The Shopper Data Debrief by business intelligence service PSFK outlines how retailers can leverage new tools to capture shopper data in the physical store, creating a mutually beneficial value exchange that allows them to refine operations and offer a more personalized in-store experience. This report is part of a series of reports focusing on retail innovation and customer experience to inspire the members of our business intelligence services. For a copy of this report, please visit: psfk.com/shopper-data-debrief

1. SHOPPER DATA
DEBRIEF
PSFK
Creating A Real-Time Value
Exchange In Store
OVERVIEW

2. The Shopper Data Debrief by PSFK outlines how retailers can
leverage new tools to capture shopper data in the physical store,
creating a mutually beneficial value exchange that allows them to
refine operations and offer a more personalized in-store experience.
The 30+ page report includes:
• Key insights on navigating consumers’ desire for a personalized
in-store experience and desire to control their personal data
• 4 best practices for capturing and leveraging shopper data
• 6 trends-based levers that represent key opportunities to harvest
shopper data, supported by 18 exemplary case studies
• List of key partners that can help retailers capture and analyze
shopper data effectively
Become A Member To Get The Full Report
Access the full report at: psfk.com/shopper-data-debrief

3. Today’s Consumers…
Conflicting Consumer Desires:
Privacy Vs. Personalization
1. Have growing concerns about privacy
2. Seek more control over their personal data
3. Are willing to share data in exchange for a better experience
4. Want the offline shopping experience to be personalized and responsive
6. Expect brands to understand and even anticipate their needs
5. Desire to be treated as an individual, not a data point

4. 1. Juggling conflicting consumer desires
2. Adapting to new regulations
3. Slow to optimize in-store data collection
4. Not delivering on in-store personalization
5. Failing to break down data silos
6. Not fully leveraging data to improve operations
Retailers Are Struggling To Connect Analytics With Action
Retailers Are…

5. 6 Key Levers Of
Shopper Data
1. Logged-In Recognition
2. Visual Recommendation
3. Contextual Targeting
4. Behavioral Heat Mapping
5. Sales Data Optimization
6. Computational R&D

6. PSFK
SHOPPER DATA
DEBRIEF
Creating A Real-Time Value
Exchange In Store
OVERVIEW

7. The Shopper Data Debrief by PSFK outlines how retailers can
leverage new tools to capture shopper data in the physical store,
creating a mutually beneficial value exchange that allows them to
refine operations and offer a more personalized in-store experience.
The 30+ page report includes:
• Key insights on navigating consumers’ desire for a personalized
in-store experience and desire to control their personal data
• 4 best practices for capturing and leveraging shopper data
• 6 trends-based levers that represent key opportunities to harvest
shopper data, supported by 18 exemplary case studies
• List of key partners that can help retailers capture and analyze
shopper data effectively
Become A Member To Get The Full Report
Access the full report at: psfk.com/shopper-data-debrief