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One Size Fits No One

When GM released the Pontiac Aztek, they projected 75,000 sales per year. The car had something for everyone, from hikers and bikers to tailgaters and soccer moms. But did people really want a car that’s made for everyone? #DIWbook

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When GM released the Pontiac Aztek, they projected 75,000 sales per year. The car had something for everyone, from hikers and bikers to tailgaters and soccer moms. But did people really want a car that’s made for everyone? #DIWbook

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