks by Region Snapshot Compare Keywords Top Referrers Daily Likes Follower Growth Most Popular Links Gender and Age Twitter Sentiment Compare Summary Stats Regional Stats Daily Post Feedback Google Analytics Daily Page Activity Compare Daily Likes Twitter to Web Conversion Regional Site Traffic - Map Overlay Traffic Sources Top Content Sparklines Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 153. Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 154. If you can handle 55 things... Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 155. 1 Write down your goals. • Identify those that are trackable. • Identify trackable key performance indicators that the non- trackable goals are being met. 2 Get setup in HootSuite with all of your accounts and spend the time to get a quality report within HootSuite scheduled to be emailed to you weekly. Get setup in Google Analytics and spend the time to get a report that 3 provides you with information on the conversions occurring on your website and the referral traffic eliciting those conversions. 4 Monthly or at least quartlery do a deep dive into what content elicited the most feedback and adjust your content accordingly. Track the time and resources being used to keep your social campaign 5 going. Compare that cost to the cost it would've taken to garner that type of authentic engagement through other types of media. Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 156. 1 Write down your goals. • Identify those that are trackable. • Identify trackable key performance indicators that the non- trackable goals are being met. 2 Get setup in HootSuite with all of your accounts and spend the time to get a quality report within HootSuite scheduled to be emailed to you weekly. Get setup in Google Analytics and spend the time to get a report that 3 provides you with information on the conversions occurring on your website and the referral traffic eliciting those conversions. 4 Monthly or at least quartlery do a deep dive into what content elicited the most feedback and adjust your content accordingly. Track the time and resources being used to keep your social campaign 5 going. Compare that cost to the cost it would've taken to garner that type of authentic engagement through other types of media. Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 157. 1 Write down your goals. • Identify those that are trackable. • Identify trackable key performance indicators that the non- trackable goals are being met. 2 Get setup in HootSuite with all of your accounts and spend the time to get a quality report within HootSuite scheduled to be emailed to you weekly. Get setup in Google Analytics and spend the time to get a report that 3 provides you with information on the conversions occurring on your website, and the referral traffic eliciting those conversions. 4 Monthly or at least quartlery do a deep dive into what content elicited the most feedback and adjust your content accordingly. Track the time and resources being used to keep your social campaign 5 going. Compare that cost to the cost it would've taken to garner that type of authentic engagement through other types of media. Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 158. 1 Write down your goals. • Identify those that are trackable. • Identify trackable key performance indicators that the non- trackable goals are being met. 2 Get setup in HootSuite with all of your accounts and spend the time to get a quality report within HootSuite scheduled to be emailed to you weekly. Get setup in Google Analytics and spend the time to get a report that 3 provides you with information on the conversions occurring on your website and the referral traffic eliciting those conversions. 4 Monthly (or at least quartlery) do a deep dive into what content elicited the most feedback, and adjust your content accordingly. Track the time and resources being used to keep your social campaign 5 going. Compare that cost to the cost it would've taken to garner that type of authentic engagement through other types of media. Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 159. 1 Write down your goals. • Identify those that are trackable. • Identify trackable key performance indicators that the non- trackable goals are being met. 2 Get setup in HootSuite with all of your accounts and spend the time to get a quality report within HootSuite scheduled to be emailed to you weekly. Get setup in Google Analytics and spend the time to get a report that 3 provides you with information on the conversions occurring on your website and the referral traffic eliciting those conversions. 4 Monthly or at least quartlery do a deep dive into what content elicited the most feedback and adjust your content accordingly. Track the time and resources being used to keep your social campaign 5 going. Compare that cost to the cost it would've taken to garner that type of authentic engagement through other types of media. Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  • 160. Thank YOU! SlideShare.net/ParamoreRedd Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher

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