Future Of Travel

FUTURE OF TRAVEL
@PSFK | #FutureTravel
Summary Presentation
Vol. 1 | Published September 2014

Future Of Travel
For your full copy of the report, visit:
www.psfk.com/future-of-travel
In this year’s Future of Travel report, PSFK Labs looks at key  
areas of change and innovation in air travel. We have seen the
development of a whole new set of products and services that
are enhancing the airline experience, not only to avoid the
common headaches and frustration, but to get us to enjoy
these times. This report includes:
– 10 key trends across four separate stages of the traveler’s
journey
– Insight and implications for both brands and travelers
– Perspectives from leading shopper experts across the globe
– Opportunities and implications for 10 new trends
Download The Future of Travel

Future Of Travel
PSFK Labs is an innovation agent. We leverage the
research skills and editorial reach of PSFK.com to
offer innovation and thought leadership services to
the world’s most future forward companies, helping
them to develop new products, services and ways to
interact with their consumers. PSFK Labs has worked
with Apple, BMW, Google, Nike, Red Bull, Samsung,
Target and many other leading brands.
If you are interested in seeing a presentation of this
report or would like to understand how PSFK can
help your team ideate new possibilities for your
brand, contact us at sales@psfk.com
About PSFK Labs

Travel leads to personal change. Even for the seasoned traveler, a
flight offers the possibility of fun and adventure. These moments
alter our world view, inspire our creativity and encourage our
curiosity.
A whole new set of products and services are enhancing the
travel experience to get us to enjoy those times—and are helping
us avoid times of anxiety and frustration too.
Released in September 2014, PSFK’s Future of Travel report will
document major trends in air travel and describe associated best-
in-class manifestations. It will be the first of a series of travel
reports that will include hospitality, resorts and the open-road.
This report is a special preview of the report that we’re sharing to
a small number of PSFK friends. We’re hoping that you all find it
inspiring and will help you tweak your travel habits so that your
next trip can really take off.
FUTURE OF TRAVEL / #FutureTravel
Letter From The Editor
Piers Fawkes
Founder & Editor-In-Chief
PSFK.com & PSFK Labs

The excitement of going away
on a trip can often be waylaid
by the stresses associated with
the air travel experience. Unless
you were a seasoned traveler
with platinum status across the
board or a lavish jet setter with
bottomless pockets, these were
the realities that awaited you
the moment you booked a
ticket. As digital technologies
become more closely integrated
into both consumer lifestyles
and business operations, it’s not
a stretch to believe that a fully
connected and personalized
door-to-door experience is
possible.  
The PSFK Future of Travel
Report describes how a host of
new amenities will allow you to
maximize your time en route, no
membership required, by giving
you the tools to put the finishing
touches on an important pitch
or network with a new business
contact, all without getting up
from your seat. If relaxation is
more your thing, then you can
look forward to custom
entertainment options that you
can watch on any device and
new wellness technologies
focused on delivering optimal
rest and comfort.  
 
PSFK is excited to share our
latest report on the Future of Air
Travel. In it, we’ve outlined ten
emerging trends around four
key stages in the travel journey:
Prepping-To-Go, On-The-Way, In-
The-Air and On-The-Ground. We
hope the forward-looking vision
presented in this report will help
you as you plan your next
adventure and we can’t wait to
see you in the skies.
Introduction
Scott Lachut
President of Research &
Strategy, PSFK Labs

ON-THE-WAY
IN-THE-AIR ON-THE
GROUND
PREPPING
TO-GO
SOCIALLY CURATED
ITINERARIES
ALWAYS-ON
ASSISTANTS
FRICTIONLESS
LOGISTICS
TIMELY GUIDANCE
ON-DEMAND
AMENITIES
MILE-HIGH
WORKPLACE
PERSONALIZED
INFOTAINMENT
ON-BOARD
BALANCE
PEER-TO-PEER
TRAVEL SERVICES
INSTANT VIBE

PREPPING-TO-GO
SOCIALLY CURATED ITINERARIES
ALWAYS-ON ASSISTANTS

Leveraging social tools for  
personalized travel plans.
SOCIALLY CURATED
ITINERARIES

PREPPING-TO-GO / SOCIALLY CURATED ITINERARIES
Smartphone compass visualizes  
far flung friends’ whereabouts  
and flight prices
itunes.apple.com/app/momondo
Momondo Friend Compass

PREPPING-TO-GO / SOCIALLY CURATED ITINERARIES
Visual trip planning facilitated on
B2C pinterest boards
Pin.Pack.Go
pinterest.com/fourseasons/pinpackgo

