PSFK Future Of Light Report

The Future Of
sponsored by Philips Lighting
PSFK presents
Summary Presentation

presents the Future Of Light sponsored by
Get the full report
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www.psfk.com/future-of-light
Featuring:
• 12 Trends And 4 Macro Themes
Described In Detail
• 40+ Best-In-Class Manifestations
Brought To Life
• Reactions From Leading Experts
• Supporting Research And Statistics
• Video Content
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sponsored bypresents the Future Of Light
Introduction Light’s importance in daily life cannot be overstated. As a
tool it has the ability to do everything from creating the
perfect ambiance in an interior space to telling engaging
stories that draw audiences in. It can promote feelings of
well-being, build vibrant communities or set the stage for
a grand reveal, yet it is often only noticed in its absence.
With this report, PSFK showcases the vast potential that light
has to positively impact people’s lives across the globe.
Supported by technological advances that have improved
efficiencies, cost and control, innovators are exploring the
powerful ways lighting can be deployed for a range of
experiences and applications.
The Future Of Light report was
funded with the kind sponsorship
of Philips Lighting

Light
The Future of
Future Of Light
Light
For Life
Enlightened
Communication
Illuminated
Expression
Luminous
Relationships

LUMINOUS
RELATIONSHIPS
1. Responsive
Environments
2. Welcoming Light
3. Remotely Connected
ILLUMINATED
EXPRESSION
4. City Branding
5. Sound Syncing
6. Light Painting
ENLIGHTENED
COMMUNICATION
7. Bound By Light
8. Speed of Light
9. Guiding Light
LIGHT
FOR LIFE
10. Light Therapy
11. Mood Lighting
12. Sustaining Light
presents the Future Of Light
Executive Summary
sponsored by

Luminous
Relationships
Lighting designs that trigger positive
emotional responses, changing a person’s
relationship with their friends and family,
their surroundings and even the products
that occupy their lives.
Remotely
Connected
Welcoming
Light
Responsive
Environments
“Light’s a joy. People respond to light. It makes places
lively and engaging.”
Barry Richards
Principal and Studio Leader. Rockwell Group
Light
The Future of

Light
The Future of
Designers are leveraging advanced
sensors to develop connected products
and environments that respond to a
person’s proximity or touch with novel
lighting experiences. These technology-
enabled solutions help create an intuitive,
and highly personalized link between
people and world around them.
Responsive
Environments
Luminous Relationships

Desk Lamp Responds To Mood Of
Its Owner And Environment
Responsive Enviornments > Luminous Relationships
Clyde

Centralized Lighting Center Enables
Intelligent Control On A Citywide Scale
Responsive Enviornments > Luminous Relationships
Philips CityTouch

Light
The Future of
Derelict and forgotten urban spaces are being
reinvigorating through the deployment of
creative lighting displays that promote safety
and community. By harnessing the potential
of light to create alluring environments, these
installations challenge long-held assumptions
around spaces fallen into disuse, carving out
new possibilities around congregation, play,
and safe passage.
Welcoming
Light

London Pedestrian Walkway Illuminates
Overhead To Promote Safety
Welcoming Light > Luminous Relationships
Clink Street Tunnel Project

Recreational Space In France Glows
For Nocturnal Use
Welcoming Light > Luminous Relationships
Glow In The Dark Skatepark

Light
The Future of
Synced lighting experiences are helping
to bring to life the shared connections
between people. With their capacity to
bridge remote experiences or react to
proximity, these lighting displays are being
creatively deployed to evoke an emotional
response between participants.
Remotely
Connected

Handmade Jewelry Lights Up
When Fiancé Is Nearby
Remotely Connected > Luminous Relationships
LED Engagement Ring

Connected Beer Bottles Sync With
One Another To Create Interactive Show
Remotely Connected > Luminous Relationships
Heineken Ignite

sponsored bypresents the Future Of Light Sound Syncing
“Light on an urban level is really powerful because it brings
attention to what actually is a dark shadow. The best cities have
really worked with light to exemplify or stress certain things they
want to emphasize.”
Winka Dubbledam
Principal. Archi-Tectonics
City Branding Light Painting
Scalable lighting technologies are making
it possible for individuals, brands and entire
cities to visually express their identity and
imagination and communicate their vision to
the wider community.
Light
The Future of
Illuminated
Expression

Designers are breathing new life into
buildings and urban infrastructure through
the construction of dynamic lighting
displays that can add iconic elements to
their home cities. By creating scalable,
visual displays, these initiatives offer artists
and designers a blank canvas for their
creative reinterpretation and reinvention
of otherwise familiar cityscapes.
City
Branding
Light
The Future of
City Branding > Illuminated Expression

