A JOINT RESEARCH STUDY OF PAS AND MEDIABANK PAKISTAN TV MONTHLY INDUSTRY REPORT gives the overall picture of advertising on TV during the month of October 2014. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes. The report also focuses on share of TV channels, share of each genre and ad-spend split over the time slots. The report also compares % advertising in minutes done by various advertisers on YOY basis.

1. TV Analysis
Monthly Report Oct 14

2. Trend Analysis
Comparison Sep 14 – Oct 14
Total Minutes of Advertising
292,289
344,378
Sep-14 Oct-14

3. Trend Analysis
Comparison Oct 13 - Oct 14
Total Minutes of Advertising
Oct 14
314,421
344,378
Oct 13

4. TOP 10 CATEGORIES
% Share of Advt. Minutes
20%
15%
14% 14%
7%
5%
4%
3% 2% 2%
14%

5. TOP 10 ADVERTISERS
% Share of Advt. Minutes
22%
8%
6% 6%
5%
3%
2% 2% 2% 1%
Unilever Telenor P & G Qmobile Coca Cola Pepsi Cola Reckitt Hilal Foods Nestle Tapal

6. TOP 15 BRANDS
% Share of Advt. Minutes
4%
4%
3%
2%
2%
2% 2% 2% 2% 2% 2%
1% 1% 1% 1%

7. Top 15 Channels
Across All Genre - % Share of Advt. Minutes
4%
4%
4% 4% 4%
3% 3% 3% 3% 3% 3% 3%
3%
3% 3%

8. Top 15 Prime Time Channels – Across All Genre
Prime Time (19:00 - 22:59)
% Share of Advt. Minutes
4%
4% 4%
3%
3% 3%
3%
3%
3%
3% 3% 3% 2% 2% 2%

9. Genre Split in Oct 14
% Share of Advt. Minutes
NEWS
43%
MOVIES
MUSIC
6%
ENT.
42%
3%
SPORTS
2%
KIDS
2%
HEALTH
1%
RELIGIOUS
1%

10. Time Band Split Oct 14
% Share of Advt. Minutes
Late Night (00:00 - 05:59)
10%
Morning Time (06:00 -
11:59)
18%
After Noon (12:00 -
16:59)
27%
Late Prime Time (23:00 -
Evening Time (17:00 -
18:59)
10%
Prime Time (19:00 -
22:59)
29%
23:59)
6%

11. For query on DATA, please contact:
MEDIA BANK
Mr. Chander Kant
chander.k@mediabank.net.pk
0343-2330696
For other queries, please contact PAS at:
secretariat@pas.org.pk
THE END