TV Advertising Analysis Monthly Report – July 2015
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A JOINT RESEARCH STUDY OF PAS AND MEDIABANK PAKISTAN TV MONTHLY INDUSTRY REPORT gives the overall picture of advertising on TV during the month of July 2015. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes. The report also focuses on share of TV channels, share of each genre and ad-spend split over the time slots. The report also compares % advertising in minutes done by various advertisers on YOY basis.
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TV Advertising Analysis Monthly Report – July 2015
- 1. TV Analysis Monthly Report July 15
- 2. * July 2015 Airtime has Decreased by -12% as compare to June 2015. Total Minutes of Advertising Trend Analysis Comparison June 15 - July 15 Jun-15 Jul-15 391,616 343,912
- 3. * July 2015 Airtime has increased by 4% as compare to July 2014. May 14 May 15 Trend Analysis Comparison July 14 - July 15 Total Minutes of Advertising July 14 July 15 328,492 343,912
- 4. TOP 10 CATEGORIES % Share of Advt. Minutes 19% 16% 11% 10% 9% 5% 5% 2% 2% 2% 18%
- 5. TOP 10 ADVERTISERS % Share of Advt. Minutes 13% 5% 4% 4% 4% 3% 3% 3% 3% 2% UNILEVER PAKISTAN PROCTER & GAMBLE QMOBILE TELENOR PAKISTAN PEPSI COLA RECKITT BENCKISER ENGRO FOODS NESTLE PAKISTAN COCA COLA SAMSUNG
- 6. TOP 15 BRANDS % Share of Advt. Minutes 2% 2% 2% 2% 2% 2% 2% 2% 1% 1% 1% 1% 1% 1% 1%
- 7. Top 15 Channels Across All Genre - % Share of Advt. Minutes 4% 4% 4% 3% 3% 3% 3% 3% 3% 3% 3% 3% 3% 3% 2%
- 8. Top 15 Prime Time Channels – Across All Genre Prime Time (19:00 - 22:59) % Share of Advt. Minutes 4% 4% 3% 3% 3% 3% 3% 3% 3% 3% 3% 3% 3% 2% 2%
- 9. Genre Split in July 15 % Share of Advt. Minutes NEWS 43% ENT 43% MUSIC 5% KIDS 3% SPORTS 2% MOVIES 2% HEALTH 1% FOOD 1%
- 10. Time Band Split July 15 % Share of Advt. Minutes Late Night (00:00 - 05:59) 14% Morning Time (06:00 - 11:59) 23% After Noon (12:00 - 16:59) 23% Evening Time (17:00 - 18:59) 12% Prime Time (19:00 - 22:59) 23% Late Prime Time (23:00 - 23:59) 5%
- 11. THE END For query on DATA, please contact: MEDIA BANK For other queries, please contact PAS at: secretariat@pas.org.pk Mr. Chander Kant chander.k@mediabank.net.pk 0343-2330696