TV Advertising Analysis Monthly Report – Feb 2015
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A JOINT RESEARCH STUDY OF PAS AND MEDIABANK PAKISTAN TV MONTHLY INDUSTRY REPORT gives the overall picture of advertising on TV during the month of February 2015. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes. The report also focuses on share of TV channels, share of each genre and ad-spend split over the time slots. The report also compares % advertising in minutes done by various advertisers on YOY basis.
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TV Advertising Analysis Monthly Report – Feb 2015
- 1. TV Analysis Monthly Report Feb 15
- 2. Trend Analysis Comparison Jan 15 - Feb 15 Total Minutes of Advertising * February 2015 Airtime has increased by 3% as compare to January 2014. Jan-15 Feb-15 330,535 343,162
- 3. Trend Analysis Comparison Feb 14 - Feb 15 Total Minutes of Advertising * February 2015 Airtime has increased by 30% as compare to February 2014. 263,141 343,162 Feb 15Feb 14
- 4. TOP 10 CATEGORIES % Share of Advt. Minutes 18% 18% 13% 12% 6% 6% 3% 3% 3% 3% 18%
- 5. TOP 10 PLAYERS % Share of Advt. Minutes 14% 7% 6% 6% 5% 5% 3% 3% 2% 2% UNILEVER P&G TELENOR RECKITT BENCKISER COCA COLA PEPSI COLA QMOBILE NESTLE PAKISTAN MONDELEZ PAKISTAN TAPAL TEA
- 6. TOP 15 BRANDS % Share of Advt. Minutes 4% 3% 3% 2% 2% 2% 2% 2% 1% 1% 1% 1% 1% 1% 1%
- 7. Top 15 Channels Across All Genre - % Share of Advt. Minutes 4% 4% 4% 3% 3% 3% 3% 3% 3% 3% 3% 3% 3% 3% 3%
- 8. Top 15 Prime Time Channels – Across All Genre Prime Time (19:00 - 22:59) % Share of Advt. Minutes 4% 4% 3% 3% 3% 3% 3% 3% 2% 2% 2% 2% 2% 2% 2% ABB TAKK 8XM CITY42 APNA TV NEWS ONE JALWA TV ONE A-PLUS ATV AAJ NEWS ARY NEWS HUM TV WASEB GEO KAHANI KTN
- 9. Genre Split in Feb 15 % Share of Advt. Minutes ENT 43% NEWS 40% MUSIC 8% SPORTS 3% MOVIES 3% KIDS 1% RELIGIOUS 1% HEALTH 1%
- 10. Time Band Split Feb 15 % Share of Advt. Minutes Late Night (00:00 - 05:59), 11% Morning Time (06:00 - 11:59), 20% After Noon (12:00 - 16:59), 25% Evening Time (17:00 - 18:59), 11% Prime Time (19:00 - 22:59), 27% Late Prime Time (23:00 - 23:59), 6%
- 11. THE END For query on DATA, please contact: MEDIA BANK For other queries, please contact PAS at: secretariat@pas.org.pk Mr. Chander Kant chander.k@mediabank.net.pk 0343-2330696