Digital assistants let travelers explore  
with confidence.
ALWAYS-ON
ASSISTANTS

PREPPING-TO-GO / ALWAYS-ON ASSISTANTS
Tailored packing lists customized  
to traveler’s itineraries and  
weather forecasts
Packpoint
bit.ly/1go2y6E

PREPPING-TO-GO / ALWAYS-ON ASSISTANTS
Airhelp
getairhelp.com
Online 3rd party advocate helps
travelers receive compensation for
qualifying travel disruptions

ON-THE-WAY
FRICTIONLESS LOGISTICS
TIMELY GUIDANCE
ON-DEMAND AMENITIES

Efficiently managing personal
logistics while on-the-go.
FRICTIONLESS
LOGISTICS

ON-THE-WAY / FRICTIONLESS LOGISTICS
Smart luggage tag allows travelers to
track their bags from gate to gate
eTag
fasttrackcompany.com

Packnada
Digitally managed overseas
wardrobe stays up-to-date to  
enable luggage-free travel
packnada.com

Janne Kyttanen
jannekyttanen.com
3D Printable Luggage Can Be Sent
To Your Destination Via Email

Digital infrastructures provide hyper-
local, individualized updates.
TIMELY GUIDANCE

ON-THE-WAY / TIMELY GUIDANCE
Individualized push notifications
keep travelers proactively informed
easyjet.com
EasyJet

ON-THE-WAY / TIMELY GUIDANCE
Departure board information
delivered in individualized tweets
Tweeting Departure Board
leedsbradfordairport.co.uk

VIP comforts and conveniences
available to anyone on-demand.
ON-DEMAND
AMENITIES

ON-THE-WAY / ON-DEMAND AMENITIES
International airport offers free
personal shopping service to all fliers
Heathrow Personal
Shopper
bit.ly/1v5p6x3

ON-THE-WAY / ON-DEMAND AMENITIES
Self-contained work pods  
provide business travelers a  
quiet place to think
regus.com
Regus

IN-THE-AIR
MILE-HIGH WORKPLACE
PERSONALIZED INFOTAINMENT
ON-BOARD BALANCE

Increasing productivity and
facilitating serendipitous business
connections at 30,000 feet.
MILE-HIGH
WORKPLACE

IN-THE-AIR / MILE-HIGH WORKPLACE
Lufthansa
Business class seat redesign
enhances overall productivity
lufthansa.com

IN-THE-AIR / MILE-HIGH WORKPLACE
Delta Airlines
In-flight mentorship program  
pairs business travelers with
innovation leaders
deltainnovationclass.com

Individual and contextual content
experiences delivered directly to a  
traveler’s device or seat.
PERSONALIZED
INFOTAINMENT

IN-THE-AIR / PERSONALIZED INFOTAINMENT
Airlines invite flyers to download
content to their personal device
before flying
Lufthansa
bit.ly/1gGRXDY

Personalized recommendations  
and responsive seats tend to
individualized comfort and
entertainment needs
thalesgroup.com/en
Thales Group

Floor-to-ceiling panoramic video
screens replace windows with
immersive views
spikeaerospace.com
Spike Aerospace

Responsive devices and
environments help passengers  
cope with the physical rigors  
of travel.
ON-BOARD BALANCE

IN-THE-AIR / ON-BOARD BALANCE
Jet lag managed by biohacking and
optimized sleep schedules
Entrain
entrain.math.lsa.umich.edu

Happiness blanket changes color  
to reflect mood
British Airways
shared.info/19y

Handheld device facilitates exercise
in tight spaces
Tao Wellshell
tao-wellness.com

ON-THE-GROUND
PEER-TO-PEER TRAVEL SERVICES
INSTANT VIBE

Collaborative consumption
redefining the travel experience.
PEER-TO-PEER
TRAVEL SERVICES

ON-THE-GROUND / PEER-TO-PEER TRAVEL SERVICES
Car-sharing service matches arriving
travelers with departing passengers
to reduce the need for airport
parking fees
FlightCar
flightcar.com

ON-THE-GROUND / PEER-TO-PEER TRAVEL SERVICES
P2P marketplace matches last
minute hotel cancellations to
searches
RoomerTravel
roomertravel.com

Recommendation services provide  
real-time pulse of local culture.
INSTANT VIBE

ON-THE-GROUND / INSTANT VIBE
Twitter based service keeps urban
adventurers in the loop
Heineken
openyourcity.heineken.com

ON-THE-GROUND / INSTANT VIBE
Digital information kiosks  
help travelers explore their
destination city
SFO Flight Deck
shared.info/1a2

Future Of Travel

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