Iconic San Francisco Bridge
Pulses With Lights
Bay Lights Project

Qatar Crystal Ball To Light Up For
2022 FIFA World Cup
Crystal Ball Building

Light
The Future of
Lighting installations that respond to sound
are converting external inputs into vibrant
lighting displays that allow people to
experience the noises around them in new
ways. By capturing the physical qualities of
sound as engaging visual installations, these
displays highlight local aspects of a place, tell
compelling stories and bring people together
around shared, interactive experiences.
Sound
Syncing
Sound Syncing > Illuminated Expression

sponsored bypresents the Future Of Lightpresents the Future Of Light / sponsored by Philips Lighting
Underpass Installation Transforms
Blaring Traffic Noise Into Animated Art
Silent Lights

Ceiling Light Syncs With Music
To Create Enticing Retail Environment
Snog Store

Light
The Future of
Technologies are tracking people’s
ephemeral gestures and translating
them into graphic images of light. These
installations are lowering the barrier to
engagement through intuitive interfaces
whichinstantlyrespondtousermovements,
allowing anyone to playfully experiment
and create a desired outcome.
Light
Painting
Light Painting > Illuminated Expression

Gesture Tracking Tech Lets Kids
Draw In The Air And Onto An iPad
Crayola Light Marker

Illuminated Surface Glows
When Sprayed With Water
Water Light Graffiti Project

Light
The Future of
Guiding LightSpeed Of LightBound By Light
Solutions that investigate the way light can be
used as a communication tool, either visually
conveying information through color, design
and frequency or as a medium for transmitting
data over distances.
Enlightened
Communication
“There is no architecture if there is no light. You can create a
space just with lighting and you can play and change the space
with lighting rather than having to change the space by rebuilding
it. I think light as a physical boundary is a much softer and more
friendly approach to boundaries in general.”
Winka Dubbledam
Principal. Archi-Tectonics

Light
The Future of
Designers are exploring the use of light
as a substitute for physical boundaries,
helping to change the way people perceive
their surroundings. These solutions work
to demarcate new areas on demand,
creating flexible environments which can
accommodate different use cases and be
redefined according to needs.
Bound
By Light
Enlightened Commumication

Roving Bus Uses Lasers To
Create Soccer Fields Anywhere
Bound By Light > Enlightened Commumication
Nike Projected Soccer Field

Installation Redefines Interior
Walls Using Only Light
Bound By Light > Enlightened Commumication
Vanishing Point

Light
The Future of
Innovators are exploring the speed
and rate which light can be used to
transfer and communicate information.
Whether by beaming hyper-relevant
data and information to phones in a retail
environment, or converting real-time data
streams into intuitive and engaging visual
informationforpublicdisplay,theselighting
solutions help inject relevant information
into a person’s surroundings, providing an
added layer of context.
Speed
Of Light
Speed Of Light > Enlightened Commumication

Light Infographic Illustrates Nearby
Wi-Fi Signal Strength
Immaterials

Supermarket LEDs Send
Discounts To Shoppers’ Phones
Emart Sales Navigation

Light
The Future of
Innovations leveraging advances in
projection technology are mapping
directional cues and heads up warnings
onto any surface in real-time, enhancing
wayfinding and safety. Oftentimes cued
to react to different circumstances or
deployed on-demand, these technologies
deliver a visual guide and assurance
where and when people need it.
Guiding
Light
Guiding Light > Enlightened Commumication

sponsored bypresents the Future Of Lightpresents the Future Of Light / sponsored by Philips Lighting
Stop Sign Projected Onto
Mist Hangs In Mid-Air
Soft Stop

Projected Arrows From Phones
Create Indoor Wayfinding System
MIT Guiding Light

Light For Life
Innovations that explore the transformative
power of light and its ability to positively
impact the lives of individuals and
communities by promoting well-being and
creating more opportunities for economies
and activities to take place at all hours
of the day.
Sustaining LightLight Therapy Mood Lighting
Light
The Future of
“I think the interesting part is first you decide what emotions are you trying to
tease out and then how do you deploy the elements at your disposal to create
it? I think that, for me, lighting is one really important part of the toolkit.”
Ed Bakos
Managing Director. Champalimaud

The Future of
Light
Novel products are exploring how lighting
technology can aid in replicating and
resetting a person’s natural biometric
rhythms. By mimicking natural cycles,
these innovative solutions approach light
as a method for holistically restoring a
person’s balance and focus.
Light
Therapy
Light For Life

Shower Light Sequence Helps Cure
Jet Lag For Travelers
Light Therapy > Light For Life
Photon Shower

Hospital Room System Mimics
Natural Light To Aid Recovery
Light Therapy > Light For Life
Philips HealWell

Light
The Future of
New products and environmental designs
are using the calming properties of light
to attempt to instill people with feelings of
peace and tranquility. These innovations are
experimenting with how light’s color, intensity
and design can be intentionally deployed to
help improve health and well-being.
Mood
Lighting
Light For Life

Responsive Wall Calms Children Pre-Surgery
Mood Lighting > Light For Life
The Nature Trail

Swedish Bus Stops Provide Therapeutic
Glow To Help Fight Winter Blues
Mood Lighting > Light For Life
Bus Stop Light Therapy

Light
The Future of
Innovative systems are using alternative
sources of energy to power sustainable,
low-cost lighting solutions, creating new
opportunities for people living with limited
resources. By exploring new methods for
capturing and repurposing the resources
at hand and making light accessible to
everyone, these products showcase the
power light has to change people’s lives.
Sustaining
Light
Sustaining Light > Light For Life

Solar Power Lights Up Community
Soccer Fields At Night
Philips Light Centers

Lamp Powered By Gravity Could Help
Illuminate Developing Countries
Gravity Light

We are at
the forefront
of the lighting
revolution
LIGHTING
E
FUTURE
PHILIPS

WHAT’S
CHANGING?
The World Needs More Light
The world’s population is expected to increase by one
billion by 2025.
The World Needs to Get Smarter
Most lighting today is old and inefficient, Governments are
actively mandating the migration to smarter energy efficient
technologies like LED, unlocking significant opportunities for
energy savings.
The World Is Increasingly Digital
The digitization of light through technologies like LED is
changing the way people use and interact with light.

THE ERA OF
CONNECTED
LIGHT
With the global urban population set to pass five billion by 2030,
we are developing innovative solutions that will help meet the
future demands of city living. Philips CityTouch enables dynamic,
intelligent control on a citywide scale—providing light precisely
when and where it is needed. Combined with the switch to energy-
efficient LED lighting, CityTouch can achieve up to 70% savings in
energy and maintenance costs when compared to conventional
lighting.
At home, our web-enabled Hue LED lighting system brings a new
era in home lighting with an endless color palette and advanced
white light to help people relax, read, concentrate or energize. It can
also connect to internet services and use geofencing technology
to allow bulbs to act as your information update stream, your
guard dog, your email alert or something as simple as illuminating
gradually as the sun sets.

Light has a positive impact on people, affecting their physical,
emotional and mental states.
In schools, our SchoolVision lighting system allows teachers to
control the classroom atmosphere and tailor the light to suit the
learning task or the time of day.
We conducted various studies at primary schools that showed:
• an 18% improved attention span, in the Netherlands
• a 33% faster reading style, in the US
In hospitals, our HealWell patient lighting is designed to enhance
the care environment. The system produces gradually changing
lighting levels throughout the course of the day, simulating the
changes in outdoor light on a sunny day. Research shows that
this has a positive effect on patients’ sleep patterns, and therefore
their health and well-being.
HARNESSING
THE POWER
OF LIGHT

LIGHT BECOMES
MORE EFFICIENT
Lighting accounts for roughly 19% of the world’s
electricity consumption, with about 75% of all global
lighting using old, energy inefficient solutions.
Switching all lighting to energy efficient solutions,
would save around 40% of lighting’s electricity
consumption. Or a saving of:
• $170 billion on electricity costs
• 670 million tons of CO2 equivalent to
approximately 642 power plants or 1,800 million
oil barrels
As part of our commitment to creating a healthier
and more sustainable world, we are leading the
world with our energy efficient lighting innovations.
We recently reached a new tipping point: the world’s
firstprototypelampthatproducesarecord200lumen
per watt (lm/W) of high quality warm white light.
The 200lm/W LED uses only half the energy of
current LED and fluorescent tube lighting. This
shows the impact of this innovation.
As part of our commitment to creating a healthier and
more sustainable world. Philips will continue to shape
the future with ground-breaking lighting innovation.

Together we transform environments,
create experiences andshape identities.
Light gives us the power to inspire, to
uplift, to comfort and heal as well as to
create safety and spectacle.

PSFK Labs
42 Bond Street, 6th
Floor
New York, NY 10012 USA
labs.psfk.com
Piers Fawkes
CEO & Founder
piers.fawkes@psfk.com
+1 646.520.4672
Scott Lachut
Director, Consulting
scott.lachut@psfk.com
+1 646.520.4672
PSFK is the go-to source for new ideas and inspiration. Mil-
lions of creative influencers and business leaders visit PSFK.
com every month to read about the emerging ideas, provoc-
ative perspectives, and exhilarating innovations identified by
our editorial team. Through our website, event series, and cre-
ative consultancy, PSFK Labs, we provide readers, attendees,
and clients with rich content and deep insights that encour-
age new ways of thinking, spark vibrant conversations, and
inspire thrilling visions for the future.
PSFK Labs is a trends-led business innovation company that
provides its clients with ideas and inspiration. Our trends re-
search helps companies evolve their products, services and
marketing communications to meet the changing behaviors
and expectations of their clientele. We employ a unique meth-
odology to deliver trends research, together with future-for-
ward business concepts and use-case scenarios to a client list
that includes American Express, BMW, Microsoft, Target and
Pepsi.
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PSFK Future Of Light Report

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